Crisis Communications Handbook for Regional ... - Tourism Victoria
Crisis Communications Handbook for Regional ... - Tourism Victoria
Crisis Communications Handbook for Regional ... - Tourism Victoria
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<strong>Crisis</strong>/Incidents & Possible<br />
Strategic Responses<br />
For certain types of crises / incidents, there are more than one control agency. Each regional and municipal plan<br />
identifies the relevant control agencies through consideration of normal geographic areas of operation and<br />
resources capacity.<br />
<strong>Crisis</strong>/Incident<br />
Control Agency<br />
Strategic Response<br />
Communication<br />
Tools<br />
Timing<br />
Wildfire/<br />
Bushfire<br />
Country Fire<br />
Authority /<br />
Metropolitan Fire<br />
Brigade / Dept. of<br />
Sustainability and<br />
Environment /<br />
Parks <strong>Victoria</strong><br />
• Depends on<br />
severity<br />
• Stress primary<br />
focus is on<br />
visitor safety<br />
• Provide practical<br />
advice on travel,<br />
accommodation<br />
• Provide advice<br />
to camps, caravan<br />
parks etc<br />
• Emphasise safe<br />
areas / those<br />
unaffected<br />
• Stress expected<br />
recovery time<br />
• Promote activities<br />
not impacted<br />
• Media<br />
• Local tourism<br />
radio<br />
• Faxed updates<br />
to tourism<br />
operators &<br />
accommodation<br />
• 1800 number<br />
• Visitor<br />
In<strong>for</strong>mation<br />
Centres<br />
• VTIS<br />
• Website<br />
• Notify intrastate<br />
& interstate travel<br />
sector<br />
• Marketing<br />
• Factual<br />
in<strong>for</strong>mation &<br />
advice to go out<br />
immediately<br />
• Marketing<br />
activities 2-3<br />
weeks following<br />
• Promote regrowth<br />
etc<br />
Flooding<br />
VICSES<br />
• Depends on<br />
severity<br />
• Stress primary<br />
focus is on visitor<br />
safety<br />
• Provide practical<br />
advice on travel,<br />
accommodation<br />
• Emphasise safe<br />
areas / those<br />
unaffected<br />
• Stress expected<br />
recovery time<br />
• Promote activities<br />
not impacted<br />
• Media<br />
• Local tourism<br />
radio<br />
• Faxed updates<br />
to tourism<br />
operators &<br />
accommodation<br />
• Visitor<br />
In<strong>for</strong>mation<br />
Centres<br />
• Website<br />
• VTIS<br />
• Notify intrastate<br />
& interstate<br />
travel sector<br />
• Factual<br />
in<strong>for</strong>mation<br />
& advice to go<br />
out immediately<br />
• Marketing<br />
activities 1-2<br />
weeks following<br />
• 1800 number<br />
CRISIS COMMUNICATIONS HANDBOOK FOR REGIONAL AND LOCAL TOURISM 30
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