Crisis Communications Handbook for Regional ... - Tourism Victoria
Crisis Communications Handbook for Regional ... - Tourism Victoria
Crisis Communications Handbook for Regional ... - Tourism Victoria
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<strong>Crisis</strong>/Incident<br />
Control Agency<br />
Strategic Response<br />
Communication<br />
Tools<br />
Timing<br />
Disease<br />
outbreak<br />
Dept. of<br />
Human Services<br />
• Depends on<br />
severity<br />
• Stress primary<br />
focus is on visitor<br />
safety<br />
• Warn of symptoms<br />
• Ensure expert<br />
medics on hand<br />
• Media<br />
• Local tourism<br />
radio<br />
• Faxed updates<br />
to tourism<br />
operators &<br />
accommodation<br />
• 1800 number<br />
• Immediate<br />
• Provide practical<br />
advice on travel,<br />
accommodation<br />
• Advice to families,<br />
friends<br />
• Emphasise<br />
unaffected areas /<br />
to remain safe<br />
• Stress expected<br />
recovery time<br />
• Website<br />
• Visitor<br />
In<strong>for</strong>mation<br />
Centres<br />
• VTIS<br />
• Notify intrastate<br />
& interstate travel<br />
sector<br />
• Promote tourist<br />
activities not<br />
impacted<br />
Earthquake<br />
VICSES<br />
• Depends on<br />
severity<br />
• Stress primary<br />
focus is on visitor<br />
safety<br />
• Provide practical<br />
advice on travel,<br />
accommodation<br />
• Provide advice to<br />
camps, caravan<br />
parks etc<br />
• Emphasise safe<br />
areas / those<br />
unaffected<br />
• Stress recovery<br />
ef<strong>for</strong>ts<br />
• Put into true<br />
perspective<br />
• Media<br />
• Local tourism<br />
radio<br />
• Faxed updates<br />
to tourism<br />
operators &<br />
accommodation<br />
• 1800 number<br />
• Website<br />
• Visitor<br />
In<strong>for</strong>mation<br />
Centres<br />
• VTIS<br />
• Notify intrastate<br />
& interstate travel<br />
sector<br />
• Marketing<br />
• Immediate<br />
• Marketing to<br />
follow initial<br />
recovery ef<strong>for</strong>ts<br />
• Promote activities<br />
not impacted<br />
CRISIS COMMUNICATIONS HANDBOOK FOR REGIONAL AND LOCAL TOURISM 37
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