the June 2008 Issue in PDF Format - Trade Show Executive

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Trade Show Executive’s 2008 INNOVATION AWARDS Austin Convention Center Goes All Out for Solar An ambitious effort by the Austin Convention Center to produce clean solar power drew kudos from the U.S. Department of Energy and a 2008 Innovation Award from Trade Show Executive. The center’s façade serves as a solar collecting array, making the building a sizable source of energy. And while it generates just a fraction of the power required by the high-tech center, it is a high-profile symbol of the Texas capital’s commitment to green energy and solar power in particular. Austin was selected in 2007 as a Solar America City by the Energy Department, one of 13 U.S. cities saluted for city-wide programs to increase the use of sun-generated power. Austin’s goal is to have 100 megawatts of solar-power capacity online by 2020 and make the entire community 100% carbon neutral by the same year. The LEED-rated convention center isn’t waiting around another 12 years to do its part. The center plans to purchase 7 million kilowatt hours of wind-generated electricity in 2009. Like solar power, the energy from the remote wind turbines is run through the region’s electricity grid where it is converted from raw DC power to AC and becomes part of the overall Austin power supply. “That energy will be 90% or greater of our total energy usage annually,” said Terri McBride, public information officer for the convention center. “In addition, we have numerous energysaving projects in progress that are related to our LEED EB (existing building) certification.” Reach Mark Tester, director, at (512) 404-4000 or mark.tester@ci.austin.tx.us 36 June 2008 Trade Show Executive www.TradeShowExecutive.com
Trade Show Executive’s 2008 INNOVATION AWARDS ListeNation Addresses the Challenge of Lead Follow-Up Javier Stewart Ray Baum Trade show exhibitors can sometimes be their own worst enemy by not following up on the slew of leads collected during the event. ListeNation has just won Trade Show Executive’s 2008 Innovation Award for devising a way to use the company’s pre-recorded phone messaging service to help exhibitors with lead follow-up. Judges cited ListeNation for their creativity in finding a way to help solve this age-old industry challenge. ListeNation’s latest service, the Pre-Recorded Followup System (PFS) is billed as a guarantee that exhibitors won’t drop the ball by failing to follow up with the attendees that visited their booth. Show managers play an important roll in helping their exhibitors get the best possible ROI since potential buyers will not be overlooked. “PFS calls are effective and easy to implement,” said ListeNation President Javier Stewart. “I think it could truly revolutionize how leads are contacted and tracked after a trade show.” The PFS system works in similar fashion to the pre-recorded “reminder” messages sent to voice-mail boxes prior to a show. But this time, the calls go out during and after the show to attendees who have visited the user’s specific booth. The Las Vegas company sends out a series of three pre-recorded calls to the list of leads that is uploaded into the system at the end of each day of the show’s run. The first call goes out that night and is followed up by two more calls at one-week intervals after the show. As calls are returned, the lead list in the ListeNation system is updated and those who have responded are stricken from the list. The goal is to get the lead to call back and speak to a sales rep at the exhibitor’s office. ListeNation says the response has been strong. “We’ll soon begin to customize the PFS for our larger clients and work to integrate it with the top lead retrieval companies,” Stewart said. It was the second Innovation Award for ListeNation. The Irvine, CA company was honored four years ago with Trade Show Executive’s 2004 Innovation Award for its Voice Mail Broadcasting service. Reach Ray Baum at (888) 232-0028 or ray@listenation.com; Javier Stewart at (949) 933-8879 or javier@listenation. com www.TradeShowExecutive.com Trade Show Executive June 2008 37
Page 1 and 2: Trade Show Executive® News, Views
Page 3 and 4: Job Title: ____LVCVA___Publication
Page 5 and 6: I CHALLENGE YOU to put Boston to th
Page 7 and 8: 2007 CONVENTION CENTER OF THE YEAR
Page 9 and 10: Make your show the best part of the
Page 11 and 12: Integrated Software for Exhibition
Page 13 and 14: Stephens Center Rosemont, Illinois
Page 15 and 16: The Leading M&A Advisor to the Even
Page 17 and 18: JEGI is the Leading Investment Bank
Page 19 and 20: Sponsored by JEGI T r e n d i n g &
Page 21 and 22: www.TradeShowExecutive.com Trade Sh
Page 24 and 25: Power Lunch Gary Shapiro A Leading
Page 26 and 27: Power Lunch Continued from page 25
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Page 30 and 31: Trade Show Executive’sTM Gold 100
Page 32 and 33: Trade Show Executive’s 2008 INNOV
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Page 44 and 45: TSE’s Trade Show Locator Order yo
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Page 54 and 55: Industry Events By Nicole Burnes, a
Page 56 and 57: People Timothy McGuinness, executiv
Page 58 and 59: Parting shots Hilton Cancun Makes a
Page 60: Here, man and nature perfectly comp

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