the June 2008 Issue in PDF Format - Trade Show Executive

NAMM
Continued from page 41
model might be difficult to employ with
for-profit organizations, Johnstone added.
However, Johnstone feels there is still
a wealth of trade-only shows that might
want to review how they refine their own
attendees to create the most benefit for
both exhibitors and buyers. “It will be
interesting to see how it shakes out as we
continue to make changes that enhance
the value of buyer/seller badges and
decrease the guest badges,” Johnstone
said.
Reach Kevin Johnstone at
(760) 438-8001 or kevinj@namm.org
Trade Show Executive’s Snapshot: The 106th NAMM Show
Show owner/management: NAMM, The International Music Products
Association, Carlsbad, CA
Frequency: Annual
Show Site: Anaheim Convention Center, Anaheim, CA
Net square feet in 2008: 575,138
Attendance this year: 88,128, up 4%
Number of international attendees: 10,605 from 100+ countries
Number of exhibitors: 1,560
Peak night room pickup: 7,359
Total hotel rooms used: 35,073
Direct economic impact: $29.74 million
(using Economic Impact statistics of the Destination Marketing Association International - DMAI)
NAMM Extends Global Reach
NAMM, the trade association
of the international music products
industry, recently gave more
than a nod to its growing core of
international attendees when it
established a new branch of the
association in the U.K. that will
debut in July. NAMM’s international
attendance reached more than
10,000 in 2008. That’s 11% of
the show’s total attendees. The
new NAMM International LLC,
headed by Betty Heywood, director
of international affairs, will serve
the needs of the international
membership base which now makes
up 23% of the total membership.
“NAMM
International will allow
us to more effectively
support the needs of
our NAMM members
around the world, as
well as make their
NAMM Show
Betty Heywood
participation even
more valuable to their businesses,”
Heywood said. In addition, the
new branch will work to develop
and support global music products
markets along with best practices
from NAMM and its U.S.-based
members.
NAMM on Parade
Talk about extending a show
outside the bounds of the trade show
floor: For the past five years, NAMM
has extended the show by reminding
people of the importance of music as
a form of expression and an important
component of every child’s growth
and development. They’ve done it
in an unusual way, with a float in the
popular Tournament of Roses parade
two to three weeks prior to NAMM’s
annual gathering of nearly 100,000
music makers.
The float, designed by Studio
Concepts, Inc. of Portland, OR,
included an interactive drum circle
and Sesame Street characters who
showcased music as an expression
of celebration for all cultures. The
parade was seen by millions of
viewers on New Year’s Day. But for
those who may have missed seeing
it, the float also is highlighted in a
free Tournament of Roses audio tour
available for download at iTunes ® and
Amazon MP3.
42 June 2008 Trade Show Executive www.TradeShowExecutive.com