im

'
AUGUST 29. I960
im mG^tl&fv
fictuAe Sncua^
Continental Distributing, Inc. announces expanded schedule of releases and co-production plons at
first national sales meeting since its formation seven years ago. Attending were, front row (1. to r.):
Sheldon Gunsberg, Wolter Reade, jr., Irving Wormser, Carl Peppercorn and Bill O'Hare of the executive
staff. Sales department members, second row: Mike Kassel, Chicago; Harold Rosen, New York;
William Benjamin, Son Francisco; Al Kolitz, Los Angeles; Milton Piatt, New York; and, third row:
Irving Sochin, Cincinnati; Sheldon Tromberg, Washington, D.C.; Stanton Davis, Boston; James Frew,
Atlanta; Truman Hendrix, Dallas, end John Collins, New York City. Story on page 11,
Exhibiton' Campaign
Fast and Sexy'
oatoo* potd at KonxM Qty, Mo.
kly of B7S Von Brunt Blvd., Korv
Vj^Acriptton rot««; Sectional
v»or. Notloool Edition, $7 50
r
Columbia
-See Showmandiser Section
nONAL EXECUTIVE EDITION
;
tK. Stctlonal Ntwi fMfi tf All E^ltlani

mt
Mr. Theatre Manager:
SAVE YOUR THEATRE
PROTECT YOUR JOB!
Pay TV wants and must have first run movies
as the bulk of its programs—/f it gets a foothold
in this country.
YOU CAN PREVENT THIS!
We will provide your theatre with petitions
to Congress, asking your lawmakers to ban
PAY TV in any form.
HAVE YOUR PATRONS AND
THE
THE
PUBLIC SIGN AND SEND
PETITIONS TO CONGRESS
TO BAN PAY TV-
SAVE YOUR THEATRE-
PROTECT YOUR OWN JOB!
Joint Committee Against Pay TV
1585 Broadway,
New York 36, N. Y.

WaSkDl^ney'A
^7 «t
1/
/^:^
tms\
BREAKS HOUSE RECORD
WALT.
DISNEYS
FIRST WEEK
NEW YORK'S TRANS-LUX
NORMANDIE THEATRE!
THE NEWEST. MOST EXCITING
TRUE-IIFE ADVENTURE FEATURE
TECHNICOLOR'
JAMES ALGARg-iT^l'^'.
And don't forget the
Little
BOXOFFICE GIANT
Now Playing in these
Three Cities with
"JUNGLE CAT"
m2"> BIGGEST
OPENING DAY!
CHICAGO'S LOOP THEATRE
WALTDISNEY
HoilSiD
ItMrmoUSHT HEMMSR
RACCOON
technicoipr. ®;:^^
M BIG r'WEEK!
LOS ANGELES' FINE ARTS THEATRE
RESERVE YOUR PRINTS HOW FOR DATING THIS FALL!

when you needed a
^1...UNIVERSAL
gave you Autumn's biggest grosser..."Pillow Talk"!
when you need iMiiTHFB rig ONE...
UNIVERSAL gives you another sure-fire top grosser.,
kicking off in October at the Radio City Music Hall!
^-^/k America's No. 1
Female Boxoffice Star...
whose role in ''Pillow Talk" won her an Academy Award
nomination... and whose new dramatic portrayal is
certain
to receive consideration for next year's Academy Award!
that sensational star of the greatest of
all
stage successes... ''My Fair Lady''!
Produced by Ross Hunter and Martin Melcher, who gave
you last Fall's
blockbuster... "Pillow Talk"!
mm

^^"S?JS^ .M

2a
Century-Fox
ANNOUNCES
THE
TOHiJ-AO
PRODUCTION OF
|~LeOPATRA
WILL BE AVAILABLE
FOR
ENGAGEMENTS
IN JUNE
FROM
20th ..
-OF
COURSE.
-I Elizabeth Taylor Stephen Boyd Peter Finch
AS CLEOPATRA AS MARK ANTONY AS JULIUS CAESAR
PRODUCED BY DIRECTED BY SCREENPLAY BY
Walter Wanger-Rguben Mamgulian- Lawrence Durrell

, "EEN
. Executive
a
'^^ 7i(j^oft^^?/l(>ti(m^7^ic^^
{NATIONAL FILM WEEKLY
Pllshtd in Hint Sectional Editions
BEN
SHLYEN
dar-in-Chief and Publisher
IMD M. MERSEREAU, Associate
'ubiisher & Generol Manager
k IAN COHEN . Editor
SHLYEN. . . .Managing Editor
I'
M FRAZE Field Editor
Eostern Editor
A SPEAR Western Editor
drHATCHER. .Equipment Editor
3|;IS SCHLOZMAN Business Mgr.
blition Ofnc»s: 825 Van Bruit Blvd.
a City 24, Mo. Nathan Colien, Exit
Editor; Jesse Shlyen. Manatcing
^ Morris Schlozman. Business ManrJHugh
Fraze, Field Editor: I. L.
il!r. Editor The Modern Theatre
^j. Telephone CHestnut 1-7777.
Ital Ottices: 45 Rockefeller Plaza,
iriork 20, N. Y. Donald M. Mera
Associate Publisher & General
i^t: A1 Steen, Eastern Editor: Carl
e' Equipment Advertising. Telephone
h'jus 5-6370.
^i Offices: Editorial—920 N. Mlch-
11. ve., Chicago 11. 111., Frances B.
«< Telephone Superior 7-3972. Adverlr-59
East Van Buren, Louis Dldler,
le)ne WAbash 2-2334.
s'n Offices: BJdltorial and Film Adverlr.-6404
Hollywood Blvd., Hollywood
, allf. Ivan Spear, manager, Telem;
Hollywood 5-1186. Equipment and
n Im Advertising—672 S. Lafayette
rlj Los Angeles. Calif. Bob Wettliinanager.
Telephone DUnklrk 8-2286.
ml Office: Anthony Gruner, 1 Wood-
Wv Way. Flnchley, No. 12. Telephone
Bjjlde 6733.
I; MODERN THEATRE Section Is Inld|
In the first issue of each month.
I^i: Martha Chandler. 191 Walton NW.
M: J. S. Connors, 140 State St.
mtt: George Browning, Stanley Thea.
St: Frances Harding, HU 2-1141
MIe: Blanche Carr, 301 S. Cliurch
Wiati: Frances Hanford, UNlverslly
l{80.
Bind: Elsie Loeb, WAshlnglon 1-
W!, 137 Shaker Blvd. Apt. 104.
lius: Fred Oestrelcber, 52% W.
Hh Broadway.
iHi Mable Gulnan, 5927 Wluton.
rl: Brace Marshall, 2881 S. Cherry
«.
s 'lines; Russ Schoch, Register-Tribune
m-. H. F. Reves. 906 Foi Theatre
B., woodward 2-1144.
ir\d; Allen M. Wldem, CH 9-8211.
cBivllle: Robert Cornwall. 1199 Edge-
»'.l
Ave.
rails: Null Adams. 707 Spring St.
I«l Martha Lummus, 622 N.E. 98 St.
Ihkee: Wm. Nlchol, 2251 S. Layton.
Inl polls: Don Lyons, 72 Glenwood.
wirleans; Mrs. Jack Auslet, 2268H
8) Claude Ave.
iWma aty: Sam Brunk, 3416 N. Vlr-
•i^: Irving Baker. 911 N. 51st St.
*Mirgh: R. F. Kllngensmith, 516 Jeanej
Wllklnsburg, CHurehlll 1-2809.
f^id. Ore.: Arnold Marks. Journal,
'ot'nce: Wm. Trambukls, Loew's State.
-JHils: Joe & Joan Pollack. 7335
Rtsbury, University City. PA 5-7181.
Ul^lke City: H. Pearson. Deseret News,
ml-ancisco: Dolores Banisch. 25 Tay-
IijSt.. ORrdway 3-4813: Advertising:
i\r Nowell. 355 Stockton St.. YUkon
j:37.
'•Jgton: Charles Hurley. 203 Eye St.
V-
J
In Canada
«nal; Room 314. 625 Belmont St..
''< Larochelle.
'!m; 43 Waterloo. Sam Babb.
»rti; 1675 Bayvlew Ave.. Wlilowdale.
O) W. Gladlsh.
•nj'er: 411 Lyric Theatre Bldg. 751
QivUle St.. Jack Droy.
'Meg: 300 New Hargraves Bldg..
l^ieth Beach.
I^iber Audit Bureau of Circulations
«f Class postage paid at Kansas City,
•••ectlonal BdlUon. $3.00 per year.
'till Edition, J7.50.
MGUST 2 9, 1960
^'7 No. 19
NEW
NEW PRODUCT ON RISE
FILM production seems to be burgeoning,
judging by the many announcements
made during the past few weeks, and
which are continuing to be made, of new companies
entering the field. This, of course, is
aside from the production and distribution
organization that the American Congress of
Exhibitors is sponsoring that is looming bigger
with each passing day, and the plan being
implemented by Pathe Laboratories, which are
the two biggest projects under way.
Producing setups have been formed in
Florida, Illinois, Arizona, Texas, Oklahoma and
other parts of the country, adding to the growing
list of new Hollywood companies. These
include, not merely those independents with one
or two pictures planned, but a number who are
talking yearly schedules of up to 12 or more and,
as well, others who have been successful newcomers
to the field, who are laying plans to continue
on a long-term basis. Many of those who
have been making only one picture a year are
announcing two or more for the coming year.
Additionally, producers who departed the industry
for television filming are either dropping
television entirely or including several theatrical
features on their schedules. Even if only half
of these projected plans materialize, the net
product accrual will make a substantial addition
to the product supply, well advanced for the
coming year, to come from established studio
sources, from which increases in output also
have been reported.
Among the
important new sources of supply,
two—the ACE company and Pathe—hold considerable
promise. Pathe is ready to function,
has the funds with which to finance at least a
dozen features and, with the cooperation of
Theatre Owners of America, anticipates a
profitable volume of bookings. The low-cost
distribution plan recently set forth by Pathe is
expected to work as a profit-participating
arrangement for the exhibitors.
The ACE plan, while not yet completely revealed,
is indicated as being blueprinted on a
bigger scale than was originally planned. With
the initial fund requirement, provided by the
five major and more than a score of smaller
circuits, oversubscribed, implementation of the
plan seems assured. While actual filmmaking
may not begin until well after the first of the
year, that still could make a number of pictures
available for exhibition in 1961, perhaps early
in that year.
One reason for possible delay in getting production
under way, we learn via the grapevine,
is that the sights have been raised as a
result of the enthusiastic response of the larger
subscribers to the plan, plus a substantial waiting
list of many other exhibitors who have
offered to take smaller blocks of shares in the
project.
With these evidences of increased support
coming from ultimate exhibition outlets of
the pictures to be made, consideration is being
given to enlarging the scope of the ACE plan.
High on the agendum of the TOA convention
are talks scheduled to be given by S. H. Fabian,
chairman of ACE, and William Zeckendorf,
board member of the America Corporation,
parent company of Pathe, who will tell about the
production plans of their respective organizations.
Needless to say, not only exhibitors, but
all
others in the industry will eagerly be looking
forward to learning the details of these plans,
for never in the history of this business has there
been so much interest in—and such need for—
plentiful supply of good product.
Invaluable Service
The Council of Motion Picture Organizations
continues to render invaluable service to exhibitors
in their efforts to eliminate local admission
taxes. The record reported for the past year
reveals that 70 such taxes were repealed and 16
reduced. A remarkable example is that concerning
the state of Tennessee where the state
Legislature revoked the right of municipalities
to impose such special taxes. As a result. 18 of
these imposts were dropped in July, 1959. and
only one city, Knoxville, acting under a special
privilege revenue act, retains a local admission
tax.
In the last four years, 207 municipal admission
taxes were repealed. Additionally, 121
municipalities have reduced admission taxss
within the last two years, four have suspended
them temporarily and eight have raised exemptions
from previously imposed taxes.
For the approximate 331 that still are in
force, Charles E. McCarthy, executive secretary
of COMPO, urges exhibitors to continue the
fight and not be discouraged if their first repeal
campaign fails, "as many battles have been won
through persistent efforts."
And COMPO stands
ready to continue all assistance possible therein,
not the least of which is making available all the
material in its files that has so many times
helped to score local tax repeal victories.
\Ji^^ /jOUuui^'i^^

27 Post '48s Included
In Fox Package for TV
NEW YORK—TweiUy-scvcii post-1948
features are included in a new package of
81 acquired from 20th Century-Pox by
National Telefilm Associates for distribution
to television. The other 54 were produced
prior to 1948. The 27 constitute the
first group of post-'48 20th-Fox features
made available to TV.
The deal was announced jointly by
Spyros P. Skouras. president of 20th-Fox,
and Oliver A. Unger, NTA president. August
22. It followed a statement by Skouras
to exhibitors and stockholders that previous
sales to TV had been a mistake. It
was assumed that stockholder pressure
forced the NTA deal. The price was in
excess of $4,000,000.
MORE LATE VA RELEASES
At the same time, more post-1948 films
became available to TV through an announcement
by Erwin H. Ezzes, executive
vice-president of United Artists Associated,
that UAA will begin immediate distribution
of the "Boxoffice 26." a new group of
very recent UA features. Ezzes stressed the
value to TV presentations of still familiar
promotion campaigns conducted for theatrical
showings by United Artists.
Regarding the 20th-Fox contract, NTA
said that in the last five years, prior to the
new agreement. 20th-Fox had made available
to TV, through NTA, 471 motion pictures.
It said the new features were being
offered to TV stations for dates commencing
Jan. 1. 1961, and it is known that bidding
for them has started.
The post- '48 20th-Pox films include "All
About Eve," "Come to the Stable," "The
Gunfighter." "A Letter to Three Wives,"
"Mr. 880," "12 O'clock High," "Panic in
the Streets," "Pinky," "Down to the Sea
in Ships" and "Father Was a Fullback."
Among the earlier films are "Berkeley
Square." "Cavalcade," "Marie Galente,"
"The Power and the Glory" and "Caravan."
Among the stars in the featui'es are
James Mason. Gregory Peck, Gary Grant.
James Stewart, Maureen O'Hara, Spencer
Tracy, Richard Widmark, Jeanne Crain,
Paul Douglas, Fred MacMuiTay. Edward
G. Robinson, Loretta Young, Tyrone Power,
Burt Lancaster, Jack Palance, Susan
Hayward. Anne Baxter and Bette Davis.
AMONG THE UA TITLES
"Boxoffice 26" includes "The Barefoot
Contessa." starring Ava Gardner and
Humphrey Bogart: "King and Four
Queens," starring Clark Gable and Eleanor
Parker: "Attack," starring Jack Palance
and Eddie Albert: "Bandido," starring
Robert Mitchum: Otto Preminger's "St.
Joan, "Comanche," starring Dana Andrews
and Linda Cristal: "The Monte
Carlo Story." starring Marlene Dietrich.
and "Baby Face Nelson." starring Mickey
Rooney.
Additional features in the UA package
present Hugh O'Brian, John Payne, Sterling
Hayden, Raymond Burr. Edmond
O'Brien, Lee Marvin and John Bromfield.
Ezzes said that UAA is currently distributing
to TV more than 1,900 features
of which more than 400 are post- '48s.
A few weeks ago, Warner Bros, prepared
to dispose of more than 100 post-'48 films
to Creative Telefilms & Artists, and Columbia
has said recently it will dispose of
.some similar product to TV later in the
year. Universal -International's intentions
are not known. It has placed pre-'48 product
with Screen Gems. Indications are
Paramount will retain its films for possible
pay TV use by Telemeter. MGM is said to
be investigating pay TV as an outlet.
Musicians Union Intensifies
Drive on Posf-'48 Films
NEW YORK—The American Federation
of Musicians has enlarged its drive
against the transfer of post-1948 theatrical
films to television without AFM approval
to include all sellers and purchasers.
In a statement issued Tuesday i23i.
Herman Kenin. president, said the union
will exercise "full legal rights" in connection
with films "made under contractual
agreements with the union wherein their
transfer to television exhibition without
prior consultation with the federation is
contemplated."
The union previously asked the Federal
District Court to halt a Warner Bros,
transfer of post- 1948 films to Creative
Telefilms & Artists, Ltd., of Toronto. Warner
Bros, followed with the filing of a
counteraction asking dismissal of the suit
on the ground that its contract with AFTVI
ended in 1958 when the union lost jurisdiction
over Hollyw'ood musicians to the
Musicians Guild of America. The court
adjourned the hearing from Tuesday '23>
for one week.
Warner Bros, also claimed in court Tuesday
that there was political motive behind
the AFM suit since an election involving
MGA has been set by the National Labor
Relations Board for September 7 in Hollywood.
The Kenin statement said the union had
"recently advised the National Broadcasting
Co. and Columbia Broadcasting System
of our determination to protect our rights
under law," and that the union will proceed
promptly against all sellers or purchasers
"as we have proceeded recently
against Warner Bros."
Chakeres Original Backer
Of ACE Production Fund
NEW YORK—The name of Phil Chakeres.
president of Chakeres Theatres.
Springfield. Ohio, was inadvertently omitted
by the American Congress of Exhibitors
in its last week's listing of original
subscribers to its production fund. ACE
has since stated that upon notification of
the start of the fund. Chakeres forwarded
his check for $25,000. asking that his circuit
be entered on the records as among
the first to subscribe.
All-Time High Gross
For 1960 Foreseen
NEW YORK—An all-time high motion
picture gross for 1960 is forecast by Albert
E. Sindlinger, president of Sindlinger
& Co.. market analysts.
"The nationwide theatre gross has already
reached the 1946 level, the motion
picture industry's peak year." Sindlinger
said, "despite the fact that attendance at
the nation's motion picture theatres in
the first seven months of this year ran
6.5 per cent behind the same period of
1959."
He said this apparent paradox has been
caused by the fact that the average admission
price in 1960 is averaging 69 cents.
In 1959 it was 60 cents, when 224 films
brought in a theatre gross of $1.361 -million,
only 12 per cent less than 1946's record,
$l,499.5-milIion.
Sindlinger noted an upswing in attendance,
stating: "In the last week of July,
the nation's motion picture theatres
played to more people than at any time in
the last four years. Early August attendance
is ahead of the same period in 1959.
These circumstances, coupled with the
facts there will be at least five more advanced
admission pictures released before
the end of the year, leads us to estimate
that the nationwide theatre gross could
reach $l,500-million or more in 1960.
"Since the motion picture public is becoming
more and more selective each
year," Sindlinger further said, "it will
readily pay advanced prices to see the motion
pictures it wants to see the most. Individual
motion pictures today can bring
in more money to the nation's boxoffice
and return more film rental to the producer
than ever before."
Big N. Y. Theatre Demand
For Anti-Pay TV Petitions
NEW YORK—An additional supply of
petitions in the anti-pay TV Congressional
campaign has been sought by local
theatres even before receipt of the distribution
originally planned, according to
Philip F. Harling. chairman of the Joint
Committee Against Pay TV.
Loews Theatres and RKO Theatres and
the major Broadway houses requested the
additional supply. It will be furnished
them through Theatre Owners of America
and the Metropolitan Motion Picture
Theatre Ass'n.
Kits are being sent to all U. S. theatres,
with completion of distribution set for
Thui'sday < 1 ) . Theatre managers will
collect signatures for at least ten days and
will also solicit petitioiis from outside
groups.
Hartford Citizens Signing
Anti-Pay TV Petitions
NEW YORK—Hartford citizens started
signing petitions to their Congressmen
this past week, signifying their opposition
to pay-as-you-see television. Philip Harling.
chairman of the Joint Committee
Against Pay TV, said that the public in the
Connecticut city needed very little persuasion
to sign the petitions and that 60,000
put their names to the papers in the first
two days.
8 BOXOFFICE :: August 29, 1960

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United
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L544 Theatres Join
1960 Hospital Drive
NEW YORK—Pledges to make audience
collections and conduct the annual Christmas
Salutes on behalf of the Will Rogers
Memorial Hospital have been received from
1.544 theatres, or about 22 per cent of the
goal of 7.000 theatres. Eugene Picker,
chairman of the fund raising committee,
said the opening weeks of the drive were
encouraging and that if the response continued,
the goal would be reached.
Seventy-one circuits have made their
pledges.
Picker said exchange area distribution
and exhibition chairmen were working on
developing an increased enrollment of independents
and that this segment was expected
to exceed its last year's mark.
A. Montague, president of the hospital,
warned against "letting down on our
efforts because of the good response we are
meeting." He said the di-ive was off to a
good start, but the pressure must be kept
on, pointing out that "we still need some
5,500 more theatre pledges before we can
relax and consider the mission accomplished."
Among the circuits participating are American
Broadcasting-Paramount Theatres, Bolaban & Katz-
Publix Great Stotes, Buffalo Paramount, Florida State,
Fox Intermountain, Interstate & Texos Consolidated,
Monroe Amusement, Paramount Gulf-Tenarken, Tri-
Stotes, Adelman, Armstrong, Arthur Enterprises, Associated
Drive-ins, Atlantic, Atlas-Atoz, Basil,
Bloomer, John C. Bolte, Brondt, Century, Chakeres,
Cinema Circuit, Cinerama, City Entertainment, Commonwealth,
Dickinson,, Dixie, Durwood, Delft, Frisina,
Harris, Indiana-Illinois, Interboro, Iowa United, J. J.
Theatres, Jamestown, Kallet, Kerasotes, E. M. Loew,
Loew's, Maico, Manos, B. S. Moss, J. McFarland,
J.
Nal-Pac, Fox-Midwest, Neighborhood, RKO, Rand-
Walter Reode, Robins Amusement, Rowley
United, Rugoff & Becker, Schine, Skirball, Skouros,
Smith Management, Springer, Stanley Warner, Stein-
i
Steifel, Switow, Trans-Lux, Tri-City Drive-ins,
Artists, Wehrenberg, and Wolfberg.
Henry S. Griffing Missing
With Family of Three
)
CITY—Heniy S. Griffing.
53, president of Video Independent Thea-
(
tres. is reported missing. No word had
received here yet as of Thursday
(25) on the whereabouts of Griffing and
members of his family—his wife, a
Linda, 20, and a son Philip, 25.
was piloting his private plane, a
single engine Cessna 182, on a flight that
left Teterboro, N. J. Airport Tuesday (16).
He had filed no flight plan, but associates
!
said he planned to fly to Oklahoma.
$5,000 reward for information leading
to the discovery of the Griffing family
and the airplane has been offered by
officials of Video Theatres. Video operates
in Oklahoma and West Texas.
is also secretary and a director
the Oklahoma TV Corp., which owns
television station KWTV here.
known for his pioneer work in pay
TV, Griffing conducted the famed Bartlesville
experiment two years ago. He also
was one of the first independent exhibitoi's
to apply for a Telemeter franchise last
spring.
Kreisler on Sales Trip
NEW YORK—B. B. Kreisler, president of
International Film Associates Corp., left
for Em-ope Wednesday (24> to offer 44
independently produced features for
theatrical or television showing in western
Europe. He will return October 11.
Expect Record Turnout
At TOA Convention
LOS ANGELES—With reservations and
registrations running 30 per cent ahead of
the same pre-convention
period last year,
indications are that
the forthcoming Theatre
Owners of America
convention here
next month will be
the largest in the ort^anization's
history.
Total registrations
last year in Chicago
amounted to about
1,000, including wives.
William Zeckendorf
For the first time, a
professional decorating
firm has been engaged to decorate the
main meeting room. Joseph Alterman, administrative
secretary of TOA, is due here
this week from New York to complete arrangements,
having advanced his arrival
time by more than a week because of the
growing scope of convention plans. The
convention dates are September 13-16 at
the Ambassador Hotel. Meetings of the
board of directors and executive committee
will be held for two days prior to the opening
of the sessions.
Two plans for the stepping up of production
and soui-ces of more product will be
presented to the delegates. William Zeckendorf,
prominent realtor and director of
the America Corp.. will explain the production
program being undertaken by Pathe
Laboratories, a subsidiary of America. S.
H. Fabian, chairman of the American
Congress of Exhibitors, will report on the
ACE production plan.
TO OUTLINE PATHE PROJECT
Pathe has proposed to TOA that Pathe
completely finance the production of additional
pictures to help theatres in the
present product shortage, on the condition
that TOA obtain playdate pledges for the
films from its members. It is expected
that Zeckendorf, in the course of his
address, will outline details of Pathe's
project and might even present some of the
first film packages which Pathe would be
prepared to undertake. Pathe has set up
separate production and distribution companies
to handle the program.
Zeckendorf is president of Webb &
Knapp, Inc.. one of the world's largest real
estate developing companies, which currently
plans to develop 20th-century Pox's
studio property as Century City.
Albert Pickus, TOA president, said
Zeckendorf was invited to speak by TOA
not only because of his direct association
with the America Corp. and its Pathe program,
but because his real estate and
financial ventures had often encompassed
such a degree of showmanship that TOA
felt that he could authoritatively advise
theatre owners of this faculty.
Meanwhile, plans are going forward for
special attention to be directed to 70mm
projection equipment at the tradeshow
which will be held in connection with the
convention. Strong Electric Corp. will show
its 35 /70mm projectors in its booths, along
with its Jet Arc, UHT and Magnarc carbon
arc lamps. The Strong booths will be
manned by Arthur J. Hatch, Bill White
and C. Callender.
Another trade show exhibitor will be
National Vendors. Inc., which will exhibit
its Series 222 cigaret merchandiser as well
as candy machines. This booth will be
conducted by H. J. "Pete" Poster, M. L,
Pierson and Charles Kaplan.
TEDA, TESMA COSPONSORS
TOA has been joined in the cosponsorship
of the tradeshow by Theatre Equipment
Dealers Ass'n and Theatre Equipment
Supply Manufacturers Ass'n. The
tradeshow booths will be opened daily at
2 o'clock. There will be no convention
meetings during the afternoons, except on
Wednesday, September 14.
A "treasure chest" will be established in
the tradeshow, with major prizes to be
awarded during tradeshow hours. To encom-age
tradeshow attendance, the chest
will be placed in the center of the exhibit
area and conventioneers will have to be in
the tradeshow at the time the prizes are
awarded in order to win them.
Warner Nine-Month Gross
Rises But Earnings Drop
NEW YORK—Warner Bros, revenues for
the nine months ended May 28 increased
but earnings declined. Film rentals, including
television, amounted to $66,392,000,
dividends from foreign subsidiaries not
consolidated were $881,000 and profits on
sales of capital assets was $430,000, compared
with $62,084,000, $1,126,000 and
$797,000, respectively, for the 1959 period.
Net profit was $4,577,000, equal to $3.05
a common share. There were 1,499,000
shares outstanding after deducting 343,396
shares held in treasury. Net profit, not
including the profit of $6,500,000 on the
sale of the company's ranch, for the corresponding
period last year amounted to
$7,249,000, equal to $4.57 a shai-e on
1,585.196 shares after deducting 897,051
shares held in treasury.
Net current assets May 28 last were
$43,718,000, including $18,154,000 cash and
U. S. government securities, and debt
maturing after one year was $4,754,000
compared with $43,071,000, including
$15,814,000 cash and government secui'ities,
and $4,663,000 respectively February
27 last.
Gandall Takes U-I National Post
ST. LOUIS—William Gandall. who has
been in St. Louis on assignment for
United Artists publicity department, resigned
his position with UA Thursday (18t
to become the national director of group
sales for Universal. Gandall. 52, has been
in the industry for 15 years. He will work
out of Universal's New York office.
BOXOFFICE August 29. 1960

when
Judge
Prior Censorship Rapped
In Supreme Court Brief
WASHINGTON— U. S. Supreme Court
action abolishing laws which permit motion
picture censorship was sought
Wednesday i24i through the filing by
Times Film Corp. of a comprehensive brief
challenging the constitutionality of a
Chicago ordinance requiring censorship
before any grant of an exhibition permit.
Defendants are Mayor Richard J. Daley
and Police Commissioner Timothy J. O'-
Connor.
The court has agreed to review during
its fall tei-m the Times Film case against
Chicago. That concerns "Don Juan" which
Times Film refused to submit to censorship
when it asked for an exhibition license
in December 1957. The action is not
based on content of production, which is
an adaptation of Mozart's opera, "Don
Giovanni," but solely on the issue of prior
censorship. Favorable action by the court
could have far-reaching effects.
BRIEF CONTAINS 38 PAGES
Felix J. Bilgrey, counsel, filed a 38-page
printed brief. He argued that existing provisions
should be voided "as standing in
the way of the freedom of expression
guaranteed by the First and Fourteenth
Amendments." The high court was asked
to reverse decisions of the U. S. District
Court for the Northern District of Illinois,
Eastern Division, which upheld the city's
refusal of a license, and the U. S. Court
of Appeals for the Seventh Circuit, which
upheld the district court.
Bilgrey disputed court contentions that
"it is common knowledge" that the motion
picture industry does not "exercise a
wholesome, voluntary censorship" over its
product as do "the responsible owners of
newspapers and television broadcasting
systems" over their product.
The brief pointed out that "the alleged
dangers over which the lower court suggests
exist in Chicago, exist no less in the
vast majority of our states and cities where
no prior censorship is present." It added
that "in addition to Chicago, only a handful
of cities and four states iNew York,
Virginia, Kansas and Maryland' impose
prior censorship," and "the court may take
judicial notice that the standard of morality
is at least as high in the vast number
of states and cities which have no censors
as it is in Chicago."
ASSAILS PRESSURE GROUPS
In a statement cabled from Europe. Jean
Goldwurm. president of Times Film, spoke
out against "throttling screen restrictions"
and said he hoped the action would "lead
to the eradication of the infantile practice"
of prior censorship. He accused the
Chicago censors of yielding to the influence
of pressure groups.
Times Film has won censorship victories
In Massachusetts and Maryland. It is supported
in its present action by the American
Civil Liberties Union, Motion Picture
Ass'n of America and Independent Rim
Importers and Distributors of America,
which have filed briefs as friends of the
court.
Prefers
To Television
Theatre Comfort
'Hot Air'
NILES, OHIO—An editorial appearing
recently in The Niles Daily, headed
"Movie Is Good Relief." boosted the
reopened Robins Theatre, which had
been closed for six months after being
damaged by fire. The following comment
was made:
"With all the hot air television
viewers have had to endure during the
national political convention, the air
conditioning found in a good movie
is a welcome relief.
"After six months of doing without
local movies, the films being shown at
the newly remodeled Robins Theatre
are pleasant relaxation indeed.
"Television will never replace the
movie as the way to wind up a good
evening's entertainment."
The Robins, the only theatre in this
town of over 16,000, is a unit of a
chain of theatres belonging to the
Robins Amusement Co., Warren, Ohio,
headed by Leon Enken jr.
COMPO Ad Warns Editors
Of Censorship Dangers
NEW YORK—A warning to
newspapers
that leaders of the film censorship campaign
would like also to censor newspapers
was stressed in the 119th Council of Motion
Pictui-e Organizations advertisement
in Editor & Publisher. It appeared Satuiday
(20k
The ad said that several newspapers realize
the danger but that others either
don't recognize it or appear indifferent. It
cited a Pennsylvania law which provided
penalties for newspapers publishing film
ads disapproved by the censorship board,
and noted that "we have no record of
any serious newspaper opposition." The
Court of Common Pleas of Dauphin County
found the law unconstitutional.
"Newspaper editors and publishers, it
seems to us," the ad said, "should be the
first to realize that if censorship is allowed
to grow in one field, it will soon
spread to others, including their own protected
pastures."
Reissue Use of 'Exodus'
Title Disputed in Court
NEW YORK—United Artists and Carlyle
Alpina, Swiss branch of Otto Preminger's
production company, asked a temporary
injunction Tuesday i23i in State Supreme
Court to prevent the Exodus Motion Picture
Co. and Bernard K. Hoffer from
using the title "Exodus. "
Henry
Epstein reserved decision.
Hoffer plans to reissue an Italian film
produced in 1949 which was titled "The
Earth Cries Out " released in the U. S.
in 1953. United Artists plans December release
of the Preminger film "Exodus."
Ticket Taxes Repealed
In 70 Municipalities
NEW YORK—Seventy local admission
taxes were repealed and 16 reduced during
1959, leaving approximately 331 such taxes
in force compared with 538 the end of
1956, a Council of Motion Picture Organizations
survey has revealed. COMPO began
its first survey Jan. 1, 1956. Charles E.
McCarthy, executive secretaiT. hailed the
local tax situation as "most encouraging."
At least 18 local admission taxes In
Tennessee were dropped July 1, 1959. by
an act of the state legislature revoking
the right of municipalities to impose such
taxes. Knoxville, which acts under a special
privilege revenue act, is now the only
Tennessee municipality with a local admission
tax, according to COMPO.
McCarthy said that one of the most encouraging
aspects was that, except for.
two cities in Alaska which raised their local
sales taxes applicable to admissions
from two to three per cent, the COMPO,
survey has failed to show any new or increased
local taxes on admissions.
He ui-ged exhibitors to continue campaigning
for outright repeal of the taxes,
which he described as discriminatory and
a serious threat to the existence of many
small theatres. He cited successful efforts
for repeal in Philadelphia, Columbus,
Ohio: Binghamton, N. Y.: Bethlehem,
Lancaster and Wilkes-Barre, Pa.: San
Diego, Rock Island and Moline, 111.: and
Everett, Wash., among others, and substantial
concessions obtained in New York,
Richmond, Cincinnati and other places.
"Exhibitors should not be discouraged,'
McCarthy said, "if their first repeal campaign
ends in failure, as many battles
have been won through persistent efforts.
COMPO will continue to make available
to local exhibitors opposing such taxes all
the material available in its files, and furnish
whatever assistance it can to local tax
committees."
Resumption of TOA-SPG
Talks Set for Sept. 9
NEW YORK—Discussions looking toward
closer cooperation between The Screen
Producers Guild and Theatre Owners of
America will be resumed September 9 by
liaison committees of both groups at the
Ambassador Hotel in Los Angeles, according
to Walter Mirisch. SPG president, and
Albert M. Pickus, TOA president.
Last winter's sessions were interrupted
by the actors' strike. The new sessions willbe
held on the arrival of TOA officers In
Los Angeles for their 13th annual conven-.
tion, which will open September 13. Mirisch
will be the principal speaker at the TOA
September 15 luncheon when he will reporti
on the sessions from the producers' viewpoint.
The TOA liaison committee consists ol
Sidney M. Markley, S. H. Fabian, George,
G. Kerasotes and Roy Cooper, with Pickus;
serving ex-officio. The SPG committee consists
of Arthur Freed, Jerry Wald, Frank
Rosenberg and Jerry Bresler, with Mirisch
serving ex-officio. Julian Blaustein. SPG
first vice-president and a member of the
committee, will be in Europe and unable
to attend.
10
BOXOFnCE August 29. 1960

ir
I
lelegates to WOMPI
!)onvenlion Named
TORONTO—Florence Long, a veteran of
2 years on Toronto's Filmrow, has been
appointed convention
chairman for the
seventh annual convention
of Women of
the Motion Picture
Industry to be held at
the Royal York Hotel
here September 9-11.
Miss Long is a charter
member of the
Toronto WOMPI
chapter and has
served as its president.
Florence Long
Miss Long's ap-
,)ointment was made by Mable Guinan of
Dallas, the national president.
Members of the Toronto chapter who are
erving on convention committees are:
Mae Sage, Daphne Lockhart, Ann McLean, Millie
'mith, Viola Creighton, Irene Thomson, Roe
/odcly, Isobel Worde, Morion Kodey, Florence
'.rohom, Agnes Byford, Dorothy Coomb, Gladys
ownsley.
Hildegarde Koblich, Elsie Waldron, Olive Copleston,
lorv Sasaki, Mary Colangelo, Ruth Frankson, Jean
Kitty Fisher, Margaret Wills, Will: Virgil :ittley,
Jean McLennan, Joan Shields, Marjo
|ichards,
ston, Ethel Jordan, Doris Heenohan, Marie
I'uinland, Catherine Anderson, Kerry Watt, Lois
(kinner and Frances Low.
Mrs. Guinan will preside at the business
iiieetings, assisted by Association viceiresident
Helene Spears, recording secretary
Myrtle Cain, corresponding secretary
,losa Browning, treasm-er Viola Wister and
'mmediate past president Gene Barnett.
|)ne of the highlights of the convention
Jill be the presentation of the annual
i.wards for service, attendance, publicity
Ind public relations.
The following official delegates will repesent
the 11 member WOMPI Clubs:
Atlanta—Mr: Jean Mullis-Mrs. Johnnie Barnes.
Nell Middleton-Martha Chandler.
illos—Marie Powers-Thelma Jo Bailey. Alter-
;—Sue Benningfield-Mrs. Ora Dell Lorenz.
'nver—Mrs. Toni Dyksterhuis-Mrs. Bernice Gil-
Alternates—Anno Belle Miller-Mrs. Ivy Tullos.
s Moines— Leone Matthews-Nola Bishop. Alter-
=— Joyce Brain-Mrs. Pauline Mosier.
cksonville—Mrs. Philomena Eckert-Mrs. Mary
Alternates—Mrs. Ida Belle Levey-Flora
-Lois Evans-Mrs. Genevieve Lovell. Alter-
Mory Kotherirw Boker-Mrs. Katherine
orty. -Audrey Bernice
St, Louis—Morcella DeVmney- Jane Smoller. Altertes—Mrs.
Catherine Foy-Theresa Boheim.
Toronto—Mrs. Ruth Fronkson-Florence Long. Alter-
*|=i—Olive Copleston-Mary Sasoki.
jren Flags' for Labor Day
NEW YORK—Dino DeLaurentiis "Under
ren Flags," filmed in Italy for Paramount
lelease with Van Heflin, Charles Laughton
nd Mylene Demongeot starred, will be
-tie Labor Day attraction at theatres
Iftroughout the U. S. John Ericson, Alex
|ficol and Eleonora Rossi-Drago are
l3atured in the picture under the direction
f Duilio Coletti.
Continental to Release 14
Films in Next 10 Months
OAKHURST. N. J.—The acquisition of
14 features to be distributed by Continental
Distributing during the next ten
months and the company's branching out
into coproduction were the chief topics of
discussion at Continental's first annual
sales meeting at the Walter Reade, Inc.
homeoffice last week.
Walter Reade jr., chairman of the board
of Continental, made the introductory address,
discussing the company's growth in
the past seven years from distributing two
pictures a year to the present 14 within a
ten-month period.
Plans were announced for the opening of
two new sales offices before the end of 1960.
Carl Peppercorn, vice-president and
general sales manager, presented the release
program, starting with "The Entertainer,"
starring Sir Laurence Olivier,
which will have its American premiere at
the Sutton Theatre in New York in September
following the company's cuiTent
"School for Scoundrels"; "General della
Rovere," starring Vittorio de Sica and directed
by Roberto Rossellini, which will
open at the Paris Theatre in the fall, and
"Modigliani of Montparnasse," starring
the late Gerard Philipe and Lilli Palmer,
which will open at the Baronet Theatre
shortly. "Angel Baby," which was produced
in the south last spring, starring
George Hamilton, Salome Jens, Joan Blondell
and Mercedes McCambridge, will have
its world premiere in Florida.
Projected advertising and sales campaigns
on these and the other releases in
the 1960-61 program were discussed by
Sheldon Gunsberg, vice-president in
charge of advertising and publicity, and
William O'Hare, director of that department.
The pictures include Continental's
three coproductions now before the camera
Walter Reade jr.
Carl Peppercorn
in Europe: "The Mark," starring Maria
Schell, Stuart Whitman and Rod Steiger;
"The Hands of Orlac," starring Mel Ferrer
and Dany Carrel, and "The Long and the
Short and the Tall," starring Laurence
Harvey and Richard Todd.
Other Continental acquisitions include
"Une Vie," starring Maria Schell; "The
Cheaters," with Jacques Charrier and
Pascale Petit; "The Circus World," with
international circus stars; "The Man Who
Wagged His Tail," starring Peter Ustinov,
and "It Happened in Broad Daylight,"
with Michel Simon and Heinz Ruhmann.
Irving Wormser, president, spoke about
the company's expansion of its sales force
through the opening of new offices
throughout the U. S. Guest speakers included:
Monroe Greenthal and Herbert
Hauser of the Monroe Greenthal agency
and Warren Cowan of Rogers and Cowan
public relations firm. Also attending the
meeting were Continental's salesmen from
Atlanta, Boston, Chicago, Cincinnati, Dallas,
Los Angeles, San Francisco and Washington,
D. C, who all resided in Asbury
Park, N. J., adjacent to Oakhurst, during
the meeting.
Chicago Independent Producer Plans
Adventure Film in the Himalayas
CHICAGO—A Chicago film industry
first was scored with the announcement
that an independent producer here will
tell the motion picture story of Sir Edmund
Hillary's new venture next month
in the Himalaya mountains in search for
the "abominable snowman." Fred A. Niles
Film Productions. Inc. will produce the
color feature release of the nine-month
mountain adventure. Agreement of the
motion picture rights to the expedition
was made between the company and Field
Enterprises, Inc., sponsors of the new
Hillary exploration.
In making the announcement, Fred A.
Niles, president of the film company, said,
"This is an important step in oiu' goal to
place Chicago as a leading motion picture
center. Oiu- city has established itself in
the field of commercial and industrial
films and now it's time to show that we
also have the talent and facilities for
entertainment fare."
Producer of the film will be Fred Niles.
Gordon Weisenborn will be director, and
Jack Whitehead, who is director of cinematography
at the Niles Studio, is the
technical consultant in photography of the
Himalayan expedition.
The Niles organization has attained unusual
success in the four and a half years
of its organization. It is recognized as one
of the leading producers of TV films, and
took five top awards at the TV film festival
held recently in New York. The forthcoming
Himalayan expedition is its first
venture in feature-length theatrical
releases.
Another feature, a murder mystery, will
go into production at the Chicago studios.
Niles said he plans to produce at least two
feature-length theatrical releases a year.
MGM to Start "Ada' in October
HOLLYWOOD — Metro-Goldwyn-Mayer
has set an October starting date on "Ada,"
upcoming film for which they have signed
Harriet Frank jr. and Irving Ravetch to
script. Lawrence Weingarten produces the
film, with Daniel Mann directing.
:0XOFFICE August 29, 1960
11

—
'
JOE E. LEVINE
...Modern-Day Barnum
His Jumbo-Size Campaigns Capture Eye of Industry
By AL STEEN
What makes this fellow Joe Levine tick?
How come ho was operating on a limited
regional basis as an independent distributor
in Boston a few' years ago and now
is one of the best-known figures in the
industry? If we asked those questions to
his face, he probably would sidestep them
because modesty really is one of his
virtues. So we went to a couple of his
associates, Eddie Solomon and Ed Feldman,
and we didn't talk shop—we talked
Joe Levine. Joe. at the time, was either in
Boston or London. It's tough to keep up
with him.
As will be recalled. Joe Levine sprang
into national prominence with his acquisition
of "Hercules." It wasn't exactly his
latching on to the picture that made him
famous: it was the way he promoted it.
Before many people had heard of Levine
or his picture, he tossed a little luncheon
for a few industry people and the press
about one thousand of them—and he took
over the Grand Ballroom of the Hotel
Waldorf Astoria for the intimate affair.
The ballroom was splashed with banners,
there were table gifts, there was music.
Not even the largest of the industry's companies
had ever spent that much money
just to tell the world that a new picture
was on the way.
But people who may never have heard
of Joe Levine before that memorable day
went aw-ay with the feeling that a new
Barnum had been born. And perhaps
there were remarks such as. "Is this guy
nuts?" The gross of "Hercules." around
$20,000,000, should tell us that we all
should be as nuts.
But to get back to the two Eddies.
"Joe is one of those men who will take
In Hollywood .
ihL' germ of an idea and expand it and
milk it to the hilt," Eddie Solomon said.
"He never considers what it will cost. He
doesn't have to worry about per share
earnings or make explanations to stockholders.
If the idea is a good one, he shoots
the works."
And it always has paid off, Ed Feldman.
the publicity chief, said. Take for example,
those chocolate Hercules dolls. Somebody
suggested having the Hercules figure
molded in milk chocolate, more than a
foot tall. That gimmick cost $10,000. Who
had spent $10,000 on candy before? But
Joe weighed the penetration possibilities
and found that it was money well spent
for "Hercules Unchained."
How often does a distributor take fullpage,
full-color ads on the opening of a
picture? For "Hercules." Levine bought
such full-color ads in ten newspapers
around the country. For "Hercules Unchained"
he used 40 newspapers. It was
so unusual that some of the papers called
attention to it on Page One.
The pressbook on "Hercules Unchained"
was seen by an executive of the Food Pair
market chain who adapted parts of it to
sell food. And a bank wanted a "Hercules"
standee for a display.
As a party-giver. Levine and his staff
know how to do it. Their Hollywood, New
York and London "A Night With the Gods"
parties are still topics of conversation in
all three cities and in neighboring territories.
The question might be asked. "Did
those parties sell tickets?" Take it from
Joe, they did. At least, they diew attention
to "Hercules Unchained." and. even
though the accrued benefits cannot be
measured, they certainly have been felt to
such an extent that they represented
Lond
Joseph Levine ileft), whose explosive
and effective promotional campaigns
earned him the Motion Picture
Pioneer of the Year award for
1960, is shown with Eddie Solomon, director
of advertising, publicity and exploitation
for Embassy Pictures.
-
money very well invested.
According to his associates. Levine believes
in putting his merchandise on a
shelf w'here everybody can see it and to
make it convenient for viewing at the
same time. Make a picture available where
and when it will do the most good. The
day-and-date engagements permit not one
boxoffice to benefit by an extensive campaign
but hundreds of boxoffices. all being
inundated" with Levine's brand of promotion
and advertising. The boxoffice returns
on the tw^o "Hercules" pictures are
ample proof of his theories' merits.
Showmanship is "Do-It-manship." Levine
believes. If you've got an idea that's
worth the effort, "get up and do it." he
says.
Levine started his "thinking big" in Bo8-
•
ton in what might be termed a small way.
His campaigns went over big and so, he
opined, if they go over in Boston, why
shouldn't they go over with a bang in every
other part of the country? They did.
It is little wonder that Joe was tagged
"Showman of the Year" last year and from
,
all indications it will be a permanent
designation.
And New York
In Hollywood. London and New York, Levine's "Night With
the Gods" parties to promote "Hercules Unchained" were fabulous
affairs which drew top personalities from motion pictures,
press, radio and television. In Hollywood, the party was at the
Beverly Hills, in New York at the exciting Forum of the Twelve
Caesars while in London the festivities were staged at the Lord
Simroe Hotel. They were all-night parties with hostesses in Grecian
gowns and Herculean-type musclemen adding color to the
soirees. In the left photo, Mr. and Mrs. Levine flank song-writer
12
Jimmy McHugh and columnist Louella Parsons at the Hollywood
party. In the center photo. Levine chats with ileft to right)
Haskell M. Masters, vice-president and general manager of
Warner Bros. Picture Distributing Co. Ltd., at the London affair,
Bob Myers, sales manager for the company, and Ed Feldman,
publicity manager for Embassy Films. In the photo at the right,
the Levines are caught in a serious moment of conversation with
Charles Boasberg. general sales manager for Warners, at the
New York party.
BOXOFFICE :: August 29. 1960;

I
Pickman
{
1
John
Pickman Is Studying
Newspaper Ad Rales
NEW YORK—The newspaper amusenent
page problems of the industry are
jeing studied by Jerome Pickman, Paraiiount
vice-president, as chairman of the
lew committee set up by the Advertising
iiid Publicity Directors Committee of the
Motion Picture Ass'n of America, and his
iist report will probably be presented at
1 meeting of the parent group shortly aft-
'! Labor Day.
The assignment of the task to Pickman
oUowed the taking over of the chairman-
;hip of the parent committee by Martin S.
Davis, Paramount director of advertising,
Dublicity and exploitation. Davis succeeded
P. Seadler of MGM. The post rotates
.3ilas
kmong the companies.
is following up reactions to
he address to newspaper advertising excutives
of Paul Lazarus jr. of Columbia
,n which the speaker described discrimina-
.ions in favor of television and inequalities
in advertising rates. He is soliciting the
^operation of exhibitors, the Council of
'Motion Picture Organizations, Theatre
Owners of America and various advertis-
,ng agencies. He will present evidence directly
to the heads of key newspapers.
Asked when reports on Pickman's prog-
'ess would be made public, Davis said that
(ince Pickman was working on a long-
'-ange problem, probably nothing would be
;nade public in the near future. The adverising
end of the newspaper business has
emained silent since Lazai-us addressed it
;n San Francisco.
|Jniversal Match Corp.
jlcquires Glasco Corp.
ST. LOUIS—Continuing its program of
iversification. Universal Match Corp. anounced
this week that it has completed
legotiations to acquire Glasco Corp., subi5Ct
to approval of the sale by Glasco
.tockholders. The latter's board of direcprs
already has approved the transaction,
;nd if the deal is okayed by shareholders,
jfniversal stock will be issued for the acuisition.
L. Wilson, president of Universal,
nd E. Bird Kelly, Glasco president, joint-
I made the announcement. "The acquisiion
will give Universal a complete line of
ending machines, food service equipment
nd Fibreglas products," Wilson said.
Hasco sales for the first half of 1960 were
pproximately $4,800,000, with net earnigs
of $300,000.
Kelly will remain as president of Glasco,
nd it is Universal's intention to retain the
(itire Glasco organization intact.
)scar Hammerstein Dies
DOYLESTOWN, PA.—Oscar Hammer-
;ein II, noted Broadway lyricist and proucer,
died of stomach cancer at his home
°ar here Tuesday (23). Hammerstein had
;en ill for some time. In 1958 he was
aerated on for removal of his gall bladder
nd again in 1959. With Richard Rodgers.
ammerstein wrote some of America's
|iost popular musical shows, which were
iroduced for the screen. Among them
ere "Carousel," "Oklahoma!," "South Pa-
|fic" and "The King and I." He leaves his
ife, a daughter and two sons.
DISCUSS PROIMOTION PLANS FOR U-I FILMr-In New York to discuss distribution
and promotion plans on "The Grass Is Greener," Car.v Grant and Stanley
Donen were guests of Universal Pictures. The Grandon Production, produced and
directed by Donen and starring Grant, Deborah Kerr, Robert Mitchum and Jean
Simmons, is being released by Universal. Seen left to right around the table are
Jerome M. Evans, Charles Simonelli, Grant, Milton Rackmil, Donen, Charles
Schlaifer, PhUip Gerard, Herman Kass, Henry H. "Hi" Martin, John J. O'Connor
and James J. Jordan. Not seen in the picture but standing are Americo Aboaf,
Ben Cohn, Paul Kamey and F. J. A. McCarthy.
U-I Promoting 'Lace'
For Women Patrons
NEW YORK—In an all-out effort to attract
women patrons to its forthcoming
"Midnight Lace," Universal-International
has completed a six -minute color short
featuring Doris Day, star of the film, in
her wardrobe tests, which will be offered
gratis to exhibitors as advance promotion
for the November release.
A current Sindlinger report shows that
for the first six months of 1960, seven of
first ten pictures on the "most seen" list
were seen by 58 per cent women patrons,
compared to 42 per cent male. Two of
these ten, "Pillow Talk" and "Operation
Petticoat," both U-I releases, were seen
by 62 per cent women and 59 per cent
women, respectively. Only one of the ten
pictures, "Journey to the Center of the
Earth," played to more men than women
while "Solomon and Sheba" showed a 50
per cent men, 50 per cent women.
The U-I short, which is narrated by
Irene, famous fashion designer who formerly
designed gowns for the most famous
MGM stars, shows Miss Day in a dozen of
the glamorous gowns worn during "Midnight
Lace" and is part of U-I's promotion
campaign to attract women, just as was
done in Ross Hunter's previous pictures
for the company, "Pillow Talk," "Imitation
of Life" and the current "Portrait in
Black," all of which drew huge audiences
of women.
In addition to the short, U-I has had
Irene design "Midnight Lace" fashions for
Bonwit Teller's in New York and other key
city department stores and Hunter, Miss
Day, Myrna Loy and the designer will
undertake promotion tours for the film,
according to Phil Gerard, eastern advertising
and publicity director. Other phases
of the "Lace" promotion campaign, including
a four-page pamphlet to be distributed
in the stores, a line of millinery designed
by Mr. John and scrolls to be presented
to "best dressed women" in local
situations, were explained by Herman
Kass. in charge of national exploitation;
Paul Kamey, eastern publicity manager,
and Jerome M. Evans, eastern promotion
manager.
The "Lace" short also will be sent out
to 16mm situations, primarily women's
clubs and schools, by Margaret 'Twyman
of the Motion Picture Ass'n, starting in
September.
"Midnight Lace," which is a November
release, also stars Rex Harrison. John
Gavin and Roddy McDowall, and will
open at the Radio City Music Hall in October.
U-I Holds Merchandising
Meeting on 'Spartacus'
NEW YORK—Jeff Livingston, executive
coordinator of sales and advertising for
the Bi-yna production of "Spartacus," conducted
a three-day orientation meeting on
the roadshow merchandising of the $12.-
000,000 picture, starting Wednesday (24i.
Attending from Hollywood were: David
A. Lipton, vice-president in charge of advertising
and publicity, and Stan Margulies.
Bryna ad-publicity director. Ben
Katz, Universal's midwest advertising and
publicity executive, came on from Chicago,
where he will supervise the local campaign.
Field personnel covering early
"Spartacus" engagements who were present
included: Amike 'Vogel for San Francisco;
Maurice A. "Bucky" Harris and Mel
Basel for Boston: Duke Hickey for Cleveland
and Cincinnati; Dave Polland for
Washington and Baltimore, Robert Zanger
for Philadelphia and William J. Cornell
for Detroit.
Home office executives on hand included
Philip Gerard, eastern advertising
and publicity director; Herman Kass,
executive in charge of national exploitation;
Paul Kamey. eastern publicity manager;
Jerome M. Evans, eastern promotion
manager, and other home office advertising,
publicity and exploitation staff
members, as well as Howard Newman, national
director of field activity for "Spartacus."
and Dick Weaver, who is handling
the New York campaign.
5XOFTICE Augiist 29, 1960
13

^oU^fttMt^ ^cfiont
By
IVAN SPEAR
Merion Cooper. John Farrow
Form New Corporation
A new film corpyoratioii and its first
multi-million dollar project, a big screen,
color. Civil War drama. 'Two Little Confederates."
has been announced by Merian
C. Cooper and his partner-director John
Farrow. The Thomas Nelson Page novel
will be made as a roadshow, with filming
blueprinted for early next year on location
in Virginia. As plans stand now. the threehour
entertainment will begin long-run
engagements in the fall of 1961. to become
part of the Civil War Centennial.
Cooper, credited with more "firsts" than
any other man in creative motion picture
making, including bringing Cinerama to
the screen, has been loaned by Merian C.
Cooper Enterprises, the company he heads.
to the new corporation, under which banner
he and Fan-ow also will produce another
big roadshow, "Chermault of China."
based on the life of Lt. Gen. Claire Lee
Chennault, his famed Flying Tigers and
Civil Air Trar^sport. In addition to this
and "Two Little Confederates," the corporation's
long-range program embraces
other film projects.
Red Skelton to Produce
Five Feature Films
Five motion pictures, all of them based
on original stories by Red Skelton, were
announced last week when the famed entertainer
inaugurated the production program
at Skelton Studios, lot he recently
bought from AMCO.
"The Trunk." to be filmed in October
1960. is the first of the features, with
"Kasa San." iMr. Umbrella i. to be filmed
in Japan in the summer of 1961. and "The
Great Wilberspoon." "Eight Pretty Girls"
and "Cross Country Spree" following.
Highlight of the press conference ;n
which the star announced his plans was
a tour through a three-bus mobile TV unit
with which he says he can film anything
any place.
Noonan to Do One Film
Away From Marshall
Comic Tommy Noonan temporarily forsakes
his partner. Pete Marshall, when he
begins filming "Operation Gulliver" in association
with Tim Barr and Gene Anderson.
No date has been set for the feature as
.vet. Both Noonan and Marshall are still
filming "The Schnook" for 20th Century-
Fox. Noonan expects to get director Charles
Barton, now helming that picture, to direct
"Gulliver."
Ten Who Dared' Completed
For Buena Vista Release
Walt Disney Productions has completed
filming on an adventure drama titled "Ten
Who Dared," saga of Colorado River conquest
filmed In Technicolor as a full feature
production.
The story Is about Major John Wesley
Powell, one-armed scientist who guided an
expedition down the uncharted Colorado
in 1869. John Beal plays Powell, with Brian
Koith. James Drury. Ben Johnson. R. G.
Armstrong. David Stollery. L. Q. Jones.
David Frankham. Stan Jones and Dan
Sheridan playing the other nine of the
title. William Beaudine directed and release
is. of course, by Buena Vista.
'Unarmed in Paradise' Set
For Allied Artists Slate
Allied Artists has announced production
plans on "UnaiTned in Paradise. " which
Stuart Millar will produce next year.
George Peppard. Metro-Goldwyn-Mayer
contractee who scored heavily in "Home
From the Hill. has been signed to costar
"
with Maria Schell in the film, a love story
based on the Ellen Marsh best-seller.
"Unarmed in Paradise" follows "Birdman
of Alcatraz" for Harold Hecht and "The
Young Doctors" on Millar's slate. Both of
the latter are for United Artists release.
50 70mm Prints Ordered
For 'Spartacus' Sales
Bryna-Universal has placed an initial
order for 50 70mm color prints of "Spartacus"
with Technicolor, reportedly the
largest ever placed on 70mm prints in
Hollywood.
At 26 reels per print this represents a
ran of over a million feet of film for the
Technicolor plant, which it is estimated
will take two months to process. The picture
will have its world premiere at the
DeMille Theatre in New York on October
6. followed with road show engagements
in key cities throughout the fall.
"The Day ol the Triffids'
Next for King Bros.
"The Day of the Triffids" will be the
next feature to go on the King Bros, slate,
with the film scheduled to begin as soon
as the currently editing "Gorgo." which
Metro-Goldwyn-Mayer will release, is finished.
Originally "Ti-iffids" was scheduled by
producer Sydney Box as a joint production
with Philip Yordan. However. Box left the
project when he became ill. The theme
centers about science-fiction.
David Brown Is Promoted
To Producer at 20th-Fox
As the first switch of major significance
on the executive level since Robert Goldstein
was named to head 20th Century-Fox
studio operations. David Brown, executive
story editor on the lot for the past two
years, has been advanced by Goldstein to
the rank of producer. Brown's spot will be
assumed by Theodore iTedi Strau.ss.
20th's New York story editor. The Brown
and Strauss assignment changes become
effective September 1.
LOCAL BOY MAKES GOOD—David
Kory. six-year-old Hollywood lad, was
recently chosen to play the title role
in "Dondi." filmization of the syndicated
comic strip. He is pictured here
with his two bosses, Steve Broidy, left,
head of Allied Artists, and Al Zngsmith.
producer-director of the picture.
John Bryan Assigned Chore
For 'La'wrence of Arabia'
John Bi-yan. highly acclaimed production
designer who turned motion picture
producer in 1952 to make such films as
"The Pui-ple Plain," starring Gregory Peck,
and "The Horse's Mouth." toplining Alec
Guinness, will return to his original craft
for a period of one year. The coup was
achieved by Sam Spiegel, who persuaded
Bryan to turn production designer once
more for his forthcoming "Lawrence of
Arabia," w'hich David Lean will helm, in
color and widescreen.
Bryan, who won an Oscar for art direction
on "Great Expectations." will
have John Box as his associate art director
for "Lawrence."
Associated Producers Plans
To Make Circus Feature
Associated Producers. Inc.. will makei
"The Big Show." a screenplay by Ted
Sherdeman that tells the stoi-y of a circuf
troupe in Europe. To be filmed abroad ir
color and widescreen, the starting dat

McWilliams Heads 'Pepe'
Advertising, Publicity
NEW YORK—Harry K. McWilliams has
been made advertising and publicity director
for the George
Sidney International-Posa
Films Internacional
picture.
"Pepe." according to
Jonas Rosenfield jr..
Columbia executive
in charge of advertising,
publicity and
exploitation. A special
unit is being organized
for the promotion
of the picture,
which will
Harry McWilliams
open
in New York and
Los Angeles during Christmas week on a
roadshow basis.
McWilliams will cooperate closely with
Jerome Safron, Columbia sales coordinator,
and Robert S. Ferguson, director of
advertising, publicity and exploitation.
Universal Short Subjects
Program Is Expanded
NEW YORK—Universal has revamped
its 1960-61 shorts subjects schedule in line
with changing patterns of exhibition. Including
some reissues, the company will
release a minimum of 35 shorts plus the
usual 104 issues Universal International
Newsreel.
F. J. A. McCarthy, assistant general sales
manager who supervises the short subjects
distribution, said that Walter Lantz had
Increased his production by almost onethird,
making a total of 19 color cartoons
instead of the 13-a-year which had been
the custom for many years. These will be
produced so that they can be projected
with an anamorphic lens, making them
adaptable to all type of programs. In addition,
there will be six Lantz rereleases,
for a total of 25 in that category.
McCarthy said the expanded program
would include two new two-reel color specials
and eight new one-reel color specials.
There also will be a one-reel subject in the
winter titled "Football Highlights of 1960."
The two-reel specials will be "Pacific
Paradise" and "Jazz Oriental." The eight
one-reelers will provide a wide variety of
subject material which, according to Mc-
Carthy, will have exploitable values.
Six-Minute Overture Set
For 'Sunrise' Bookings
NEW YORK—A six-minute musical
overture will precede all two-a-day showings
of Dore Schary's picturization of his
"Sunrise at Campobello." according to
Warner Bros. The overture was arranged
and conducted by Leo Arnaud and consists
of six popular songs of the 1921-24 period.
They are : "SmUes," "Memories," "Pretty
Baby," "Japanese Sandman," "I'm Forever
Blowing Bubbles" and "Avalon."
"Sunrise at Campobello," which stars
Ralph Bellamy as Franklin D. Roosevelt,
and Greer Garson as Eleanor Roosevelt,
will have its world premiere at the RKO
Palace Theatre, New York, September 28
as a benefit for the National Foundation-
March of Dimes, the organization founded
by President Roosevelt.
Columbia Advances Three in Promotion Department
BUD ROSENTHAL JOHN NEWTIELD CHARLES M. POWELL
NEW YORK—Columbia Pictures has advanced
three members of its home office
publicity department, according to Robert
S. Ferguson, national director of advertising,
publicity and exploitation.
They are: John Newfield. currently serving
as New York newspaper and syndicate
contact, who has been named to handle
national magazine publicity, replacing
Martin Goldblatt. who is resigning early
in September to take a similar post at
20th Century-Fox; Bud Rosenthal, now
tradepress contact and news writer, who
will succeed Newfield as newspaper and
syndicate contact, and Charles M. Powell,
recently a copywriter in the advertising
Seven Paramount Pictures
To Be Released in Fall
NEW YORK—Paramount will release
seven major pictures in the period September
through December, according to
George Weltner. vice-president in charge
of world sales. During the same period
last year the company released two less.
The September releases will be Dino
DeLaurentiis' "Under Ten Flags," World
War II adventure drama starring Van
Heflin, Charles Laughton and Mylene
Demongeot, and "The Boy Who Stole a
Million," George Brown picture starring
Virgilio Texera, Maurice Reyna and
Marianne Benet.
The October-November releases will be
Maleno Malenotti's "The Savage Innocents,"
Technirama-Technicolor spectacle
starring Anthony Quinn and Yoko Tani,
and Hal Wallis' "G. I. Blues." Technicolor
comedy-with-music starring Elvis Presley
and Juliet Prowse. The latter will be the
Thanksgiving holiday release.
December releases will be Ponti-Girosi's
"A Breath of Scandal." Technicolor
comedy-drama starring Sophia Loren,
Maurice Chevalier and John Gavin, the
Christmas attraction, and Jerry Lewis'
"CinderFella," Technicolor comedy-withmusic
costarring Anna Maria Alberghetti,
Ed Wynn and Judith Anderson. Scheduled
for special December engagements is Ray
Stark's "The World of Suzie Wong," Technicolor
romantic drama stan'ing William
Holden, Nancy Kwan, Michael Wilding and
Sylvia Syms.
department and formerly a member of the
publicity department, who will take over
the tradepress assignment. All changes
will be effective September 6 and all three
will work under the supervision of Hortense
Schorr, publicity manager.
Newfield joined Columbia in January
1956 and specialized in developing and
handling special premieres and national
star tours. Rosenthal has been with Columbia
since March 1959 and had previously
served as associate editor of the
Independent Film Journal. Powell, a member
of Columbia's management trainee
program, joined the company in September
1959.
More Drive-In Theatres
Planned by NT&T
LOS ANGELES—Expansion into the
drive-in theatre business was announced
this week by National Theatres & Television,
Inc.. Southern California's largest
theatre chain.
Six drive-in sites, located in key population
centers of the country, are being surveyed
from legal and operational viewpoints,
it was revealed by the company's
president, B. Gerald Cantor, who pointed
out that they now operate only two driveins.
These are located in Las Vegas, Nevada,
and in Salt Lake City, Utah.
The decision to examine expansion possibilities
was the result of a reappraisal of
the motion picture business. Cantor said.
He noted that proper location of theatres
to meet the changing pattern of family
recreation can compete successfully in the
leisure time market.
Cantor also said that the company's
plans are not limited to the developing of
new theatres in areas in which NT&T is
now operating, but include developments
in any area where profitable theatre operations
can be established.
Caffarene to Uruguay
NEW YORK—Natalio L.
Caffarene, veteran
executive, has been made Allied Artists
International manager for Uruguay,
according to Norton V. Ritchey, president.
The company has opened a branch in Montevideo.
Caffarene will report to Bernard
J. Gates. Latin American supervisor.
BOXOFTICE August 29, 1960 15

FEATURE REVIEW
Let's
20th
Make Love'
Century-Fox
By FRANK LEYENDECKER
£|VERY PICTURE starring Marilyn Monroe
spells boxofflce and this latest
Jerry Wald production in which the delectable
blond costars with the widely publicized
French singing sensation, Yves
Montand, has a tremendous "want-to-sec"
potential which will make it one of the
year's top grossers.
The picture's many delays, including
the actors' strike, all received newspaper
and magazine attention even before the
current Life Magazine cover and inside
stoiT and numerous other publicity
"breaks." With Britain's top singing idol,
Frankie Vaughan. to attract the teenagers, Yves Montand and Marilyn Monroe
and its sure-fire title, the picture can't in a scene from "Let's Make Love."
miss. It's good entertainment, first, last
and always.
As in the blockbusting "Some
is Like It a delectable and appealing figure
Hot" of 1959, Marilyn is content to play throughout.
second fiddle to the male star, this time in Vaughan. who is tall, dark and handsome,
does well with several dramatic mo-
a story which is built around a billionaire
who wants to be loved for himself alone. ments as a reformed alcoholic and star of
Except for some slight difficulty with his the off-Broadway show and he sings "Incurably
Romantic." "Hey You. With the
English dialog, Montand is thoroughly engaging,
he exudes chai-m for the ladies, Crazy Eyes" and the title song, all of these
much in the manner of his compatriot, by Sammy Cahn and James Van Heusen.
Maurice Chevalier, and he puts over the in applause-getting fashion. Wilfrid Hydetitle
tune in highly romantic fashion White, the polished, di-yly humorous British
comic, is a constant delight as the bil-
Montand's three scenes with uncredited
guest stars, Milton Berle. who attempts to lionaire's family lawyer and Tony Randall
teach him to be funny; Bing Crosby, who does well enough as a public relations
tries to show him how to croon, and Gene man. Of the others, David Burns has a few
Kelly, who shows him a few dance steps, amusing moments and Madge Kennedy,
come as a complete surprise to the audience
and are the picture's high spots.
bit.
star of the silent days, contributes a fine
Miss Monroe is absent from all these Norman Ki-asna's original story has a
scenes but she scores heavily in her first tried-and-true theme designed for a male
appearance as the leading lady of an off- star but the author has expanded the
Broadway show singing and dancing Cole chief female role to fit Miss Monroe; and
Porter's "My Heart Belongs to Daddy." George Cukor, noted for his direction of
which originally brought fame to Mary distaff stars, gets a fine performance out
Martin in the 1940s. She also does nice'y of the great MM. Jack Cole's staging of
in several songs with Frankie Vaughan an:^ the musical numbers is another plus value
as is the fine CinemaScope-De Luxe Color
photography by Daniel Papp.
20th Century-Fox presents
Yves Montand, a billionaire coming from
Jerry Wold's production of
a long line of millionaires, learns from his
"LET'S MAKE LOVE"
public relations man that he is being satirized
in an off-Broadway revue. Montand.
In Cinemascope ond De Luxe Color
Running time: 1 1 8 minutes
who has always evaded marriage because
he is afraid the girl will want only his
money, enters the tiny theatre and is entranced
by Marilyn Monroe's singing of
CREDITS
Produced by Jerry Wold, Directed by George
Cukor Written for the screen by Norman Krasno,
odditionol moteriol by Hoi Kanter. Music, Lionel
Newman, associote Earle H. Hagen. Words and
rriusic by Sommy Cohn and Jomes Von Heusen
My Heort Belongs to Daddy" by Cole Porter
Musicol numbers staged by Jock Cole. Director
of photogrophy, Doniel Fopp. A.S.C. L. Titles
ond prologues designed by Gene Allen. Color
coordinotor, Hoynmgen-Heune. Art direction
Lyie R. Wheeler. Gene Allen Set decorations
Wolter M. Scott, Fred M. McLean. Assistant
director, David Hall. Costumes designed by
Dorothy Jeokins. Film editor, Dovid Bretherton.
THE CAST
Amanda Marilyn Monroe
Jeon-Morc Clement Yves Montond
Howard Coffmon Tony Randall
Tony Danton Frankie Voughon
John Wales Wilfrid Hyde-White
Oliver Burton Dovid Burns
Dove Kerry
Michoel David
Miss Honson Modge Kennedy
^

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BOXOFFICE
BAROMETER
This chart records the performonce of current ottroctions in the opening week of their fint runs in
the 20 key cities checked. Pictures with fewer than five engagements ore not listed. As new runs
ore reported, ratings ore odded and averages revised. Computation is in terms of percentage in
relation to normol grosses as determined by the theatre managers. With 100 per cent as "normol,"
the figures show the gross rating obove or below that mark. (Asterisk * denotes combination bills.)
90 105 70 75 125 120 120 200 100 150 105 113
120 195 100 125 120 100 145 200 130 180 250
Apartment, The (UA) 175 220 200 200 190 265 225 135 200 350 350 300 300 250 110 196 150 250 150 222
Atomic Submarine (AA)

I London
! scenes,"
'
NEW
I
aided
;
sound
I
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author
i
elation"
I schools
i
'
In
I
;
tannica
, filmstrips
I
'
He
I
Meyer;
I
mother,
1
bert;
I
er
I
;
In
j
NEW
'
additional
'
"Inherit
I
out
; day
i
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-
J
F-A-W Asks Injunction
Against Customs Delay
NEW YORK — Films - Around - the-
World, Inc., will seek an injunction in Federal
District Court in Washington Monday
(291 against D. B. Strubinger, acting Commissioner
of Customs, to force the release
of its French film, "Les Jeux de I'Amour"
I,The Game of Love which has been held
i ,
since July 16, according to Ephraim London,
representing Irvin Shapiro, F-A-W
jpresident.
London may also seek damages because
of loss to F-A-W, which has a "commitment"
for early release of the picture in
New York. The picture, which won a Silver
Bear award at the recent Berlin Film
Festival, stars Genevieve Cluny and Jean-
[Louis Maury, and has not yet been edited
lor titled in English due to the delay, ac-
Icording to Harold Wiesenthal, sales manager
for F-A-W. Shapiro is currently in
iVenice attending the Film Festival.
has written to Strubinger sevleral
times asking for immediate release of
the film but the customs official has
istated that he wants the film shown to a
.consultant, "because of certain love
but he reports that the consultant
lis on vacation until "after Labor Day."
Dr. William Lewin Dies;
Audio-Visual Specialist
YORK—Dr. William Lewin, 71,
educator and author, died of a heart ailment
Wednesday (24) in Overlook Hospiital.
Summit, N. J. He was well known in
'the motion picture industry as having
in the development of educational
films and as a specialist in audio
(visual education.
The founder of Audio-Visual Guide and
'Photoplay Studies, Dr. Lewin also was coof
"Standards of Photoplay Appre-
with Alexander Frazier. His artijcles
on audio-visual education were pubilished
in more than 100 magazines. In reicent
years the Photoplay Studies written
iby him were published by Boxoffice for
^use by theatres in cooperation with
in the development of photoplay
appreciation.
1929, Dr. Lewin organized an educational
sound-film unit for the Western
Electric Co. It is now Encyclopaedia Bri-
Films. As educational director of
'Freedom Train, he produced a series of
for the Readers Digest entitled
"Our American Heritage."
leaves his wife, the former Ruth
a son, Lawrence; two daughters,
'Linda Lewin and Mrs. Ann Diament; his
Mrs. Yetta Lewin; a brother, Ala
sister, Mrs. Sarah Goldfarb, and
two grandchildren. He retired in 1955 aft-
44 years in the Newark, N. J., school
system.
Preview of Kramer Film
77 Cities Aug. 29
YORK—With the addition of 14
previews of Stanley Kramer's
the Wind" in key cities throughthe
U. S., Canada and overseas Mon-
(29), the total of 77 simultaneous
of the United Artists release
be held in theatres for some 125,000
moviegoers.
BOXOFFICE :
: August 29, 1960
Herman Robbins Heads NSS
Board; Burton President
NEW YORK—Herman Robbins has relinquished
his post as president of National
Screen Service and
will function only as
board chairman and
chief executive officer.
His son Burton
has been elected
president and chief
administrative officer.
Burton has been
vice-p resident in
charge of sales since
April 1955,
The announcement
was made following Herman Robbins
a meeting of NSS
branch managers at the Edgewater Motel
at Schroon Lake, N. Y. Announcement of
a new sales manager will be made shortly.
National Screen Retains
Melvin Gold Enterprises
NEW YORK—National Screen Service
Melvin L. Gold
has retained Melvin L. Gold Enterprises as
advertising and publicity
consultants and
Melvin L. Gold,
president of the consulting
firm, will be
NSS advertising and
publicity director,
according to Burton
E. Robbins, NSS
vice-p resident in
charge of sales.
From 1943 to 1954,
Gold was employed
by National Screen,
first as editor of its
publication, "Mister Showman," and later
as director of advertising, publicity and
television. In 1954 he started his own film
producing company.
According to Robbins, the acquisition of
Gold's services is in line with National
Screen's stepped-up showmanship policy
in support of the industry's augmented
efforts toward bigger boxoffice receipts.
Skouras Managers Meet
To Outlaw Pay TV
NEW YORK—Managei-s of the more
than 50 Skouras Theatres in New York
and New Jersey will attend a meeting in
the Rivoli Theatre Monday (29) to map
their participation in the Joint Committee
Against Pay TV's campaign to legislatively
outlaw pay TV.
The meeting was called by Salah S.
Hassanein, Skouras president, and Philip
F. Harling, chairman of the committee,
will address the group. George P. Skouras.
chairman of the board, has pledged the
full support of the Skouras organization in
the petition campaign to ask the nation's
theatres to collect 30,000,000 signatures to
petitions asking Congress to pass legislation
against pay TV as being contrary to
public interest.
Jack Williams has begun his role as a
deadly gunman in Warners' "Gold of the
Seven Saints."
LaWSUit LoomS Ovor
Jersey Availability
NEW YORK—Unless the major distributors
grant availability relief to New Jersey
theatres in the proximity of New York,
court action will be taken, it was indicated
last week. While minor relief has been obtained
in recent months, it has not been
sufficient to offset the aggravations, according
to Jersey exhibitors.
Although Sindlinger & Co. has reported
an attendance boom, exhibitors in the
Jersey area adjacent to New York City
claim that this has been the worst summer
in 12 years, with grosses running 20
per cent behind those of last summer.
One cause, it is claimed, is the inability to
get product. While towns such as Perth
Amboy and Morristown play product on
national release, Newark must follow New
York City, thus pushing back availability
to the cities and towns that follow Newark.
As a result, many important situations will
not be able to play "Psycho" until October.
This "disorderly" release system, exhibitors
say, is the direct cause of poor attendance
this summer when there have
been many top pictures in release. The situation
cannot go on, one exhibitor said.
Allied Theatre Owners of New Jersey
has retained Edwin Rome, a Philadelphia
attorney, to probe the setup and confer
with distributors on a change of release
pattern. Rome was able to obtain some assistance
but, according to New Jersey Allied,
the relief has been about one-third
of what is needed. Rome met with the
unit's officers on Tuesday and reported on
progress to date.
Joe Averi Moves Theatre
After Huge Tax Is Passed
JOHNSTOWN, PA.—Joe Averi, who has
operated the Ideal Theatre here for several
years, turned this house into a foreign
film-art theatre, with an admission of 99
cents. Formerly a parttime operation, the
theatre is now open daily. Averi recently
pulled out of nearby Seward where he had
operated the Gamble Theatre on a foreign
art policy. The council there had passed a
$500 license fee and a 10 per cent amusement
tax so the exhibitor locked the doors
and transferred the product to the Ideal in
this city. Averi will resume fuUtime operations
of the Town & Country Theatre,
Conemaugh, September 13; he operates
Smith's at Barnesboro fulltime except
Tuesdays.
Snaper, Dollinger Take
Over Conn. Drive-Ins
NEW YORK—Wilbur Snaper and Irving
Dollinger, who head the Triangle-Liggett
Theatre Service in New York City, and
Arthur Howard, who heads Affiliated Theatres
in Boston, have joined with Louis
Baurer and Sidney Stern in buying up
Charles Lane's interests in the New Haven,
Summit and Post Drive-In Theatres in
Connecticut.
Baurer, Stem and Dollinger operate the
Columbia Amusement Circuit in New Jersey
and Snaper is the active operating
head of the Snaper Theatre Circuit in
New Jersey. Snaper, Dollinger and Howard
also operate a buying and booking service
in Connecticut.
E-1
I

—
!
.'
Jungle Cat' Sets Record; 'Machine
Also Great in Big Week on B'way
NEW YORK—Two more smash openings.
"Jungle Cat." which set a record
first week gross at the Trans-Lux Normandie.
and "The Time Machine." which
had a record opening day at the Warner
Theatre, were added to the two sensational
pictures of the wesk previous. "Song Without
End" at the Radio City Music Hall and
"Ocean's 11" at the Capitol, both of which
continued to terrific business in their second
weeks. "Song" even saw long waiting
lines both afternoons and evenings along
50th Street outside the Hall.
Another record, topping every holiday
and nonholiday mark in the history of
Loew's Theatres in the greater New York
area, was set by "Psycho." w-hich played
26 neighborhood houses while it continued
at Losw's Metropolitan in Brooklyn for a
smash third week and at the east side
Baronet and the Times Square DeMille for
a tenth week to big returns. "Psycho" was
held over at all theatres, including the
neighborhood spots.
Also continuing to fine business were:
"Sons and Lovers." at both the east side
Beekman and the Broadway Victoria for a
third week: "From the Terrace," at the
east side Murray Hill and the Broadway
Paramount for a sixth week, and "The
Apartment." at the east side Plaza and the
Broadway Astor for a tenth week. "Portrait
in Black" also held up well enough for
a fourth week at the east side Trans-Lux
85th Street and the RKO Palace in Times
Square. "College Confidential" also did
well at the new first-run Embassy 46th
Street despite bad newspaper reviews.
Several other art house films were equal
to or better than preceding weeks, including
"Hiroshima, Mon Amour." in its 14th
week at the Fine Aits, and "I'm All Right.
Jack." in its 17th week at the Guild. "Ben-
Hur" was again capacity in its 40th w^eek
of two-a-day at Loew's State.
(Average Is 1 00)
Astor—The Aportmenf (UA), lOfh wk 150
Boronet— Psycho (Poro), 1 0th wk 150
Beekmon— Sons ond Lovers (20th-Fox), 3rd wk. ..160
Copjfol—Ocean's 11 WB), 2nd wk 185
Crrterion—Spongers When We Meet (Col).
7th wk
1 20
DeMille
.'
Piycho (Poro), 10th wk
. a screen game,
HOLLYWOOD tokes top
honors. As o box-office ottroction,
il is without equal. It hos
been o favorite with theatre goers for
over 15 years. Write today for complete details.
Be sure to give seating or car capacity.
HOLLYWOOD AMUSEMENT CO.
37S0 Ookton Si * Skokic, lllinoii
! 1 50
tmoassy J6fn it— College Contidentiol (U-ij. .140
Fifth Avenue—Morie Octobre iLopcrt) 120
55th Street—The Three-Penny Opera (Brandon),
8th wk
Fine Arts—Hiroshimo, Mon Amour (Zenith),
110
14th v.k 160
Forum— 13 Ghosts Col), 3rd wk 125
Guild— I'm All Right, Jock (Col), 17th wk 140
Little Carnegie—Man in a Cocked Hot (Show
Corp), 1 0th wk 1 30
Loew's State— Ben-Hur (MGM), 40th wk
of two-o-doy 200
Murray Hill—From the Terrace (20th-Fox),
6th wk 150
Normondie—Jungle Cot ( BV) 200
Poloce— Portroit in Black (U-l), 4th wk 150
Paramount—From the Terrace (20th-Fox),
6th wk 150
Porls—The Trials of Oscor Wilde (Warwick),
8th wk 125
Plozo—The Apartment (UA), 10th wk 145
Rodio City Music Hall—Song Without End (Col),
plus sfoge show, 2nd wk 200
Rivoh—Can-Can (20th-Fox), 22nd wk.
of two-o-day 185
68fh Street—Oscar Wilde (Four City Ent.) 9th wk. 125
Sutton—School for Scoundrels (Confl), 6th wk. . . 1 40
Trans-Lux 52nd St.—The Savage Eye (T-L),
1 1th wk 120
Trans-Lux 85th St.—Portrait in Black (U-l)
4th
Victoria—Sons and Lovers (20th-Fox), 3rd wk. . 160
Warner—The Time Machine (MGM) 195
World— Nature's Paradise (sex film), 4th wk... 165
'Psycho' Appeal Steady
Third Buffalo Week
BUFFALO—Fantastic is the word for the
way "Psycho" is holding up in the Paramount
which reported 175 for its third
week and a fourth stanza is in the bag.
"13 Ghosts" turned in 135 at the Century,
the kids helping the gross. "Prom the
Terrace" ended a foui'-week run in the
Center with a 115.
jffo -EIn ir Gantry (UA), 2nd wk 110
Center— From the Terrace (20th-Fox), 4fh wk. 115
Century— 13 Ghosts (Col) 135
Cmemo— Private Property (Citation) 90
Lafayette— Dinosourus (U-l) 95
Paramount— Psycho (Para), 3rd wk 175
Tcck—Ben-Hur (MGM), 23rd wk 150
'Ocean's 11,' Art Films Draw
Baltimore's Leading Grosses
BALTIMORE — Three new attractions
were on the first-run screens and tw'o of
them at art houses. The other one.
"Ocean's 11." gained a substantial opening
and a better-than-average figure for its
first week. The two art films. "School for
Scoundrels" and "Come Dance With Me"
were getting worthwhile grosses, also.
Aurora—Psycho (Poro), 5th wk
Century— 13th Ghosts (Col), 2nd wk. . . . .100
Chorlcs—The 39 Steps (20th-Fox), 2nd wk
Cinema—Come Dance With Me (Kingsley) 150
Five West— Rosemary ;F-A-W), 5th wk 100
Hippodrome— Bells Are Ringing (MGM), 3rd wk. . . 95
Little— I'm All Right, Jock (Col), 7th wk 95
Moyf air—Con-Con (20th-Fox), 13th wk 175
New— From the Terrace (20th-Fox), 3rd wk 140
Ployhouse-— School for Scoundrels (Cont'l) 1 50
Stanton—Ocean's 1 1 ( WB) 1 50
Town—Ben-Hur (MGM), 22nd wk 200
R. H. Coffin Is Head of RCA
Ad and Sales Promotion
NEW YORK—Radio Corp. of America
has appointed R. H. Coffin staff vicepresident
in charge of advertising and
sales promotion. He heads a program con-
.solidating product and institutional advertising
and will report to Kenneth W.
Bilby, vice-president in charge of public
affairs.
Coffin became director of RCA advertising
and sales promotion in 1954 and a
vice-president in 1955. He joined RCA in
1949.
SIGN •.\LAMO" PACT—William J.
Heincman, right, vice-president of
United Artists, and Salah Hassanein,
president of Skouras Theatres, sign a
contract for the New York roadshow
engagement of John Wayne's $12,000,-
000 Todd-AO production of "The
Alamo" at the Rivoli Theatre on
Broadway beginning October 26. "The
Alamo," produced and directed by
Wayne and starring Wayne, Richard
Widmark and Laurence Harvey, will
play ten performances weekly. In the
background is a huge painting depicting
the famous defense of the historic
fortress recreated in the epic motion
picture.
Sneak 'Sunrise' Preview
Draws Audience Applause
EAST ORANGE. N. J. — "Sunrise at
Campobello " was previewed at the Hollywood
Theatre two months in advance of
its world premiere and met with audience
applause during and after the showing.
Although the title of the Warner Bros.'
film was not amiounced in advance, its
preview was given a red-carpet, searchlight-beam
treatment which attracted a
capacity crowd.
Officials of the Warner circuit were on
hand, as was the author. Dore Schary, a
former Newarker. Ann Shoemaker, who
plays the role of Roosevelt's mother in
the film, also was in the audience.
'Around the World' Back
NEW YORK—Michael Todd's "Around
the World in 80 Days." which won the
Academy Award for best production in
1956, will start its first New York return
engagement at Loew's Metropolitan,
Brooklyn, August 31, according to James
R. Velde. vice-president in charge of domestic
sales for United Artists, now releasing
the film. The film also has been
booked into 55 circuit theatres in this metropolitan
area for September 14.
Argentine Film Booked
NEW YORK— "End of Innocence." produced
by Argentine Sono Film and directed
by Leopoldo Torre Nilsson. will
open at the Paris Theatre August 29, following
a nine week run of "The Trials of
Oscar Wilde." The picture, which stars
Elsa Daniel, is being distributed in the
U. S. by Kingsley International.
E-2 BOXOFHCE :: August 29, 1960

.
—
^^^
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No more costly, troublesome racks
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Reduces contract labor
Nothing to install except a "standard"
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No photocells, no vacuum tubes
and only one pair of wires from the
sound reproducer to the stage loudspeaker
(single channel system)
• So reliable it may need no repairs
for years
• Models for all theatres—from small
to large
You have never known
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^^
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See your Century Dealer or write: v^
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NEW YORK 19, N. Y.
J. F. Dusman Company Capitol Motion Picture Supply Co. Albany Theatre Supply Co
12 East 25th St.
Baltimore 18, Maryland
630 9th Avenue
New York 19, N. Y.
443 North Pearl St.
Albany 4, New York
I
Atlas Theatre Supply Company
402 MlUenberger Street
Pittsburgh 19, Pd
'BOXOFTICE :: August 29. 1960
Joe Hornstein
341 West 44th Street
New York 36, N Y
Inc.,
Blumberg Bros.
1 305-07 Vine Street
Philadelphia 7, Pa
Inc.
E-3
J

FOREIGN FILM DISTRIBrxORS VISIT NEW THEATRE—Charles B. Moss,
left, president of the B. S. Moss Theatre, and Larry Morris, second left, vicepresident,
acted as hosts when a group of foreign film distributors were in Paramus,
N. J., visiting the new Mall Theatre in the Bergen Shopping Center. Left to
right are Ira Michaels, Janus: Jack Ellis, Ellis Films; George Roth, Bentley Films:
I-ester Schoenfeld, Schoenfeld Films; Phil Levine, Union Films and Leon Brandt,
Lopert Films. \ luncheon was held at the Steak Pit Restaurant following an
inspection of the theatre.
BROADWAY
Joseph Gould, Paramount advertising manager,
has been named chairman of the
advertising coordinating group of the
MPAA advertising and publicity directors
committee, according to Martin S. Davis,
who had previously held this post. * * •
Henri Michaud. Paramount's assistant
general manager for Continental Europe,
left for Hollywood following meetings in
New York on Alfred Hitchcock's "Psycho."
• * John Frankenheimer. who completed
directing Harold Hechfs "A Matter
of Conviction." is in New York to confer
with George Axelrod on their co-owned
"The Manchurian Candidate." scheduled
for Broadway.
Hall Bartlett, whose "All the Young
Men" opened at the Forum Theatre Friday
1 26) arrived in New York with his wife,
Ana St. Clair, w-ho plays in the Columbia
picture to join actor Glenn Corbett in
publicizing the film. Corbett escorted the
winner of a Fred Robbins disc jockey contest
to the invitational midnight preview
of the picture Thursday 1 25 1 , following a
cocktail party to honor Bartlett at the
Playbill Restaurant. • * * Dina Merrill,
who made "The Sundowners" in Australia
for Warner Bros., was selected to light the
Olympic torch at noon Wednesday (24) at
the New York headquarters of the Australian
province of New South Wales. * • •
George Hamilton, featured in MGM's
"Where the Boys Are." flew to Rome
Wednesday (22) en route to the Venice
Film Festival.
The Bellevue Theatre in Upper Montclair,
N. J., u.sed a cute gag to infoi-m the
press that "Windjammer" had gros.sed
more than $237,000 in its ninth month at
the hou.so. The data came in the foi-m of a
birth announcement, stating that "Windjammer'
ir had arrived on August 25 and
that its weiiht was $237,433. The card was
attached to a metal case containing five
cigars from Dunhill's. • • •
Marilyn Monroe's
stand-in, M:iitha McQuown. came
around to the trad press offices with a bag
of candy kisses witi. the message she was
delivering kisses from Mi.ss Monroe. It
was a plug for "Let's Make Love." • • •
E-4
George Waldman, independent distributor
here, is hopping to London next month on
a hot deal. He is withholding details for
the present.
9
Daniel P. Skouras. a member of the
foreign department of United Artists, will
be maiTied to Estelle Jiavis of Aurora. 111.
at the All Saints Church in Joliet. 111.,
Sunday, September 4. • •
AI Kalbfeld.
with the MGM special service staff, became
father of a son named Richard Michael,
born August 8. * • •
Henry A.
"Hank" Linet, who retired from the industry
two years ago after being director
of national sales promotion for Universal,
will conduct a 15-week seminar in the
sociological aspects of advertising at the
New School of Social Research.
w
Arnold M. Picker, United Artists vicepresident,
and Alfred Katz, foreign division
manager, left for Tokyo and Hong
Kong for sales and promotion sessions for
Philippines, Singapore, Indonesia and
Thailand managers. * • * Francis Winikus,
European assistant to Max E. Youngstein
at United Artists, returned from Miami
where he attended the funeral of his
mother Evelyn. • •
Meyer Hutner, director
of advertising and publicity for
William Goetz, was in Philadelphia for
promotion on "Song Without End." then
went on to Chicago. * " * Marion Jordan,
continental manager for Columbia International,
arrived for a week of conferences
with Mo Rothman, executive vicepresident.
Both will leave for Paris August
30.
Suzy Parker, who completed "Circle of
Deception" for 20th-Fox in London:
Yvonne Mitchell, star in "The Trials of
Oscar Wilde" who will be starred on
Broadway in "The Wall," and Gerold
Frank, ghost-writer for Lillian Roth and
Diana Barrymore, arrived from England.
• • • Going to Europe were Henry Willson.
agent and associate producer of Rock
Hudson's "Come September." which will
be made in Spain: Eartha Kitt. actresssinger,
and Sir Philip Warter, director of
British Films. Ltd.
Stratford, Ont., Festival
Continues Until Sept. 3
BUFFALO—The Avon Theatre in
Stratford.
Ont., is the scene of the Shakespearean
International Film Festival. Amba.s.sadors
and other officials from 21 different
countries have been invited to attend the
festival. All of them, from Australia to
Yugoslavia represent nations which have
either feature-length films or short subjects
entered in the noncompetitive festival,
a two-week affair.
This year's festival started Monday (22),
with the showing of Prance's "Hiroshima,
Mon Amour" and it will conclude September
3 with a screening of the United Kingdom's
"Royal Ballet." Between these
points, the films of 19 other countries will
be shown.
A late entry is "II Generale Delia Revere."
an Italian production which will be
presented at the matinee on the final day.
Directed by Roberto Rossellini, it stars
Vittorio de Sica, Hannes Messemer, Sandra
Milo, Giovanna Ralli and Anne Vernon.
Other films to be presented include
"Wild Straw-berries." produced by Ingmar
Bergman; "The World of Apu" and Jerry
Wald's "Sons and Lovers." Two special
Saturday morning programs for children
are scheduled this year.
General Artists Purchased
By Philadelphia Group
NEW YORK—Herbert J. Siegel, Philadelphia
financier, and associates have purchased
General Artists Corp., one of the
largest talent agencies for television, motion
pictures and the theatre. Siegel and
his group acquired all of the outstanding
stock for an undisclosed sum in cash and
stock. A joint announcement by Siegel
and Lawrence W. Kanaga. president of
General Artists, said the step was taken
as the result of careful studies which had
demonstrated far greater growth opportunities
in certain entertainment industry
areas than were generally recognized.
Kanaga will continue to make his headquarters
in New York, while Milton W.
Krasny, executive vice-president, will
headquarter in Beverly Hills.
A large expansion program will be
launched. All top executives have signed
long-term contracts, assuring continuity
of management. These executives will be
substantial stockholders in the publicly
owned parent company. Centlivre Brewing
Corp.. of Fort Wayne, Ind.
Ralph Bellamy Named
To Democratic Group
NEW YORK—Ralph Bellamy, president
of Actors Equity Ass'n. and star of the
forthcoming Warner Bros, release. "Sunrise
at Campobello. " has been named chairman
of the committee on arts and sciences
of the New York
i
State Democratic Campaign
by Harry Brandt, chaii-man of the i
campaign.
Bellamy, who received the first annual I
best actor award of the Academy of Radio-
TV Arts and Sciences in 1950. played in
some 90 pictures and created the role of
Franklin D. Roosevelt in Dore Schary's
"Sunrise at Campobello" on the Broadway
stage.
BOXOFFICE August 29, 1960

uitrndcM ^epont
^ TRIBUTE TO BEN SHLYEN, publisher
of BoxoFFicE, for his consistent role in
promoting British films throughout the
U. S., was made by Earl St. John, executive
producer of Pinewood Studios, at a ceremony
held last week to present the May
Blue Ribbon Awards to producers, directors
and stars of the Rank film, "Conspiracy of
Hearts." Earl St. John was speaking in
the board room of Pinewood Studios,
and on behalf of Shlyen, made the presentation
to producer Betty Box, director
Ralph Thomas and two of the stars, Albert
Lieven and Peter Arne. The three leading
actresses, Lilli Palmer, Yvonne Mitchell and
Sylvia Syms. were all out of the country,
but Miss Box promised to send the awards
to them personally. Telegrams were received
from the stars regretting their
absence on the occasion and thanking
Shlyen and the National Screen Council
for the honor of being presented with the
Blue Ribbon Award.
"Conspiracy of Hearts," a wartime drama
dealing with a group of nuns who saved
Jewish children from Nazi troops, was released
over here early this year. It has
done standout business in every situation.
Richard Patterson. Paramount's executivein-charge
of production, saw the film and,
on his advice, it was bought by the company
for distribution in the U. S. A.
Said Earl St. John: "Today it is a pleasure
to read the American tradepress and see
the large number of British pictui'es being
shown throughout the States. There has
never been such an interest in British production.
The Rank Organization now have
many other excellent featm-es completed
and in production which will shortly be
presented to U. S. exhibitors. I, therefore,
welcome all the efforts being made by
BoxoFFicE and Ben Shlyen to enable our
potential customers to get a full picture of
the British industry, and I hope that our
films will win more Blue Ribbon Awards in
the future."
Also present on the occasion were Bernard
Charman, managing editor of the
Daily Cinema, and William Edwards, studio
correspondent of the Kine Weekly, representing
the editor, William Altria. Speaking
on behalf of Shlyen, Boxoffice's London
correspondent, Anthony Gruner,
thanked the Rank Organization and Earl
St. John, in particular, for the encom-agement
they had given to his journal, and for
the arrangements he had made for the
presentation. He also added his tribute to
"Conspiracy of Hearts," to Miss Box and
Ralph Thomas, and to the stars who were
there. A final word of thanks was given to
studio publicity director Derek Coyt. who
had organized all the details including a
lunch which followed the ceremony at
which Earl St. John was host.
An important meeting which may have
big repercussions on the production code
in the States is expected to follow the visit
of John Trevelyan, secretary of the British
Board of Film Censors. He is going to
Hollywood in October at the invitation of
By ANTHONY GRUNER
the Motion Picture Ass'n of America, to
discuss censorship problems with Geoffrey
Shurlock, director of the Production Code
Administration.
The aim of Trevelyan's visit will be to
discuss the BBFC's conception of censorship
with top executives at the studio and
home offices, and help create a better
understanding of the British approach as
well as study at first hand the U. S. system
of assessing domestic and imported pictures.
Said Trevelyan last week: "I am
sure that my visit will be mutually beneficial
to both industries. There are. of
course, substantial differences in the conditions
under which our respective forms
of censorship operate, as we both appreciate;
nevertheless, we can each learn from
the other."
When Michael Bromhead, Lion International's
representative in the U. S. A., returns
to London in a few weeks time for
business talks with Victor Hoare and British
Lion executives, one of the first pictures
he will view will be the Boulting Brothers'
comedy, "A French Mistress." This is
based on a very successful West End stage
play and stars James Robertson Justice.
Cecil Parker and a new young French
actress. Agnes Laurent.
Already the grapevine suggests that the
Boultings have made another boxoffice
comedy hit to follow their recent "I'm All
Right, Jack," which is doing extremely
good business in the U. S. romhead will
also visit Blackpool for a special presentation
of the British Lion/Michael Powell
production. "Honeymoon," starring Antonio,
and featuring a considerable amount
of Spanish dancing. The film will be presented
through the use of the Arc 120
widescreen process. Bromhead, who has
done a first-rate job for Lion International
in the States, can expect a very warm welcome
from his directors and friends when
he arrives in London.
Edward J. and Harry Lee Danziger have
now commenced production on "The Tell-
Tale Heart" at their New Elstree Studios.
This version of the macabre story by Edgar
Allan Poe stars Adrienne Corri, Laurence
Payne and Dermot Walsh. Ernest Morris
directs, with Brian Taylor as production
supervisor. Final shooting is now taking
place on two feature war films, "The
Middle Course," starring Vincent Ball and
Lisa Daniely, directed by Montgomery
Tully, and "Forbidden," starring Eric
Flynn and Petra Davies, directed by Max
Varnel.
A new film by Mario Zampi started production
last week. "Five Golden Hours," a
comedy with Ernie Kovacs and Cyd
Charisse, George Sanders and Christopher
Lee. It will be made on location in
Balzano. Northern Italy. This is an Anglo-
Italian coproduction which Zampi is directing
and producing. The unit retui-ns
to MGM Boreham Wood Studios for interiors
later next month.
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BOXOFFICE August 29, 1960
E-5

. . Recovered
. . George
. .
. . . The
. . Stephanie,
ALBANY
priends and former neighbors of Alec Papayanakos,
for 33 years owner of the
American Theatre in Canton, gave him
and Mrs. Papayanakos a touching farewell
reception at the St. Lawrence Golf and
CountiT Club. Papayanakos and his wife
are returning to Greece, where Alec first
saw the light of day in Sparta. Recently
he has been suffering from high blood
pressure. A doctor-nephew, who came to
the U.S.A. several months ago, will accompany
the couple back to the nativeland.
A "testimonial of friendship from
the people of Canton" was presented to
Papayanakos, which was signed by Mayor
Milford Howe and inscribed in both English
and in Greek.
Th? Schine circuit, which has attracted
steady business with "Ben-Hur" since May
at its remodeled Riviera in Rochester, set
a second date for the MGM spectacle at
the Strand in Lexington. Ky. Sy Evans, director
of publicity and promotion, planned
a flight to Lexington for the opening .
Johnny Capano rebooked "Career Girl,"
a boxoffice sleeper, for a return engagement
at the American in Troy. He paired
"Diabolique" with it . Seed,
longtime Fabian manager and in recent
years until his retirement director of the
Cohoes, at Cohoes, said at the testimonial
dinner for Eddie Susse, new manager for
MGM in Detroit, that he would like to get
back in harness. He is living a life of ease
in suburban Latham, where Mrs. Seed for
a time operated a bridal shop. Ed Stillman
succeeded Seed at the Cohoes. Incidentally,
Ed Trilling, another guest at the Susse
dinner and current buyer for Fabian in
the Pennsylvania-Virginia territory, sei-ved
as buyer for F. F. Proctor in Albany years
ago.
The name of Howard Goldstein, theatre
operator and buyer, was unintentionally
omitted from the Boxoffice list of those
attending the recent farewell luncheon for
salesman Rudi Bach at Neil Hellman's
Thruway hotel. Goldstein, onetime chief
booker in the old RKO exchange and
later a salesman for 20th-Fox, was a
friend of Bach's for years. A resident of
Schenectady. Howard operates the Ft.
Warren Drive-In at Castleton, Vt., with his
younger brother Herbert. He also operates
several conventional hou.ses. in addition to
buying and booking for outdoor and indoor
situations . from a twoweek
bout with influenza. Joe Mirasola
disclosed on a Filmrow visit that he had
locked the gates of the Skyline Drive-In.
Crown Point August 21. Unemployment in
nearby mines cut grosses too sharply, according
to Mirasola. Helen Burrows had
been managing the ozoner. which Mirasola
acquired last year. He still operates the
9-L Drive-In. Lake George Village, and
the Glendale Drive-In, Pottersvllle.
One of the busiest among the newcomers
to exhibitor ranks is Frank Purden jr..
who since October has been operating the
Bijou in North Troy on lease from Charles
Wilson. He is a .son of Frank Purden sr.. a
projectionist at Bijou since 1940. and is a
salesman in the Cohoes branch of the former
National City Bank of Troy, now part
of the State Bank of Albany. Purden attends
night classes at Ru.ssell Sage College,
where he is working for a degree in
business administration. He has been
around the Bijou since boyhood, and managed
it for Wil.son before leasing it . . .
Sylvan Leff. Watertown-Utica-Vail Mills
theatre operator, was accompanied on his
weekly round of the exchanges by his 12-
year-old son Robert.
Renewing industry acquaintances on a
vacation visit here was W. Gordon Bugie.
former Paramount salesman in this area,
now Paramount manager in Cleveland. He
reported he regularly sees two ex-local film
men: Gene Vogel. onetime MGM salesman
and later Universal manager, who now is
with Confection Cabinets, and Joe Weinstein.
former booker for the old Warner
Circuit Management Corp.. now with Stanley
Warner working out of Pittsburgh . . .
A meeting of the Variety Club will be held
Tuesday night

. . Irving
. . Harry
. . Jim
. . Jack
. .
. .
. . Two
. . China
. . The
. . "Psycho"
. .
. . The
. . Cecil
. . The
WASHINGTON
•The Warner has curtailed the special summer
matinees for "Ben-Hur," and the
old schedule of matinees Wednesdays,
Saturdays and Sundays is in effect
Danny Rosenthal, UA Cleveland
. , .
manager,
and wife Syd visited with friends
along the Row . Valentine, Pox
salesman, is recuperating in DePaul Hospital,
Norfolk, following two operations.
Columbia notes: Jack Susman, salesman
has returned to the road following a Florida
vacation . Hanower, auditor
from the home office, is in for a periodic
check . . . Marty Kutner, Columbia manager
in Jacksonville, and family vacationed
in the D. C. area.
Harley Davidson's Independent Theatres
is handling the buying and booking for
Oak Drive-In, South Hill, Va. . . . Charles
Collins, Radium, Cape Charles, Va., came
in to confer with Harley Davidson .
Ditto R. Van Meter, Port Hill Drive-In,
Petersburg, W. Va. . . . Joe Gins, Citation
Films, has completed replacements of the
home furnishings that were destroyed in a
van fire while en route from New York
to D. C.
Herb Gillis, Paramount manager, held a
regional meeting of all managers and sales
personnel in behalf of the Will Rogers
Memorial Hospital Drive . Moore,
Independent Theatres, entertained his
brother and family while en route from
Maine to Mississippi.
.
Universal's
The boxoffice of the Page Drive-In, Luray,
Va., was held up. The loss, however.
was covered by insurance Johnson,
Paramount employe for 35 years, died
following a heart attack . . .
Bob Miller, and Mrs. Miller are lullabying
a baby girl . . . Row personnel on the vacation
list include: Ethel Risdon, Warner;
Jack Kohler and Charlie Krips, Pox, and
Jack Dean, MGM.
BALTIMORE
fjity authorities of Havre de Grace, Md..
an incorporated township in Hartford
County, have rescinded an amusement tax
ruling which was to take effect September
1. It would have boosted the rate from
one-half of one per cent to two per cent
for the county in general and to five per
cent in Havre de Grace proper. Durkee
Enterprises led a protest to the city council,
explaining the hardships which would
result.
Lloyd Wineland of the Wineland Theatres
in Maryland and District of Columbia,
will fly by jet plane early next month
with Mrs. Wineland to Los Angeles .
J. Stanley Baker, head of Hicks-Baker
Theatres, is taking a Labor Day weekend
trip along Sky Line Drive in Virginia, returning
via Ocean City . Little Theatre,
one of the Rappaport theatres, is
having its marquee renovated. Dudley
Davis is manager.
Cecil County amusement tax has been
increased from one-half of one per cent to
five per cent but the move does not include
incorporated cities — mainly affecting
drive-ins. These taxes will be protested at
the next meeting early in 1961 of the legislature.
William Fisher, office manager for Paramount
Pictures in Washington, and Vernon
Nolte of Durkee Theatres, were winners
in the golf tournament at the Allied
Motion Picture Theatre Owners of Maryland
annual picnic . . . C. Elmer Nolte jr.,
general manager for the Durkee outfit,
has returned from a west coast trip .
Bill McComas is now managing the Hampden
Theatre.
NEWARK
J?ichard C. Murphy and James Muiray,
manager and assistant at the Bellevue,
Montclair. went to that theatre from Proctor's
in Troy, where they had worked in
the same capacities. Murphy replaced Jack
Day as manager when Day left the Bellevue
to go to the State in Easton, Pa. The
Belle\'ue is continuing its policy of showing
spectaculars. The policy began with
•'South Pacific," which ran for six months.
Now "Windjammer" is winding up its
eighth month. It will run into early September,
then be followed by "Can-Can."
The Bellevue is a reserved-seat house and
the admission price seems to be no deterring
factor when a good picture is being
run, Murray said.
"The Mouse That Roared" was in the
eighth week of its exclusive showing at the
Ormont Theatre in East Orange . . . Back
from the Paramount, Newark, to the Sanford
in Irvington is Manager Joe Frankel.
He replaces Bill Miller, who left the
Sanford to manage a theatre in Perth Amboy.
The assistant manager, Esther Swiss,
went off duty to be with her daughter,
who is expecting twins. Esther had been
with the Sanford for about two years.
Th? Sanford, a Stanley Warner house.
will have Club Navajo in Irvington for a
sponsor for the grab-bag giveaway promotion
in September. During the summer
the Sanford has had a daily matinee
supplemented by a kiddies show on Saturday
. other industry vacationers
were Lillian List, cashier at the Sanford.
who went to the Jersey shore, and Berney
Silverman, SW district manager. Both
have returned to work . was
being held for a fifth week at the RKO
Proctor's here . dinnerware is
being given away at specified matinees to
the ladies at the Mayfair Theatre in Hillside.
PHILADELPHIA
Two bandits appeared at the cashier's
booth of the South City Drive-In,
Broad street near Pattison avenue, on a
recent evening, one armed with a doublebarrelled
shotgun. The gunman ordered
Mrs. Sally Davidson, the cashier, to hand
over her cash-box containing $169. He
then ordered her to lie down on the floor
of the booth and the two men then ran
to the fence and scaled it. They escaped
by automobile. Police found the cash
drawer outside the fence. It contained $57
in change. The robbers took only the bills,
$112.
. . . Albert
Exploiteer Harry Freeman had a local
Atlantic City, N. J., muscle-man visit
Childrens' Hospital and orphanages distributing
souvenirs for Warner Bros.'
"Hercules Unchained" during the feature's
Warren Theatre engagement
Zugsmith, former Atlantic City, N. J.,
newspaper publisher, has been signed by
Jack Harris, local movie producer, to direct
his next film, "Rip Van Winkle in
the 21st Century."
Film and TV star Pat Boone appeared in
person two days at Hamid's Steel Pier,
Atlantic City . Felt, former local
theatre owner, is now in the real estate
business . Uptown Theatre, Broad
and Dauphin streets, added another stage
show for an 11 -day engagement. Georgie
Wood of WDAS was the master of ceremonies.
Movie comedian Mickey Shaughnessy is
appearing in person at the Hialeah Club,
Atlantic City . Ogontz, former
Stanley Warner theatre, reopens in September
with a stock company during the
week and stage plays for children on Saturday
and Sunday matinees . . . Everett
Callow, former local Stanley Warner district
manager, is now publicity and advertising
director for Cinerama.
Two employes of the SW Stanton Theatre
on Market street west of 16th found
two masked gunmen waiting for them
when they an-ived for work Monday morning.
The robbers pounced on a porter and
a stagehand shortly after 8 a.m. and
locked them up in a ladies lounge in the
first floor lobby. When Alfred Plough, the
manager, arrived at 9:30, they forced him
to open the safe in his second floor office
and escaped with between $3,000 and
$4,000. The holdup men may have hidden
in the theatre after it closed the night before.
Plough was formerly a district manager
and has been managing the Stanton
Theatre for 12 years.
N. Y. 'Usher' Date Set
NEW YORK—American
International's
"The House of Usher" will open a multiple
first-nin showing September 14 at 111
theatres in this metropolitan area.
JannacdC
BOONTON, N. J.
'
Large Core
Greater Crater Area
MAXIMUM LIGHT
Evenly Distributed
-Blumberg Bros., Inc., 1305 Vine Street, Philadelphia,
Wolnut 5-7240
Nationol Theatre Supply, Philadelphto— Locust 7-6156
Superior Theotre Equipment Company, Philadelphia
Rittenhouse 6-1420
Nationol Theotre Supply Co., 84 Von Broom Street,
Pittsburgh, Po.—Grant 1-4630
BOXOFFICE :: August 29, 1960 E-7

. . Kip
. . Mannie
. . James
. . . Homer
. . Manos
. .
PITTSBURGH
John DeAngelis, son of Mr. and Mrs.
John DeAngelis, operators of the Blue
Horizon Drive - In,
Morgantown, and the
Grafton Drive-In in
Grafton. W. Va., has
completed his internship
at the Glendale
I
Calif. I Community
Hospital and is
entering private
practice in Hollywood.
His parents
are well-known exhibitors
in the Morgantown
John DcAngelis
- Grafton
areas. Mary De-
Angelis does the buying and booking for
the two drive-ins as well as the Skyview
Drive-In in Philippi, W. Va., which is
under lease to Donald Seller.
The Wheeling city council earmarked
only $5,000 anticipated revenue from its
municipal amusement tax for the current
fiscal year. Most of the neighborhood
theatres have been closed, leaving only a
few so-called first runs . G. Bell,
manager of the Guthrie Theatre, Grove
City, has presented copies of Boxoffice,
August 15. to the Grove City High School,
one for a student scrapbook and one to an
instructor for the school files. The issue
contained a study made by students there
of motion pictures of past years that they
would like to see again. Bell got some publicity
out of the balloting and giving copies
of the tradepaper he feels is another
step toward a close relation with the
school group.
Watermelon by the slice is a big item at
drive-in theatre concessions . . . Frank
Slavik. former Wheeling exhibitor who also
managed theatres in small towns in
Ohio, is operating a Kelly hamburger
stand in Tulsa. The Kelly units originator
is Herbert Ochs, former drive-in theatre
circuit owner well known here, who is
building 16 Kelly hamburger stands in
Australia . "Red" Greenwald,
former local downtown theatre manager
and tradepaper representative, now is in
the novelty business at Miami.
Glenn J. Easter, Mount Morris exhibitor,
was on Filmrow. He is preparing to reopen
the Alameda Theatre, dark since before
he suffered a heart attack several
weeks ago. He has been in and out of
Cleveland Clinic twice in the last month
and reports that he suffered no heart
E-8
The unoccupied building which once damage, has reduced and looks very well
housed the old Brushton Theatre was
Michael, south side exhibitor,
torn down after the roof collapsed. The was out of the hospital circuit
.
police roped off the area around 719 reopened the State at Uniontown. which
Brushton Ave. as work started on the razing
of the building. The theatre had not Bertha, wife of Atlas Theatre Supply's Gor-
had been closed most of the summer .
been open for about 15 years. Oldtlmers don Gibson, is at home from a hospital.
will remember former Brushton exhibitors,
Most of the basement of the Filmrow
including Edward Goldberg and Hei-man
building housing Columbia. UA and MGM
Littlestone . Smiley, recently with
has been rented to a casket firm for storage.
The MGM storage facilities will re-
Paramount here, who quit the business to
engage in another field at Cincinnati, has
main, but Columbia is moving its files,
returned to the film industry and again
etc., upstairs, and is setting up a new accessory
department behind its exchange
he is with Paramount there, as sales manager
. . . Mr. and Mrs. Charles E. Warner
office and in front of the film vaults and
and son Charles jr., former Clarksburg,
shipping-inspection area.
W. Va.. exhibitors, have returned to their
home near Bridgeport, W. Va., after residing
for several years in
Ernie Stem and his wife Reggie will ob-
Florida.
serve a wedding anniversary September 12
. . . J. R. Stefanon resigned as manager
of Blatfs Star Drive-In at Blasdell, N. Y.,
and will move to central Florida and be
manager of an orange packing plant.
Frank Lewis, booker for Blatt who has
been with the circuit 23 years, was named
manager at the Star . . . E. LeViant, Filmrow
printer more than 30 years, went to
Boston to undergo tests for a recurrence
of an ailment, after reportedly selling an
interest in his business to a printer.
A. P. Way extends thanks for the nice
letters and greetings he received on his
91st birthday anniversary. The DuBois
theatre owner for 63 years states that "the
response to the article in Boxoffice was
wonderful. I received dozens of birthday
greetings, some from friends of long ago.
It made my birthday one to be remembered
always." He reports too that his
general health is excellent, and "I am still
able to go to my favorite fishing lodge in
Potter County where I spend quite some
time. But it does not matter much whether
the fish are biting or not."
.
Burt Kihchel of the Kihchel at Jeanette
said he may surprise his friends and get
Marty
married, and maybe soon
Shearn, formerly with
.
Stanley
.
Warner,
now is managing the new Center Theatre
opened in Jacksonville by Florida State
Theatres.
GOETZ IS HONORED — William
producer of "Song With-
Goetz, right,
out End," the story of Franz Liszt, for
Columbia release, is shown accepting
the Parents Magazine Special Merit
Medal from Robert S. Ferguson, Columbia
national director of advertising,
publicity and exploitation.
Frank Biordi, Exhibitor
At Ellwood City. Is Dead
ELLWOOD CITY, PA.— Ill for three
years, Frank Biordi, 75, retired exhibitor
here, died at his residence
last week.
Born in Aquila, Italy,
he came to Ellwood
City in 1905 and
opened this city's
first confectionery
store. Later he built
and operated the pioneer
theatre in EUw
o o d City, the
Strand, which was
on the site of the
present G. C. Murphy
store on Law- Frank Biordi
rence avenue. In later years he was partowner
of the Majestic Theatre here, retiring
eight years ago from this operation,
now owned by other Biordi families, those
of Andrew and Frank Biordi, the latter a
local councilman. In the trade, the pioneer
show^man was known as Uncle Frank.
He was one of the three charter members
of the Purification Catholic Church.
and a charter member of the Sons of Italy
lodge. A wife lima survives him, also six
children and 13 grandchildren.
Tent 1 1 at Washington
Kicks Off Fund Drive
WASHINGTON—The annual heart fund
drive ol Variety Tent 11 was kicked off
at a 25th anniversary luncheon held at the
Shoreham Hotel Saturday i20i in cooperation
with the Models Guild and the Connecticut
Avenue Ass'n. The latter also is
celebrating its 25th anniversary.
Heading the program was "Toot, Toot.
Tootsie," a style pageant put on by the
Models Guild reviving the fashions of the
1930s. Some 18 Connecticut avenue stores
supplied dresses, props, etc.. for the show.
Heading the Variety Club women in
charge of the luncheon were Sara S.
Young, chairmen of the women's committee;
Mrs. Morton Gerber and Mrs. George
Nathan, vice-chairmen, and Mrs. Frank M.
Boucher, head of the special committee.
Tent ll's most ambitious project is the
Children's Hospital Variety Club Research
Center for which the club has pledged
$200,000.
Rogers Collections Up
In Pittsburgh Drive-Ins
PITTSBURGH—With 107 drive-in theatres
reporting more than $7,600 collected
to date for the 1960 Will Rogers Memorial
Hospital, indications are that this area will
exceed last year's record returns in the
fund drive. Conventional theatres are being
organized and their collections, scheduled
to be conducted during the run of top
attractions, are under way. Harry Feinstein,
SW zone manager, and Ernest
Stern, Associated Theatres, are the exhibitor
chairmen. Again this year the aid of
volunteer firemen, police, service clubs and
other local groups are being enlisted to
aid in making effective audience collections,
according to Harry Burger of the
SW circuit.
Filming of Warners' "Girl of the Night"
has been completed at the Gold Medal
Studios.
BOXOFFICE August 29, 1960

'.
with
[
Widmark
1 the
OLLYWOOD
IfNEWS AND VIEWS THE PRODUCTION CEINTER
(Hollyivood Office— Suite 219 at 6404 Hollywood Blvd., Ivan Spear. Western Manager/
Wald Stays at Fox;
Settle TV Matter
HOLLYWOOD—Jerry Wald has settled
his differences with 20th-Fox and will stay
on the lot. it was revealed in joint statements
issued by the producer and studio
head Spyros Skouras following an afternoon
of conferences. He will go ahead
with his schedule of 12 features to be made
within the coming three years, though
nothing was said about television activities,
the basic cause of the argument.
"Return to Peyton Place" and "Wild in
the Country" will be the first of Wald's
features to go into production.
Wald and Skouras said that complete
harmony now prevails and complete understanding
on all issues has been reached
regard to the television expansion
Wald earlier requested. Whether or not he
gets the extra space was not pointed out.
Wald's attorney Dean Johnson and
studio head Robert Goldstein and vicepresident
Joseph Moskowitz were in on the
meetings.
Twentieth-Fox home office executives
were due here for production conferences,
among them Murray Silverstone, head of
Fox International, treasurer Donald Henderson
and sales head Glenn Norris.
James Stewart Winner
Of French Award
PARIS—James Stewart, star of Columbia's
"The Mountain Road," has been
named best foreign actor by the French
publications, Figaro and Cinemonde, for
his performance in Alfred Hitchcock's
"Vertigo," released by Paramount.
Maurice Chevalier presented the award
to Stewart on the set of "Fanny," in which
Chevalier is starring for Warner Bros.
Stewart will next co-star with Richard
in "Two Rode Together" under
direction of John Ford.
To Compose 'Konga' Music
HOLLYWOOD — Gerard
Schurmann,
who composed the score for Herman
Cohen's "Horrors of the Black Museum,"
will do the same on "Konga," Eastman
color film starring Michael Gough and
Margo Johns for American International
release.
Diniitri Tiomkin to Speak
HOLLYWOOD—Loyola University students
will be addressed on the aspects of
musical score for John Wayne's "The Alamo"
by its composer-conductor Dimitri
Tiomkin, next month.
Mirisch and Morheim End
'Seven' Suit Out of Court
HOLLYWOOD—The legal battle between
The Mirisch Co. and Lou Morheim over
"The Magnificent Seven" has been settled
out of court. Morheim will receive screen
credit as associate producer, but it was
not disclosed whether he received a cash
settlement.
Morheim originally secm-ed American remake
rights to the Japanese film, "Seven
Samurai," on which the Mirisch-Alpha
picture is based, and was with the project
when it was owned by Yul Brynner's Alciona
Productions. At one point he filed a
cross-complaint against Mirisch Co. and
John Sturges, who produced and directed
the American film, seeking $600,000 damages.
Mirisch and Stm-ges had filed claims
that Morheim had been adequately compensated
for his interest in "Magnificent
Seven."
'Pink Tights' Next Year
HOLLYWOOD—"Pink Tights," the musical
property written five years ago, is
scheduled by Jerry Wald for filming next
year. The score is by Jule Styne and
Sammy Cahn. Frank Sinatra is reported
to be interested in doing the picture.
ON THE SIDEWALKS OF FILM-
LAND—Director Alfred Hitchcock's
star in the Hollywood Boulevard "Walk
of Fame" is directly in front of the
iris Theatre, where his new film
thriller, "Psycho," is screening. Above
Hitchcock (left) points to a new sidewalk
star especially placed for the
occasion to exploit the movie, as Iris
Manager Hamel Fields looks on.
Video Writer Group
Asks Board Recall
HOLLYWOOD—A recall action against
Writers Guild of America West's television
board and officers was initiated by
a group of television members of WGA
West. Petitions to be circulated need 75
signatures to start the special recall election.
The dissident writers represent the 102
scribes who petitioned last month for a
television membership meeting to vote on
the guild's representation on the WGA-
work
producer fact-finding commission to
out a royalty formula on video residuals.
It i-epoitedly is the feeling of the petitioning
writers that the present board "does
not represent the majority view of the
membership as expressed during and after
the strike," and that the recommendation
of the membership to name Sam
Newman as the guild's paid fulltime representative
on the fact-finding commission
"was ignored and overridden by the council."
The breach between many members of
the television branch and their board and
officers started during the guild's television
strike when the board twice reversed
the television negotiating committee, while
both times the membership votes upheld
the negotiators.
The WGA West council accepted the
resignation of executive director Michael
H. Franklin, submitted several weeks ago.
An official guild statement declared the
resignation was accepted "with great regret."
Franklin, who will continue the post until
his successor is found, resigned in the
midst of continuing conflicts within the
guild. Prior to joining the guild staff, he
was an attorney in private practice, a
member of the legal staff at Paramount
and CBS and in the business affairs department
of CBS.
In the same session, the council also
voted blanket raises of 5 per cent for all
guild staff members up to the executive
level and commensui-ate raises for all executive
posts except the director's.
Sign Broadway Composer
HOLLYWOOD — Larry Rosenthal has
been signed by David Susskind and Philip
Rose to compose the score for their production
for Columbia release, "A Raisin
in the Sun," starring Sidney Poitier and
featuring Claudia McNeil, Ruby Dee and
Diana Sands. The assignment marks Rosenthal's
first for motion pictures, his most
recent credits being Broadway productions.
BOXOFTICE August 29, 1960 W-1

28
.
and
pronounced
Reno Xove' Premiere
Is Blocked by Fires
HOLLYWOOD -Forest fires in the Reno.
Nev.. area, knocking out all electric power
lines, forced 20th-Fox to call off what was
to have been the first major Hollywood
premiere in Reno's history, the gala prerelease
bow of Jerry Wald's "Let's Make
Love" at the Crest Theatre.
The benefit performance was a sellout
long in advance, with Marilyn Monroe and
Clark Gable, on location near Reno for
UA's "The Misfits." due to attend the event.
All press folk and visitors were evacuated,
however, and a press preview of the film
was held at the Westwood studio a few
nights later.
The world premiere of MGM's film based
on the Edna Perber novel. "Cimarron."
will be held November 30 in Oklahoma
City, with Producer Edmund Grainger
taking a group of celebrities there for the
one-night showing. There will be a twoa-day
premiere screening of the western,
although it will not open at once in
Oklahoma.
A gala west coast invitational premiere
will be held here September 27 at the Stanley
Warner Beverly Hills Theatre for William
Gotez' production for Columbia. "Song
Without End." the story of Franz Liszt,
starring Dirk Bogarde. The regular engagement
will begin the next day 1 1
AFL Council to Support
AFM Try for Comeback
HOLLYWOOD—The AFL Film
Council
here, representing 24,000 members, declared
it will support the American Federation
of Musicians' attempt to recapture
collective bargaining rights for musicians
working in major studios. The council
adopted a resolution declaring that "studios
will be best served by a union affiliated
with the AFL-CIO, with its great
economic bargaining power throughout
the United States." The AFM has been
battling importation of canned music by
video and theatrical film producers, claiming
it is causing severe unemployment
among American musicians.
The Musicians Guild of America now
holds bargaining rights for musicians on
the major lots. The film council contended
MGA cannot help solve the importation
of music problem.
A NLRB election among studio musicians
has been scheduled for September 7.8.
Buys 'Warm Peninsula'
HOLLYWOOD—Columbia Pictures has
purchased the film rights to "The Warm
Peninsula." a play by Joe Masteroff, for a
reported nrice of $75,000. The two-act
comedy-drama was produced on Broadway
last year wiih Julie Harris. June Havoc
and Parley Graiitrcr toplined.
Fredric March as Judge
HOLLYWOOD- -Fredric March has been
set as one of the stars in Prank Capra-
United Artists' "Pocketful of Miracles."
slated to go before the cameras late this
year. March will play the role of the
judge.
Corman Tells Exhibitors:
'Don't Dread Pay TV
HOLLYWOOD— "Theatremen should not
dread pay TV as putting an end to their
business. Roger Corman. president of The
Filmgroup told a group of Greek exhibitors
visiting the Athens set where he is making
"Atlas" last week.
In a copy of the talks received here,
Corman said that pay TV is going to become
as competitive as any other form of
entertainment and. while it may have
momentary local successes because of novelty,
it will not be the major hindrance of
theatrical exhibition that many fear.
"Theatrical motion picture production
will become more competitive to pay TV in
the effort to get the audience off its ottoman
and into theatres."" Corman stated.
He thinks the medium can have the value
of stimulation to more effort and more
film quality.
"I believe theatrical exhibition has less
to fear from pay TV than it now fears."
the filmmaker said. ""Exhibitors used to
competition know that competition cannot
be eliminated but must be met with every
available weapon. The weapons are quality
entertainment and penetrating promotion.
The motion picture industry can meet its
competition, free or pay. While doing so,
it can bring another golden era to the
screen and the boxoffice.'"
Corman also became jocular with his
statement that. "One group sure to profit
from pay TV is the equipment manufacturers—
if they don't sell their product on
time payments."
Screenplay by Author
HOLLYWOOD — Warner Bros, has
signed Ben Masselink to write the screenplay
of his novel, ""The Crackerjack Marines."
recently purchased by the studio.
Leonard Freeman will produce the comedy
of wartime Marine recruitment.
NO nsii - 1 (m;ii - i oi; w \i i i>
The produicr. >lio» ii lioltliiiK loti and
reel, hooked this 662-pound marlin in
Hawaii where he is currently scouting
locations for "Hawaii Beach Boy."
which is to star Elvis Presley. The
Paramount producer fought the giant
fish for 65 minutes l)cfore landing it.
He is shown with John HonI, his
skipper.
Ingrid Thulin Signed |
For Three Pictures
HOLLYWOOD—The Mirisch Co. has
inked Ingrid Thulin
i
Tulean)
to a three-picture contract. Touted as
Sweden's "'greatest actress'" and the star
of three prize-winning Ingmar Bergman
films. "Wild Strawberries," "The Ma-
"
gician "Brink of Life,"' Miss Thulin is
expected to appear in one of the films now
included in the recently announced
$50,000,000 program from The Mirisch Co.
James H. Nicholson and Samuel Z.
Arkoff have signed Mary Webster as the
femmo Inad in American International's
"Master of the World."" slated to go before
the cameras September 7 in color and
Dyna-Magic. Vincent Price will star as
Robur. a man with an impossible dream to
personally bring about universal peace.
William Witney directs.
Lensers Aiming to Picket
Holden-Gardner Films
HOLLYWOOD—The first move in a projected
"boycott" of pictures which star
American actors who reside overseas to
avoid, according to union charges. U. S.
income taxes, came when the cameramen's
union, in a secret Chicago decision, de- ;
cided to picket films starring William
Holden and Ava Gardner.
According to Herb Aller, business agent
for Local 659, picketing may be extended
to those films which are lensed overseas
explicitly to avoid use of Hollywood labor.
Aller acknowledged that "these are hard
to determine at this point,"' and that
"guideposts"' would be set up in the near
future. The decision to institute picket
lines, which was reached in a Chicago session
of the recent biennial lATSE convention,
will cover "The Counterfeit Traitor.""
a William Perlberg-George Seaton production
currently in European production as
a Holden starrer.
Aller stated that the local cameramen's
union was concerned with so-called ""runaway
productions"" as early as 1950. and
now feels that the time for action has come
•"since its impact is more severe than
ever."" Aller explained that 10 per cent of
his local is unemployed at a time when
employment usually is at its highest.
Aller further declared that of the 1.200
members of IPMPI. 1.000 live here. Some
175 work in theatrical films and the remaining
bulk in television films. He added
that a resolution asking that other American
union members take part in the overall
boycott will be presented to the October
meeting of the AFL-CIO. and the union
also will petition the Senate finance committee
to alter current tax structures so
that a U. S. citizen must be out of the
country ten years, instead of 18 months,
before being exempt from U. S. taxation.
He added that Local 859 also will call on
all affected Hollywood unions to join in
the nationwide protest.
Doc Merman to 20th-Fox
HOLLYWOOD —Veteran production
executive Lewis "Doc" Merman has joined
Sid Rogeirs department at 20th-Fox. Merman
was last associated with Betty Hutton.
W-2 BOXOFHCE :: August 29, I960
'

i
$200,000
I
;
HOLLYWOOD
I independent
I
I
The
I
I by
!
production
I
King
—
—
rV Acting Pact Ratified
5y Huge SAG Majority
HOLLYWOOD—A 96 per cent majority
vote by members of the Screen Actors
Guild approved a new collective bargaining
agreement covering actors in television
films. Ballots ratifying the pact numbered
5,362. with 207 opposing ratification. Some
14.000 ballots were mailed to SAG members.
The overwhelming majority in favor of
the contract was registered despite the
opposition of the guild's New York branch
council, which sent a special letter to all
Gotham members of the guild declaring
the contract was "unsatisfactory when
taken in its entirety."
The guild's national board of directors
and negotiating committee had unanimously
recommended that the contracts
be approved.
Fox Denied Right to Use
King of Kingdom' Title
NE'W YORK — Twentieth Century-Fox
was denied the right to use the title "King of
the Kingdom" Tuesday (23) at a meeting
of the Arbitration Committee of the Title
Registration Bureau of the Motion Picture
Assn of America. It had been registered
about two months ago in connection with
a Roman Catholic film, "The 15 Mysteries
of the Rosary." and protested by Samuel
Bronston, producer, who argued that he
had previously registered the title.
Bronston is working on "King of Kings"
for MOM release. His right to that title
has been questioned by Cinema Corp. of
America, distributor of the original DeMille
film. "King of Kings." He had registered
it and it was said that Cinema had not
done so.
High Asking Price Asked
For 'Lion Pit' Rights
HOLLY'WOOD—One of the highest asking
prices for a literary property has been
;put on the film rights to "The Lion Pit,"
; first novel by Frank Harvey. All Hollywood
studios have been quoted a price of
against 4 per cent of the gross,
and as part of the deal sought, the buyer
must make the picture within three years;
otherwise, a $20,000-a-year penalty is
: levied for a maximum of five years, all to
be applied against the gross.
Meanwhile, a payment of $150,000
against a percentage of the profits was
paid by MGM for the purchase of "All
[Fall Down," a new novel by James Leo
Herlihy. The story calls for a cast of
younger stars.
|Next Sinatra Start
— Frank Sinatra's next
production. "X-15. Time of
Departure." is dated to start January 16.
story, revolving around the U. S. Air
Force's outer space program, was acquired
Sinatra from scripter Tony Lazzarino.
'Guadalupe' on Fox Slate
HOLLYWOOD—Film rights to "Miracle
of Guadalupe," James O'Hanlon screenplay,
have been purchased by 20th-Fox
chief Robert Goldstein. Henry
has been assigned to direct. No producer
has been named.
vj ARE, indeed, the observer of the mo-
[^
tion picture scene who has failed
to comment upon the understandable
decision of the directorate of the Motion
Picture Ass'n of America not to finance
196rs telecast of the Awards Event
of the Academy of Motion Picture Arts
and Sciences.
In most instances, the verdict was
termed "regrettable," as it undoubtedly is.
No commentator, however, seems to have
touched upon what might well have been
the principal reason why the magi of distribution
elected to stop picking up the
tab for Oscar's big night—an annual chit
that adds up to more than a half million
dnllars—and that ain't bagels, even when
business is good. Such possible prime motive
might have found genesis in the inescapable
fact that during recent years
the bestov.-ing of awards on pictures and
those who staiTed in them has not been
productive of the additional boxoffice revenue
that once obtained. There was a time
when selecting a photoplay as the best of
the year or comparable recognition of
toplining mummers could mean hundreds
of thousands of dollars, via the reissue
route, to distributors and exhibitors.
But the growing tendency toward avalanching
a dominant percentage of the
vearly kudos upon one outstanding, highbudget
photoplay which was of necessity
being shown on a reserved-seats basis
and would continue to be exhibited under
such policy for many months to come
cut materially into the chances of both
distributors and theatre operators to garner
reissue dollars. Metro-Goldwyn-Mayer's
mighty "Ben-Hur," which is still going
strong as a hard-ticket attraction, and
the late Michael Todd's "Around the World
in 80 Days" are classical examples. Moreover,
with the pending advent of such
mastodons as Bryna-Universal-Intemational's
"Spartacus," and John Wayne-
United Artists' "The Alamo," there appears
to be little chance that road shows
will cease making a concerted bid lor
Academy honors. No one is to be blamed
for this situation. It stems from an unavoidable
evolutionary process within the
trade.
Be that as it may, Oscar will have to
backslide to playing fiscal footsies with
motors or medicines, bras, detergents or
deodorants, etc., and thereby will be lost
another round in the industry's battle for
continued dignity and prestige.
Probably the economy master-minds
would attribute it to cause and effect, but,
regardless of the reasons, the trend toward
decentralization of production is apparently
spreading to the levels of publicity—much
to the advantage of the freelance flackeries
which are expanding in size and importance
while studio press departments
In most cases remain at the skeleton status
to which they were reduced during the
actors' strike. The drift toward independent
space-snatchers has even reached television.
Screen Gems, which at one time
maintained a sizeable publicity department,
has farmed out four of its shows. One
will be handled by the silkstocking prais-
?ry of Rogers and Cowan (Handsome
Henry and Winsome Warren need it—you
should live so long) and still another goes
to McFadden and Eddy, etc.
Whether this migration to the unaffiliated
tub-thumpers is good or bad for
the studios, the pictures and stars they
ostensibly publicize is a matter of personal
belief. In this opinion it is not salubrious.
It is doubted that an independent pressagentry
with several accounts to service
can or will do as good a job as a department
or individual with a sole goal to
attain. What's more, there can be little
doubt that the trend is hardly conducive
to bolstering the morale of the limited
number of men who remain on studio
publicity department payrolls.
Perhaps nothing better illustrates the
above-described situation than the recent
experiences of Marty Weiser, veteran movie
publicist and exploiteer. For many years,
Marty was a salaried employe of Warner
Bros., where he specialized in merchandising
pictures. Then he became associated
with producer-distributor-exhibitor Robert
Lippert in a similar capacity. Still later,
he decided to hang out his own shingle as
a freelance publicist, retaining Lippert as
his bellwether account. Came an offer from
Colimibia studio to do a special selling
job on that outfit's current "Strangers
When We Meet," which proffered proposition
was so fiscally flattering that Weiser
could not afford to pass it up. So. he
disposed of his business and for the next
several months devoted his full time to
"Strangers." The job—and it goes without
saying that he did an outstanding one
completed, he was retained by the Cleary-
Strauss & Irwin flackery to perform a
similar chore for an NBC-TV special
starring Tennessee Ernie Ford.
Recently, it became known that Weiser's
always-effective services were again available.
He was virtually deluged with offers.
Out of it all, he decided to return to
C. S. & I. as, what Madison Avenue would
call, an account executive. He has already
assumed the stewardship and responsibility
for three important assignments, to
wit:
Serving as special coordinator of all promotional
activities in connection with the
hard-ticket engagements in Los Angeles
and San Francisco of "Sunrise at Campobello,"
the Dore Schary production.
Handling publicity for producer William
Claxton, who has returned to the fabrication
of theatrical film fare after a hiatus
bout with television. Claxton's upcoming
picture is "Desire in the Dust," which will
be distributed by 20th Century-Fox and
was made for Associated Producers, Inc.,
the 20th-Fox affiliate impresarioed by
Lippert.
Doing some special exploitation work on
all of the forthcoming features under the
aegis of the same Lippert.
, BOXOFFICE August 29, 1960 W-3

1 23
matinee.
. . M.
. . Variety
,
'Psycho; 'Ocean's 11' Set Fast Pace LOS ANGELES
For Power-Packed LA Screen Fare
LOS ANGELES — •Psycho" continued
out front in the local first-run derby,
racing in with a hot 285 per cent in its
second round. Following closely were
"Jungle Cat" and "Ocean's 11" "paired
with "Platinum High School" < with 250 and
235 respectively in their second sessions.
An art house entry, "Lileya." romped in
with a resounding 200 in its first booking,
while "Hiroshima. Mon Amour" held its
socko 300 and "Ben-Hur" continued to
lead the hard-ticket attractions with 320.
(Averogc Is 100)
Beverly, Loyola, Los Angeles, Vogue—From the
Terrace (20th-Fox), 5th wk 165
Beverly Conon—Hkoshima, Mon Amour (Zenith),
2nd wk 300
Corttioy Circle—Con-Con (20th-Fox), 24th wk...I35
Chinese— Pollyonna (BV), 4th wk 110
Downtown Poromount, Pix, Wiltern ond eight
drive-ins—Ocean's II (WB); Platinum High
School (MGM), 2nd wk 235
Egyption—Ben-Hur (MGM), 39th wk 320
Ins, Fox Wilshrre, Worner Downtown ond seven
drive-ins—Psycho (Poro), 2nd wk 285
Fine Arts—Jungle Cot (BV), 2nd wk 250
Hillstreet—One Foot in Hell (20th-Fox), 2nd wk.;
The Young Lions (20th-Fox), reissue 45
Hollywood Poromount— All the Fine Young
Cannibals (MGM! 155
Music HoII— I'm All Right, Jock (Col), 5th wk 185
Pontoges— Bells Are Ringing (MGM), 8th wk 90
Visto Continentol—Lileya (Artkino) 200
Worner Beverly—Strangers When We Meet (Col),
5th wk 80
Worner Hollywood—Search for Porodise
(Cinoromo). 29th wk 95
Time Machine' 350 Newcomer
In Big San Francisco Week
SAN FRANCISCO—Breaking a second
week boxoffice record, "Psycho" is as-
; a screen game,
HOLLYWOOD takes top
honors. As a box-office attraction,
it is without equol. It has
been a favorite with theatre goers for
over 15 yeors. Write today for complete details.
Be sure to give seating or ear capacity.
HOLLYWOOD AMUSEMENT CO. ,
3750 Ooklon St.
* Skokie, Illinois
-YOU CAN RELY ON
niDTIOn PICTURE SERyiCE Ci
125 HYDE ST. SAN FRANCISCO (2), CALIF.
Gerald L. Korski . . . President
sured a long run at the Golden Gate. "The
Time Machine" was also a boxoffice bonanza
with a strong 350 per cent in the
first w^eek at the Warfield. Two holdovers
in their third weeks, "Ocean's 11" at the
St. Francis and "Elmer Gantry" at the
United Artists, held up to a good 125 per
cent.
Crest— Sons ond Lovers (20th-Fox), 2nd wk 300
Fox—From the Tcrroce (20th-Fox), 4th wk 100
Golden Gotc— Psycho (Poro), 2nd wk 350
Orpheum—Cincromo fCineromo), 8th wk 275
Poromount—Hercules Unchained (WB);
Cuban Rebel Girls (Brenner), 2nd wk 90
Stoge Door— I'm All Right, Jock (Col), 3rd wk. , .300
St. Francis—Oceon's 11 (WB), 3rd wk 125
United Artists— Elmer Gontry (UA), 3rd wk 125
Vogue—Smiles ot o Summer Night (Janus),
2nd wk 100
Worf ield—The Time Machine (MGM) 350
'Ben-Hur' Patronage Climbs
To 450 in Denver
DENVEPl— "Ben-Hur" grosses were reported
as increasing in each of the past
six weeks to score a fine 450 per cent.
"Psycho" opened exceptionally strong with
300 per cent and "Ocean's 11" turned in
a very fine 250 per cent in its second week.
Aloddin—Con-Con (20th-Fox), 19rh wk 125
Centre—From the Terroce (20th-Fox), 2nd wk. ... 100
Denham— Ben-Hur (MGM), 19th wk 450
Denver— It Storted in Naples (Poro);
Conspirocy of Heorts (Poro) 100
Esquire—Corry On, Nurse (Governor), 14th wk. ..175
Orpheum— Psycho (Poro) 300
Poromount—Ocean's 11 (WB), 2nd wk 250
Towne—Strongers When We Meet (Col), 3rd wk. 150
'Ocean's 11'
Best Seattle Mark
SEATTLE — "Ocean's 11" opened to a
teriffic first week at the Music Hall, with
300 per cent. Another opening bill, "13
Ghosts " and "Electronic Monster" did
exceptionally well as a thriller duo at the
Coliseum, with 200 per cent. "Ben-Hur"
continued to do big business, recording 250
per cent for its 29th week at the Blue
Mouse.
Blue Mouse—Ben-Hur (MGM), 29th wk 250
Coliseum^— 13 Ghosts (Col); The Electronic
Monster (Col) 200
Fifth Avenue— Strongers When We Meet (Col). . . 160
Music Box—Elmer Gontry (UA), 5th wk 130
Music Hall—Ocean's 11 (WB) 300
Paramount—Con-Con (20th-Fox), 8th wk 150
300 Week
All Portland First Runs
Enjoy Big Attendance
PORTLAND—The Music Box Theatre
management reported a downtown show
business phenomenon—a marked pick-up
in business for a holdover. The stepped
up attendance was for "Ben-Hur" in its
31st week. Sellouts were reported each day
of the weekend and even for the Tuesday
1 The estimated percentage
shot up from 250 to 300.
Eroadwov- Psycho (Poro), 2nd wk 200
Fox—From the Tcrroce (20th-Fox), 3rd wk 125
Music Box—Ben-Hur (MGM), 31st wk 300
Orpheum—Ocean's 11 (WB); School for Love
!20th-Fox) 200
Poromount—Elmer Gontry (UA), 2nd wk 150
Sandy and Family dnve-ins— Ocean's 11 (WB);
Seven Guns to Mesa ( AA) 200
Tour by 'Doncii' Star
LOS ANGELES—Allied Artists' Christmas
release of "Dondi." Albert Zugsmith
picturization of the comic strip, will be
preceded by a tour of 35 large cities by
David Kory, 6-year-old star of the film.
OherriU Corwin will join civic leaders and
industryitcs in honoring Leonard
Bernstein, conductor of the New York Philharmonic,
August 31 in the Beverly Hills.'
Hotel, sponsored by the America Israel .-j
,'
Cultural Foundation . Club
members were guests of the Masquers >
Club at Director John Ford's farm in'i
Reseda . Spencer Leve. vice-president
of theatre operations for NT&T. and Gordon
Hewitt, chief film buyer, returned
from a New '5fork business trip.
Lou Lamell was recuperating at Temple
Hospital from blood poisoning . . . Robert
Kronenberg made a swing around his territory
Booking and buying on the
. . . Row were John and Bob Siegel, and Bill
Alford, Balboa Theatre, Balboa Beach,
who also will be doing the booking -buying
for Strebe Theatres.
Fourteen Pacific Drive-In ozoners in this
area have been playing "Psycho" and
"Ocean's 11" for two weeks, each film
playing at seven different drive-ins. However,
now, according to Pacific's "spread
the exposure" dictum, "Psycho" goes into
all of "Ocean's" houses and vice versa . . .
Robert S. Parnell, formerly with Allied Artists,
is replacing Chilton Robinette, resigned,
as manager of the Seattle-Portland
exchange for Favorite Films, w'hich is
headed by N. P. "Red" Jacobs.
Fred Brisson Drops Two
From His Filming Slate
HOLLY'WOOD—Plans for filming two
properties, one of them coauthored by his
wife Rosalind Russell, have been dropped
by Frederick Brisson. but he still has 14
active production projects. "The Loving
Couple," penned by Patrick Dennis, and an
untitled western written by Larry Marcus
and Miss Russell, were dropped due to i
conflicts on Brisson's feature and legiti- :
mate slates caused by recent strikes of
film writers and actors as well as Equity.
On Brisson's feature schedule is "The
Clubwoman," being scripted by Edward
Chodorov, and Marcus' "King of Diamonds,"
to be lensed in Africa. Also active
is a long-planned biographical film of Coco
Chanel, famed dress designer.
James Burkett Is Manager
Of Alpha Distributing Corp.
"
LOS ANGELES—James S. "Sam Burkett
has been appointed general manager
of Alpha Distributing Corp., it was announced
last weekend by Gordon K. Greenfield,
president of America Corp.. Alpha's
parent company.
Alpha is the firm set up recently to take
care of distribution of some 12 annual
features planned as a producer-directorstar-script
deal by Pathe Laboratories, of
which urkett is sales manager.
Roach and Case Join Again
HOLLYWOOD—Hal Roach jr. and Carrol
Case have formed Showcase Enterprises
for the production of theatrical features
and television series. The pair teamed
earlier in several video series and will produce
four motion pictures next year. They
will headquarter at the Hal Roach studio.
W-4 BOXOFFICE August 29, 1960

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Nothing to install except a "standard"
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No photocells,
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and only one pair of wires from the
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• So reliable it may need no repairs
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Salt Lake City 1, Utah
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iWestern Theatrical Equipment Co. John P. Filbert Co., Inc.
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Seattle 1, Washington
Western Service & Supply, Inc.
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SAN FRANCISCO
Trophies and prizes were offered contestants
for San Pi-ancisco's "Mr. Hercules
and Miss Pulchritude" on stage of
the Paramount Theatre Wednesday i24i
where "Hercules Unchained" was playing.
Jimmy Payne, former "Mr. America," was
master of ceremonies.
. . . Congregation
Maurice Chevalier has promised to attend
the San Francisco Charity Ball October
8 for the auxiliary of the San Mateo
County Children's Society
Judea Sisterhood will hold a party at
the Seavue Theatre. Pacific. September 14.
Jimmy Chapman, Westland Theatres
film booker and buyer, was jubilant in announcing
the birth of twin granddaughters,
born to his daughter Linda Mandy in
Sequoia Hospital. Redwood City. Named
Kathleen Marie and Maureen Julie, the
twins have a one-year-old sister . . . Bob
Patton and Roda Harvey opened the
Sonora Bowl. Sonora, Thursday i25).
Among the Filmrow men attending were
Jim Barry. Eddy Coffey and Warren
McMillen.
. . McGinnis. secretary
E. I. Rubin is covering his territory in
Frank Sinatra was
Washington state . . .
visiting in town . "Pat"
to Walter Kessler of the Warfield.
. is on vacation Ordello has
replaced Pat Sullivan as secretary and assistant
of Westland Theatres.
Specialties to WNBQ
HOLLYWOOD—The Pete Smith Specialties,
which won 274 awards, including
19 Academy nominations and three Oscars,
have been acquired for television presentation
in the Chicago area by WNBQ. according
to Richard A. Harper, director of
syndicated and featui'e sales for MGM-TV.
THEATRE POSTER SERVICE
OKLAHOMA CITY, OKLA.
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The largest poster service
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Three Network Bids Sent
Back by Academy Group
HOLLYWOOD—Bids of three television
networks for exclusive rights to the Academy
Awards telecast were rejected by the
awards negotiating committee of the
Academy at a recent meeting. NBC and
ABC were asked to submit new bids with
clarification of certain points, according
to President B. B. Kahane, but CBS was
not asked to submit a new offer as this
network's bid was substantially lower
than the other two.
Disney-BV Heads Confer
HOLLYWOOD — Disney - Buena
Vista
sales and advertising heads met at the
studio to map campaigns for three top
feature.s— "Swiss Family Robinson," a
Christmas release: "101 Dalmations," for
February distribution, and "The Absent-
Minded Professor." In addition to Roy O.
Disney, participating in the huddles were
Irving H. Ludwig, president of Buena
Vista; E. Gordon Walker, ad-sales vicepresident:
Charles Levy, ad-publicity director:
Bob Dorfman. exploitation manager:
Gil Perleman, ad manager, and John
Boone, publicity manager.
Israeli Bonds Style Show
HOLLYWOOD—To sell
bonds for Israel.
Jan Sterling will chairman a fashion
show, to be commentated by Esther Williams,
at the Beverly Hills home of Mrs.
John Factor September 8. Modeling a collection
of diamonds and furs will be Janet
Leigh. Anna Maria Alberghetti, Gogi
Grant, Susan Kohner, Ruth Roman. Jill
St. John. Mrs. Gene Barry and Miss Israel
of 1960 lAIiza Gun. Admission is based
on new purchases of $1,000 or more in
State of Israel bonds.
Buzzell-Rose Film Deal
HOLLYWOOD—A three-picture deal has
been signed by producer-director Edward
Buzzell with David Rose, with their first
project titled "Mary Had a Little Lamb."
Buzzell will leave for London this week to
join Rose, where the pair will hold production
conferences and select a cast for
"Mary."
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jnxujjzle^
Producer-director George Pal. to MOM
after a week in Gotham for the opening of
"The Time Machine."
Harold Hecht. back from a four-week
trip to London. Spain and Yugoslavia,
where he investigated production facilities
for start of "Taras Bulba."
Charles Einfeld, 20th-Pox pub-ad vicepresident,
back to the New York home
office.
Harry L. Mandell. production associate
of Irving H. Levin's Atlantic Pictures, returned
from huddles in Gotham with Moray
R. Goldstein, Allied Aa'tists general sales
manager.
Joseph Moskowitz, 20th-Fox \ace-president,
to Gotham to report on progress of
the reorganization now under way at the
studio.
Producer-director Albert Zugsmith, returned
from Honolulu where he searched
for talent to appear in "Confessions of an
Opium Eater."
Martin Goldblatt to Head
Fox Magazine Publicity
NEW YORK — Martin Goldblatt has
been placed in charge of national magazine
publicity for 20th Century-Fox by
Edward E. Sullivan, publicity director.
Goldblatt has resigned his post with Columbia
to take the assignment and will
start work September 6 under Nat Weiss,
publicity manager. Goldblatt has been a
member of the Columbia publicity department
for 14 years.
Cinema Lodge Meeting
NEW YORK—The key sellers of the $25
Contribution Share Certificates in New
York's Cinema Lodge of B'nai B'rith current
fund-raising drive joined members of
the Lodge's executive committee at a
luncheon at Sardi's Thursday il8>.
Joseph B. Rosen, Universal regional sales
manager, and Leonard Rubin, vice-president
and sales manager of Gilliams and
Rubin, are chairmen of this year's drive,
which seeks the sale of 750 certificates.
Fund Group Confers
NEW YORK—Assignments of
volunteer
workers in the Greater New York Fund
fall campaign were gone over at a luncheon
meeting in the Astor of the amusement
group headed by Robert H. O'Brien, MGM
treasurer. Others present were Alan Friedman,
DeLuxe Laboratories: James Richardson,
Paramount Pictures: Donald Henderson,
20th-Fox: Herbert Hahn, AB-PT;
George Shupert, MGM: Arnold Maxln,
MGM Records: Donald Bender, fund representative,
and Martin Ransahoff. Filmways.
Inc.
Fox-Joe Schenck TV Deal
HOLLYWOOD—A production deal has
been inked between 20th-Fox Television
and Joseph M. Schenck Enterprises for the
filming of a series of television specials
under the title. "The Jules Verne Theatre."
The pact includes a minimum of
six hour-long telepictures, with some possibility
to be expanded for theatrical exhibition.
W-6 BOXOFTICE August 29. 1960

PORTLAND
Top features such as "Ocean's 11."
"Psycho," "Elmer Gantry" and "Prom
the Terrace." plus a break in the torrid
weather, brought motion picture fans into
theatres. The Orpheum, playing "Ocean's
11," reported its largest Saturday night
crowd in years.
Leonard Bernstein and his New York
Philharmonic orchestra caused a traffic
jam in and around the Pacific-International
Building in Portland's north district
Centennial area. The traffic detail was
not staffed to handle 5,000 automobiles.
Even Bernstein aiTived about an hour late
and had to eliminate an intermission and
otherwise shorten his program in order to
enable him and his 108-piece orchestra to
catch a special flight to Honolulu. Music
lovers came to Portland from outlying
Oregon and Washington communities,
some hundreds of miles distance.
About 21 motion picture and television
personalities paid a brief Saturday morning
visit at Portland airport. The contingent
was en route to the grand opening
of a new planned community beach resort
at Oyehut, about 18 miles north of
Hoquiam. The 6,000-acre project has three
ultramodern motels, a shopping mall and
a $400,000 restaurant operated by singer
Ginny Sims. Representing an outlay of
close to $3,000,000, the project is being
promoted by a Seattle realty firm, Mac-
Pherson, Inc. Another plane load of personalities,
brought by jet from Los Angeles
to Seattle and by DC-3 to Hoquiam, was
due Saturday (27).
Cee Productions Formed
With 'Unwanted' as First
HOLLywOOD — -Writer-producer-director
James Clavell has formed Cee Productions,
to make feature films. The
screen rights to "Unwanted," a novel by
Jason Lindsay, has been scheduled for
shooting on location in Germany in February.
Also on the Cee features slate are
two original Clavell properties, "Kingdom
of the Mad" and "Earthquake."
Dramatic Arts Academy
Sponsors 'Spartacus'
NEW YORK—The American Academy
of Dramatic Arts will sponsor the world
premiere of "Spartacus" October 6 at the
DeMille Theatre here, it was announced
by Frances Fuller, managing director of
the Academy, and David Lipton, vicepresident
of Universal-International. It
will be a benefit performance for the institution,
of which Kirk Douglas, a star
in the film, and Nina Poch, who has a
featured role, are graduates, Lillian Gish
is honorary chairman of the committee.
Accept MacLaine-Parker Award
HOLLYWOOD—Glenn Ford and Miyoshi
Umeki, stars of Columbia's "Cry for
Happy," accepted an award from the
Japanese government on behalf of the absent
Shirley MacLaine and Steve Parker.
The honor was given Miss MacLaine and
Parker for their contribution to the relief
of victims of the typhoon last year in
Japan.
$100,000 Remodeling of Madison
Lifts Spirit of Detroit Industry
New SEG Four-Year Pad
Put to Membership Vote
HOLLYWOOD—Ballots are in the mail
to members of the Screen Extras Guild for
ratification of the recently concluded
contract with theatrical and television
film producers. Members are urged to vote
"yes" on the new foui'-year agreement,
which is highlighted by such provisions as
a full day's pay guaranteed for each day
on which an extra player travels; a full
day's pay for each episode in which an
extra player works on television series:
guarantee of at least a full day's pay on
Saturday, Sundays and holidays when on
distant location.
Previously announced were retroactive
pay adjustments, a health-welfare fund
and increases in allowances and adjustments.
Continental Gets Rights
To 'General della Rovere'
NEW YORK—United States and Canadian
distribution rights to "General della
Rovere" have been acquired by Continental
Distributing, Inc.
Directed by Roberto Rossellini and starring
Vittorio de Sica and Hannes Messemer,
"General della Rovere" won the
Golden Lion Award at the 'Venice Film
Festival and Messemer was named best
actor. It also received five awards at the
San Francisco Film Festival.
'Charlie' Next for Marilyn
HOLLYWOOD — Upon completion of
"The Misfits," currently shooting in Reno,
Marilyn Monroe will star in 20th-Fox's
"Goodbye Charlie," which George Cukor
will produce and direct. I. A. L. Diamond
will pen the screenplay from George Axelrod's
play. Shooting will start in November.
Julie London has seen selected by producer
Wray Davis for the femme starring
role in "So Valiant My Love," a Portuna
Films production to be lensed in Spain this
fall, under the direction of Ted Post.
A Diamond-Wilder Script
HOLLYWOOD—I. A. L. Diamond, who
collaborated with Billy Wilder on screenplays
of "The Apartment," "Some Like It
Hot" and "Love in the Afternoon," will
pair again on the script of "Irma la
Douce," Mirisch-United Artists release.
Marlon Brando's Pennebaker has assigned
Walter Bernstein to pen the screenplay
of "Paris Blues," Paul Newman starrer,
which Martin Ritt helms.
To UCLA Theatre Panel
HOLLYWOO D—Some 20
Hollywood
personalities will take part in the panel
discussions to be held nightly at UCLA
by the university's theatre group. Panelists
invited to participate include Steve Allen,
Vincent Price, Marsha Hunt, George
Cukor, Charles Brackett. Valentine Davies,
Charles Schnee, Joseph Schildkraut, Vincent
Sherman and Sidney Harmon.
DETROIT—Extensive remodeling of the
Madison Theatre at a cost well over $100,-
000 was completed by United Detroit Theatres
prior to its recent opening of the
roadshow engagement of "Can-Can." The
UDT house is around 45 years old, one
of the oldest first-run theatres in the city,
and its extensive reconstruction is evidence
of the faith of a major operating
company in the future of screen show business
in downtown Detroit.
Woodrow R. Fraught, UDT president,
said that "little remains of the old Madison
Theatre except the original shell and
its fine reputation for showing the best
in motion pictures."
FRENCH MARBLE FACADES
In the remodeling program, French
marble facades replaced the old red Formica
front. The exterior boxoffice was
removed and replaced by glass doors. A
special boxoffice for reserved-seat sales in
the outer lobby also was removed. These
were replaced by a completely portable
counter-type boxoffice setup, which is designed
for efficient handling of roadshow
ticket sales whUe giving an air of spaciousness
to the lobby.
The lobby now is finished in gold-covered
walls, relieved by scarlet tapestry
panels. Burnished gold fixtures and hardwai'e
with a note of simple elegance complete
the new decorative scheme.
The theatre has installed a luxurious
new cai-peting of scarlet and maroon with
a gold motif. New seating of two-tone
nylon upholstery with inner spring seats
and backs has been installed. The seats
and rows have been spaced farther apart
than in any other Detroit theatre, although
this new spacing reduces the Madison capacity
by 100 seats.
NEW CONCESSIONS CENTER
The old refreshment stand in the lobby
has been replaced by a new unit conveniently
located in the foyer, in a recessed
area projecting into the back of
the auditorium. The rear wall has a "Can-
Can" design wallpaper in soft tones of
beige, rose and gold. Overhead lighting is
provided by 140 feet of fine mesh eggcrate
type fluorescent installation. The
canopy is bordered by wrought iron. Modern
type counters of Formica with a walnut
finish are used. The concession stand is
designed for maximum convenience and
accessibility and for pleasing appearance.
A new 54x24-foot screen plus new projection
equipment completes the renovation
changes.
The house is an unusual planned blending
of the old and the new. The older
period atmosphere of the original architecture
of World War- I period has been
partly retained "to convey the feeling of
friendly comfort and dignified luxury,"
whUe the newer decoration is
in a modem
style.
The theme of the Madison remodeling
program is being exploited as the "New
for You" theatre.
Alan De Witt plays the comic role of a
department store floorwalker in Allied
Artists' "Dondi."
BOXOFTICE August 29, 1960 W-7

SEATTLE
Desults of the recent Variety Club Filmrow
Golf tournament were: Variety Club
trophy, won by Army Marion: low gross in
the film industry. Butch Leonard, United
Artists, who won a gold w^atch: United
Film Service trophy for outstanding
woman. Kathleen Green; low gross, Ed
Lamb Memorial to Gordon Green. Variety
raised $1,300 at the golf tournament and
Las Vegas Raffle, all of which went to the
Children's Heart Clinic at the Orthopedic
Satui-day evening i27) the
Hospital . . .
Variety auxiliary sponsored a typical
Polynesian dinner in the gardens of Mrs.
Gray in Lawtonwood. The "Evening in the
Orient" and social hour proceeds w^ere also
for the benefit of the heart fund.
Charles Powers jr. is the new 20th-Pox
exchange manager. He and his family
have moved here from Spokane . . . Carl
Handsaker has been added to the 20th-Pox
staff, covering eastern Washington. He
formerly was office manager in Portland
. . . Jerry Vitus, Sterling booker, and his
wife have a new son. So have Richard
Rocky, Warner Bros, salesman, and his
wife . . Craig Turner. Paramount office
.
manager, is on vacation, as is Lou Kahn,
Warner booker . . . Sammy Siegel of Columbia
is up from San Francisco.
Bob Parnell, former eastern Washington
salesman for Allied Artists, is the new exchange
manager of Favorite Films of
California, replacing Chilton Robinette,
who is leaving for the south. Gordon Wallinger
of Allied Artists will go on the road
in the spot left by Parnell . . . Paul Mc-
Elhinney has been named the new office
manager-booker at Allied Artists.
A preview of the new Marilyn Monroe
picture. "Let's Make Love." will be held
Monday i29) ... Recent Filmrow visitors
included Hugh Abegglen, Pullman: Jud
Kenworthy: Harry Wall, Lewiston: Bill
Williams, 20th-Fox sales manager, up from
Dallas for a sales meeting: A. G. Peechia.
Ealonville: Bud Hamilton. Allied Artists
Portland manager, and Mrs. Bud Anderson,
Country Drive-In. Yakima.
Postpone 'Crash Boat'
HOLLYWOOD—Pioducer Lindsley Parsons
has postponed the start of "Crash
Boat" from September until mid-November
because United States Navy facilities in
the Hawaiian Islands that he wants to use
will not be available until then. The Jack
Dewitt screenplay for Allied Artists will star
Barry Sullivan, David Janssen and Vic
Damone.
Pat Somerset Re-Elected
HOLLYWOOD—Pat Somerset,
assistant
executive secretary of the Screen Actors
Guild, has been re-elected president of the
California State Theatrical Federation, an
organization composed of the APL-CIO
unions in the entertainment industry.
30,000 Attend Mall House
During Opening Month
PARAMUS. N. J.—Representatives of the
major foreign distributors and the tradepress
got their first look at B. S. Moss' Bergen
Mall Theatre in the huge Bergen Mall
Shopping Center in a junket recently,
after four weeks of successful operation
during which 30,000 patrons visited
the SfJO-seat house. Columbia's "The Mouse
That Roared" has been playing since the
opening July 14.
The theatre featiu-es the world's first
all-transistor sound system, which measures
8x4x2 '2 inches, replacing equivalent
equipment which would have used 30 to 40
times as much space. Moviegoers have
access to the Bergen Mall's parking area,
which accommodates 8,600 cars.
Charles Moss, president of the circuit,
was host to the group, which was also addressed
by James O'Grady, general manager
of the shopping center, who forecast
that shopping centers of the future would
definitely include provisions for theatres.
Others who attended included: Larry
Morris, Jerry Sager and Hal Royster of the
B. S. Moss Circuit: Leon Brandt, Jack
Ellis. George Roth, Iia Michaels, Lester
Schoenfeld and Phil Levine, representing
foreign film distributors, and tradepress
representatives.
To Herts-Lion Post
HOLLYWOOD — Herts-Lion Vice-President
Leo Guild has named Bernard Chertok
to act as liaison between Hollywood
and European production.
W-8 BOXOFFICE August 29, 1960

She's on the grand
tour -for amour...
this babe Prom Brooklyn
out to conquer
every son on the
sunny Riviera.'
GiNA IpOOBRFgiDA
Dale ROBEFOSON ViTtoRIO DeS/CA
The Handsome He-Man from "Wells Fargo"!
The Continent's Romantic Favorite
TECHNICOLOR
Screenplay by E. M. MARGADONNA, LUCIANA COROA, JOSEPH STEFANO
From the story by E. M. MARGADONNA and DINO RISI
Produced by MILKO SKOFIC
Directed by REGINALD DENHAM
TECHNIRAMA
Ad No. 402—500 lines
Copyright © 1960 Columbia Pictures Corporation. All Rights Reserved.

. . . Jerry
. . Paul
I
i
SEATTLE
ppsults of the recent Variety Club Filmrow
Golf tournament were: Variety Club
trophy, won by Army Marion; low gross in
the film industry. Butch Leonard. United
Artists, who won a gold watch: United
Film Service trophy for outstanding
woman. Kathleen Green; low gross. Ed
Lamb Memorial to Gordon Green. Variety
raised $1,300 at the golf tournament and
Las Vegas Raffle, all of which went to the
Children's Heart Clinic at the Orthopedic
Saturday evening (27) the
Hospital . . .
Variety auxiliary sponsored a typical
Polynesian dinner in the gardens of Mrs.
Gray in Lawtonwood. The "Evening in the
Orient" and social hour proceeds were also
for the benefit of the heart fund.
Charles Powers jr. is the new 20th-Fox
exchange manager. He and his family
have moved here from Spokane . . . Carl
Handsaker has been added to the 20th-Fox
staff, covering eastern Washington. He
formerly was office manager in Portland
Vitus. Sterling booker, and his
wife have a new son. So have Richard
Rocky, Warner Bros, salesman, and his
Craig Turner. Paramount office
wife . . .
manager, is on vacation, as is Lou Kahn.
Warner booker . . . Sammy Siegel of Columbia
is up from San FYancisco.
Bob Parnell, former eastern Washington
salesman for Allied Artists, is the new exchange
manager of Favorite Films of
California, replacing Chilton Robinette.
who is leaving for the south. Gordon Wallinger
of Allied Artists will go on the road
in the spot left by Parnell . Mc-
Elhinney has been named the new office
manager-booker at Allied Artists.
A preview of the new Marilyn Monroe
picture. "Let's Make Love." will be held
Monday i29) ... Recent Filmrow visitors
included Hugh Abegglen. Pullman; Jud
Kenworthy: Harry Wall. Lewaston; Bill
Williams. 20th-Fox sales manager, up from
Dallas for a sales meeting; A. G. Peechia.
Eatonville: Bud Hamilton. Allied Artists
Portland manager, and Mrs. Bud Anderson,
Country Drive-In. Yakima.
Postpone 'Crash Boat'
HOLLYWOOD—Pioducer Lindsley Parsons
has postponed the start of "Crash
Boat" from September until mid-November
because United States Navy facilities in
the Hawaiian Islands that he wants to use
will not be available until then. The Jack
Dewitt screenplay for Allied Artists will star
Barry Sullivan, David Janssen and Vic
Damone.
Pat Somerset Re-Elected
HOLLYWOOD—Pat Somerset,
assistant
executive secretary of the Screen Actors
Guild, has been re-elected president of the
California State Theatrical Federation, an
organization composed of the AFL-CIO
unions in the entertainment industry.
30,000 Attend Mall House
During Opening Month
PARAMUS. N. J.—Representatives of the
major foreign distributors and the tradepress
got their first look at B. S. Moss' Bergen
Mall Theatre in the huge Bergen Mall
Shopping Center in a junket recently,
after four weeks of successful operation
during which 30.000 patrons visited
the 550-seat house. Columbia's "The Mouse
That Roared" has been playing since the
opening July 14.
The theatre features the world's first
all-transistor sound system, which measures
8x4x2 '2 inches, replacing equivalent
equipment which would have used 30 to 40
times as much space. Moviegoers have
access to the Bergen Mall's parking area,
which accommodates 8.600 cars.
Charles Moss, president of the circuit,
was host to the group, which was also addressed
by James O'Grady, general manager
of the shopping center, who forecast
that shopping centers of the future would
definitely include provisions for theatres.
Others who attended included: Larry
Morris. Jerry Sager and Hal Royster of the
B. S. Moss Circuit; Leon Brandt, Jack
Ellis. George Roth. Ii-a Michaels, Lester
Schoenfeld and Phil Levine, representing
foreign film distributors, and tradepress
representatives.
To Herts-Lion Post
HOLLYWOOD — Herts-Lion Vice-President
Leo Guild has named Bernard Chertok
to act as liaison between Hollywood
and Eui'opean production.
W-8 BOXOFFICE :: August 29, 1960

She's on the grand
tour -for amour...
this babe from Brooklyn
Out to conquer
every son on the
sunny Rivleral
GiNA IPIIOBRIGIDA
Dale robefhson Vittorio DeS/CA
The Handsome He-Man from "Wells Fargo"!
The Continent's Romantic Favorite
TECHNICOLOR
Screenplay by E. M. MARGADONNA, LUCIANA COROA, JOSEPH STEFANO
From IhB story by E. M. MARGADONNA and DINO RISI
Produced by MILKO SKOFIC
Directed by REGINALD DENHAM
TECHNIRAMA
Ad No. 402—500 lines
Copyright © 1960 Columbia Pictures Corporation. All Rights Reserved.

'
Work
'
Invite
'
Radio
! for
SELL
FAST
AND
SEXY'
THE
FAST
AND
SEXY
WAY!
'FAST AND SEXY' LOCAUTE!
He might be the campus hero... She mighf be an extremely capable and
extremely attractive waitress. Point is, a number of contest approaches
might be worked out, and one of the contests might click with a newspaper,
radio-TV sponsor, a college fraternity or sorority, restaurateurs, etc.
On stage, of course, a "Fast and Sexy" contest might also be arranged—
competing girls to make wardrobe changes as quickly as possible. See what
can be done! Award promoted merchandise as prizes!
GINA!
One of the most beautiful actresses
on the screen today. Miss
Lollobrigida plays a modern-day
merry widow who returns to her
native Italian village from Brooklyn,
U.S.A., to look for a new
husband.
a beauty
local girls.
empha
Gina ol prize v
For the ladies, invite them tc
their opinions as to whethe
ould
with
efer
they
1 husband—and why! Could tie in
popular radio-TV commentator or
disc jockey angle. Also, should a
woman play hord-to-get or throw herseli
at a man, etc.. as Gina does?
Contact ian clubs for their cooperation
in air interviews, loan of autographs
lor lobby exhibit, group attendance,
publicity mailings, etc.
locaUtes with same first name
lo attend showing as guests.
contest offering ticket prizes lor
listeners naming most previous pictures
of Miss Lollobrigida,
' Spot star stills in every available window:
Stores, hotels, depots, etc.
TIE-UP
STILLS
In addition to the stills in the
regular exchange set, the following
might be used in window
and other tie-ups: Costume
Jewelry, Still No. 10; Luggage,
Still No. 27; Television and radio
shop. Still No. 32; Sporting
Goods, Still No. 45; Furs, Still
No. 67; Bath Supplies, Still No. 4.
CHALK IT
UP!
On posts, poles, walls, fences . . .
wherever vou can! "Gina's Fast
and Sexy!" Add credits later.
BUBBLE BATH
Gina Lollobrigida takes a bubble
bath in "Fast and Sexy," a
fact which can be used effectively
in your campaign. Use
Still No. 17 in the foUowring ways:
Ihe
still
lobby.
lije lor I
carTying full credits. li possible, pla
the blow-up in a real tub iminerBcd
real bubbles or in cotton whjch sim
lates bubbles (or. ol course, use a li
modell)
Use the still in window and couni
displays in a variety of deparlme
store tie-upa lor bath salts, soc
Pla sHll illu
In addition to the bubble bath,
the beautiful star is also seen in
the film taking a primitive shower.
Stills 4, 14 and 65 can be utilized
in much the same manner.
PEEP
BOX!
Set up an advance lobby peep
box: "Men! Looking for Something
Fast and Sexy?" Inside,
plant stills and poster art of
Gina Lollobrigida, plus picture
and playdate credits. The same
copy-line might be used in a
card handout, with the theatre's
phone number added.
Accessories at Cdumhia Exchanges
• THREE SHEET
• ONE SHEET
• 22x28 A
• 22x28B
(SLIDE
JJLSJUULIULS
the some)
• EIGHT II X 14's
• UTILITY MAT
• INSERT CARD
• TRAILER
10 uprights, pressbook
IfGS md LINGERIE
Use Still No. 25, left, as the basis for Fast and Sexy" hosiery and lingerie
displays— windows and counters— as well as a "beautiful legs" contest. Still
No. 5 might also be used in similar fashion. Both are to be found in the
regular set of stills available at your Columbia exchange.
TO CATCH A HUSBAND!
In "Fast and Sexy," Gina Lollobrigida sets out to catch herself a husband
. . . your cue for a variety of approaches to the same theme! Via radio,
newspapers, television — in contests, forums, on-the-sfreet interviews, etc.—
simply ask the question: "How Did You Catch Your Husband?" Offer guest
tickets for the "best" answers!
MAGAZINE BREAKS!
Two articles on Gina Lollobrigida may be found in
Life Magazine, issue of
August 8th, and the Saturday Evening Post, issue of August 13th. Plentifully
illustrated with full-color poses of the lovely star, these tremendous breaks
are perfect for foyer and out-front displays along with your "Fast and Sexy"
credits. Post 'em well in advance of your playdate!
DISPLAYS
9' X 12' single face flag, $45.00;
double-face flag, S75.00. Badge;
40c. Streamer; 17' long, S15.00
each. Valance; $1.50 per running
foot; minimum length 10-
foot. 12 pennant string; 30' long,
$3.50. Bumper strip; $1.00 each,
minimum order 15. Order from
National Flag Co., 43 W. 21st.,
New York 19, N. Y., or in Canada:
Theatre Poster Service, 227
Victoria Street, Toronto, Ont.
TV TRAILERS
Perfect for your TV campaign,
with space for local announcer
to add theatre and playdate information.
Also a final frame
freeze for superimposed visual
credits, if desired. Order direct
h-om: Exploitation Dept., Columbia
Pictures Corp., 711 Fifth Ave.,
N. Y. 22, N. Y.
5 IVIEN AND A GIRL!
As a modem-day merry widow
in the picture, Gina is actively
courted by four men while she
pursues a fifth. Pegged to this,
invite as your guest any girl
showing up at the theatre escorted
by five men.
DRIVE-INS
• Go after an automobile dealer
for a new-model car that's
"Fast and Sexy," to be placed
on display near your concession
stand.
• Road signs: "Don't Speed to
See 'Fast and Se.trs-,' etc."
• Has your dri%'e-in a stage? Put
on a '"Fast and Sex-y Fashion
Show." concentrating on Italian-style
fashions in honor of
the film's Italian-bom star and
Italian setting.

.iQ
~
ni 3
^^^e^
o c3 O:
Co
Q
3
a.
O
D
* ? i 15

—
...^
i
(Mat 2-A) Beautiful Gina LoUobrigida does lur best to prove
to rugged Dale Robertson that there's more than one way to
a mans heart in 'Fast and Sexy," the romantic comedy which
also stars Vittorio De Sica in Technirama and color by
Technicolor. A Columbia Pictures release.
(Review)
Gina Lollobrigida, whose
beauty sometimes gets in the
way of her considerable abilities
as an actress, returns to
the screen in Columbia Pictures'
"Fast and Sexy," costarring
Dale Robertson and
Vittorio De Sica at the
Theatre. Filmed in color by
Technicolor and Technirama,
"Fast and Sexy" is every bit as
intriguing as its title promises.
Gina plays a very merry
modern-day widow who returns
to her native Italian village
after a sojourn in America,
looking for a new love and
with a large fortune to help
her fmd it. Gina immediately
becames the center of attention
in the town; the men vie
for Gina's hand in romantic
hijinks and intrigues and even
the local padre, played broadly
by De Sica, becomes reluctantly
involved. However, the
brawny gentleman who is of
Gina's own choosing. Dale
Robertson, steadfastly remains
a holdout.
"Fast and Sexy" finds Gina
at her hip-swinging, wide-eyed
and mischievous best. De Sica
is priceless as the village priest
forced to play Cupid, while
Robertson plays the he-man in
convincing style.
(Charming
Accent)
Imagine, if you will, Italo-
English spoken with a Brooklyn
accent. That's the speech
of Gina Lollobrigida. who stars
with Dale Robertson and Vittorio
De Sica. in Columbia
Pictures' new romantic comedy,
"Fast and Sexy," at the
Theatre in color by
Technicolor and Technirama.
Gina plays an Italian girl who
disrupts her native village
when she returns home after
an interlude in Brooklyn,
(Vittorio De Sica)
Vittorio De Sica, who stars
with Gina Lollobrigida and
Dale Robertson in Columbia
Pictures' romantic comedy,
"Fast and Sexy," now at the
Theatre in color by
Technicolor and Technu-ama,
can perform on either side of
the camera with equal facility.
One of the world's most versatile
and brilliant actors, De
Sica is, if anything, even more
noted as a director.
Currently, in a sharp departure
from his usual manof-the-world
roles, De Sica
plays a village priest who reluctantly
becomes embroiled in
romantic intrigues when the
bachelors of his village try to
enlist his aid in wiiming the
heart and fortune of a modern-day
merry widow, played
by Gina Lollobrigida, newlyreturned
to her Italian birthplace
from Brooklyn, U.SjfV.
"Fast and Sexy" was written
for the screen by E. M. Margadonna,
Luciana Corda and Joseph
Stefano from the story
by Margadonna and Dino Risi.
Reginald Denham directed the
Columbia film for producer
Milko Skofic.
(Opening
Notice)
Gina Lollobrigida returns to
the screen as a very merry
widow in Columbia Pictures'
"Fast and Sexy," co-starring
Dale Robertson and Vittorio
De Sica in color by Technicolor
and Technirama on
•
at the
Theatre. The romantic comedy
was penned for the screen
by E. M. Margadonna, Luciana
Corda and Joseph Stefano
from a story by Margadonna
and Dino Risi. Reginald Denham
directed the Columbia
film for producer Milko Skofic.
(Gina
Lollobrigida)
There are only a handful of
feminine stars who make their
male audiences go goose-pimply
just thinking about them.
Wide-eyed Gina Lollobrigida
one of that delightful handful
-currently is bowling over the
boys in Columbia Pictures'
"Fast and Sexy," co-starring
Dale Robertson and Vittorio
De Sica in color by Technicolor
and Technirama at the
Theatre.
Gina, or LoUo as she is
sometimes known, was
launched on her motion picture
career by mere chance.
Had she followed her earliest
aspirations she would have
been a concert artiste today, a
lyric soprano. She came to
Rome, Italy, from her native
town of Subiaco, and first attracted
attention in movie
screen roles which helped pay
for her voice lessons.
Gradually the parts became
bigger, Gina's populai'ity increased
and her music lessons
went by the board. Such films
as 'Fanfan the Tulip," "Beauties
of the Night," and "Times
Gone By" earned her increasing
fame. But her greatest role,
the one that launched her as
a truly international star,
came in "Bread, Love and
Dreams." Since then she has
appeared in such pictures as
"Trapeze," "The Hunchback of
Notre Dame," "Crossed
Swords," "Never So Few,"
"Beautiful But Dangerous"
and "Beat the Devil," to name
but a few.
(Dale
Robertson)
When Gina Lollobrigida, as
a modern-day merry widow
from America who returns to
her native Italian vUlage to
catch another husband, spots
muscular Dale Flobertson, she's
a goner! For the ruggedly
handsome Dale, who once was
a professional boxer, could
turn the head of any girl not
indifferent to the masculine
sex.
It all happens in "Fast and
Sexy," Columbia Pictures' romantic
comedy in color by
Technicolor and Technirama
and also staiTing Vittorio De
Sica at the
Theatre.
Dale was born in Oklahoma
City, Okla., and was educated
;it the Oklahoma Military College.
Acting in motion pictures
was the farthest thing from
his mind while in the service
during World War II, but a
movie scout spotted his photograph
and wrote to him about
a screen career. However, Uncle
Sam had a prior lien on his
sen'ices, and it was not until
1946 that Dale turned to motion
pictures. Naturally, with
his splendid physique, he gravitated
to Westerns, playing
Jesse James and Sitting Bull
among other films. On television,
he has starred in the
"Tales of Wells Fargo" series.
(General
Advance)
Gina Lollobrigida, as a modern-day
merry widow lookinf
for a marriageable male, returns
to the screen in Columbia
Pictures' "Fast and Sexy,'
co-starring Dale Robertson
and Vittorio De Sica in coloi
by Technicolor and Technirama
at the
Theatre
Moderately wealthy and altogether
lovely, Gina return
to her native village in Italy,
from Brooklyn, ostensibly to
recover from her bereavement
but carefully keeping an eye
open for her next matrimonial
prospect. Naturally, she immediately
becomes the alluring
target of the town's several
bachelors: those with an eye
out for Gina as a meal ticket,
as well as those more romantically
inclined. They intrigue,
and even the village priest, De
Sica, is pressured to play a
sort of frocked Cupid.
One local lad. Dale Robertson,
is the local Casanova and
happy about it; he remains
strictly indifferent to Gina's
not inconsiderable charms,
since those charms also involve
a marriage ceremony. He, of
course, is the one Gina decides
she wants, and what Gina
wants she ultimately, happily,,
gets.
The lovely Gina is said to
be at her hip-swinging best in
"Fast and Sexy," and she re-^
portedly wears a stunning
wardrobe calculated to enhance
her famous beauty.
Dale Robertson is properly
rugged, handsome and taciturn
as the he-man Gina yearns
for, and De Sica, as the harassed
priest who refuses to be
turned into a matchmaker, is
said to be at his brilliant
comedic best.
(Mat lOA; Still No. 49) 'Tast
and Sexy" accurately describes
Gina Lollobrigida's rote in the
Columbia comedy co-starring
Dale Robertson and Vittorio
De Sica. Picture was filmed in
Technirama and color by Technicolor.
Printed in U.S.A.

—
—
— ——
Merry Loop Upswing
Led by 'Strangers'
CHICAGO — "Strangers When We Meet,"
a very strong opener at the United Artists
Theatre, and "All the Young Men," also
an outstanding grosser in the opening at
the Roosevelt, had a strong contender in
"Ocean's 11," which in the third week outdid
the previous two weeks. "Elmer Gantry"
remained powerful in the second week
at the Woods and "Pollyanna" continued
to rack up better than average boxoffice
receipts in the third week at the State
Lake. The Loop Theatre, which returned
to a single featui-e policy with "Jungle
Cat," did a profitable business.
1 50
(Average Is 100)
Carnegie— The Cousins (F-A-W), 2nd wk 130
Chicago Oceon's 11 (WB), 3rd wk 230
Cinestoge Sons and Lovers (20th-Fox), 3rd wk. .155
Esquire Storted in Naples (Poro), 3rd wk. . ..190
It
Loop—Jungle Cot (BV) 195
Monroe School for Love (NTA);
3 Murderesses (NTA)
Oriental From the Terrace (20th-Fox), 6th wk. . . 1 80
Poloce Con-Con (20th-Fox), 1 8th wk 195
Roosevelt—All the Young Men (Col) 225
State Lake Pollyanna (BV), 3rd wk 200
Surt— I'm All Right, Jack (Col), 3rd wk 130
Todd Ben-Hur (MGM), 35th wk 200
United Artists Strangers When We Meet (Col).. 230
Woods— Elmer Gantry (UA), 2nd wk 210
World Playhouse Ikiru (Brandon), 3rd wk 155
Eight Kansas City Programs
Well Above Average Figures
KANSAS CITY—Eight of the city's ten
first-run programs far outdistanced average
figures, "Psycho" in its third week
drawing the greatest response at the boxoffice,
a dazzling 400 per cent. "From the
Terrace" also displayed terrific drawing
power as it rounded out its opening week
at the Plaza with 330 per cent. Another
popular new program was "The Time
Machine" and "The Day They Robbed the
Bank of England," which gave the big
Midland Theatre a 145 per cent week and
earned holdover time.
Brookside Con-Con (20th-Fox), lOth wk 320
Copri Ben-Hur (MGM), 30th wk 200
Fairway Carry On, Nurse (Governor), 7th wk. ..220
Kimo Expresso Bongo (Cont'l), 2nd wk 100
Midland The Time Machine (MGM); The Doy
They Robbed the Bank of Englond (MGM)... 145
Missouri Psycho (Paro), 3rd wk 400
Poromount It Storted in Noples (Poro), 2nd wk. 100
Plaza From the Terrace {20th-Fox) 330
Roxy Elmer Gantry (UA), 4th wk 125
Uptown and Granada—One Foot in Hell (20th-
Fox); The High-Powered Rifle (20th-Fox) 110
'Ocean's 11' Spins 250 Record
First Week in Indianapolis
INDIANAPOLIS — A heavy downpour
Sunday night decreased expectations at
first-run theatres here for the week but
the prospects still were extremely good for
"Ocean's 11," a new attraction, and
"Psycho," in its second week. Neither "College
Confidential" nor "All the Fine Young
Cannibals" stirred much interest.
Cinema Bonjour Tristesse (Col), revival;
The Amazing Mr. Teas (SR) 1 00
Psycho (Para), 2nd wk 200
Circle
Esquire—The Battle of the Sexes (Cont'l) 110
Indiano College Confidenttol (U-l);
Between Time and Eternity (U-l) 90
Keith's—Oceon's 1 1 (WB) 250
Loews—All the Fine Young Cannibols (MGM);
The Accursed (AA) 90
Lyric—Ben-Hur (MGM), 26th wk 150
Circuit Lifts Racial Bar
KANSAS CITY — National Theatres
Amusement Corp.'s district manager, Leon
Robertson, has announced that hereafter
patrons are to be seated in all its theatres
without regard to race.
Kansas City WOMPIs
To Toronto Convention
KANSAS CITY — At the monthly
WOMPI luncheon in the Columbia clubrooms
Tuesday i23i, Alna Nece of Columbia
received the trophy cup for having
given the most service hours in 1959.
Gladys Melson, president, announced that
she will give a trophy cup next year for
the one who brings in the most new members.
Mrs. Melson and Phyllis Whitescarver
are delegates to the annual convention,
which will be held in Toronto starting
September 9. Bessie Buchhorn and Mrs.
Nece, alternates, and Myrtle Cain of
MGM, who is filling an unexpired term as
national recording secretary, will attend,
as will Goldie Lewis, Thelma Masters and
Ann Duncan of United Film; Billie Mistele,
Paramount: Merle Benton, Calvin Co.;
Mai-y Heueisen, Warner Bros.; Margaret
Stanley, National Screen Sei-vice; Goldie
Woerner, 20th-Pox.
"We are going by plane, train and auto,"
Mrs. Melson said. "My husband is the only
man, but he is driving with me and we
will go on for a vacation in Montreal and
New England."
'Young Men' Is Premiered
At Chicago Roosevelt
CHICAGO—"All the Young Men," a
Columbia Pictures release standing Alan
Ladd and Sidney Poitier, was worldpremiered
at the Roosevelt Theatre Thursday
(181. On hand for the premiere ac-
Kansas City MPA Tourney
Offering Many Trophies
KANSAS CITY—Ab Sher, president of
the Motion Picture Ass'n of Greater Kansas
City, reports numerous door prizes will
be given at the organization's annual golf
tournament and stag party on September
12. It is being held at Hillcrest Country
Club and there will also be trophies for
golf champions and prizes for gin rummy
winners.
Ralph Amacher is chairman of the golf
tournament, assisted by Tom Baldwin and
John Dobson. Ed Hartman is in charge of
the gin rummy tables. Since Darrel
Presnell was chairman of the entertainment
committee and has left town, Sher has
appointed Bill Jeffries to fill out the year.
Other members of the entertainment
committee are Ralph Adams, Ralph
Amacher, Tom Bailey and Jim Lewis.
Reservations for the event can be made by
calling Jeffries or any committeeman.
Gloriod Talk Opens
St. Louis Gathering
ST. LOUIS— Scheduled to keynote the
Missouri -Illinois Theatre Owners Ass'n
convention here Monday was F. Pete
Gloriod, resident
manager at Poplar
Bluff for the I. W.
Rodgers circuit, who
spoke at the opening
luncheon.
Don Murray, here
for the location
shooting of the
United Artists "The
Hoodlum Priest." in
which he stars, and
is coproducer with
Pete Gloriod
Walter Wood, was
the mvited guest of
honor at the banquet at the one-day convention.
Bob Holt of radio station KMOX
was master of ceremonies.
Delegates voted, at the banquet, on the
Miss Filmrow title. The Miss Pilmrow
chosen will then be the guest of the MITO
at the TOA convention September 12-13.
During the afternoon business session a
panel of experts was to discuss every facet
of the motion picture industry. Included
were Charles Burgess, KPLR-TV; Johnny
Meinardi, NT&T district manager; Frank
Plumlee, Farmington, MITO board of directors;
Bill Williams, Union, MITO board;
Jei-ry Berger, 20th-Fox, St. Louis; Martin
Stone, Mercury Advertising, Kansas City;
George Roscoe, field representative. Theatre
Owners of America; Bruce Barrington,
radio station WEW; George Kera-
tivities was Hall Bartlett, who produced,
directed and wrote the film, which costars
Glenn Corbett, Mort Sahl, Anna St. Clair
and Joe Gallison.
Opening day festivities included a theatre-front
broadcast at noon featuring interviews
with the visiting celebrities. Mort
sotes, board chairman, TOA; Frank Hen-
Sahl emceed the proceedings, which were
followed by a press reception. Bartlett
and the fDm's stars were in Chicago for a
week, making a full round of press interviews
and appearances.
A special exploitation team worked on
preparations for the world premiere for
six weeks. The team included Johanna
Grant, A. S. "Doc" Young. Hal Perlman,
representatives of Balaban & Katz, and
Columbia's permanent Chicago field staff
headed by John Thompson.
son, Loew's State Theatre; Ray McCafferty,
manager for Columbia, chairman of
the Will Rogers Memorial Hospital campaign,
and T. D. Medley, Sikeston, Mc-
Cutchen circuit.
Norris Cresswell, executive secretary of
the United Theatre Ow-ners of the Heart
of America, will appear on the panel in
place of Woody Barritt. president, who was
stricken ill and taken to a hospital in
Wichita, his home.
Following the banquet the delegates
were to be guests at a dance featuring the
band of Bonnie Ross. On Sunday night
20th-Fox invited all the delegates to a
preview of "Let's Make Love."
Lakeside Center Sold
Near Kansas City, Kas.
KANSAS CITY—The Lakeside Amusement
Center, which was constructed and
operated for several years by the George
Bennett Enterprises, was sold at auction
August 15 to Morris Muchnick of Weatherby
Lake. Mo. Muchnick is a real estate
investor and developer and according to
Leonard Burrell, who has managed the
properties for the Bennett Enterprises,
the development will continue as an
amusement center. He has also been given
to understand that there will be remodeling
and other improvements.
The property consists of a drive-in motion
picture theatre un its 7th season), a
kiddyland, a miniature golf course, the
Lakeside dining room, an ice-skating rink,
a swimming pool, a clubhouse which operates
a dance hall and a golf course.
BOXOFTICE August 29. 1960 C-1

. . . "Sons
. . Sympathy,
. . . The
29
. . The
ST .
LOUIS
r'ookie Slade. Paramount, was married
Sunday 'Hi to Ronnie Hollander.
Quite a few from Paramount attended the
wedding, which was held in the Congress
Hotel, and the buffet reception afterward.
.
Condolences to Ann Cerny on the loss of
her mother. Mrs. Lena Marsden. Mrs.
Marsden was at one time inspector at
Universal too. to John D.
Giachetto, whose grandmother died in
Virden. 111.
"On the Waterfront" and "The Wild
One" are slated to open as a double bill
in four St. Louis drive-ins September 14
and Lovers" was screened here
for exhibitors recently ... As part of the
MITO convention. 20th-Fox invited dele-
M II
f
II II II II II II II II II II II II II II II II II II II II II H II II M
SPECIAL
PRICES
ON
POPCORN
IN
TRUCKLOAD LOTS
SAMPLES AND PRICES UPON REQUEST
Send for pricclist of cartons, Jumbo Peonuts,
bags, oils. Star Popcorn Machines and popcorn
supplies.
• RUSH HOUR, GOLDEN HULLESS,
SILVER HULLESS & POP KING
HULLESS POPCORN.
gates to see "Let's Make Love," at an allindustry
screening at the Ambassador Sunday
1 1.
WOMPIs met recently to open their Will
Ro^^ers Memorial Fund canisters and found
they had collected approximately $170,
which will be sent with Marcella DeVinney
and Jane SmoUer. delegates, to the WOMPI
Toronto. WOMPIs are being
convention in
urged to speed up their efforts to collect
the 2,000 old Christmas cards for the
folders they are making for patients at
the St. Louis Chronic Hospital . . .
Catherine
Church is improving and it is hoped
she will return to work soon.
Seen on Filmrow were: Thomas Gates,
Barry, 111.: Al Magarian, East St. Louis.
111.: Prank Glenn, Tamaroas, 111.; Herman
Tanner, Vandalia, 111.: Mr. and Mrs. Monroe
Glenn, Fulton: Bernard Temborious,
Lebanon, 111., and Albert Smith, Nashville,
111.
Don Murray, who is here for location
shooting of the United Artists production.
"The Hoodlum Priest," took time out to
promote the 20th Century-Fox film, "One
Foot in Hell," starring, of course, Don
Murray.
The Charleston Drive- In, Charleston,
111., is closing September 10 for the season
Melba Theatre, St. Louis, closed
August 7 permanently .
Marquette
Theatre, Fraiiklin street, which has been
closed for some time, has reopened under
new management.
Popcorn packed in 50 lb. and 100 lb. bags.
Also cases containing 4-12'/i lb.
polyethylene bags.
PRUNTY POPCORN DIVISION
620 N. 2nd St. St. Louis 2, Mo.
Popcorn Processors— In
our 86th year.
InnnnnnnrBTnnnroTrTrrrrririnnn
H
U

.
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CENTURY PRESENTS THE MOST
REVOLUTIONARY THEATRE SOUND
SYSTEM EVER DEVELOPEDl
No more costly, troublesome racks
of equipment
Reduces contract labor
Nothing to install except a "standard"
projector and reproducer
(single projector operation)
No photocells, no vacuum tubes
and only one pair of wires from the
sound reproducer to the stage loudspeaker
(single channel system)
• So reliable it may need no repairs
for years
• Models for all theatres—from small
to large
You have never known
anything like it , .
. SO small you
can hold It
in the palm of
your hand!
See your Century Dealer or write:
CENTURY PROJECTOR CORPORATION
SOLD BY NE>V YORK 19, N. Y.
Missouri Theatre Supply Co. Abbott Theatre Equipment Co., Inc.
115 West 18th St.
Kansas City 8, Mo.
Shreve Theatre Supply Co.
217 West 18rh St.
Kansas City 8, Mo.
1309 South Wabash Avenue
Chicago 5, Illinois
BOXOFFICE :: August 29, 1960 C-3

. . M.
KANSAS CITY
^^oody Barritt, president of United Theatre
Owners of Heart of America,
entered the hospital in Wichita Tuesday
• 23). and was unable to attend the Missouri-Illinois
Theatre Owners convention
in St. Louis Monday i29i, where he was
scheduled to make a talk. NoiTis Cresswell,
UTOHA executive secretary, will keep the
St. Louis date . B. Smith of Commonwealth
Theatres and Don Walker of
Warner Bros, have made up a special
campaign package for "Crowded Sky" for
radio and newspaper coverage, which is
being distributed by Mercury Advertising
at nominal cost.
Howco has recently taken over distribution
of Citation Films of New York product.
W. C. Ki-oeger. district manager and
Kansas City exchange owner who has
been at the local Howco office, announced
a heavy promotion campaign coming up
on "Thunder in Carolina," in which Roy
Calhoun stars.
Dick Durwood of Durwood Theatres, his
wife and the children drove to Colorado
HUMDINGER SPEAKERS $3.95 each
HEAVY DUTY SPEAKER MECHANISM $1.95
MISSOURI THEATRE SUPPLY
lis West 18fh Konsoi City 8, Mo.
Boltimore 1-3070
STEBBINS

!
Philip
, He
;
HOLLYWOOD—An
I
j
"Confessions,"
.
New Florida Theatre
Popular From Start
POMPANO BEACH — Record-breaking
attendance during the first four days of
operation of its new Cinema Theatre at
Shoppers Haven has been reported by General
Drive-In Corp.
Opened August 11, the new 1,100-seat
indoor house played to a total of 10,000
patrons for a gross of $7,500 for the
lAugust 11-14 period. This is the first of
|ten indoor suburban shopping center theatres
to be built and put into operation by
ithe company, an outgrowth of Midwest
Drive-In Corp., during the next 18 months.
Smith, president of General
Drive-In, said that "the instantaneous success
of the Pompano Beach unit bears out
lour belief that the futm-e of indoor movie
houses lies in the shopping center theatre.
iThe availability of adequate parking facilities,
plus location in the heart of growing
population areas, makes the shopping
!center an ideal location for a motion
Ipicture theatre.
"With such featui-es as 65-foot-wide
screens, reclining chairs and new seating
arrangements, our new shopping center
theatres offer the customer livingroom
comfort and panoramic viewing that is the
'motion picture industry's answer to home
television."
Alexander A. Brown Dies;
Retired Newsreel Editor
MIAMI—Alexander A. Brown, 70, assoiciate
editor of Fox Movietone News for
inearly 30 years, died August 15. Known as
'"Double A" Brown, he retired and came
jhere five years ago from New York and
jlived at 766 Northeast 164th Terrace.
[Brown arranged many newsreel interviews
and covered all kinds of stories from visitling
royalty to the Kefauver investigations.
IHe covered the United Nations from its
(inception.
was a charter member of the Photogjraphers
Ass'n. Surviving are his wife Kitty
|S.; two daughters, including Mrs. Vivian
|A. Lewis of Miami Beach, and two grandchildren.
Zugsmith in Global Search
;For Oriental Beauties
international search
,to find 25 Chinese and Eurasian beauties
appear in Allied Artists' "Confessions of
|to
an Opium Eater" is being launched by
iProducer-director Albert Zugsmith, who
Heft the 19th of this month for Honolulu
to find some of the Oriental types he
[needs.
slated to roll this fall on
location in San Francisco and here, is an
ladaptation by Robert Hill of the century-
.old literary classic by Thomas De Quincy,
!and will be set in the 1920 period.
Wometco Common Stock
Quoted by Eastern List
MIAMI — Wometco Enterprises has announced
that the National Ass'n of Security
Dealers has approved its inclusion in
the Eastern List effective August 17. This
inclusion makes the daily quotations of the
Wometco common stock more readily available
to its stockholders and the public.
August 12 the board of directors voted
a quarterly dividend of 17 'a cents per share
on the company's Class A common stock.
A quarterly dividend of 6'2 cents per share
was voted for the Class B stock. The dividends
will be paid September 15 to stockholders
of record as of September 1.
Jack Waxenberg was elected a vice-president
of Wometco recently.
Baton Rouge Debut
For 'Desire in Dust'
BATON ROUGE — Twentieth
Century-
Fox's "Desire in the Dust," the outdoor
sequences of which were recently completed
in the Feliciana parishes in Louisiana, will
be given a benefit world premiere September
15 at the Paramount Theatre for the
Lion's Club League for Crippled Children.
Robert L. Lippert, liasion between Associated
Producers and 20th-Fox, w'ill head
a contingent of stars to the event. Plans
have been completed for city and state
leaders and radio and television personalities
to partake in the gala activities before
the opening of the show.
The Paramount is a top unit of Gulf
States Theatres with Tom Mitchell at the
helm.
The following day the film is booked to
open a territory saturation engagement.
Theatreman John T. Boyd
Dies in Columbia, Tenn.
COLUMBIA, TENN. — John Thomas
Boyd, part-owner and operator of the
Lewisburg Theatre Co., died recently in
St. Thomas Hospital a few days after undergoing
heart surgery. Boyd, 46, was a
lifelong Marshall County resident.
Survivors are his wife Carolyn: two sons.
Steve and John T.; a sister, Mrs. Marzee
Bi-uington, Lynchburg, Va., and two brothers.
Prank and Oscar, both of Lewisburg.
Nixon Asks Industry Aid
WASHINGTON — Vice-President Richard
Nixon has enlisted the aid of figures
in the entertainment world in his campaign
for the presidency by launching a
Celebrities-for-Nixon Committee. It is
headed by Helen Hayes and Mervyn Le-
Roy as cochairmen. George Murphy is
honorary chairman and Jules Alberti is
executive director. Barney Balaban is a
charter member.
Colonial Amusement
Sues for $336,000
NASHVILLE — Colonial Amusement Co.
has filed an antitrust suit against two
major circuits and six motion picture firms,
charging a monopoly of first-run movie
showings.
The federal suit seeks $336,000 damages
and a court injunction against the Crescent
Amusement Co., Loew's Theatre and Realty
Corp. and firms which distribute most film
productions.
Attorneys for Colonial charged that an
arrangement exists for Crescent theatres in
Davidson County to get first runs of 20th
Century-Fox, Columbia and Warner Bros.
films for its Knickerbocker, Paramount,
Crescent and Tennessee theatres. Loew's
Theatre gets first-runs of Metro-Goldwyn-
Mayer and United Artists productions, the
court action stated.
This "division of products," U. S. District
Court was told, "has eliminated competition
between Loew's and Crescent for li-
"
censing first runs and also prevents competition
among the distributors for licensing
productions.
OPERATES MADISON AIRER
The Colonial firm, which operates the
Colonial Auto Theatre in Madison, charged
that Crescent, Loew's and the distributors
"have combined and conspired to eliminate
competition of motion picture theatres in
Davidson County and to restrain interstate
trade and commerce in the licensing of
motion pictures."
The defendants were charged further
with having monopolized and attempted to
monopolize . . . first-run showing of motion
pictures and the operation of first-run theatres."
Colonial contended it had been excluded
from competition for first-nin movies and
that its theatre is required to wait for
movies "an unreasonably long time — in
many instances longer than 60 days after
the first-run showing."
CLAIMS DOMINATION
The lawsuit, filed by attorneys I. R.
Schulman of Nashville and Seymour P.
Simon of Chicago, said Crescent and Loew's
own more than 70 per cent of the theatres
in Davidson County and that they use their
"buying power" and "dominant position"
as an "express or implied" threat to film
distributors.
Film distributing companies named as
defendants with the circuits were Metro-
Goldwyn-Mayer, Warner Bros. Pictures
Distributing Corp., 20th Centui-y-Fox Film
Corp., Columbia Pictures Corp. and United
Artists Corp.
U. S. District Judge WiUiam E. Miller
was asked not only to require payment of
$336,000 plus attorneys fees and costs but
to declare the distribution practices illegal
and enjoin the firms from continuing such
methods.
JorVUHAM^
BOONTON, N. J.
Large Core
Greater Crater Area
meant
MAXIMUM LIGHT
Evenf/ D\iU\h\i\ed
-Joe Hornstein, Inc., Miami— Fronklii I 3-3502
Roy Smith Compony, 365 Park St., J. icksonville, Elgin 3-9140
ia— National Theatre Supply, New Orleans—Tulane 4891
see—Tri-Stote Theatre Supply, Mei nphis—Jackson S-S240
Notional Theatre Supply, 412 South 2nd St., Memphis,
Jock$on 5-6616
lOXOFFICE August 29, 1960 SE-1

. Ditto
. , Mrs.
. . From
. . Casey
. . Dan
. .
F-A-W)
Mfll
MEMPHIS
Cchool children, returning to classes next
month, will see about 1,400 movies during
the term— but none of the Jane Russell
and Marilyn Monroe films will figure
in this year's classroom schedule. Theatremen
complained last year that schools were
showing too many feature-type pictures
^you
CAN
WIN
all
the
awards
for
ECONOMY!
Buf watch out for that demon—false economy!
Trying tc fill a house that's full of
battered, torn seats, for instance. Rehabilitating
them—filling your house with comfortable,
hoppy patrons — pays off in real
economy . . And profits! Want to talk it
.
over? Just call us .
. . today!
Now Available -
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^^^
CENTURY PRESENTS THE MOST
REVOLUTIONARY THEATRE SOUND
SYSTEM EVER DEVELOPEDI
v^^
• No more costly, troublesome racks
of equipment
• Reduces contract labor
• Nothing to install except a "standard"
projector and reproducer
(single projector operation)
• No photocells, no vacuum tubes
and only one pair of wires from the
sound reproducer to the stage loudspeaker
(single channel system)
• So reliable it may need no repairs
for years
• Models for all theatres
to large
from small
You have never known
anything like it . .
. SO small you
can hold it
in the palm of
your hand
^^
SOLD BY;
See your Century Dealer or write:
CENTURY PROJECTOR CORPORATION
NEW YORK 19, N. Y.
Tri-State Theatre Supply
318 South Second St.
Memphis 3, Tennessee
Capital City Supply Co.
161 Walton Street, N. W.
Atlanta, Georgia
Standard Theatre Supply Co.
215 E. Washington St.
Greensboro, North Carolino
1624 W. Independence Blvd.
Charlotte, North Carolina
Joe Hornstein Inc.,
273 West Flogler St.
Miami, Florida
Queen Feature Service, Ini
1912'/i Morris Ave.
Birmingham 3, Alabama
Hodges Theatre Supply Co.
1309 Cleveland Avenue
New Orleans 13, La.
Inc.,

25
. . Marshall
. . Exhibitors
,
. . The
. .
m
ATLANTA
pjic Central Theatre, operated by Independent
Theatres of Georgia, switched
to first-run operation on its reopening
Thursday 1 1 . offering the fare formerly
scheduled at the Paramount. It is hotied
to make the Central a family theatre, according
to Bob Moscow, vice-president and
treasurer of Independent Theatres, where
parents can leave their children while they
shop in the downtown area in which the
theatre is located.
.\ holdup took place Wednesday il7> at
the Bankhead Drive-In. operated by the
Georgia Theatre Co. Patrons watching
"Sign of the Gladiator" and "Go, Johnny
Go" were unaware of the robbery. A lone
bandit wearing a rubber mask appeared
at the back of the office where Russell
Newsome operates a popcorn stand. Newsome
was told to get inside while the
bandit waved a gun at Mrs. Louise Monroe
working in the ticket office. Mrs. Monroe
was told to fill up a sack, which the bandit
stuffed into his pocket and strolled out.
It contained about $375. Four Marines, two
of whom are AWOL. have been an-ested
and charged with robbing the drive-in
where the brother of one worked.
J. S. Laird jr., son of owner of the Al-
Dun Amusement Co.. West Point, was married
to Deanne Clair Culpepper Saturday
; a screen game,
HOLLYWOOD takes top
honors. As a box-office ottracflon,
it is without equal. If has
been a favorite with theatre goers for
over 15 years. Write today for complete detoils.
Be sure to give seating or cor capacity.
HOLLYWOOD AMUSEMENT CO. .
3750 Ookton S(. * Skokic, Illinois
FOR QU ALITY,***®**®®^***^*®^
SERVICE AND SATISFACTION
Send Your Orders to
THE QUEEN FEATURE SERVICE, INC
'Th«otre, Drive-Jn, Cooce^iion, Equipment
ond Supplies"
19121/1 Morrti Avenue PtKme: ALp 1-866S
Birmlnghoin, Alabama
i27i in Cordele. Ga. Laird, a graduate of
Auburn University, is employed by the
board of education in Atlanta . . . William,
A. Jackson, for many years projectionist
at the Decatur Theatre, operated by Storey
Theatres, died after surgery.
Tickets are on sale for a "Fashionata"
to be presented by a local department
store September 15, 16 and a matinee September
17 at the Tower Theatre for the
benefit of Piedmont Hospital auxiliary, the
St. Joseph Hospital auxiliary and Service
Guild for Grady Hospital. The musical
fashion show has a cast of 70 . . The
.
wedding of Joan Puckett to Kenneth Lavender
took place recently in College Park,
Ga. She is the daughter of Polly Puckett,
Capitol Releasing secretary.
The screen tower of the Tawasenta
Drive-In, Scottsboro, was destroyed by fire
recently, according to R. D. Word jr., who
was in buying and booking . Gordon
Theatre here, operated by Georgia Theatres.
was the scene of a fall fashion show presented
by designers for a neighborhood
dress shop . Service reports
the Neely. Uniontown. Ala., operated by
Mrs. Lester Neely jr., was to be shuttered
Monday i29).
W. B. Hamaker jr., of the Starlite and
Four Lane drive-ins at Murfreesboro and
the 41 at Shelby ville, and his wife and
daughter were vacationing in Cleveland.
Ohio . Maddox of the Jasper,
at Jasper. Ga.. visited his sister in Lansing.
Melvin Cook. American-
Mich. . . . Astor. Charlotte, and wife were in town .
Spence Steinhurst. Capitol Releasing publicist,
returned from a trip to New Orleans,
Monroe. Alexandria and Baton
Rouge, where he was beating the drums for
"The House of Usher."
Danah. daughter of Mr. and Mrs. H. H.
Diggs. Twin City Drive-In. Bluff City.
Tenn.. was the victim of a freak accident
at a local motel swimming pool while in
town with her mother on a buying and
booking trip. One of Danah's legs was
caught sideways in a pool fixture and the
pool engineers had to be called to release
it.
On Filmrow were Ward Bennett. Bennett
Drive-In at Abbeville and Goober at
Headland, Ala.: W. F. Wilson. Tiger at
Tiger. Ga.: James Kimbrell. Dixie. Unadilla.
Ga.: Gordon Stonecypher, Cornelia
at Cornelia. Ga.: W. W. Hammonds jr..
Marshall in Albcrtville. Wilson in Florence,
and Bowline at Decatur. Ala.: John Hackney.
Hub at Covington. Ga., and Malcolm
Taylor. Taylor Theatre and Taylor Drive-
In. Gate City. Va.
Nell Middleton, WOMPI vice-president
and program chairman, met at luncheon
with her committee Thursday il8) at the
YMCA and rounded out the programs for
the current year. The committee consists
of Grace Woolley. Stella Poulnot. Helene
Spears, Prankie English, Polly Puckett and
Charlenc Jones. Fran Wheeler of Delta
Airlines, co-ordinator of women's services,
presented her "Get Away Fashions" at the
monthly luncheon Wednesday i24i at the
YMCA. with WOMPIs Dottie Southerland,
Anita "Boots" Wright, Betty Smith and
Doris Deaton modeling. President Jean
MuUis presided.
Keith and Stanley, young sons of W. A,
Bowers, Warrior Theatre, Warrior, Ala.,
are recovering at home from injuries received
in falls the same day. One is re-!
covering from a concussion and the other
from a broken arm. according to Bill
Andiews of Southern Independent Agency
who buys and books for Warrior.
Sees New York Rivaling
Hollywood for Filming
MONTREAL—Six American films were
shown in the Montreal International Film
Festival held in Loew's Theatre August 12
to 18: namely, "Highway" by Hilai-y Harris.
"Pull My Daisy" by Robert Frand and
Alfred Leslie: "A Scary Time" by Shirley
Clarke and Robert Hughes, made forj
UNICEF: "Moonbird" by John Hubley;,'
"New York City" by Francis Thompson,
and the color feature. "Jazz on a Summer's
Day," by Bert Stern.
"These six films are representative of a
new kind of filmmaking whose vitality is
destined to have a profound influence on,
American production," festival chairman
Pierre Juneau said. "Yet none of them was'
made in Hollywood, the traditional center
of film production in the United States.
"With the coming of television and the
rise of the independent producer. New
York has become Hollywood's new rival.
An increasing number of feature and short
films ai-e being made on the east coast.,
among which are to be found many of the!
movies that have won for the United
States international prizes at film festivals
around the world.
"It was in New York that such famous,
films as 'Boomerang.' 'On the Waterfront'
and 'Twelve Angry Men' were,
made, and filmmakers such as Elia Kazan;
have made it their spiritual home."
'Gulliver' at Cork Fete
LONDON—Charles H. Schneers "The 3
Worlds of Gulliver. " Columbia picture in
SuperDynamation and color, will be presented
at the Cork International Festival
to be held September 21-28. according to
Dermot Breen. organizer of the Festival.
The Schneer pictme was previously shown
at the Locarno Film Festival, where it was
awarded a diploma of honor.
Columbia's "Mysterious Island" will be
filmed in seven different countries, some
of them thousands of miles apart.
JlonnaA^
BOONTON, N. J.
Large Core
Greater Crater Area
MAXIMUM LIGHT
^vnXy Di*tribut»d
In Georgia—Dixie Theatre Service & Supply Co., Albany— Hemlock
2 2846
Rhodes Sound & Projector Service, Savannah—Savonnoh
3 8788
SE-4 BOXOFFICE :: August 29, I960

;
play
I
Waldleitner,
I
! company
'
Waldleitner's
!
U.
'
Game,"
'
deal
'
however.
:
commercial
I
: can
I
he
I
I
i
'
Service,
;
will
•
Exhibitors
, lease
: will
;
RICHMOND.
i
'.
'
over
I
j
'
j
1935
I
. . . Mrs.
. . . The
. . . Henry
. . The
. . Emily
booked
. . The
. . Back
. . W.
. . . From
. .
German Producer to Make
iTwo-Version Features
HOLLYWOOD — "The Last of Mrs.
Cheney" will follow "The Royal Game"
on a large slate of two-version motion pic-
|tui-es which German producer Luggi
Waldleitner will make for the international
market, the filmmaker said in an interview
here recently. Lilli Palmer will
the title role, recreating the character
that was earlier played by Norma Shearer
in a celebrated earlyday Metro-Goldwyn-
Mayer version. "Mrs. Cheney" will go before
the cameras in May.
here to screen "The Royal
Game" for distributors and exhibitors, said
that he felt the value of making films in
both the English and Geiman languages
was undeniable. English, he said, is the
strongest universal language, while German
satisfies markets in his own land.
Following the interview, the producer left
for New York to seal a deal he said he
had negotiated for U. S. release of "The
Royal Game," first film made under this
situation. While he declined to name the
with whom he is negotiating, he
1 said he had a definite commitment. J,
Arthur Rank has the release deal on
films everywhere except the
S. and Canada.
Waldleitner was joined at the interview
by Gerd Oswald, director of "The Royal
who said he has a non-exclusive
with the producer to helm other
films. He will not direct "Mrs. Cheney,"
While "The Royal Game" is essentially
an art house film, Waldleitner
feels that future films can be first-iom
projects. He plans to make all
fUms in Germany, utilizing chiefly Ameridirectors
and stars. This combination,
feels, can result in both artistic and
financial success on the world market.
Exhibitors Service Co.,
New Orleans, Will Move
I
I
;
NEW ORLEANS—Exhibitors Cooperative
located on third floor in the 218
South Liberty St. film building since the
company was established in August 1955,
move into new quarters on ground
floor at 216 South Liberty, adjacent to
Poster Exchange, the latter part
of September or first week in October. The
move is a result of the nom-enewal of the
with Tulane Medical Center, owner
of the building the past few years, who
use the entire floor for its own activities,
just as the center is already making
! use of the greatest portion of the build-
ing's fourth floor.
I
Charles Hulbert Managing
I
•Richmond, Va., National
VA.—Charles Hulbert is
managing the National Theatre for Neighborhood
Theatres, the circuit having taken
the National operation recently. The
National has a new first-run policy,
Hulbert has been in theatre business for
40 years, starting as a page boy in the
I
St. Petersburg, Pla., Theatre at 14. In 1929
I
he became doorman at the National The-
)
atre here and two years later was manager
; of the Bijou, later named the Strand. In
Hulbert was transferred to the Lee
and remained manager of that house until
1944.
NEW ORLEANS
prom Transway: Gulf States Theatres
shortened the operations at Pix, Collins,
Miss., to Fridays and Saturdays only,
and at the Mojack Drive-In, Indianapolis,
Miss., to Fridays, Saturdays and Sundays
Ruth Hazel shuttered the Ritz,
Shreveport . Fort Polk Theatre at
Leesville, which reopened early in the summer
to provide amusement for the National
Guard men during the season's training
period, is scheduled to close September 14
Brookley AFB Theatre, Mobile,
curtailed operations to Sundays, Thursdays
and Fridays.
Claude Bourgeois and associates, who
operate theatres on the Gulf Coast and the
local Arabi, have taken over the operation
of the A&G, Bay, St. Louis, from Slidell
Theatres, headed by John Richards, who
had closed it a couple of weeks ago. Full
operation was resumed Friday il9i. Slidell
also acquired the Avalon, Pass Christian,
dark for several years, and will reopen it
soon . Hi-Way Drive-In, Bay St.
Louis, will be closed for the season September
11 by Bourgeois & Co.
Page Amusements, Natchitoches, closed
the Pines Drive-In, Leesville, for the season
Webb of the indoor Marengo
and Grove Drive-In. Demopolis, Ala.,
transferred all his exchange business from
Atlanta to New Orleans . . . Cheri Caronne,
Filmrow stenographer, was on a vacation
in Pensacola . . . Stevie. the eight-year-old
son of Harry Thomas of Gulf States Theatres,
returned home to McComb from a
hospital here following a tonsilectomy.
Leonard Prelutsky, owner, and George
Matthews, in charge of camera and projection
equipment maintenance for Leonard
Audiovisual Service, attended the national
convention of 16mm distributors and exhibitors
held recently in Chicago . . .
Tommy Jensen, assistant to general manager
Earl Peri-y of Pittman Theatres, left
on a vacation in one of the western states
Other vacationists were Ix)raine Cass,
UA manager's secretary, who with hubby
Jim are at Laguna Beach (Panama City),
Fla., their chosen home upon retirement,
doubling in work and soaking up the sun
on the shore of the Gulf, with son Val
joining them over the two weekends; Steve
Pabst, 20th-Pox shipper, and svife to the
mountains in Carolinas: Eileen Kaiser.
Columbia head booker, and Joan Roach.
MGM head cashier, on a split vacation.
Upon her return, assistant Rae Rimer was
to leave for one week from a
.
vacation was Nita Gibson. 20th-Fox head
booker.
Back at Allied Artists for several weeks
is former staffer Joyce Lohman, taking
over the duties of vacationist Mildred Lindsey,
assistant to head booker Earl Schroeder
Emerson. Film Inspection
.
Service, and husband left on a motor tour
to California. They plan to return via
Colorado.
Joan Cascio is the new booker's steno at
20th-Fox
. . . Leonard Allen, Paramount.
was in town from Atlanta to promote
"
"Psvcho, at the Saenger . . . Asa
Booksh. manager of the RKO Orpheum.
his wife and son Billy were on a vacation
at a Gulf Coast spot . O. Williamson
jr., Warner district manager, was at
Floyd Harvey jr.,
the local exchange . . .
BV sales manager, was in Memphis .
Charles Ost, Universal sales manager,
checked in from a trip along the Gulf
Coast.
Seen along Filmrow were Anna Molzon,
Royal, Norco: Mickey Versen, C-Wall,
Morgan City; Harold Dacey, Aucoin and
Piat at Raceland and Lockport theatres;
Mrs. O. J. Barre, Luling; F. G. Pratt,
Vacherie; Frank Olah sr. and jr.. Star at
Albany; Ernest Delahaye, Gwen, Maringuoin;
Joseph Fabacher, booking for Joy,
Woodville. Miss.; Waddy Jones and Willis
Houck. Joy's Theatres, and Mrs. Bertha
Foster, "Violet, Port and Sulphur theatres
Mississippi were Ed Jenner,
Laurel; A. L. Royal and son Lloyd, Meridian:
Claude Bourgeois, Biloxi, and Levon
Ezell, Pascagoula.
Mr. and Mrs. Sammy Wright and family,
associated in the operation of the
neighborhood Lakeview and Fox theatres
and Algiers Drive-In, returned from a
vacation torn- through Florida via automobile
. . . Walter Guarino, manager of the
Saenger, and family visited with their families
in Morgan City and Abbeville . . . Back
to her duties as Loews State cashier is
Elsie Piaggio, who visited her daughter in
Chalmette.
United of New Orleans
Takes Over Own Buying
NEW ORLEANS — United Theatres,
which operates a dozen neighborhood theatres
here, has taken over its own buying
and booking from Theatres Service.
Edward Ludman, president, and C. Claire
Woods, vice-president and general manager
of United, has appointed Earl Kroeper, who
formerly handled the UT account with
Theatres Service, to head the newly created
UT buying-booking department.
All the United Theatres houses are first
subsequent run, except the Clabon, which
was converted a couple of years ago to a
Negro patronage first run. Woods and
Kroeper have added sneak previews to the
Clabon policy, said to be an innovation in
Negro patronage houses below the Mason-
Dixon line. The first two sneaks were "The
Story of Ruth" and "Elmer Gantry," presented
the night before their regular runs.
Besides the Clabon. United operates the
Beacon. Dreamland, Folly, Grand, Napoleon.
National. Nola, Poplar. Prytania and
Tivoli.
Two More Norelco Sales
NEW YORK—Norelco 70 35mm projectors,
arc lamps and six -channel stereophonic
sound equipment have been sold
by the Todd-AO Corp. to the RKO Pantages
Theatre in Hollywood and the RKO
Grand Theatre in Cincinnati, it was reported
during the week.
Leases Washington House
WASHINGTON, D. C—Blaine Massey,
who recently opened the Art Academy
Theatre. 535 Eighth St., Southeast, has
leased the Carver Theatre, 2405-07 Nichols
Ave., Southeast, a neighborhood theatre.
BOXOFnCE :: August 29, 1960 SE-5

. . Marie
. . Fred
. . Flora
. . The
. . Emory
, which
. . Mrs.
dropped
JACKSONVILLE
Orlando Group Buys
garah Keller, an ex-president of the local
WOMPI and a former booker at MGM,
has rejoined the industry as booker on
Byron Adams' staff at United Artists. Despite
her official absence from the industry
for the past few years. Mrs. Keller has
continued her active affiliation with
WOMPI . de Nazarie. former
United Artists office worker and a member
of the WOMPI board of directors, has
Joined the staff of WOBS.
Retired exhibitor John Crovo has returned
to his San Marco home here after
visiting old friends and relatives in his
hometown of Louisville. Ky. . Kent,
head of Kent Enterprises, a circuit of 23
Florida theatres, has returned to his home
here with Mrs. Kent and their children
after touring Europe for the past two
months. He arrived here in time for the
tenth anniversary celebration of his Main
Street Drive-In. where Manager Martha
Grimsley dropped the admission price to
ten cents for the occasion and provided
drive-in patrons with "balloon show'ers.
coke-drinking and hula-hoop contests, flying
saucers and many free prizes, in addition
to a strong double-bill screen program."
Thomas P. Tidwell. 20th-Fox manager,
reported that south Florida's newest de
luxe theatre, the Cinema at Pompano
B:ach, managed by James F. Sharkey for
th3 General Drive-In Corp.. immediately
became one of the area's top grossers when
it opened with "Ocean's 11. The Cinema
"
has a seating capacity of 1,100
the Fine Young Cannibals"
. . . "All
succeeded
"Can-Can" on the screen of Sheldon Mandell's
Five Points Theatre after the latter
film completed a run of two months.
Mike Walden, chief of service at the suburban
Edgewood, left for Miami to enter
the construction business . . . Mamie Newman,
Columbia booker, left on a vacation
visit at her sister's home in Arcadia . . .
HOOKING SERVICE
221 S. Church St., Chorlotte, N. C.
FRANK LOWRY—JOHN WOOD
PHONE FR. 5-7787
STRONG
LAMPS
ROY SMITH CO.
The Warner Bios, officu employes were
the guests of Mary Ellen Spence at an informal
buffet dinner at her home.
For the run of
"
"Elmer Gantry at the
big downtown Florida Theatre, Manager
Walt Meier restricted his cashiers to the
sale of adult tickets only . Ethlyn
Powell has returned to 20th-Fox after successful
hospitalization . Robinson
has brightened the appearance of the Murray
Hill Theatre by the addition of new
plastic marquee letters to publicize his
screen programs.
Maurice Magnan's suburban Lake Shore
Theatre is closed Monday through Thursday
of each week . city's second
trampoline center has opened for business
in the vicinity of Loew's Twin Normandy
Drive-In . Walden left her booking
duties at the Rigg Booking Service for a
vacation in Gadsden. Ala.
The Edgewood and San Marco theatres
awarded prizes to 32 children during the
course of the theatres' summertime series
of Mickey Mouse Club shows which entitled
the 32 young patrons to have a free
all-day outing at one of Florida's outstanding
tourist attractions, Weeki Wachee
Spring, which is operated as a part of
Florida State Theatres. The children made
the 500-mile round-trip from here to
Weeki Wachee in a Greyhound bus under
the chaperonage of Jennifer Newcomber,
San Marco staffer, and Linda Harrod.
Edgewood secretary. At Weeki Wachee the
youngsters w'ere the guests of Manager
Jack Mahon at a special luncheon, a performance
of the Weeki Wachee underwater
ballet, a trip on the Congo Belle
'Florida's only side-wheeler, glass-bottomed
river boati, a tour of the May Tropical
Museum and a trip through the spring's
Orchid Garden, all of which are located at
Weeki Wachee, 50 miles north of Tampa.
German-Language Films
Are Acquired by Casino
NEW YORK—Casino Film Exchange,
Inc., which specializes in the distribution
3f German-language films in the U. S.,
has acquired a considerable number of
films from tlPA International G.M.B.H.
and will release them early in 1961.
Among the films are "Majestaet Auf
Abwegen" ("His Majesty Goes Astray"),
based on the Sinclair Lewis novel, "Let's
Play King," and two musicals, "Schoen 1st
Die Welt," a version of the Franz Lehar
operetta. "The World Is Beautiful," featuring
singer Rudolf Shock, and "Wien,
Du Stadt Meiner Traueme" '"Vienna.
City of My
i
Dreams" has been
described in reviews as "one of the best
Austrian productions made so far."
Airer for $100j
ORLANDO, FLA.—The Orange Blossom
Trail Drive-In on the South Trail has been
purchased for $100,000 from Theodore
Pawela by a syndicate made up of all the
drive-in theatre owners in Orlando.
Al Horton of Colonial Drive-In and Jim
Partlow of Prairie Lake Drive-In, spokesmen
for the group, said the Blossom Trail
would be paved and completely renovated.
The name of the Blossom Trail has been
changed by the new owners to the South
Trail Drive-In.
There are 15 acres in the property, with
300 feet on the Orange Blossom Trail.
Disney Profit Is Down
For 9-Month Period
BURBANK, CALIF.—The consolidated
'
net profit of Walt Disney Productions and
its domestic i
subsidiaries three wholly
owned and Disneyland, Inc.—65,52 per
cent owned! for the nine months to July
2. 1960 139
I
weeks to $323,151.
equal to 20 cents a share on the 1.626.023
common shares outstanding after provision
for taxes of $525,000, Roy O. Disney,
president, announced.
For the corresponding period ended July
1
4. 1959 40 weeks) the net profit totaled
$2,366,497, equal to $1.50 a share on the
1,581,011 common shares outstanding after
provision for taxes of $2,681,000. The
third quarter net w-as 26 cents a share,
compared with 93 cents a share for the
third quarter last year.
Consolidated gross income was $30,648,-
126, down $8,715,030 from last year's
$39,363,156. Film revenue was off by
$4,166,278 due to continued disappointing
earnings, and television was down by
$4,946,044. Disneyland Park increased $1.-
465,295 while other income, including publications,
character merchandising, nontheatiical
films, music and records dropped
$1,068,003.
Not reflected in this nine months' report
is the company's purchase of the former
AB-PT interest of 34.48 per cent of Disneyland,
Inc. stock, since the purchase was
finalized as of July 6.
UA Film Is Completed
ROME—"The Lady and the Monster,"
filmed in Eastman Color and Totalscope by
Agliana-Merdini-Illiria Film, starring Bob
Mathias. former Olympic star, and Rossana
Schiffino, was completed recently
for United Artists release. Mathias. accompanied
by his wife and two daughters,
left for Copenhagen to meet a group of
Americans and bring them back to Rome
for the opening of the Olympic Games
late in August.
BOONTON, N. J.
'
Large Core
Greater Crater Area
MAXIMUM LIGHT
Evenly Distributed
olino—Standard Theatre Supply C
Fronklin 5-6008
pany,
Charlotte
Thcot Equipment Company, Charlotte— Frank
S-S481
Stondard Thcotre Supply Compony, Greensbo
Broadway 2-6I6S
SE-6
BOXOFFICE August 29. 1960

i
I
I
! Chamberlain,
I
which
i
Miami Professional Group
Making 'Eternal Summer'
MIAMI—Viscaya Productions is the
corporate name of a group here making a
movie, "Eternal Summer." It is a thoroughly
professional group that is acting in and
producing the film, but because many of
the cast and technicians are gainfully employed
elsewhere, most of the camera work
is done on weekends and holidays when
they are free. The entire cast and crew is
Miamian. The only service performed off
limits is the processing of film, which is
being done in New York by Pathe.
J. Van Hearn, a veteran film production
e.x?cutive, wrote the script and is executi\e
producer. Larry Wolk is directing and
handling the cinematography with Lloyd
Beckworth and Max Landow on camera;
Marian Kley is script supervisor and film
editor, and David Sargeant and Grant
IGravitt are sound engineers. Others include
Ted Sack, production manager; Zane Radney.
unit manager; Ricki Winters, makeup,
and Jack Winters, formerly with
Wometco, public relations.
In the cast are model-actress Gwen De-
Castro, Jeff Brown, Ron Corsi, Maggi
Yanka Mann, Bill Mayer,
,Dave Dundon, Thora Randall and Ed
.Thomas. Locations being used include a
home at 633 Woodcrest; Key Biscayne,
is also headquarters for Viscaya; the
.Singapore Motel in Bal Harbour; a Miami
nightclub and various beach areas.
Reconstruction Planned
For Tallahassee House
TALLAHASSEE, PLA. — Preliminary
plans for reconstruction of the Florida
Theatre have been approved and invitations
to contractors to bid on the work are
expected to be sent out next month.
Tommy Hyde, vice-president of the corporation
which owns the local theatres,
said actual construction should get under
way this fall.
The theatre was destroyed by fire March
26. Much of the burned skeleton was demolished
later to limit the danger of its
falling in.
Hyde said today that part of the existing
structure can still be utilized. He said the
front of the building and the old balcony
section is reusable, although it will require
extensive repairs.
Fred H. Kent of Jacksonville, owner of
the theatre, has already approved the preliminaiT
plans.
Hyde is currently living in Vero Beach
operating theatres recently purchased by
the Kent interests. He expects to return
to Tallahassee later this year.
MIAMI
J^ one-man photography exhibit by Ralph
Corey opened August 21 at Wometco's
Mayfair Art Theatre and will continue
through September 17. At the Sunset Art
Theatre in South Miami, Ruth Romoser
also has a one-man art exhibit . . Gloria
.
DeHaven of Miami Beach is leaving in
October to entertain troops in Germany.
October 31, she will be in London for an
engagement at the Palladium and will do a
television show for BBC. She plans to return
home for a few days early in November
before filling an engagement at the
St. Regis in New York.
Paul Sylbert, who with his twin brother
Richard worked on such motion pictui-es as
"Face in the Crowd," "Baby Doll" and
"Splendor in the Grass," designed the set
for the premiere of Tennessee Williams'
play, "Night of the Iguana," currently at
the Coconut Grove Playhouse. He plans to
return to Greece and has written two motion
picture scripts laid in that country.
George Bourke, Miami Herald amusement
editor, just back from a trip to Europe,
reports that a Frankfurt, Germany,
drive-in will feature two sound tracks on
all films, in English and in German, as
there is a big U. S. Army population in
Frankfurt.
The list of holdover films here is longer
than it has been for a long time. Included
are "Ben-Hur" at Brandt's Flamingo;
"Can-Can" at Florida State's Sheridan;
"Ocean's 11" at Loew's Riviera and 170th
Street theatres, Hollywood in Hollywood
and Florida State's Paramount; "Psycho"
at Claughton's Trail and Florida State's
Colony, and "Expresso Bongo" at Wometco's
two art theatres, the Sunset and Mayfair
. . . Clayton Conrad, in maintenance
at Wometco's 27th Avenue Drive-In, underwent
surgery recently at North Shore
Hospital.
For 18 years of continuous courtesy at
Florida State's Beach Theatre, Oliver Richardson,
426 Lincoln Rd., won a courtesy
award of the Miami Beach Chamber of
Commerce. Richardson, an employe at the
theatre, was nominated by Shirley Linet
P/e9SG 1
of 420 Lincoln Rd. He received a $25 savings
bond.
Marcia Ryan, in personnel at Wometco
Enterprises, was married August 6, to
Henry Newell in New Market, N. H. After
a wedding trip to Cape Cod, the couple is
at home at 642 Northeast 86th St. The
bridegroom is with Acme Concrete Co., and
formerly lived in Lowell, Mass. He served
four years in the Coast Guard, with duty
in Newfoundland and San Diego.
Rainbow Pictures, Coral Gables motion
picture studio at 1540 Levante, is planning
an addition to its existing facilites. J. M.
Lyell is the architect for the proposed addition
. . . Maury Ashmann of Film Art is
on a tour of Europe.
Don Baker, manager of Loew's 170th
Street Theatre, was having his troubles
the other day on arriving at the theatre
early to get a little work out of the way
before show time. The theatre opens at
2 p.m. but for "Ocean's 11" patrons were
not reading the timetable in the daily
papers carefully and were showing up at
11 a.m. instead of the usual time.
High Speed Photography
Session Set by SMPTE
NEW YORK—Fifteen internationally
prominent scientists and engineers will
serve on the Committee of Honor of the
fifth international congress on high speed
photography which the Society of Motion
Picture and Television Engineers will
sponsor October 16-22 at the Sheraton
Park Hotel in Washington. Delegates from
20 foreign countries are expected to attend
the congress which will survey the use of
high speed photography as a basic tool in
research.
Meanwhile, the SMPTE has published a
181-page book, "Control Techniques in
Film Processing. The book, which contains
73 illustrations, is designed for persons
engaged in film processing in laboratories
serving motion pictures, television
and specialized fields.
i'Spartacus' Promotion In
Europe Under Way
LONDON—Fortunat Baronat, director
of foreign publicity for Universal-International
Films, has completed conferences
on promotion of "Spartacus," to open in
early December at the Metropole Theatre.
Accompanied by John Nelson-Sullivan,
U-I's European publicity coordinator for
the picture, he will conduct similar conferences
in Belgium, Holland, Germany,
Austria, Italy, Spain and France before
returning to the U. S. at the end of this
month.

.
'
Leading
"When you put in the
Payroll Savings Plan . .
How did it affect company
stock purchases by
your employees?"
"Nut a bit, Al! You see, quite a number of our people had
never made any investment of any kind throujih regular deductions.
When we put in the Payroll Savings Plan for U.S.
Savings Bonds we gave many of them a brand new idea.
Automatic saving!
"Our State Savings Bonds Director did a grand job of
cooperating with us. He helped us organize a company-wide
campaign that reached every man and woman on our payroll.
It was explained to each employee— persona/Zy— that
with just one signature on a card he could arrange to buy
the new 3'^4% Savings Bonds, regularly. We got a splendid
response, and we found that our Company stock purchases
increased, too!"
y
American companies in every one of our .SO
states find that substantial employee participation in the
Payroll Savings Plan is a sound builder of esprit de corps.
People like to feel that they belong—to their company grou])
and to the group of millions of patriotic Americans who
are contributing to our Nation's Peace Power. Contact
your State Savings Bonds Director for prompt, understanding
help in spreading Payroll Savings information,
1
person-to-person.
.J
!\
4fS
I NOW!
U.S. SAVINGS BONDS EARN 3%%
!
BOXOFFICE
imi -.. n ^„_~ nBsi
s
sS^
IHE U. S. 60VEIIIIMENT DOES NOT l>»Y FOd THIS dOyEllTISEIIEHT. THE TIEASURY DEPARTMENT THANKS, FOR THEIR PATRIOTISM. THE ADVERTISING COUNCll AND THE DONOR ABOVL
SE-8 BOXOFHCE :: August 29. 1960

'
Billy
, Drive-In,
, Theatre,
1 Film
! Elizabeth
. . "The
. . Margaret
. . Tony
. . Rachel
. .
>AN ANTONIO
izteca Films Notes: James J. Ornelas,
auditor and bookkeeper, is spending
. . After
is vacation at Laguna Beach .
eeing the tradescreening of "Bolero Inlortal,"
Manager Ignacio Torres of the
ilameda Theatre requested the immediate
ooking of the picture ... In town to
ook Mexican product were John Flache,
he Alameda Teatro, Lamesa. and Leroy
lilton, operator of the Arcadia at Ploresille.
.
.
Ross Stewart returned from a trip to
.aredo Time Machine" drew
he youngsters to the Texas Theatre . .
"he Bexar County district attorney flew
Hollywood to arrange for the release of
he locally produced Setna Film, "The
Veiid One," which had the working title
f "Out of Orbit." The picture runs one
lOur and 18 minutes, and was produced
or less than $30,000 Aguilar
his horse was the current stage show
,'ith
ttraction at the Alameda Teatro. Anonio
is widely known for his many roles
11 Mexican-produced motion pictures . . .
For the Love of Mike" drew nicely at
he neighborhood Laurel Theatre.
Stewart of the Live Oak Drive-In,
Jeorgewest, was in town booking Spanishanguage
pictures . . . Also here to book
ind buy were John Reed, Mathis Drive-In,
lathis; E. Hooser, the Roy, Munday;
':.
C. Caldwell, the Rex, O'Donnell; Basil
luckabee, O'Brien, and Mrs. Dorothy
I.e. Sonney, Sonney Enterprises, Dallas . . .
'rhe El Capitan Drive-In here had a long
luccessful run on "I Passed for White" .
Andy Majek, owner of the Wintergarden
Carrizo Springs, is on a vacation
in his home state of Ohio and was sending
iostcards to his many Texas friends. Majek
ecently leased the Eagle Drive-In. Eagle
'ass. from Bill Walter.
Effective September 1, Columbia Spanish
language trailers and other accessories will
i)e shipped to and from Columbia Pictures,
;3allas, according to Fernando J. Obledo,
local Columbia manager . Wadington
of the Clasa-Mohme office made
trip to Mexico . L'Hommelieu
at the same exchange also vacationed.
In booking were Sylvan K. Barry, Fiesta
Drive-In, Santone; Noe Ramirez sr. and
lis son Junior, new owners of the Rio
Alice, and Irines Salines, now
|)perator of the Eagle Drive-In, Benavides.
. . . Nelly Martinez
I'isited her relatives . .
director Patrick Ford arrived at
jJrackettville to confer with Happy Shaiian
over possibilities of producing another
Jicture on the Alamo Village lot . . . Carlos
llerrera, former president of Azteca Films
In Los Angeles, stopped in at the local
bffice to say hello on his way to Mexico
i!!ity. Senor Herrera is now supervisor of
pimex in South America
of the Azteca office, was off on a
j>ne-week vacation in Monterrey where she
Azteca manager
.
;fewell Truex returned from a Texas Gulf
i-oast vacation.
Starring in MGM's "Butterfield 8" are
Taylor, Laurence Harvey, Eddie
'^isher and Dina Merrill.
Barton Opens New Twin
Airer at Oklahoma City
New Andrew Stone Picture
About Minnesota Fire
HINCKLEY, MINN.—The Hinckley fire
of 1894 in which at least 418 persons died
is to be the subject of a new picture to be
made by Metro-Goldwyn-Mayer. Plans
call for MGM to purchase an Oregon ghost
town, adjacent woodland and a railroad
trestle to be burned down for the filming.
The studio is planning to shoot the picture
late this summer and this fall. Andrew
Stone will be the producer. Highlights of
the film will be the burning of all buildings
in the Oregon town and the burning
off of an entire mountain to produce a
forest fire.
Climax of the pictui-e will be the plunge
of a locomotive and several cars off a
burning trestle into a gorge 80 feet below.
MGM will purchase the entire town to
be burned from the Valley & Siletz railroad,
which owns it now. Plans call for
enrolling several hundred residents of the
Oregon mountain community for mob
scenes and possibly even for sub-lead roles.
Woven into the plot will be another
true story, that of an actual kidnaping
which took place about the same time as
the historic blaze here.
Negotiations reportedly are under way
between MGM and the railroad for sites,
prices and needed materials. Because of
Oregon fire conditions, it is not expected
that the actual filming will begin until
September or early October.
39-Segment Dondi Series
On Al Zugsmith Program
HOLLYWOOD—With 45 feature films
to his credit, Al Zugsmith will expand his
activities into television next season. His
initial effort will be 39 filmed segments of
"Dondi," based on the same comic strip
characters now comprising his Allied Artists
pictm'e. The project, as well as other
Zugsmith series, will be through ABC
Films.
In developing his television program,
Zugsmith revealed he will cut down on his
feature production by filming only two
pictures a year. Next year's slate reportedly
will include "Rip Van Winkle in the
21st Century" and "Nymphet."
Sneak Previews Planned
For 'Inherit the Wind'
NEW YORK—United Artists and the
Stanley Kramer Organization are cooperating
in planning simultaneous sneak previews
for "Inherit the Wind" August 29 in
21 cities, according to Roger H. Lewis, UA
vice-president in charge of advertising,
pubhcity and exploitation.
The cities are Nashville, Buffalo, Niagara
Falls, Rochester, Syracuse, Columbus.
Dayton, Akron, Canton, Cleveland, Toledo.
Houston, Evansville, Indianapolis. Hartford,
New Haven, Reading. Wilmington,
Richmond, Des Moines and Springfield,
Mass.
OKLAHOMA CITY — A twin
drive-ln
theatre, costing nearly $500,000, is being
completed here because, among other
things, R. Lewis Barton is a proud grandfather.
The drive-in was due to open this
week.
An article in the Oklahoma City Times
relates that Barton, who operates 16
theatres in the Oklahoma City area, had
planned the drive-in at the corner of SE 29
and Sooner road for some time. But ever
since the twins, Mike and Mark, sons of
his daughter, Mrs. Joanna Combs, came
into the family 11 months ago. "the idea
of doubling everything seems to be his
guiding rule," his son Jerry said with a
chuckle.
The huge new Twin Theatre has a single
entrance and boxoffice, but everything else
is double—screens, parking lots, and other
facilities.
35 ACRES PAVED
More than 35 acres of ground now has
been paved—of which 30 acres will be for
some 4,000 patrons who can occupy about
2,000 automobiles to see a movie.
Barton said that the theatre may be
operated with the same picture as a twin
bill—or it may operate as two theatres with
patrons able to take their choice of which
picture to see.
Barton admitted that the new project
"is in honor of Mike ind Mark." but he
insisted that the movie business "is
coming back now as just another good
bread and butter thing, with a lot of the
waste squeezed out of it.
"The public wants to see something big
—even in their grocery stores—and we're
going to give it to them here."
YEAR-ROUND OPERATION
Barton plans to operate the Twin as he
does his other outdoor spots, the year
around "because that is the only way you
can keep dependable personnel to run
them when the season is best." Eventually,
the new theatres may be equipped with
heaters "at least one of them on an experimental
basis.
"We don't have much cold weather, but
it can get pretty snappy for a few days,
and sometimes we've run the theatres
without any customers just to be ready
when the weather got ready."
Barton said that motion picture producers
"have found new ways of reducing
costs, largely by moving out of Hollywood
for most of their films." And he predicted
that there would be further reduction in
costs with better films available.
But Barton said that he does not plan
for the new theatre to become known as a
"first run" house because "I believe that
these movies still belong downtown.
"Visitors get an impression of a city by
the downtown area. If the night life dies.
the town dies. I'm not going to be a party
to that—because a live town tends to
attract new industry with new workers who
will be plenty happy to attend neighborhood
theatres."
OXOFFICE August 29, 1960 SW-1

: Mr.
. . Charles
OKLAHOMA CITY
p
Leu'is Barton, the tlicatieman. has been
selected as one of the two members of
the Oklahoma City Municipal Trust which
has charge of the building of a pipeline
from Atoka, about 100 miles southeast, to
Oklahoma City to augment the water supply
. . . David Nelson, a member of the
Ozzie and Harriet Nelson family of television
fame, who has appeared in several
films, suffered an injury to his neck when
he dropped from a trapeze on the net in
an act at Spring Lake amusement park.
A former manager of Cooper Foundation
Theatres recently made headlines In the
Oklahoma City Times, an afternoon paper.
It appeared in the issue of August 18:
thus: "The 11th child of Mr. and Mrs. Dee
Puller. 600 NW 12th. was a bonus baby.
The little girl was born for free—under a
St. Anthony rule that entitles mothers who
have seven babies to deliver the rest of
their childien without charge." Fuller,
manager of the City Auditorium for the
past several years, no doubt welcomed the
financial boost, but the rest of the family
was busy welcoming the new infant who
may be named Amy. Celebrating at home
were seven sisters, and three brothers.
* Rebuilt Simplex E-7 Mechanism's I
i Bargain Prices—Also Trade In Your |
I Old Heads. What Do You Have? |
Cosf Is Less Than Repairs to Yours I
I NTside Wea've'w"th"E-7"s'On"e"Sho" I
I Oiling-Hollywood Gates-More Light 1
I Lou Walters Projector Repair Service |
B 8140 Hunnicuf Rd., Dollos 28, Texos
They are Dee jr.. 13: Lou Ann. 11' 2; Jay,
10: John. 8: Sue. 6'2; Lyn. 5: Jan. 4; Jeri,
3; Kim. 2 and Dede. 11 months. Fuller
was manager of several Cooper Theatres
here several years ago. among them the
Criterion. Circle in Capitol Hill and the old
Victoria. He is a memt>er of Variety Tent
22.
Theatre owners were on Filmrow in numbers,
including Walter Bell. Maribel Theatre
at Chelsea: Corky Guthrie. Rogue and
Mustang. Wheeler. Tex.; Mrs. Garland
Dobson. Bearcat at Erick: Amos Page and
son James. Derby at McLean. Tex. lalso
booking for the Matador Drive-In, Spring
Theatre
I
and Mrs. T. V. McDowell,
Bison at Buffalo and Beaver at Beaver;
Jess Cooper. Cooper and Kiamichi. Antlers,
and his mother Bessie: Grace Holt,
Wigwam at Coalgate; Mr. and Mrs. N. O.
Standifer. who recently leased the Star
at Minco from George Walje; Bill Slepka,
Crystal and Jewel. Okemah; Virby Conley,
Ellis and Ranger. Perryton, who has been
on the sick list.
Also Wright Hale, Lyric and Holiday,
Spearman. Tex.; F. B. Leathers and wife.
Palace at Paducah. Tex.; J. R. Burns,
Kozy. Granite: O. L. Smith. Alamo and
Longhorn. Marlow, and his bodyguard
Scrappy, the ugliest and best natured dog
in Oklahoma; Mr. and Mrs. L. L. "Cy"
Thompson. Ritz, Talihina: J. D. Wilbanks,
Wagon Wheel. Spearman. Tex.; Howard
Collier. Geary. Geary; George Jennings.
81 at Comanche; Roy Shields. Sooner.
Enid: J. C. Lumpkin. Rex, Sentinel, and
Walt Christianson, Rex. Konawa.
Up from Dallas was Sebe Miller, BV.
caUing on the local bookers; Ed Williamson,
Warner Bros, district manager, con-
ferrlng with Don Tullius, local manager;
Eddy Erickson. Frontier Theatres, booking
for the K. Lee Williams Theatres, and Milt
Overman, publicist for AIP. in to see Harry
McKenna at Screen Guild: Paul Townsend,
Warner Theatres, and Frank McCabe!
Video Independent .
Mendelson!
auditor, was at Warners.
Luther Jones has reopened the Sunset
Theatre at Westville Friday through Monday
. . . Nelson Macarty. who has been
with 20th-Fox for many years as booker
and since the war as salesman, was transferred
to the Dallas exchange, August 22.
Marion Osborne, local manager, said Jack
Whelihan will cover most of Oklahoma
now. with Grady James, who has been in
the office for the last few years, going
on the road parttime. Whelihan went on
the road a few years ago when George
Friedel, another Fox salesman, was transferred
to Jacksonville.
'Sparlacus' Premiere
To Benefit Cedars
HOLLYWOOD — Arrangements
have
been completed for the premiere of "Spartacus"
as a benefit for Cedars of Lebanon
Hospital, it was announced by the hospital's
guild president Mrs. Charles Vidor. It
will be held October 19 at RKO Pantages
Theatre.
Tickets for the gala film showing will
cost $100. $50 and $25 each. A midnight
supper party, priced at $25 per couple, will
follow at the Beverly Hilton Hotel's International
Ballroom.
Serving with Mrs. Vidor on the premiere
committee are Mmes. Tom May, Mervyn
Le Roy, Tony Curtis, Kirk Douglas. Johnny
Green, Abe Lipsey. Nancy Sinatra,
Leonai-d Shudacoff, Lita Warner Hiatt
and Miss Minna Wallis.
Southwestern Theatre Equipment Co., Inc.
Your Complete Iqiiipment and Supply Housa
CENTURY — RCA — ASHCRAFT
CApitol 2-9906 P. O. Box 21i2
16IS Austin Si. Houiton 1, T«xai
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has to offer."
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OKLAHOMA THEATRE SUPPLY CO.
62S West Graiui Oklahoma City
2 yeors for $5 Q 1 ycor for $3 C 3 years for $7
D Remittance Enclosed [J Send Invoice
THEATRE
Byron Ellerbrock Takes
New Pension Plan Post
HOLLYWOOD — Byron Ellerbrock. former
administrator of the Loew's iMGM*
pension plan, has been named administrator
of the Screen Actors Guild-Producers
pension and welfare plans, according
to Charles Boren. chairman of the
temporary board of trustees.
Other members of the newly-created
SAG-Producers board of trustees are Alfred
Chamie. AMPP secretary-treasurer,
vice-chairman: John L. Dales. SAG national
executive secretary, secretary:
Chester Migden. SAG assistant executive
secretary, assistant secretary.
Closes Fort Plain. N. Y., Center
CANAJOHARIE. N. Y.—Declining patronage
has forced the closing of the Center
Theatre, Fort Plain. It had been operated
for the last two years by Michael
Cory, Canajoharie attorney.
STREET ADDRESS ,
TOWN ZONE STATE..
NAME
POSITION
yJUimUTNE NATIONAL FILM WEEKLY 52 issues a year
825 Van Brunt Blvd., Kansas City 24, Mo.
MODERN SALES & SERVICE INC.
For all your thectre needs
Authorized dealer for
R.C.A.— Motioqroph—Ashcraft
2200 Young Street, OoUof, Texas
SW-2 BOXOFFICE :: August 29, 1960

—
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REVOLUTIONARY THEATRE SOUND
SYSTEM EVER DEVELOPEDI
No more costly, troublesome racks
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Reduces contract labor
Nothing to install except a "standard"
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No photocells, no vacuum tubes
and only one pair of wires from the
sound reproducer to the stage loudspeaker
(single channel system)
• So reliable it may need no repairs
for years
• Models for all theatres—from small
to large
You have never known
anything like it
. . . SO small you
can hold it
In the palm of
your hand I
^^
See your Century Dealer or write:
CENTURY PROJECTOR CORPORATION
NE\A/ YORK 19, N. Y.
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714 South Hampton Road
Dallas 11, Texas
628 West Grand Ave.
Oklahoma City 2, Oklahoma
Southwestern Theatre Equipment Co.
1622 Austin Street
Houston 2. Texas

As It Looks To Me J3
By KROGER BABB
A Showman's Views on Merchandising Motion Pictures
WE'RE GOING to be brave and propose
an industry-wide Movie Stamp Club, with
exhibitors, distributors and producers
participating. We've worked on this idea
at odd hours for nearly two years and believe
most the bugs are out. Trading
stamps have proven themselves in hard
times and good times alike. When companies
like Standard Oil find the trading
stamp so powerful they cannot cope
with competition issuing them unless they
give them. too. there can be little argument
about what a little stamp can do. People
like to work toward a goal. People look
upon stamp-saving as a form of thrift.
Millions of homes today are better equipped
because of worthwhile items the family
has earned by saving stamps.
— —
THEATRES ARE in an enviable position.
Our industry could outdo every other business
with a Movie Stamp Club plan, the
reason being that theatres could double,
triple or quadruple grosses without greatly
increasing expense. 'When stamp>s attract
1 a screen game,
HOLLYWOOD takes top
honors. As a box-office attraction,
it is without equal. It has
been a favorite with theatre goers for
over 15 years. Write today for complete de*
tails. Be sure to give seating or ear capacity.
HOLLYWOOD AMUSEMENT CO. ,
3750 Ooklon St. • Skokic, Illinois
H
U

I
DES
'
I
Pickus
1 From
I
i
NEW
I
RKO
—
—
—
wb)
.
.
!Tri-States Launches
Jackpot Sales Drive
MOINES — Tii-States Theatres
I
launched their Hit the Jackpot Drive here
August 16, 17, the campaign to continue
until the end of the year.
This drive will consist of several phases,
the two most important being the best
overall job of local selling and exploitation
of pictures in the period and the best
overall job of selling new screen faces.
iThese two phases will be the major factors
in determining the winning manager, who
will be awarded a jackpot of prizes.
The Hit the Jackpot Contest within the
circuit was created to step up the local
level selling of new faces in the Tri-States
area in conjunction with the desire of Ed
iHyman, vice-president of American Broadcasting-Paramount
Theatres, to place spercial
emphasis on new faces during this
September-to-yearend drive.
During the two-day meeting stress was
'placed on the proper analyzing and selling
of pictures in the Tri-States territory.
Numerous ideas for exploiting new screen
faces and bringing them to the attention
iof the public were discussed.
iPickus and Levy Hail Penn.
Censorship Law Decision
NEW YORK—The mling that Pennsylvania's
censorship laws were invalid has
been hailed by Albert M. Pickus, president
of Theatre Owners of America, and Herman
M. Levy, general counsel.
said the action of the Pennsyl-
;vania courts was another major step to-
Iward the eventual complete elimination of
motion picture censorship. He said he reialized
while the decision may still be ap-
;pealed by the state Attorney General, the
lower court action was, nevertheless, an
example of what can be accomplished by a
junited industry effort to "rid itself of a
Inoxious problem."
Europe, where he currently is on
[business, Levy termed the decision "most
Igratifying." He cited it as an example of
what an industry can and should do to
ifight off unjustifiable attacks, adding that
the "law was born in haste and in anger
:and was motivated by a desire to control
the industry."
"It should have been, as it was, found
|imconstitutional," Levy said. "It is now
hoped that the United States Supreme
Court will soon grant the industry, when
,it rules this fall on the Chicago Times
!Film case, the same complete freedom
|from prior censorship that is enjoyed by
jradio, by television, by books and by pub-
'lications, so that legislators everywhere
itnay know finally that attempts to stifle
pnr industry through prior censorship are
;to be abandoned."
)To RKO for Rerelease
YORK—Theatrical and television
jrights to two Abbott and Costello pictures
ihave been acquired by RKO Radio Pictures.
iThey are "Abbott and Costello Meet Capitain
Kidd" and "Jack and the Beanstalk."
The films will be placed in theatrical re-
'release by independent distributors handling
RKO Radio theatrical product.
also has obtained the television
distribution rights to "New York Confidential,"
a Warner Bros. 1955 release.
'Sons and Lovers,' 'Ocean's IT Bow
At Minneapolis With Big 350 Marks
Z, ~ _, MINNEAPOLIS — Two newcomers,
tnCOUrage best, ineme -oceans H" at the RKO Orpheum and
Of
"Sons
Milwaukee
and Lovers" at the
Council
Suburban World,
really packed in the customers. Both had
MILWAUKEE— A breakfast session at ratings of 350 per cent. "Ben-Hur." in
the Wisconsm Telephone Co., on October its 26th week at the Academy, had another
3, will mark the kickoff of a series of Mil- big rating of 700 per cent. All other offerwaukee
County Better Films Council jngs were average or above,
meetings during the coming year. The (Average is 100)
theme for this year, according to incoming Academy—Ben-Hur (mgm), 26th wk 700
president Mrs. S. V. Abramson, is "En-
^'''".°— '\V''.u^''c-" ^v"'" 'r^^'-'u-i v;;^;/,' ' •
ISS
„„,, .. T, ^ ., ~v. Gopher All the Fine Young Cannibals (MGM)... 100
courage the Best. The program was Lync— Portroit in Block (U-i) ....170
planned by a committee headed by Mrs. Orpheum— Oceon-s 11 ( . 350
T^v,^ -D T-> !.„„„ V, P°"—The Lost World (20fh-Fox
1 , 2nd wk 150
John B. Derksen, who is also vice-presi- st. Louis Pork— Poiiyonno (SV), 7th wk 175
dent. On her committee, are Mmes. Ray- state—Psycho (Poro), 5th wk uo
Sons and Lovers (20th-Fox)
. . . .350
mnnH tT r-Qcnov Tio>.,-i

. . Gail
. . Holly
'
three
OMAHA
Waughn Fulton is now operating the Rialto
Theatre at Geneva under an all-new
policy that includes changes in the theatre
and concessions. Booking and buying is
being handled by Theatre Booking Service.
Pulton owns the Gamble Store and a furniture
store in Geneva. Harry Gould formerly
operated the Rialto . Renfro.
brother of Jack Renfro of Theatre
Booking, is back in the hospital at Hays,
Kas., for further treatment for injuries he
suffered in a motorcycle accident.
Jack KUngel. manager of the State Theatre
in Omaha for the Cooper Foundation,
gave thanks to his lucky star after a
narrow escape from death. Driving back
from Lincoln late one night he felt sleepy,
pulled off the road at Greenwood and
caught a quick nap. He started on tow'ard
Omaha and fell asleep as he was driving
across the Platte River bridge. His car
got across the bridge, went about 50 feet
into a ravine, clipped off a large tree and
stopped about 50 feet from the edge of the
water. Jack escaped injury but his car was
badly smashed.
Pat HaUoran, Buena Vista manager, was
in Clarkson Hospital for a checkup and
treatment of a high temperature . . . Don
Shane. Tri-State manager, and Carl Hoffman.
Omaha Theatre manager, attended
an outing and meeting given by Tin-
States at the Des Moines Wakonda Country
Club . Williams, Shane's secretary,
is vacationing in Colorado . . . Joyce
Anderson, secretai-y to Manager Don Mc-
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WRITC rOR SAMPIFS-WO I 7l at the
Brynwood Country Club. Members given
first preference. Tickets were handled by
Hugo Vogel and Morey Anderson . . . Guy
Williams, the Zorro of motion pictures
and television, will perform here at a
benefit Arabian horse show sponsored by
the Milwaukee Knights of Pythias, to be
held at State Fair Park, on September 9-
11.
Considerable local interest is being shown
in former Milwaukeean Tom Laughlln,
here on location shooting scenes which
will appear in his forthcoming film,
"Christopher Wotan." The first day's
shooting took place at Herman park, getting
scenes of a football practice session.
The next location was at Hoyt park pool
during morning swimming activities. The
film is being financed by a group of Milwaukee
men. and is directed by Laughlln,
who also has a leading role in the movie.
Johnny McKay, manager of the Riverside
Theatre, got a nice break in the Milwaukee
Journal with Walter Monfried's
article, titled: "Hitchcock Praises Robert
Bloch of Milwaukee, Horror Writer."
Bloch authored "Psycho" which opened at
the Riverside, with lines of waiting patrons
forming in both directions.
Herewith is the schedule in the forthcoming
promotion tiein between Teen Beat
magazine and the downtown theatres, designed
to arouse interest in the movies. In
the September issue. Teen Beat will spearhead
a contest to find the most eligible
teenage movie critic. The magazine was on
the stands August 23. and the deadline for
responses is set for September 10. On receipt
of the entries i telling in 100 words
or less*, invitations to the first 100 selected
will be sent out for a screening on
September 15. arranged by Louis Orlove.
public relations director for 20th-Fox.
From the 100 responses i their reviews on
the film
i winners will be selected
to act as Teen Age movie critic for the
ensuing year. Their reviews will appear
in Teen Beat in addition to their respective
school papers.
General Precision Net
Is Upped by 19.5 Per Cent
NEW YORK—Net income of General
Precision Equipment Corp. for the six
months ended June 30 rose to $2,467,136
or 19.5 per cent above the like 1959 figure,
and amounted to $1.57 a common
share. Sales increased 18 per cent to
$120,722,804. Second-half earnings are expected
to exceed those for the first half.
The board voted the following quarterly
dividends, payable September 15: Twentyfive
cents a share on common stock:
$1.1834 a share on the $4.75 cumulative
preferred stock payable December 15; 40
cents a share on the $1.60 cumulative
convertible preference stock; 75 cents a
share on the $3 cumulative convertible
preference stock, and 74 'o cents a share on
the $2.98 cumulative convertible preference
stock.
NC-2 BOXOFnCE :: August 29, I960

—
^^^
CENTURY PRESENTS THE MOST
REVOLUTIONARY THEATRE SOUND
SYSTEM EVER DEVELOPEDI
No more costly, troublesome racks
of equipment
Reduces contract labor
-Nothing to install except a "standard"
projector and reproducer
{single projector operation)
No photocells,
no vacuum tubes
and only one pair of wires from the
sound reproducer to the stage loudspeaker
(single channel system)
So reliable it may need no repairs
for years
Models for all theatres—from small
to large.
You have never known
anything like it .
. SO small you
can hold it
in the palm of
your hand I
^^
See your Century Dealer or write:
CENTURY PROJECTOR CORPORATION
SOLD BY: NEW YORK 19, N. Y.
Quality Theatre Supply Co.
1515 Davenport St.
Omaha, Nebraska
Minneapolis Theatre Supply Co.
75 Glenwood Ave.
Minneapolis 2, Minnesota
Des Moines Theatre Supply Co.
1121 High St.
Des Moines 9, lowo
BOXOFFICE August 29, 1960 NC-3

. . "Thunder
. . . Sidney
Raleigh
Liebenberg,
MINNEAPOLIS
Ted Mann. Twin Cities exhibitor, has accepted
the exhibitor chairmanship for
this exchange territory for the Will Rogers
Combined Audience Collection and
Christmas Salute campaign. The full participation
of all his theatres has been
pledged by Mann. He also promised to try
to enroll the cooperation of all theatres in
this area, both in audience and employe
collection.
Researchers at Mid-Continent Surveys
asked 199 Minneapolis women the following
question: "What is your opinion of
the current trend in movies toward the
frank treatment of sex problems? Do you
think it's healthy or unhealthy?" Fifteen
thought it healthy. 165 unhealthy and 19
didn't know . in Carolina." a
Howco release distributed locally by Hazelton
& Associates, played first run for four
days at five Minneapolis area drive-ins to
good business.
20th Century-Fox's "For the Love of
Mike" opened first-run at three drive-ins
—the Navarre, Lucky Twin and Coon
HERE'S YOUR CHANCE
lo get in the
^^^1^ BIG MONEY
s a screen game,
HOLLYWOOD takes top
honors. As a box-office attraction,
it is without equal. It has
been a favorite with theatre goers for
over 15 years. Write today for complete details.
Be sure to give seating or car capacity.
HOLLYWOOD AMUSEMENT CO.
37S0 Ooklon St. * Skokic, Illinois
seiuiine
Rapids. Three personalities from KEVE
appeared at each di'ive-in and gave away a
dog which was promoted ten days in advance
of the opening. A unique new-spaper
ad approach with animal caricatures was
used, according to Bob Favaro, 20th-Fox
regional exploiteer.
(
The village council has reopened the
Morgan Theatre at Morgan, Minn. . .
.
Mrs. Jack
i wife of
the theatre architect, has a one-woman
art exhibition of 18 oil and water color
paintings at the Westgate Theatre this
month. Mrs. Liebenberg began exhibiting
several years ago and also has had showings
at the Campus and World theatres
Lebo is the new assistant
manager of the Gopher. At one time he
was associated with the RKO Pan.
Outstate exhibitors on the Row were
Ralph Seavert, Forman, N. D.: K. C.
Brandhagen. Cavalier, N. D.: Phil Harvatine,
Cornell, Wis.; Robert Hodd. Abbotsford.
Wis.: Ray Blakeslee, Medford. Wis.,
and Guy Abbott. Arlington. S. D.. who is
reopening his Arlington Theatre September
10. Abbott also books for the New Theatre
at Hayti, S. D., which is reopening
The Walnut Theatre at
September 3 . . .
Walnut Grove, operated by Lawrence
Boelke, closed August 13.
The Canistota Theatre at Canistota. S.
D., has been reopened by B. G. Pletan,
who operated it formerly ... A completely
new louvered screen was installed in the
Century Theatre for the reopening
Wednesday (17i with "This Is Cinerama,"
according to Paul Swater, manager. A
complete new front on the theatre also is
contemplated. Swater said. The house
closed August 14 after a nine-week run of
"Can-Can" and reopened August 23 for a
press preview of the Cinerama rerun.
Sutton Airer Shows 'Blonde'
WORCESTER. MASS.—The Trans-Lux
Gallic import. "Blonde in a White Car,"
by-passed downtown Worcester, opening its
regional bow at the Motor-In Drive-In,
Sutton. Adults were charged 90 cents.
2 ycors for $5 Q 1 year for $3 3 years for S7
n Remittance Enclosed Q Send Invoice
THEATRE..
STREET ADPRESS
TOWN ZONE STATE..
NAME
POSITION
^^^QtHE national film weekly 52 hsues a year
825 Van Brunt Blvd., Kansos City 24, Mo.
Special Gifts Division
In Rogers Campaign
CLEVELAND—At the industry meeting
to promote the Will Rogers Hospital Memorial
Fund Drive, distributor chairman
Raymond Schmertz. 20th-Fox manager,
announced that his pet project, the Special
Gifts plan, has become a reality with
receipts of a $200 check from Leon Enken,
president of the Robins Amusement Co.
of Warren. Schmertz said he had other
personal pledges and urged this heretofore
untapped source of revenue be fully
covered. Schmertz says evei-y donor of
$200 or more will receive a Will Rogers
statuette with a plate attached to it with
the donor's name.
Material for pledges were given to exchange
managers and salesmen after the
Shirley MacLaine trailer was run off. The
urgency of covering all drive-in situations
immediately was stressed and it was
agreed that the first efforts will be made
at outdoor theatres.
Sam Schultz, Selected Theatres, and
Frank Murphy, Loew Theatres district
manager, were named exhibitor cochairmen.
AB-PT Six-Month Proiit
Increases 45 Per Cent
NEW YORK—The net operating profit
of American Broadcasting - Paramoimt
Theatres for the first sLx months of 1960
amounted to $5,653,000, or $1.35 a common
share, an Increase of 45 per cent over the
$3,886,000, or 90 cents a share, for the
like period of 1959. Including capitaJ gains,
consolidated net earnings rose to $6,981.-
000, or $1.67 a share, from $3,885,000, or
90 cents a share, reported last year.
For the second quarter, estimated net
operating profit was $2,317,000, or 55 cents
a share, an increase of 47 per cent over
the $1,573,000, or 36 cents a share, last
yeai-. Including capital gains, consolidated
net earnings were $3,601,000, or 86 cents a
share, compared with $1,618,000, or 37
cents a share, in 1959. Second-quai'ter net
capital gains of $1,284,000, or 31 cents a
share, included capital gains on the cash
portion of the sale of Disneyland Park
stock.
Leonard H. Goldenson, president, reported
that theatre business was not up to
last year's level in the second quarter, but
that a higher level of business was expected
during the summer, usually a
strong theatre period. Since the start of
the year, ten marginal properties wer« divested
and a Salt Lake City drive-in was
acquired.
Wave-Damaged Theatre
Reopens in Hilo, Hawaii
HILO. HAWAII — The Mamo Theatre,
damaged during the tidal wave invasion
of May 23. has been repaired and reopened
under new ownership. Big Island Theatres,
a new corporation headed by John Costa,
also has purchased the Naalehu and Kona
theatres from the Realty Investment Co. at
an undisclosed price.
Repairs and improvement made at the
Mamo Theatre will amount to more than
$50,000. Costa said. A stereo system has i
been installed.
NC-4 BOXOFFICE August 29, 1960

,
CLEVELAND—Nothing
I
capacity
: and
! the
; the
'
Hippodrome,
I
I
better
j
Allen—
I
Heights
I
I
I
,
At
j
• clearly
I
encouraging,
'
operators
I
I
I
Michigan—Strangers
, Palms-
1 DETROIT—Ben
'
manager
I
j
Productions,
;
,
tradescreened
^
Film
;
also
j
I
—
—
—
—
. . the
Holdovers Thriving
In Cincy Theatres
CINCINNATI—With temperature in the
90s, area business was generally very
satisfactory, with several films running
strong in their second to fourth weeks,
especially "Carry On, Nurse" in its second
week at the art Esquire, The longtimers,
"Can-Can," in its ninth week at the Valley,
and "Ben-Hur." in its 23rd week at the
Capitol, maintained their steady pace.
(Average Is 100)
Altce— Bells Are Ringing (MGM), 2nd wk 90
Capitol Ben-Hur (MGM), 23rd wk 300
Esquire Carry On, Nurse (Governor). 2nd wk. . .200
Grand Psycho (Para), 4t-h wk 175
Guild Come Donee With Me (Kingsley-Union) . . 1 15
Keith Strangers When Me Meet (Col), 2nd wk. . .100
Palace From the Terrace (20th-Fox), 3rd wk, . . . 95
Valley Con-Con (20tti-Fox), 9th wk 180
'Psycho' Drawing Power
Impressive in Cleveland
his hit local boxoffices
in recent times with such impact
as "Psycho." In its third week at the
Stillman, "Psycho" grossed a stupendous
335 per cent, compared to 360 in its second
week and 415 per cent in its opening week.
Practically all performances are before
crowds. "Can-Can" in its 13th
final week took a big leap foi-ward to
250 per cent mark from its corrected
percentage of 140 in its 12th week. "From
Terrace" had a good opening at the
although it fell short of the
opening gross for "Portrait in Black."
"Ben-Hur" in its 29th week was slightly
than the previous week.
Hercules Unchoined (WB), 2nd wk 80
wk. . . Art
Hippodrome
I'm AM Right, Jack (Col), 5th
From the Terroce (20t-h-Fox)
1 30
180
Ohio Ben-Hur (MGM), 30th wk 1 70
Palace Can-Con (20th-Fox), 13th and tinal
roadshow wk 250
State Elmer Gantry (UA), 3rd wk 95
Stillman— Psycho (Pora), 3rd wk 335
Encouraging Attendance
Detroit First Runs
DETROIT—Pacemaker for the week was
the opening of "From the Terrace"
at the Mercury, expected to run several
weeks. Meantime "Psycho" continued to
draw good lineups at the Palms and the
general atmosphere among first runs was
although subsequent-run
here are rather gloomy over
current business.
Adams Bells Are Ringing (MGM). 6th wk 75
Broadway-Capjtol College Confidential (U-l);
The Chortroose Caboose (U-l), 2nd wk
Fox—One Foot in Hell (20th-Fox), The Gloss
100
Tower (Ellis) 1.00
Modison Con-Con (20th-Fox), 1 1 th wk 115
Mercury From the Terrace (20th-Fox)
When We Meet (Col),
200
2nd wk 110
Psycho (Paro), 3rd wk 165
Trans-Lux Expresso Bongo (Cont'l), 2nd wk 80
!Ben Siegel in Detroit
Siegel, general sales
of Union Kingsley Co., was in
town to confer with Albert Dezel of Dezel
local distributor for Kingsley.
and to meet with exhibitors. Siegel
"For Members Only" at the
Exchange building. Siegel and Dezel
consummated a deal with Eric Rose,
managing director of the Trans -Lux Ki-im
Theatre, for the first run of the new
Brigitte Bardot release, "Come Dance
With Me," opening August 24.
Al Dezel Sells Interest
In Studio at Detroit
DETROIT—William Plemion, managing
director, and Edward Shulman, president
of the Studio Theatre Corp., have purchased
from Albert Dezel his one-third
interest in the Studio, an art house.
Dezel continues to operate the Surf
and Coronet theatres, also art houses. He
announced a program of remodeling at the
Surf, to start within the next 60 days and
cost $10,000. Dezel said that he plans to
upgrade the policy of the Surf to play top
line art and foreign films on a first-run
basis, rather than some of the older type
pictures which have hitherto been booked.
He said the Surf will definitely make a
pitch to major fUm distributors for some
of the art films they are now handUng.
New Skyline Under
Way at Cleveland
CLEVELAND—James J. Barton, one of
the builders of the Pearl Road Drive-In,
has received a permit for construction of
an entertainment center at West Richfield,
which will comprise a drive-in theatre,
swimming pool and recreation
grounds.
The site is a 70-acre tract on US 21 at
the intersection of 303. Barton pointed out
the center will be only 30 minutes from
downtown Cleveland, 20 minutes from Akron,
Hudson, Valley City and a half dozen
other towns in this area.
The center will be called the Skyline,
chosen in a name selection contest.
Work already has begun.
FIRST SPECIAL DONOR—Inaugurating
the first "special gift" award to
the Will Rogers Hospital Memorial
fund in Greater Cleveland, Sam
Schultz, left, head of Selected Theatres,
receives from local distributor
chairman and 20th-Fox Manager Raymond
Schmertz a Will Rogers statuette
with inscription noting his S300
personal donation to the fund. The
"special gift" classification is a personal
donation irrespective of circuit
or group contributions. Schultz is also
exhibitor cochairman with Frank Murphy,
Loew Theatres division manager,
in the hospital drive. The first area
special gift donor was Leon Enken jr.,
president of the Robins Amusement
Co., Warren, Ohio.
Pete Rufo Celebrates
40 Yrs. With Robins
WARREN, OHIO—Peter Rufo recently
celebrated 40 years in the motion picture
business, all sponl with the same company.
Peter Rufo, left, accepts commendations
and a bonus check from Leon
Enken jr., president of the Robins
Amusement Co., of which Rufo is general
manager and a 40-year employe.
the Robins Amusement Co., which has
theatres here and in Niles, Ohio. The occasion
was properly marked by Leon Enken
jr., president of the Robins company, w-ith
words of appreciation, and a nice check
presented to Rufo.
Rufo started with Robins, then owned
by three brothers, Joe, Ben and Dan, on
Aug. 25, 1920, when he took a job as usher
at the old Duchess Theatre here, later renamed
the Ohio and now no longer in
existence. Rufo now is general manager of
the company.
In 1923, Rufo was promoted to assistant
manager. He went to Niles when the Robins
bought out the interests of the Warner
brothers there, and stayed till 1955 when
he returned to Warren to manage the
Warren theatre. He became general manager
in 1958.
The Robins in Niles, badly damaged by
fire six months ago, was rebuilt and reopened
recently with ceremonies which included
a free show for everyone in town.
Of all the pictures Rufo has seen during
his 40 years with the Robins theatres,
which are his favorites?
" Gone With the Wind' is my alltime
favorite," he said, "with 'Ben-Hur' as a
close ninnerup."
Walter Wick, editor of the Niles Daily
Times, expressed the town's feeling when
the Robins reopened in an editorial headed
"Movie Is Good Relief." He wrote:
"With all the hot air television viewers
have had to endure . air conditioning
found in a good movie is welcome relief.
After six months of doing without local
movies, the films being shown at the
newly remodeled Robins Theatre are
pleasant relaxation indeed. Television will
never replace the movie as the way to wind
up a good evening's entertainment."
In the Columbia release, "Mysterious
Island," modern diving suits are being
converted to look like those Jules Verne
had Captain Nemo fashion from conch
shells.
BOXOFnCE
I
August 29, 1960
ME-1

. . . John
'
. . . Joan
. . Arlene
. . Bert
. . Tom
. . Dave
. . Marie
. .
. .
. . The
;
DETROIT
Diehard Sklucki, manager of the Broadway
Capitol Theatre, chased and
caught a bandit who held up a candy store
as well as the theatre within minutes. He
was said to be on bond awaiting trial for
a suburban theatre holdup . . . Norman
Meyers, manager at the Adams, had one of
his rare double bills cui-rently . . . Walter
L. Rickens. projectionist at the Adams, left
on a vacation in Pennsylvania.
Mrs. Gladys L. Smukler, widow of the
late Jack Smukler who for many years
headed the sick committee of lATSE Local
199 and handled many other charity
activities, has bought a home at Lake
Helen. Pla.. near his family. She reports
their son Dwight is doing fine in school
Dembek of Cooperative Theatres
just turned out a supermeticulous mimeographing
job—a 25-page book on involved
heart research by a doctor, for distribution
in Japan. Vera Phillips of Schulte
Theatres has become John's special sales
representative.
Bob Fredley, manager of the North Flint
HERE'S YOUR CHANCE
to gel in the
BIG MONEY
?^5^^% Be Sure to Play
i a screen game,
HOLLYWOOD fakes top
honors. As a box-office aftractlon,
it is without equal. It has
been a favorite with theotre goers for
er 15 years. Write today for complete details.
Be sure to give seating or ear capacity.
HOLLYWOOD AMUSEMENT CO. ,
3750 Ooklon St. * Skokic, Illinois
OUTSTANDING CRArrSMANSHIP ISHIP
AND ENGINEERING
PAUL E. FIELD
Soles
Counselor
PARK N/W CO.
14000 W. 7 Mile Rd.
Detroit
Diomond 1-8000
COMET
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Detroit Micti. Nigtits-UN 3-1468
8,
Drive-In. was in town with some fine pictures,
including color shots, of his theatres
and promotions . . . Pat Conlon. formerly
with the Grosse Pointe Park police department,
is now manager of the Esquire
Theatre, succeeding William Guensche,
industry veteran w'ho still takes a regular
turn as relief manager.
.
. . .
Jack J. Brown is incorporating the Gulf
Theatre on Michigan avenue, long known
as the Loop . . . Arthur Herzog jr., screen
publicist, is the author of a new song
titled "God Bless." sung by Pearl Bailey in
the forthcoming MGM release. "All the
Fine Young Cannibals." It has also been
recorded by Frankie Laine. Harry Belafonte.
Bea Wain, and several others
Tony Cicci. Schulte Theatres supervisor,
made a series of three upstate trips—to
Nate
Bad Axe. Howell, and Grayling
Levin. Allied Artists manager, vacationed
parts undisclosed.
in
Mable Brown of AA motored to Mackinac
Island for a week's vacation with her
family .
Mechanic, newcomer to
the film business, is the new Allied Artists
cashier, succeeding Ursula Davis, who left
to become bookkeeper for a car dealer .
Milton London has set the next Allied board
meeting for August 24 .
McGuire.
20th-Fox publicist, was away on vacation
Yagloski of Theatre Equipment
Co. was rushed to Women's Hospital for
treatment of a kidney stone, just before
her scheduled vacation. She is convalescing
in fine shape.
. . . Barbara
Frank Jones has scheduled the Buena
Vista move for August 26
Salzman and Connie Simans planned a
weekend at Cedar Point . Kaplan.
Theatrical Advertising, warmed up the
barber chair for this scribe . . James
.
Hendel. UA district manager, was in from
Pittsburgh . Holmes, UA booker,
motored to Banff on a vacation . . . Richard
R. Graff. Universal manager, chose
Doris Tousciuk of the
Chicago for his . . .
Film building was back from a six-week
vacation with her five brothers in
Alberta province.
Art Zuelch, MGM office manager, plans
to use his "second" vacation to paint his
home—weather permitting . D.
. .
Meyer. UDT publicist, was back from
Her
a
.short vacation at Harbor Beach .
chief. Woodrow R. Fraught, returned to his
desk despite his broken leg . . . Clyde
Wixom. former manager of the old Columbia
Theatre, rode in the Christiani
Bros, circus parade down Woodward avenue
in the calliope wagon. Clyde owned a
calliope until a few months ago. The late
Mrs. Wixom was the player . . Nicholas
.
Tsoukalas. veteran theatre projectionist,
is announcing a course in Greek classic
dancing at his north end studio . . . William
Todd is reopening the Dawn Theatre
at Flushing, formerly operated by Mr. and
Mrs. Fred Walker. Floyd Chrysler will be
the film buyer.
Eddie Fisher will record the theme song
of MGM's "Butterfield 8" as a feature of
the picture's promotion.
Detroit Saturation
For 'Bellboy' Debut
DETROIT — Paramount's
saturationtype
first inn booking of "The Bellboy"
won the engaging headline of "Silly? Yes,
Sir!" from Helen Bower, film editor of
the Detroit Free Press.
The film is opening at the Broadway
Capitol Theatre, United Detroit Theatres
first run, and day and date at 30 other
theatres in the area, including a dozen
drive-ins, with waves of subsequent run
bookings due to follow. The idea was welcomed
as an experiment, not necessarily to
be repeated, by Woodrow R. Fraught, UDT
president.
The idea was considered quite suitable to
the picture selected for this experiment by
the Free Press critic. "This is a smart
move, considering the season and the nature
of the picture . Lewis antics
put no strain on those in search of summer
diversion," she wrote.
Three-Day Operation
In Mountain Village
CINCINNATI—When you own and operate
a motion picture theatre deep in the
mountains of poverty-stricken West Virginia,
where coal mining is the only industiT—if
and when the mines are being
operated-—you've got problems considerably
more acute than those confronting
i
an operator in a busy and prosperous
farming or industrial community.
The principal problem, of course, is the
financial ability of the residents to justify
even a limited operation.
That was the .situation facing Frank
Weitzel. longtime Cincinnati operator,
when he purchased the 600-seat Alpine in
East Rainelle early this year. Soon thereafter,
spring floods descended on the village
of 1.500 making it necessary to replace
most of the seats and considerable
other house equipment.
But Weitzel had the flood debris mopped
up. found a sufficient number of secondhand
seats to replace those damaged beyond
repair by the flood, and he was in
business again.
Since then, he had turned on the
house lights only on weekends: that is,
until early in July, when he also opened
the house on Wednesday nights for "bargain"
screenings, with an admission
charge of 25 cents for adults and 10 cents
for children. Furthermore. Weitzel didn't
skimp on his film entertainment. Instead,
he provided a full two-hour program with
a feature film being supplemented with a
cartoon and several shorts.
Because residents of East Rainelle and
its enviix)ns see very little professional entertainment,
they have been delighted
with the midweek screenings—and Weitzel
has been equally delighted with the boxoffice
response.
Now he is awaiting the cold winter
months when so many of the mountain
roads become impassable for long periods.
But Weitzel is confident that even the
deep snows will not keep too many patrons
at home, because he is convinced that the
mountain folks are just as hungry for
screen entertainment as are those living
in more prosperous communities everywhere.
ME-2 BOXOFFICE August 29, 1960

.
—
n
CENTURY PRESENTS THE MOST
REVOLUTIONARY THEATRE SOUND
SYSTEM EVER DEVELOPED!
No more costly, troublesome racks
of equipment
Reduces contract labor
Nothing to install except a "standard"
projector and reproducer
(single projector operation)
No photocells, no vacuum tubes
:Sk;
and only one pair of wires from the
sound reproducer to the stage loudspeaker
{single channel system)
• So reliable it may need no repairs
for years
• Models for all theatres—from small
to large.
You have never known
anything like it. ,
. SO small you
can hold it
in the palm of
your hand I
SOLD BY:
Jones Projector Co.
2727 Sixth St.,
Cuyohoga Falls, Ohio
See your Century Dealer or write:
CENTURY PROJECTOR CORPORATION
NEW YORK 19, N. Y.
Theatre Equipment Co.
2211 Cass Avenue
Detroit 1, Michigan
Ohio Theatre Supply Co.
2108 Payne Avenue
Cleveland 14, Ohio
Hadden Theatre Supply Co.
209 South Third St.
Louisviilc : Kcn-uckv
Theatre Equipment Co.
1206 Cherry Street
Toledo 4, Ohio
August 29, 1960 ME-3

. . . Sanford
. . And
. . Max
. .
CLEVELAND
XJippodrome manager Jack Silverthorne
and his wife packed up their fishing
equipment and headed hopefully for Canada
. Ed Prinsen. owner of the Palace
in Youngstown. was vacationing in
Sheboygan. Mich, when last heard from
Leavitt of the Washington circuit
and his family found Hyannis Port
too quiet and went on to New York to finish
their vacation in a round of excitement.
Clayton Hill came in from Detroit to
join the Warner sales force, taking over
the territory formerly covered by Bob
Blitz, who resigned to join Paramount .
National Screen's new national anthem
trailer is winning praises in this area. Al
Dennis, manager of the Rivoli in Toledo,
wrote: "Thanks for the excellent trailer.
You couldn't oversell this one." From Ron
Sturgis of the Knox Auto Theatre, Mount
Vernon, came a letter saying: "I have
just seen the most wonderful production
of the national anthem ... I want all my
friends to know that this film should be
used in every theatre."
. . .
Stephen Andrews pulled a surprise on his
friends and associates at MGM when he
revealed his recent vacation trip to Florida
was a honeymoon . Mink, managing
director of the Palace, and wife
Dorothy moved from their 'Van Aken
apartment to a larger apartment farther
Eva
east on Van Aken boulevard
Urdang, Washington circuit secretary, Is
convalescing at home from a case of
shingles complicated by chicken pox. Subbing
at the office is Birdie Horwitz Miller,
H
U

! Safe
'
BOSTON—A
, nection
j
"Ocean's
;
huge
;
the
) at
I
I
lobby
I
I
1
certificate
i
South
I
the
I
licist,
;
[eservations Heavy
For lENE Meeting
BOSTON—Reservations are pouring in
for the three-day convention of Independent
Exhibitors and Drive-In Theatres
Ass'n of New England for September 13-15
at Chatham Bars Inn. Chatham, on Cape
Cod. Coordinator Carl Goldman expects
the largest turnout ever for the three-day
meetings, which will combine business with
golf and other outdoor activities.
Speakers already signed are Henry "Hi"
Martin of Universal. C. Glenn Norris of
20th-Pox and Norman Knight of the
Yankee Network. The highlight of the
convention is the banquet to be hosted by
the Coca-Cola Co.. with Boston's gifted
and witty exhibitor George Roberts as
master of ceremonies. This affair will wind
up the convention Thursday evening, September
15.
Bernie Menschell Column
Probes Pay-TV Problems
HARTFORD—Bernie Menschell of the
Outdoor Theatre Corp., Manchester, authored
the following guest-column on Pay-
TV for Allen M. Widem of the Hartford
Times:
Pay-TV comes If ever to your house,
what will you be able to see for money that
you can't now see for free? Nobody knows.
Since 1955 the Federal Communications
Commission has been trying to get the
various promoters who have come before it
to spell out exactly what programs they will
show. To this day this question remains
unanswered.
As a matter of fact the lawyers for the
local promoters of Pay-TV have pleaded
with the FCC not to hold an "open" hearing
where any claims as to programs could
be challenged while the promoters are
under oath.
The local promoters of Pay-TV claim in
general tenns, they will offer first-run
movies, plays, sporting events, grand opera,
ballet companies and symphony orchestras.
You can now see most of these types of
programs on your TV set for free.
The new movies now available for Free-
TV have never been seen by more than
three-fourths of our country's population.
To these people these movies are first run.
The plays of the Hallmark Hall of Fame
and similar programs are wonderful and
they are on Free-TV. Would it make a
sporting event any better if we had to pay
for it rather than watching it for free as
we do now?
Combination Contest
bonanza contest in conwith
the showing of Warner Bros.'
11" at the Keith Memorial The-
'
atfe is attracting much public attention. A
Mosler safe is set up in the lobby and
patrons are invited to ti-y their luck
opening it by using clues to the correct
combination. The clues are posted in the
and every few days dm-ing the nin
of the film, fresh clues are given out. The
first contestant to solve the combination
and open the safe will receive a $1,000 gift
from Samson's Warehouse in
Boston. Manager Ben Domingo of
Keith Memorial and Paul Levi, pubare
directing the contest.
New Cycle of World Leadership Seen
For U.S. Movies by Boston
New England Interviews
End Mike Ripps' Tour
HARTFORD— Exhibitor-producer M. A.
"Mike" Ripps concluded a 12-city, crosscountry
tour for UA's "Macumba Love"
June Wilkinson, star of TJA's "Macumba
Love," sits down to a piano in
Hartford, while Mrs. Ruth Colvin,
Loew's Palace, and Bill Brown, UA
exploitation force, look on happily.
here, his press-radio-TV interview schedule
being designed to call considerable attention
to his second theatrical feature (his
first, "Bayou," was released by United
Artists in 1957).
The attraction opened within days after
his New England visits in Boston and
Springfield, Massachusetts; Providence,
Rhode Island; Hartford, New Haven and
Bridgeport, Connecticut.
Ripps. who was accompanied by
featured player June Wilkinson, told
Boxoffice: "I have no notion to respect
those people in this business of ours not
willing to get away from their desks and go
out and promote trade. There's an
there—but we've got to
audience out
cultivate it. Activity begets more
activity."
As far as production budgets are concerned,
Ripps holds emphatically to the
premise that expenditures can go beyond
specified limits if necessary to bringing out
the full storyline.
"We're not going to stint; we're going
to keep on making pictures and selling
pictures and retain as much pride and
confidence in this industry as we've had in
past years!"
Allen Widem on Vacation
HARTFORD—Allen M. Widem, Hartford
Critic
BOSTON — American-made motion pictures
have found a new defender in Jules
Wolffers, assistant drama and film editor
of the Boston Herald. In a recent Sunday
issue of that paper. Wolffers ran this
column
This being the time for summer madness.
it seems quite a few movie critics are very
mad about the state of the American movie
industry.
Principally they are mad because they
feel there is too much big business and not
enough high art in Hollywood's output.
The most recent diatribe I have read is in
the pages of the much-transformed Esquire
magazine, which has almost utterly abandoned
cheesecake in favor of the higher
things of life.
And that is fine, for it is now a journal
well worth reading. But I wonder if the
article in question is entirely fair to our
own movies and if some unfair comparisons
may not have been made.
BIAS FAVORS IMPORTS
To this day, we Americans have a bias in
favor of the import. Undoubtedly this
stems from the days when most of the
better things still had to be imported, our
forefathers being busily engaged in hacking
out a new country. But really, the tide has
turned, and there is plenty of fine art,
music, theatre and even movies to be found
right here on our own shores.
Excellence goes in waves and it is perfectly
true many prizes in international
festivals have gone to foreign films. But
our proportion of good versus the routine
is no lower than the proportion we find in
English. French or Italian cinema.
The difficulty is that we usually see only
the outstanding imports and then we tend
to consider these the noiTn. Nothing could
be further from the truth. Have you seen
the routine, run-of-the-mill British picture?
Pretty dull and boring, I'd say. At
least the American counterparts usually
have technical expertness to recommend
them and surprisingly often they are wellmade
and convincing.
CRITICS MISS REALISM
Realism is lacking in our movies, cry the
critics. But since when is realism the only
criterion on which to base judgment? We
don't always want to plumb the depths
when we go out for an evening's entertainment.
There is room for lightness and for
the fairy-tale stuff, too, for that matter.
Our movie people have had a tough time
of it this past decade. Television has not
had nearly the impact on the rest of the
world that it has had here. There has
been a revolution in tastes and habits
which for a time threatened collapse to
the entire movie industry. In my opinion,
the American cinema has done well
through this period and I have a feeling
that we may be in for another cycle of
world leadership in fine filmmaking.
Times amusement editor, now vacationing Connecticut Theatre Advertised
in the West, will return to his desk September
6.
interests are advertising the long-shut-
SOUND VIEW. CONN.—The O'Connor
tered Strand Theatre for sale. It was last
Bronislau Kaper will compose the score
for MOM'S "Butterfield 8."
operated on lease several years ago by the
Glackin & LeWitt interests of New Britain.
BOXOFFICE Auglist 29, 1960 NE-1

1
. . Sperie
.
Opposite Age Segments Are Targets
Of Perakos Associates' Campaign
By ALLEN M. WIDEM
summertmic doldrums.
NEW BRITAIN. CONN— Perakos Theatre
Henry Cohan, manager of the Beverly.
Associates, leading independent Con-
Bridgeport, long interested in child safety
necticut circuit, is out to garner additional and community-minded management, sold
family trade by catering to the direct opposites
of the age element—youngsters and dren's safety program, tied in with "Stop!
Shopper's Fair on sponsorship of a chil-
oldsters.
Look! and Laugh!" Columbia release of a
Sperie Perakos, progressive - minded, Harry Romm production, to aid observance
energetic PTA general manager, told
of traffic and highway safety
BoxorncE in an interview that Senior measures.
Citizen Clubs, providing reduced admission
Gratifyingly. a capacity audience of
rates, are in effect for three situations 1.800 children attended. The program, in
—the Eastwood. East Hartford: Elm. West addition to providing appropriate screen
Hartford, and Strand. Thompsonville—on entertainment, was a poignant reminder
the strength of one year's patronage reaction
that all members of the contemporary
at the Palace. New Britain. American family must be made to observe
At the same time. Children's Festival of
Happy Pictures is under way at the aforementioned
safety first.
The Bridgeport city police and the De-
theatres, plus the Hi-Way and partment of State Police sent representa-
Beverly. Bridgeport, on Tuesday afternoons tives to the program and WNHC-TV
durin? the summer months, the circuit (Channel 8i. the ABC-TV outlet for Connecticut,
thinking that youngster patronage, admittedly
provided coverage.
declining in the midst of tremendous Sperie Perakos told Boxoffice: "We
leisure-time competition from beaches and must continue to have the strength of
country resorts, can be encouraged given our own convictions and belief in the medium
proper attention.
of motion pictures, providing this
To additionally lure the youngsters on type of stand-out programs as communityconscious
Tuesdays, the theatres advertise distribution
presentation, not only in the
of free balloons. A child collecting larger cities but in the small towns as
four different colored balloons is then admitted
well. Work to integrate the theatre into
as guest of the theatre management the town's scheme of living and you've
at a fifth performance.
got a nucleus of sound, promising showmanship,"
Playing Buena Vista's "Pollyanna" on
the circuit. Sperie Perakos specified distribution
of free balloons and souvenir dog
tags and trinkets.
HARTFORD
These Tuesday matinees are also pitched
to adults: advertising notes that parents
can leave their children for three hours 1
gill Brown of the UA home office exploitation
to 4 p.m. I of supervised, wholesome, airconditioned
force returned to this territory for
entertainment.
"Elmer Gantry," following extensive, saturation
promotion for "Macumba Love
"
More significantly, merchant cooperation
has been constantly manifested Mrs. Ruth Colvin. Loew's Palace, played up
throughout the state. In bulk of the Tuesdays
the cast presence of Peter Falk in "Murder,
kiddies show towns, local businesses Inc." promotion. Palk is a former Hart-
step forward with admirable alacrity to fordite and was active in Little Theatre
provide items for free distribution, the business
acting here.
thinking asserting that constant re-
Bill Decker, Stanley Warner Garde, New
minders, through the medium of a motion London, had an aide circulating through
picture theatre, can indeed bolster lagging the crowd at the annual Miss New London-
Miss Ocean Beacli pageant at Ocean Beach
Park, carrying a sandwich sign to plug Columbia's
"Strangers When We Meet."
; a screen gome,
HOLLYWOOD takes top
honors. As a box-office attraclion,
it is without equal. It has
been a favor . with theatre goers for
over 15 years. Wrilo today for complete detoils.
Be sure to give seating or cor capacity.
HOLLYWOOD AMUSEMENT CO.
3750 Ookron Sf. * SVokic, Illinois
Several thousand persons viewed the ceremonies
. . . Bill Murphy. Lockwood & Gordon's
Cine Webb. Wethersfield. invited
student nui-ses to preview a screening of
Governor's "Carry On. Nurse." He also
distributed thousands of teaser cards
throughout suburban Hartford.
Fred Koontz, L&Gs East Windsor Drive-
In. provided free fire engine rides as added
youngster inducement August 12 ... A
touring company of "My Fair Lady" will
open the 1960-61 legitimate season at the
Bushnell Memorial Auditorium September
19-24 at $6.50 top . Perakos.
Perakos Theatre Associates, visited Vince
Capuaiio. Elm. Elmwood. and Tom Grace.
Eastwood. East Hartford.
Sam Capuano in 'Priest'
HARTFORD — Character actor Sam
Capuano flew to St. Louis to join location
troupe of UA's "The Hoodlum Priest."
Connecticut Governor
Urges Jimmy Support
HARTFORD — Connfcticut Governor
Ribicoff issued the following official statement
in conjunction with the current
Jimmy Fund Drive, film industry-Boston
Red Sox-backed campaign for the Children's
Cancer Research Foundation:
"Th? Jimmy Fund offers all of us a new
opportunity to demonstrate our determination
that no child stricken with cancer
shall live in hopelessness and no parent in
despair.
"It is the strong supporting arm of the
Children's Cancer Research Foundation.
New England institution with a worldwide
reputation which since its founding has
made the care and treatment of cancerafflictsd
children its special concern and
eradication of this scourge through research
its all-important goal.
"August 7 to September 7 has been set
aside as Jimmy Fund Time— a period when
each of us can. through his contribution,
speak what is in his heart not only for
today's afflicted children but for those of
the future whom we would keep well and
happy.
"With faith in the generosity of Connecticut
residents. I am confident that
our contributions to the Jimmy Fund
during this period will add substantially to
ths growth and progress of the Children's
Cancer Research Foundation in this most
humane work.
$20,000 limmY Fund Goal
For Connecticut Airers
NEW HAVEN—Sperie Perakos. general
manager of Perakos Theatre Associates,
and president of the Connecticut Drive-In
Theatres Ass'n. arranged for industry
pioneer Ned E. Depinet to address the
Tuesday i23i luncheon meeting of the
Connecticut drive-in men at Sanford Barn,
East Haven.
Connecticut ozoners collected $14,000 for
the Jimmy Fund in 1959. Drive-in men
now anticipate a minimum goal of $20,000
for 1960.
Putnam, Conn., Bradley Aims
At Double '59 Collection
PUTNAM. CONN.— Wilbur "Bill" Neumann
of Interstate of New England's
Bradley Theatre, started a campaign to
possibly double the $581.82 collected last
year for the Jimmy Fund, the annual campaign
of the Children's Cancer Research
Foundation.
Tom Tully in Re-Takes
HARTFORD—Actor Tom Tully will report
back to the Columbia Los Angeles
studios upon completion of his current
"
"Paint Your Wagon strawhat theatre tour
for retakes on "The Wackiest Ship in the
Army." theatrical film in which he is costarred
with Jack Lemmon. Ricky Nelson
and Hartfordite Mike Kellin. Tully told
Allen M. Widem of the Hartford Times in
an interview session here. A late 1960
release is anticipated.
Airers Offer Pony Rides
NEW HAVEN—The Middletown and
Portland drive-ins are advertising free
pony rides for kiddies on Friday nights.
NE-2 BOXOFFICE August 29, 1960

I BOXOFnCE
.
—
^^^
CENTURY PRESENTS THE MOST
REVOLUTIONARY THEATRE SOUND
SYSTEM EVER DEVELOPEDI
No more costly, troublesome racks
of equipment
Reduces contract labor
Nothing to install except a "standard"
projector and reproducer
(single projector operation)
No photocells, no vacuum tubes
and only one pair of wires from the
sound reproducer to the stage loudspeaker
(single channel system)
So reliable it may need no repairs
for years
Models for all theatres—from small
to large.
You have never known
anything like it . .
. SO small you
can hold it
in the palm of
your hand!
See your Century Dealer or write:
CENTURY PROJECTOR CORPORATION
SOLD BY NEW YORK 19, N. Y.
Massachusetts Theatre
Equipment Co.
20 Piedmont St. Boston 16, Mass.
Phones:LI. 2-9814 — LI. 2-0356
:: August 29. 1960 NE-3

. . Alberta
. . When
"Bells
. . The
. .
—
—
—
—
BOSTON
Qlosed all summer, the Leroy Theatre.
Pp.wtucket. R. I., reopens September
14 with Joseph G. Cohen handling the buying
and booking. The theatre is owned by
Associates Realty of which J. Henry
Devaney is president and Louis Rheingold
is treasurer. The Leroy manager is Leon
Atteridge.
The Strand Theatre, Canton, owned and
operated by Eli Corman and Robert
Aarons. is being booked by Affiliated
Theatres . Forni. former bookkeeper
at Affiliated, is now secretary to
Arthur K. Howard, president.
Vacationists were Sam Richmond, general
manager of Sack Theatres: Al Fecke,
salesman for United Artists, and Lloyd
Clark, co-owner of the Medford Twin
Drive-In. Clark is spending a few weeks
in Kcnnebunkport with his family.
Bucky Harris, New England publicist for
Universal, is in New York for meetings
with other publicists on U-I's big production.
"Spartacus." which opens October 27
at the Astor Theatre here on a hard-ticket
policy . . . Fred Bragdon. former Columbia
salesman now teaching school in New^ York
City, visited Filmrow and greeted his
friends.
In connection with the first-run engagement
of "Hiroshima. Mon Amour." opening
Wednesday i31) at the Fenway
Theatre. Dan Prankel. president of Zenith
International, is expected in town to meet
the press at a luncheon at the Ritz Carlton
Hotel following the press screening. In
New England the film is distributed by
Ellis Gordon Films, w^ith Paul Levi handling
the publicity. The Fenway Theatre.
leased to George Keffalopolous, is being
redecorated for the engagement.
Rose and Michael Fasano, who have
been operating the second-run Universal
Theatre. Fitchburg. for many years, have
finally closed the theatre on a permanent
basis.
Dick Feinstein, the new exchange manager
for Valiant Films Corp.. and his girl
Friday. Martha Kenney. are setting up the
plans for the October release of "Sword
and the Dragon" for this territory. The
film has a national tie-in with Dell Publications.
Feinstein. whose home is in
Fairlawn. N. J., has taken a new garden
apartment in Waltham for his wife and
two-year-old daughter Susan. They will
move in around October 1.
P. Edward Comi, president of Massachusetts
Theatre Equipment Co.. said that
his office is prepared to install the new
'Peyton Place' Sequel
Start in September
Hartford—Producer Jerr>- Wald told
Allen M. \\ idem of the Hartford Times
in a California -to-('onnecticut interview
that he would start New England
location shooting for "Return to Peyton
Place" the first week in .September,
some nine months later than originally
anticipated. Castint; for the 20th-
Fox release is now beinc riimpleted.
. . . Janet
.
Century Transistorized sound system with
a dual monitor in a cabinet
Barber, secretary to James Mahoney. general
manager of Interstate Theatres, resigned
her position Friday il9) to move to
New Hampshire, where her husband is in
business the lease on the Star
Theatre. St. Johnsbury. Vt.. expired in
July, it was not renewed by Interstate
Theatres Corp. The owner is Herbert
Cray of that area.
NEW HAVEN
The Shubert Theatre, New Haven's sole
remaining downtown legitimate playhouse,
is being renovated this summer at
an estimated cost of $100,000. Maurice
H. Bailey, head of the "W " Theatres
iWhalley, Whitney and Westvillei is president
of the Yorkhaven Enterprises, which
presently leases the theatre. A Broadwaybound
George Abbott musical. "Tenderloin."
relights the theatre September 10.
Subsequent premieres will include "Laurette."
starring Judy Are Ringing"'
i
Holliday.
The Lincoln, continuing its International
Film Festival, announced that the German
import. "Rosemary." has been dropped
from the schedule; no explanatory note accompanied
the news . Connecticut
Symphony orchestra presented Bob Hope
and Dorothy Lamour as guest personalities
for an August 18 benefit concert in Fairfield
University field.
Jim Tobin, Stanley Warner western Connecticut
district manager, hosted a Warner
Theatre. Bridgeport, sneak preview of
Paramount's "It Started in Naples" .
Also down Bridgeport way. Perakos Theatre
Associates' Beverly sneak-previewed
"Carry On. Nurse." In addition, Sperie
Perakos. circuit general manager, and
Henry Cohan, house manager, set up a
lobby display consisting of a hospital bed
and other facilities, plus this gag-line: "If
you never see another movie in your life,
you MUST see 'Carry On. Nurse' "... New
Haven. Summit and Post drive-ins participated
in a quarter-page ad in the local
press, toplined by words. "Greater New
Haven Drive-In Theatres' Parade of Hits!"
NEW HAMPSHIRE
H family picnic at the Hy-Way Drive-In
was one of the enjoyable features of
the 21st annual meeting of the John Clough
Genealogical Society at Hampton Beach
Saturday i27i.
Donald Paradise, who has just returned
from Puerto Rico, where he had a part in
the motion picture. "The Changing Tides."
due to be released in November, is one of
the instructors at Fokine Ballet Camp in
Hancock Village. Paradise has danced
with the Ballet Russe de Monte Carlo
Concert Workshop and appeared in "Guys
and Dolls." The dance camp is a summer
project of the Fokine Ballet School in New
York City.
'Ocean's 11' Goes Past
Other Boston Entries
BOSTON— Grosses were holding well In
a month which saw a sudden rise. "Ocean's
11" at the Memorial had the best week in a
year in its first stanza. The fabulous
"Psycho" continued to do outstanding
business, with its eighth week ahead of
many first weeks at the Paramount.
"Elmer Gantry" was over average at the
Met in its second week but the management
had hoped for a better gross.
Another disappointment was the first
stanza of "Sons and Lovers" at the Gary
which did not come up to expectations.
(Averogc Is 100)
Astor— Portroit in Block (U-l), 6th wk 85
Beocon Hill— For Members Only (Ruff), 3rd wk. . UO
Boston—This Is Cineromo (Cirieromo), reissue,
16th wk 115
Copn— From the Terroco (20th-Fox), 5th wk 150
Exeter Street School for Scoundrels (Cont'l) . . . . 150
Gory Sons ond Lovers 120th-Fox) 85
Kenmore Corry On, Nurse (Governor), 12th wk.lOO
Memorial Oceon's 11 iWB) 250
Metropohton— Elmer Gantry (UA), 2nd wk 120
Orpheum Bells Are Ringing (MGM), 3rd wk 100
Paramount Psycho (Para), 8th wk 175
Saxon—Ben-Hur (MGM), 38th wk 125
Attendance Improvement
Continues in Hartford
HARTFORD — Three holdovers gained
during the w'eek, most noteworthy being
"Carry On, Nurse," which had a 165 second
week compared with an opening stanza
of 130. "Strangers When We Meet" and
'
"Bcn-Hur also attracted more customers
last week than in their preceding week.
In fact, business throughout the city was
looking improved, with "Elmer Gantry"
being the top new featiu-e with 120.
Allyn Psycho (Para), 4th wk 135
Cine Webb Corry On, Nurse (Governor), 2nd wk. 165
E. M Loew Strangers When We Meet (Col),
5fh wk 135
Polace
... 1 10
From the Terrace (20th-Fox), 3rd wk,
Elmer Gantry (UA) 120
Poll
Meadows One Foot in Hell (20th-Fox);
Young Jesse James :20th-Fox) 105
Strond Ben-Hur (MGM), 14th wk 120
British Comedy Shows Life
Sixth Week in New Haven
NEW HAVEN—Governor Films' "Carry
On. Nurse." into a sixth week here, has
displayed amazing vitality. Paramount's
"Psycho." in a third week, continued brisk.
Crown It Happened to Jone (Col);
If Started With o Kiss (MGM), revivols 90
Lincoln And Quiet Flows the Don (UA) 100
Loews College Strangers When We Meet (Col),
2nd wk 125
Poromount Psycho (Para), 3rd wk 160
Roger Sherman Elmer Gantry (UA), 2nd wk. ...115
Westville Carry On, Nurse (Governor);
The Gallant Hours (UA), 6th wk 140
Whalley Ben-Hur (MGM), 6th wk 130
Two Airers Now Offering
Only 3 Friday Features
HARTFORD—Two suburburn drive-in
theatres have dropped a much tradecriticized
policy of running a whopping
total of five features for regular admission
on Friday night.
Both the Berlin, owned and operated by
the LeWitt interests, and the Pike, owned
and operated by the Poland-Menschell
interests, are running only three features
on Fi-iday nights.
500 Women Preview 'Portrait'
SPRINGFIELD. MASS.—William Shepherd.
Stanley Warner Capitol, previewed
U-I's "Portrait in Black" for a selected
group of 500 women, working with WH'yN.
NE-4 BOXOFnCE August 29, 1960

;
report
I
I VANCOUVER—The
I hot
I
I
Pacific"
i
Strand
I
'•
WINNIPEG—Business
I
with
j
"Can-Can"
I
I
;
Gaiety—
1
(20th-Fox)
'
Stop!
I
Met—Con-Con
1
HOLLYWOOD—Acquisition
I
i
—
—
—
Poland);
Japan);
Tilm Festival Helps
Montreal Theatres
MONTREAL—The week was an eventful
The
one for motion picture theatres here.
first International Film Festival attracted
considerable attention and this, according
to reports from other cinemas, was felt
generally. The outstanding holdovers,
such as "Ben-Hur" at the Alouette and
"Can-Can" at the Seville maintained good
boxoffice records. Operators continued to
noticeable attendance by United
States tourists while local patrons also appeared
to have more or less returned from
summer holidays which took them to outside
points.
Alouette Ben-Hur (MGM), 32nd wk Excellent
Copitol The Lost World (20th-Fox), 2nd wk...Good
Imperial This Is Cineromo (Cinerama), 5th wk. Good
Kent Block Orpheus (Lopert), 5th wk Excellent
SeMlle Con-Con (20th-Fox), 17th wk Excellent
'Elmer Gantry' Opens Big
With 125 in Toronto
TORONTO—Most of the chatter dui-ing
the week concerned "Elmer Gantry" at the
Carlton following a censorship flare-up,
and "Psycho" which continued to have appeal
in its second week at the Hollywood.
1
,
(Averoge Is 100)
Corlton Elmer Gantry (UA) 1 25
Eglinton Rosemary (Astral), 5th wk 1 05
Hollywood Psycho (Pora), 2nd wk 115
Hyland From the Terrace (20th-Fox), 4th wk...lOO
05
Imperial
Loews
Ice Palace (W8)
The Doy They Robbed the Bonk of
England (MGM) 110
Nortown Pollyonno (BV), 2nd wk 100
Con-Con (20th-Fox), 21st wk 115
Tivoli
Towns School for Scoundrels (Cont'l) 105
'University Ben-Hur (MGM), 35th wk 115
Uptown The Apartment (UA) 105
[Break in Record Hot Spell
Booms Vancouver Grosses
end of the record
spell was reflected in a big jump in
'boxoffice business. Topping the town was
"The Lost World," "The Cossacks," "From
jthe Terrace" and a return visit of "South
at regular prices. "Can-Can"
'finished its eighth and final week at the
and will be replaced by "Psycho."
The Lost World (20th-Fox) Good
; Capitol
Cinema South Pocific (20th-Fox), revival Good
'Orpheum Murder, Inc. (20th-Fox) Fair
Pork— I'm All Right, Jock (20th-Fox), 7th wk...Good
Plozo The Cossocks (U-l), 2nd wk Good
Stonley Ben-Hur (MGM), 1 6th wk Good
Strand Con-Con (20th-Fox), 2th wk Fair
Studio Oscor Wilde (20th-Fox) Poor
iSteady Winnipeg Business
Led by 'Ruth,' Tingler'
remained steady
"Pollyanna," "South Pacific" and
holding. "The Tingler" at
Lyceum and "The Story of Ruth" at Odeon
did above average.
Capitol— Pollyonno (BV), 5th wk 110
1
South Pocific (20th-Fox), 6th wk
.Gorrick—The Womon and the Wild River
100
1 00
[Lyceum, Storlite Drive-ln The Tingler (Col);
Look! and Lough! (Col) 1 20
(20th-Fox), 7th wk 100
[Odeon The Story of Ruth (20th-Fox) 120
fWB Buys 'Storm at Sea'
of the mo-
.tion picture rights to "Storm at Sea" has
been announced by Warner Bros. The nov-
•el is by Victor Canning, British author,
jand is a romantic sea melodrama laid on
the barrier reef off the Australian coast
where many ships have been wrecked.
Toronto Labor Council
To Seek Sunday Shows
TORONTO—At a recent meeting in the
Labor Temple, the Toronto District Trales
and Labor Council endorsed a move for
Sunday motion picture shows in Ontario,
probably through legislation to revise

. . Kenneth
1 27
. . . Capitol
,
MONTREAL
Qeorgc Phahales-Panos of the System
Theatre here and one of Montreal's
best-known motion picture exhibitors, as
president of the general congress of I he
American Hellenic Educational Progressive
Ass'n. was one of the leading officials of
the 38th congress of the association meeting
in Montreal for the first time. As matter
of fact. AHEPA's congress was the biggest
ever held in Montreal and over 20.CO0
Canadians and Americans of Greek origin
participated. Panos and his staff, which
included many officials of the Montreal
motion picture industry, declared themselves
very satisfied with the big turnout.
It included three auxiliary orders of
AHEPA— the daughters of Penelope. Sons
of Pericles and Daughters of Athens.
Armand Besse of Best Theatre Supply
returned from a ten-day motor trip to
Detroit and Chicago. Besse visited many of
his suppliers in the U. S. He reported that
comments heard across the border were
that business is showing signs of improvement.
He was accompanied by his wife ind
two of his children . Rosenberg,
head booker at United Artists, whose
hobby is song-writing, joyously made
known that one of his songs was performed
on television on CBC's Channel 6 program
"Good Evening. Mr. Sinclair." Title of the
song: "Play."
Visitors to the film exchanges were Mr.
and Mrs. Leduc, Normandie. Ste. Marline:
Henri Masse. Opera-House. Coaticook. and
B. Belisle. Bel-Isle. LTslet.
The Villeray and Mercier theatres simul-
In Eastern Canada h
For prompt service, technicol Know-How, ^
All repairs and Large stock of
y
replacement parts ft
Remember
BEST THEATRE SUPPLY REG'D
4828 Sr. Denb Street VI 2-6762
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Montreal
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X
taneously opened "Detourncmenls de M:neures,"
starring Frank Villard. Saturday
1 ... Peter Lambert, Provincial Advertising,
is recuperating at the Royal Victoria's
neurological department, where he
has been a patient for four months.
Holidaying were Eileen V. Brennan. h.?ad
booker at Warner Bros., to St. Gabriel de
Brandon; Bill Robinson. United Amusement
Corp. head booker: Morey Hamat.
United Artists sales representative, to
Plattsburgh with his wife and children;
Sherry Ross, United Amusement office staff
member, back from a trip to Jamaica,
Haiti and Puerto Rico, and Mrs. Paula
Angheleseu, secretary to Gerry Chernoff.
20th-Fox manager, motoring with her husband
to Miami, Fla.
Morris Diamond, manager. International
Film Distributors, motored te the United
States on business . . . Eloi Cormier. Pavamount's
sales representative, was reported
on a selling trip at Baie Comeau and ihe
surrounding area of the north shore of
Jack Roher. president
the St. Lawrence . . .
of Peerless Films, has returned from
his Toronto office to spend some time he>e.
'Looks Like Gina' Contest
Called Off at Toronto
TORONTO—Following a threat of action
by a legal firm representing Gina LoUobrigida.
Toronto promoters decided to call
off a -'Looks Like Gina" contest for
Canadian young women.
The aspirants were to have paraded
Labor Day at the Maple Leaf Stadium nr re
before a panel of local press and television
folk. The winner was to receive a flight
to Rome with chaperone. a wardrobe, luggage
and other prizes. The Toronto ne'vspaper
Corriere Canadese and three ot'r.er
Italian publishers here had arranged to
sponsor the contest.
Gina Lollobrigida. who had been living
in Toronto since June 4. has given up lifr
apartment here, saying she intended to
spend several months of each year in Rome.
where she is now doing a picture.
semifine IB
n 2 years for $5 1 yeor for $3 l . 3
n Remittance Enclosed lJ Send Invoice
THEATRE
STREET ADDRESS
TOWN ZONE STATE..
NAME
POSITION
ycors for S7
plHiiniia THE NATIONAL FILM WEEKLY 52 issues a year
825 Van Brunt Blvd., Kansas City 24, Mo.
Sponsors Are Pleased
With Montreal Fete
MONTREAL — The first
international
film festival held in Montreal was declared
a huge success—both in boxoffice results
and artistic values.
The festival was held at the Loew's
Theatre in conjunction w-ith the 25th anniversary
of the Montreal Festival Society.
It was under the honorary chairmanship of
Norman McLaren with members of the
commiUee including Pierre Juneau, chairman.
Fernand Cadieux. secretary: Guy L.
Cot.-^. Jacques Lam.oureux. Jean-Francois
PellEtier. directors, and Germain Cadieux,
administrator.
Th3 SJicCvion of recent award-winning
feature and short films presented during
the week-long festival was exceedingly
well-patronized, and daily all seats of the
fairly huge Loew's Theatre were at a premium,
indicating that Montreal public can
be attracted to cinemas despite the many
other attractions.
Films shown were from the United
States, France, United Kingdom, India,
Canada, Israel, Italy, Japan, Mexico,
Poland and Czechoslovakia.
WINNIPEG
phil Potasky is leaving International. He
plans to enter the pipe and steel business
at Calgary. The new local manaj;er
for International will be Len Herberman,
who hails from St. John. N. B. . . . Ha.iy
Hurwitz, who recently underwent surg^ :.\
is reported to be recovering satisfacto':ly
Manager Ed Newman report' d
that over 65,000 have seen -'Pollyanna'
"and still they come!"
Plans are underway for the annual meet -
ing of the MMPEA and the Canadian Fn -
ture Pioneers Winnipeg branch. A December
date is likely, the organizations niotting
on the same day and joining in a
dinner and dance as hosts to friends of
the industry.
The 42-day racing meet at Assinibo ne
Dow^ns has been concluded and exhibi'.ors
are looking forward to some improvemiiu
at the boxoffice. Except for Saturda.vs and
holidays, racing was conducted in the c

i
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commission
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theatre
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tricts,
. . The
. . Henry
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. . When
OTT AW A
The Chinese Classical Theatre, on a to'jr
of Canada for the presentation of its
Peking Opera production, has been booked
into the Famous Players Capitol for performances
September 20, 21. When -.he
company from Communist China opened
its tour in Vancouver, a street demonstration
required police attention. All was quiet
for Calgary performances.
A sign of waning summer was the closing
of the Lakeside Festival of the Arts at
the Britannia Pavilion here under the auspices
of the Civic Department of Parks
and Recreation. Feature films from 14
countries were shown during the Uvo
months. One of them was "II Generale
Delia Rovere" from Italy, which was
screened at the Vancouver International
Festival and has been booked for the Stratford
Festival September 3.
For Ottawa Exhibition Week August i2-
27, the Nelson, of which Jack Marion is
manager, arranged for daily matinees of
"Ben-Hur" to attract visitors to the annual
fair. The "Ben-Hur" engagement opened
here April 13 . . . '-Circus of Horrors," released
by Izzy Allen's Astral Films, Toronto,
secured brisk business during a three-day
run at the Famous Players Capitol in
Cornwall.
The Federal Communications Con'unission
at Washington has approved the use
of Channel 13 in Ottawa for the new tt'evision
station to be operated by the Bushhell
Broadcasting Co., in which a financial
interest is held by David Griesdorf of Nat
Taylor's International Film Distributors,
Toronto . Ottawa theatre team of
the Famous Players Regent and the Odoon
Elmdale held "Portrait in Black" for a
second week, which should be good n;ws
for Barry Carnon of Empire-Universal
Films in Toronto.
The National Museum Friday i26i concluded
the summer series of free film
shows which had been held five days
weekly in its theatre. Plans have oeen
r made by the government museum for free
Saturday morning shows for juveniles during
the fall and winter months . . . Manager
Ernie Warren got what he called .in
eighth demand week for "The Apartment"
at the Ottawa Elgin, thus keeping pace
with the Toronto run of the feature.
La Habra, Calif., Airer
Would Serve 800 Cars
(
HABRA, CALIF.—Plans to construct
drive-in theatre on the northwest corner
of Beach and Imperial were revealed
at a recent Planning Commission meeting.
Planning assistant Bob Rogers asked the
for an interpretation of the
zoning in that parcel. He wondered if
city fathers would want a di'ive-in
located there and if so, what conditions
should be imposed.
Commissioners were told that the area is
close to some excellent residential dislocated
to the west. The theatre
would be in the northwest comer of the
lot, Rogers noted.
The plans showed that the screen would
be 50 feet high and the ramp area would
provide for over 800 cars.
Telemeter Has New List
Of Current Attractions
TORONTO—Current attractions of comparatively
recent features have been announced
by Trans-Canada Telemeter Tor
selection by 3.500 subscribers in the pay
TV circuit in suburban Etobicoke.
The programs, which extended into September,
have been provided for engagements
of three or four days with different
schedules on two channels. In addition,
matinee programs for juveniles are listed
for Saturdays and Sundays. The timetables
indicate performances of adult programs
twice each night during the week and three
or four shove's on Sundays, starting in late
afternoon.
The offerings on Channel 5B follow:
Heller in Pink Tights. The Giant of Marathon,
Pay or Die, Middle of the Night, The
Tunnel of Love, I Passed for White and
The Bellboy.
The series on Channel 5A comprises A
Night to Remember, The Diary of Anne
Frank. Crack in the Mirror. It Happened
to Jane, When Comedy Was King and
Conspiracy of Hearts.
Telemeter also operates Channel 5C for
hi-fi music all day. along with news,
weather, sports and special recordings at
listed times Monday through Friday. This
is the channel which also carries live coverage
of major football games here but :or
a charge of $2.
ST.
JOHN
T en Herberman, local manager for Allied
Artists and International Film Distributors,
has been promoted to manager
of the Winnipeg exchange, replacing Phil
Potasky, who leaves for Calgary to enter
another field. Herberman came to the lo^al
exchange from Toronto 15 months ago.
With Paramount Film Sei-vice and Columbia
Pictures of Canada joining offices.
Columbia Manager Lou Simon will head
th? local exchange. Paramount Manager
Norman Simpson is slated to take over *"he
Allied Artists and IFD exchange as a replacement
for Len Herberman. The Paramount
offices most likely will be the new
offices of the merged exchanges. The disposition
of the Columbia and Paramount
siaff members still is unsettled.
Russell Hatfield of the Roxy, Shubenacadie,
N. S., has taken over and will operate
on three days a week the long-closed
Bligh's Theatre at Berwick, N. S. Previously
the house was operated by W. L.
Bligh
. Adkins has closed the
Pine Theatre. Richibucto. No reopening
date has been set. Adkins has been active
in Moncton building apartment houses.
In October, J. S. Liscombe will celebrate
his 50th active year as an exhibitor. Recognized
as the oldest active exhibitor in tne
Dominion, Liscombe is 87. He operates the
Royal Dominion, N. S.
Gordon Lightstone jr., 20th Century-Fox
exchange manager here, has returned from
his tour of the Canadian 20th-Fox oxchanges
as Canadian Drive leader . .
.
Charles Staples, owner of the Queen, St.
Stephens, is recuperating at home after
having been a hospital patient.
TORONTO
Ceptembcr will be a busy month in Toronto
for motion picture people. The
annual WOMPI convention is scheduled
for September 9-11 at the Royal York
Hotel. Famous Players has arranged its
national conference for September 12-15
at the Park Plaza and Nat Taylor's 20th
Century Theatres is organizing a 25th anniversary
celebration program.
Richard D'Hondt, owner of the Imperial
at Delhi, received a severe head wound
vvhsn he was attacked and robbed of $225
late at night as he stepped from his car
to enter his residence. The assailant escaped
. Odeon Carlton ran a special
Thursday morning show recently for
Golden Age Club members. The feature
was "Make Mine Mink" . Ed
Hocura, film critic of the Hamilton Spectator,
returned from his vacation, he
threw out the suggestion to readers thst
theatre managers might be sorry to see him
back on the job.
Jack Clarke of Loew's had a nifty teaser
campaign for the current picture inthe
use of the letters "TDTRTBOE" along with
the word -'Soon." It finally spelled out to
"The Day They Robbed the Bank of England"
. I. H. Allen of Astral
Films announced the promotion to Toronto
exchange manager of Martin Bochner
who was with United Artists and JARO
until joining Astral two years ago.
The French Cine Club is the first Toronto
group to arrange for film performances
for members during the coming setson.
It will show a series of Frenchlanguage
pictures in the remodeled 200-seat
theatre in the Public Library . . . Manager
John Miller has surprised trade observi;rs
by holding "Carry On, Nurse" for a 13th
straight week at the Cinema in Hamilton, a
unit of 20th Century Theatres ... Sir
Philip Warder of Associated British-Pathe,
London, is coming to Toronto in September
for an inspection of the Telemeter system
in Etobiocoke.
'Ben-Hur' Sets Records
At Gaiety in Winnipeg
WINNIPEG—An eight-week campaign in
advance of "Ben-Hur" produced the largest
advance sale on record for the Gaiety
opening August 17. The first few days v;sre
sold out well in advance with many ticket
seekers for even later performances. The
first night capacity audience for the Red
Carpet Premiere included guests from pre.

. . Guy
. . Three
. .
I
VANCOUVER
prank Soltice of the Penlicon Pines
Drive-In was all set to put on a charity
Sunday show for the Penticton hockey
team, which has gone for broke. However,
Frank had to pass up the charity program
when the opposition drive-in threatened
to report him to the police for showing
a Sunday program. Penticton is a fruit
belt town, very much overseated with two
T FOR SALE 1
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USED OR RECONDITIONED
Also new British-Luxury Chairs arailobl*
THEATRE CHAIRS
Spring edge steel bottom seat cushions ond
upholstered backs—spring back types otso.
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Corpeting, osphalt, rubber. Vinyl tiles and
linoleum.
WE ARE FACTORY AGENTS-
AT BARGAIN PRICES
Drop us a line—we will give you photographs
ond full informatic
11
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RECREATIONS,
Ltd.
Theatre Chairs. Carpet, Linoleum and Tile Division
945 GRANVILLE ST., VANCOUVER
MARINE 5034-5428
indoor theatres and two dnve-ms .
Latest additions to the "Adult Entertainment"
list: "Oscar Wilde." "Murder. Inc.."
and "The Rat Race." "From the Terrace"
was classified as "Restricted."
Ted Bielby, Strand assistant, is acting as
relief manager while the Famous Player
British Columbia managers take their holidays.
He is in Chilliwack for four weeks,
subbing for Claud Stnith . Famous
Players downtown managers are on vacation.
They are Ivan Ackery. Orpheum: Sydney
Freeman. Studio, and Al Jenkins of
the Odeon Vogue . Graham. Paradise,
is holidaying south of the border . . .
Bob Kelly, manager of the Odeon, New
Westminster, and Jim Moore of the Lux
are back from vacations.
. . Marquee
Al Dubin was in town drumming up publicity
for "Hercules Unchained" .
on the Majestic reads: "Marlon
Brando Also Betrayed Vic Mature" . . .
Arthur Richardson. British Columbia district
head of General Sound & Theatre
Equipment, came through major surgery
in good shape. He was suffering from stomach
cancer . . . Gordon Sutherland of the
Lux is father of a son born in St. Paul's
Hospital.
Bing Crosby and Phil Harris and some
of their cronies are on a fishing expedition
at Port Hardy upcoast from here, it's
an annual affair for Bing . . . Bob Hope
and his family also are holidaying in ihe
province . . . Tony Martin, movie and night
club star, is in town for nine days at the
Cave Supper Club.
. . With
Dale Tiberghien of the Odeon Plaza floor
staff was on holidays with her family at
Cultus Lake in the Fraser Valley area . .
.
The record hot spell and 46 days without
rain were broken last w^eek with heavy
rains, making exhibitors happy .
the expected upturn in business this fall,
an oldtime showman said that when patrons
who have not been in a theatre for
a long time do come back to the theatre,
they should be greeted by a friendly cashier,
a courteous doorman, an attentive
manager and helpful floor staff in order
to encourage them to return many times.
In other words the staff should be welltrained
and well-paid.
Congratulatory Telegrams
Flood Colorado Theatre
DURANGO. COLO.—George Hyde, manager
of the Kiva Theatre, proudly displayed
a sheaf of telegrams received in
conjunction with the grand opening of the
theatre after its remodeling.
Among the wires were those from Judy
Holliday and Dean Martin, stars of "Bells
Are Ringing," which was showing as the
reopening feature.
Former managers of the Kiva also sent
best wishes by wire. They are: Dave Davis,
manager from 1927 to 1930, now with the
Atlas Theatre Corp.; Mike Zalesny, 1933-
1936: Jack Kramer and John Telia. The
latter now is in Butte, Mont.
Join the Widening Circle
Send in your reports to BOXOFFICE
on response of patrons to pictures
you show. Be one of the many who
report to—
THE EXHIBITOR HAS HIS SAY
Address your letters to Editor,
"Exhibitor Has His Say," 825
Van Brunt Blvd.. Kansas C^ty 24,
Mo.
A Widely Read Weekly Feature of Special Interest
BOXOFFICE
Always in the Forefront With the News
K-4 BOXOFFICE :: August 29, 1960

. . . See
. . Exciting
. . Remember!
• ADLINES & EXPLOITIPS
• ALPHABETICAL INDEX
• EXHIBITOR HAS HIS SAY
• FEATURE RELEASE CHART
• FEATURE REVIEW DIGEST
• SHORTS RELEASE CHART
• SHORT SUBJECT REVIEWS
• REVIEWS OF FEATURES
• SHOWMANDISING IDEAS
THE GUIDE TO I BETTER BOOKING AND B U S I N E S S - B U I L D I N C
Lucky Keys Open Door to
Apartment' and New Car Deal!
Ford Dealer in Sioux City,
Iowa, Advertises Tieup on
Radio Spots Four Days
An exploitation tieup with a local motor
car company and radio station created
a lot of fun, excitement and good
advertising for "The Apartment" engagement
at the Orpheum Theatre, Sioux City,
Iowa.
A stage prop door (already owned by the
theatre) was set up in the showroom of
the Ford agency, the Mahoney Motor Car
Co., with appropriate signs about the picture,
play date, theatre and the stunt itself.
INVITED TO SHOWROOM
Patrons were invited into the showroom,
without obligation, to try a key to see if
they could unlock the "Apartment" door.
If they did, they received a pair of guest
tickets to see the picture, and at least,
they had the fun of trying.
Two urns were set up at the side of the
door, one containing keys for patrons to
take out to try to unlock the door, the
other for the discarded keys. One of the
motor car agency's girls was set up at a
desk as receptionist to tell about the picture,
pick up the keys that fit (so they
don't go into the urn with the discarded
keys) and give out the guest tickets. There
were 1,000 keys that did not fit; 100 that
did.
The setup went in Monday morning, advance,
and stayed through opening day,
Thursday.
60 ONE -MINUTE SPOTS
Mahoney Motors took 60 one-minute
spot announcements on Radio Station
KMNS, telling the public about the stunt
and inviting it to come in and join the
fun, plugging the picture, play date and
theatre. Sunday through Wednesday, 15
spots were used each day.
The motor car company paid for the
spots; the only cost to the theatre was
around $30 for lock, keys and art work.
Leo Young, manager of the Orpheum,
who dreamed up this promotion, also used
a classified ad in the Sioux City Journal
for three days in advance of the opening.
Under "Furnished Apartments" classification,
copy read: "'The Apartment.' Exceptional
view of Jack Lemmon, Shirley
MacLaine and Fred MacMurray, with hot
and cold running gags. A best entertainment
buy. At the Orpheum Theatre starting
Thursday."
BOXOFFICE Showmcradiser : : Aug.
Lucky keys which unlocked this prop stage door set up in the Mahoney Motor Car Co., Sioux City,
Iowa, brought patrons two passes to see "The Apartment" at the Orpheum Theatre. At right, is the
big sign on a floor stand which greeted the fortunate "key turners," promoting both the picture and
a car deal. The sign copy: "Your key to the best show in town, 'The Apartment,' and to o deal of
your lifetime on a 1960 Fairlane, 6-cylinder, 2-door Ford Motor car . . . Priced at $1,997 delivered
'The Aportment' at the Orpheum, starting Thursday."
Race^ Shorts, Prizes Pep Up Kid Matinees
Krazy Races, a controlled prize affair,
has proved to be an excellent stimulus for
the Saturday junior matinees at the Fox
Venice Theatre in Venice, Calif.
Manager Al Sachs reports Krazy Races
consists of a series of nine-minute sports
races — horses, motorboats, motorcycle
scooters, etc. Each race has ten numbered
contestants, and each ticket issued at the
door bears a number from 1 to 10. Thus
each youngster coming into the theatre
is immediately identified with one of the
rac3 contestants in the film.
No one has any way of knowing how
the race will end except the manager, so
the prizes can be controlled.
"For nine solid minutes the kids really
go crazy," reports Sachs, "jumping up and
down and cheering for their contestants.
Then a dozen or so holders of winning
tickets receive their prizes on the stage.
Prizes can be big or small—candy bars or
passes to next week's show will work.
Also each week a pictui'e is taken of the
winning group, and displayed the following
week."
Sachs distributes an 8xl8-inch color
herald topped by a photo of kids whooping
it up during the screen race. Copy:
"Every Youngster Gets Highly Enthused
About KRAZY RACES .
for
All ! Prizes for All ! Everyone Shares in the
29, 1960 — 135 —
Big Laffs! You'll Shout and Cheer the
Winners! KRAZY RACES Are Run Every
Saturday Matinee, Starting at Noon in
Conjunction With An Action Feature, Plus
Loads of Cartoons . Every
Saturday 12 Noon. Fox Theatre."
One of the Krazy Roce winners anxiously waifs for
the number of the winning tickets to be posted.

SUMMIT CAMPAIGN IN CANADA
A Many-Angled Promotion Is Developed at Toronto's Odeon to Presell 'Fugitive Kind'
Showmanship as developed at the top
level in Canada is illustrated in a series
of a dozen or more photos sent to Boxoffice
Showmandiser by the manager of
the Odeon circuit's flagship house in Toronto.
Five pictures of the series are reproduced
herewith.
They recount, in short, a summit campaign
on "The Fugitive Kind." which capitalized
on the magnificent lobby of the
Odeon Carlton Theatre. The manager in
question is Victor Nowe. a peer among
master showmen.
Other facets of the campaign were
strong street ballyhoo and effective radio
coverage.
The campaign story is told by Manager
Nowe in outlines attached to his photographs.
auditorium, theatre restaurant and the
theatre art gallery. This 10x4-foot display
was done in a brilliant yellow background
placing full selling value on the
three leading stars, accompanied by the
main tag line, "Three Major Academy
Award Winners" and the name of Pulitzer
male winner. The radio contest was called
"The Strum with CHUM Contest."
Thirty-five free spot announcements
were made prior to our opening. Three different
guitar players were heard strumming
a portion of music, and listeners were
asked to send in their answer as to which
2^ PHOTO AT RIGHT. One month in
advance we featured a special display
panel which measured 20 feet long, giving
full credit to the star names, author, film
title with a cutout from the six-sheet.
Under the full credits, four sections of the
overdoor were given to Brando, Magnani
and Woodward as Academy Award winners
and Tennessee Williams, Pulitzer prize
winner.
1. 20-Foot Star Panel Spotted One Month m Advance
2
Another special standee in the main
lobby attracting attention to the
excellence of "The Fugitive Kind," was a
48x72 display featuring two fine reviews
by Bosley Crowther of the New York Times.
These two reviews by Crowther appeared
in the New York Times on different dates,
and knowing how much Torontonians enjoy
his writings, they were enlarged and
mounted, giving wonderful advance reading
and publicity on the film. The scene
cut used in the Times was included, and
at the bottom of the standee we used three
portrait stills of the three major stars to
give added selling punch to the display.
3^
THE WALKING BOOK STREET
STUNT: For the first four days of
our engagement we had an arousing street
stunt in the fonn of a walking book. The
entire book was all enclosed so that the
only part of the carrier which could be
seen was his legs and feet. Peep holes were
placed at the side and in the top section
of the letter "B" in Brando. The Academy
Award winning stars, Tennessee Williams,
the title and theatre credit along with
excerpts from the one-sheet made up the
copy and art work. Three boys were hired
to do this exploitation job, each of them
doing four hours a day at different periods.
A careful .street routine was well
mapped out each day in advance so the
walking book would be in the best spots
at the busiest times. In the rush hours
an escort always accompanied the carrier.
This walking book which measured over
six feet in height was a real attention
getter.
prize winner Tennessee Williams.
The portion of this large display bearing
the title of the film was dramatically emphasized
with the use of rich red background
against the yellow. At the top,
three star 11x14 stills were used with a
miniature Oscar placed on each still. At
the center and base six other 11x14 stills
were used, giving lots of interesting selling
material to the advance announcement of
the coming engagement. When the film
opened this large display was used at the
theatre front.
t One week in advance we arranged a
radio contest with CHUM which
gave us wonderful publicity at no cost to
the theatre. Through the cooperation of
George Hornberger, Canadian representative
of the Buegdeisen & Jacobson Co. two
Kay guitars were donated for prizes, one
for a female winner and one guitar for a
2. Review Blowups on Standee
c
(
A Six weeks in advance we planned a
large display for our main theatre
lobby, which was placed at the entrance of
our grand stairway leading to the theatre
3. Jumbo Walking Book 4. 10x4 Display 5. Guitar Contest
— 136 BOXOFFICE Showmandiser : Aug. 29, 1960
:

guitar was played by Marlon Brando.
When the announcement was made, the
disc jockey controlling the contest said,
"Get set now. Listen carefully. Win a Kay
guitar by telling us which guitar is played
by Marlon Brando, star of 'The Fugitive
Kind,' coming to the Odeon Carlton Theatre
next Thursday." Then the No. 1 guitar
recording was put on, then No. 2 and No. 3.
The winner was announced on opening
day. The radio station also made it clear
to all listeners that in case there were
many correct answers to the Brando playing—then
a special guest would be asked
to di'aw one name from all the correct
answers. In this contest we received over
50 free plugs on the radio station. CHUM
was so thrilled with the number of entries
made, that they felt it essential to
keep announcing the winners after the
film opened.
GUITAR CONTEST BIG SUCCESS
"The Strum with CHUM Contest' was
a decided success.
At the theatre we made announcement
of the contest and had a showcase in our
main lobby, displaying the two Kay guitars
which could be won by listeners who
sent in the correct answer.
Six leading music houses in the city who
handle the Kay Guitar were approached
weeks in advance and from these big
stores we received wonderful cooperation
and excellent window space.
A special book tieup was made with the
Sinnott News Co., which distributes the
pocketbook edition of "The Fugitive Kind."
We started this tiein by selling the novel
in our confections stands one month in
advance. Sinnott News provided window
cards and streamers in all bookstore outlets.
In the main large downtown stores
we supplied special displays, using stills,
one-sheets, 22x28s and art work to play up
the film along with their attractive pocketbook,
which featui-ed stars and title on
the front and back covers, plus an inside
spread of eight pages of scenes from the
picture.
BANNERS ON DELIVERY TRUCK
Thirty-five banners were used on Sinnott
delivery trucks which covered all parts
of the city on their daily delivery routes.
Slide-in banners were used, size 41x28,
covered with a plastic material for protection
against the wet weather. These were
placed on the trucks two weeks in advance,
then sniped "Now Playing" current.
Drugstores, bookstores, variety stores, department
stores, even supermarkets carried
copies of the Signet novel, "The Fugitive
Kind," on their special novel racks,
bearing a display poster on the film.
Sinnott News which has a radio program
twice weekly on CKEY gave us 100
per cent cooperation, devoting two entire
programs to a review on the book and
a talk about the film.
How to 'Cop' Attention
For "Carry on. Constable," Gordon
Gotts, of the Odeon Palace, Hamilton,
Ont., dressed a chap in a London Bobby
unifomi and got permission from the police
department to let him direct pedestrian
traffic downtown and at a shopping
center. It was a great attention-getter.
Cost: $1 uniform rental, 75 cents an hour
for the "policeman."
Industry Goodwill Angle Is Injected
Into Promotion for 'Wind Cannot Read'
The winners in a preview contest staged to "inject goodwill for the industry as whole" in o campaign
arranged by publicist Louis Orlove, for "The Wind Connot Read" at the Palace Theatre In Milwaukee,
are treated to a dinner at Dutch's Suki Yaki restaurant. Guests remove their shoes, and sit on the floor.
"It's time," says 20th-Fox Milwaukee
publicist Lou Orlove, "when we should inject
a little goodwill for the industry as a
whole in our promotions." With this
thought in mind, Orlove whipped up an exploitation
on "The Wind Cannot Read."
He sent out requests to all radio stations in
the Milwaukee area, suggesting that the
station program managers run a contest
over the air waves, asking listeners to write
in 25 words or less why they'd like to attend
a movie at least once a week, the
writers of the 100 best letters to be invited
to a special screening.
The gimmick brought in bags of mail to
the point were the Milwaukee Fox people
decided to send samples to the New York
office, explaining the effectiveness of an
approach of this sort.
From the heap of responses, Orlove and
Bill Bramhall of station WMIL selected
100 of the most appropriate, and sent out
invitations to a screening of the film at
the screening room in the Varsity Theatre
building.
Frederick G. Storey, operator of the Rhodes Theatre,
which has been a subsequent-run house on the rim
of the downtown district of Atlanta, maps out a
campaign on "Can-Can" with Jerry Rafshoon, 20th-
Fox publicist, and Tom Jones, Storey vice-president
and booker. Storey remodeled the theatre in addition
to installing 70mm equipment for the opening
of roadshow attraction.
At the screening, the audience was told
that the next step was to have each and
every one present write a short review of
the film. And that during the following
week, ten of the most interesting reviews
would be selected, and invitations sent to
the authors to a sukiyaki dinner at
Dutch's, a favorite local restaurant.
As might be expected, of the 100 who
attended the screening, 100 reviews were
received. Once the job of weeding out all
but the ten finalists was accomplished, the
winners received their invitations and
naturally turned out for the unique suitiyaki
dinner with all the trimmings.
To add to the contestant's delight, Orlove
passed out a number of inexpensive
gifts, courtesy of Stone Jewelers, The attending
publicity, says Orlove, naturally
rubbed off effectively at the Palace Theatre's
boxoffice, where the film appeared
later. It was comparatively an inexpensive
promotion, considering the tieins, but one
which can be duplicated practically anywhere.
Saturday Free Shows
For Persons Over 16
The State Theatre at 110th and Michigan
in Chicago is enjoying capacity
crowds eveiT Satm-day. Henry Stevens,
manager, is presenting a free show every
Saturday morning during the summer.
The shows are sponsored as a community
service by the neighborhood merchants.
Tickets are available only to persons over
16 years old at the participating business
houses.
Pickets 'Tall Story'
Ozzie Pence came up with something unexpected
in a ballyhoo at the Ritz Theatre
in Malvern, Ark. He lined up a pint-size
basketball player, 8 or 9-year-old Courtney
Bollinger, to carry a sign reading, "Jane
Fonda Unfair to Short Basketball Players,"
in front of the theatre, during the run of
•Tall Story."
BOXOFHCE Showmandiser : : Aug. 29, 1960 — 137

a
PUTTING IDEAS TO WORK ACROSS THE U.S.A.
OAKLAND: This eye-filling promotion resulted from a fieup between Hugh Jones,
manager of the Roxie Theatre, Oakland, Calif, and Benioff's, one of the city's leading women's
apparel shops. The model lived in the window from a Monday to noon Wednesdoy when
'The Apartment," for which the tieup was made, opened. The model slept in the window
for two nights, made ond received telephone calls for leading disc jockeys in the area, and
got news breoks from the dailies. Furniture and other props were promoted from downtown
merchants Result: "The Apartment" gave the Roxie its best gross in three years.
KcNO: This employegenerated
promotion drew
favorable patron reaction.
The girls, on the staff of
Reno's Granada Theatre,
thought they should dress
up for the opening of "Heller
in Pink Tights." They
made their own circus outfits,
not only caught the
patron-eye but got the picture
some publicity in the
papers. Left to right: Irene
Chavez, Morion Marshall,
Terry Solecdo, D i n n e
Sprague, Beverly Hanson.
MEMPHIS: Wotson Davis, advertising manager for the
Molco circuit, who has built giant creatures before, created
this 20-foot "Tyrannosaurus Rex," most powerful killer the
world has ever known, to promote ' Dinosaurus." He consulted
encyclopedias and books for authenticity, constructed
a framework of wood, papier mache ond chicken wire, provided
eyes that f'ashed and a toil that switched plus a bloodcurdling
voice. A successful dinosaur egg-hunt in the lobby
was tied into the display. Davis is shown in the above photo
at the left. Richard L. Lightmon, executive v-p of Molco, is
at the right. Center, helping out as a caveman, is U-I's exploiteer
Dove Prowitt.
a
CHICAGO:Henr,ci's,
Loop eating spot, sent its
monoger and a waitress to
serve coffee in the lobby of
the Woods Thcotrc to patrons
waiting for the start
of another showing of
"Psycho." Two Pinkcrton
guards were stationed at
the doors to enforce Producer
Alfred Hitchcock's
edict that n > one be seated
offer the fcoture starts.
Jock Belosco, Woods monoger,
arronged the Hcnrici
coffee service for opening
doy to keep the woitino
patrons
entertoined.
UtNL.t
; How
r^KU V I
to get a "police record and ycur name
in the paper for publicity's soke." Longdon Wilby, manager
oil
of the Shipyard Drive In, and 13 'ghosts" tied
up
traffic with vorich/ of stunts, but couldn't get the promotion
into the papers because he wos not arrested. Opening
day, however, a cop arrested him for illegally placing commercial
posters on utility poles. He was fined S5 in court,
got all the publicity he wanted, including 200 news spots
over three stations. The picture? "13 Ghosts," naturally.
c
— 138 BOXOFTICE Showmcmdiser Aug. 29. 1960

A. U
An Interpretofive onolytis ot loy and trodepress reviews. Running ttme li in
plus end minus signs Indicate degree of merit. Listings cover current reviews, i
This drnortmcnf oUo serves as on ALPHABETICAL INDEX fo teoture re
Cinemascope; V VistoVision; s Supcrscope; H Noturoma; fj Regolscope,
Symbol u denotes BOXOFFICE Blue Ribbon Aword; O color photography
company in the order ot release, see FEATURE CHART.
Review digest
AND ALPHABETICAL INDEX
H Very Good; + Good; - Foir; - Poor; = Very Poor. In the summory ^ is rated 2 pluses, — os 2 minuses.
^6 ill'
2419 ueAd»eiitures of Huckleberry Finn, The
(107) .i£; Folk Comedy MGM 5-9-60 +
2442 ©All the Fine Young Cannibals
(122) ig- Drama MGM 7-18-60 +t
2447 All the Young Men (S6) Dr Col 8- 8-60 +
2443 ©Amazing Mr. Teas, The (70)
Novelty Pad Prod.-SR 7-18-60 =
2386 ©Angry Red Planet. The (83) Cinemagic
Science-Fiction AlP 12-21-59 +
2428 Apartment, The (125)
Panavision Com-Dr UA 6- 6-60 -H
2425 As the Sea Rages (74) Dr Col 8-22-60 +
2401 Atomic Submarine, The (73) Sc-F'n AA 2-22-60 ±
—B—
2403 ©Babette Goes To War
(103) © Comedy Col 2-29-60 +
2429 ©Battle in Outer Space (90) Tohoscope,
Science-Fiction (English-dubbed) Col 6-13-60 +
2419 Battle of Blood Island
(67) Drama Filmgroup 5- 9-60 —
2422 Battle of the Sexes, The
(88) Comedy Cont'l 5-16-60+1
2409 Beast From Haunted Cave
(65) Horror Dr Filmgroup 3-28-60 —
2408 Because They're Young (102) Com. Dr. Col 3-21-60 +
2385 ©Behind the Great Wall (98) Dm. in
Totalscope, AromaRama Cont'l 12-21-59 -ft
2441 Bellboy. The (72) Farce Para 7-18-60 +
2381 ©Beloved Infidel (123) (gl Or. 20th-Fox 11-30-59 #
2433 ©Bells Are Ringing (127) © Mus. MGM 6-20-60 #
2382©Ben-Hur (212) Camera 65
Biblical Drama MGM 11-30-519 ++
2453 ©Between Time and Eternity
(9S) Dr U-l 8-22-60 ±
2398 Big Night, The (74) Action Para 2-8-60 +
2425 Blitzkrieg

REVIEW DIGEST.
AND ALPHABETICAL INDEX In the sunnnory is roted 2 pluses, - os 2 Very Good; " Good; — Fair; = V

Feature productions by compony in order of reico
® VisfoVision; s Superscope; N Noturomo; R R
Blue Ribbon Award; f^ color photography. Letter:
key on next page.) For review dotes end Picture
parentheses. (^ is for CinemaScope;
imo. Symbol denotes BOXOFFICE
;root indlcote story type—(Complete
ee REVIEW DIGEST.
^JATURE
CHART
ALLIED ARTISTS | ti
^

FEATURE
CHART
The key to letton and combinations thereof indicotinq story type: (Ad) Advcnturo r>r.._„. (A-i a-.
Dromo, -Anl Animotcd-Action; (CI Comedy; (CO) Comed^Dfoma; Cr) Crimo Dromo fDMl' n
-,.h Mu.ie; Doc) Documentary; (DJ Drama;' (F) Fontasy; (FC) Force-Comedy! (Hof Horror S^Ln
H„to„col Dromo; (M) Musical; (My) Mystery; (OD) Outdoor Dromo; (SfT Scioncc-FicVion (W Wc'ste

I E.\celsior) . French
Yves
.(krard
Robert
CD.
. D
Feb
. Dec
.
.
C. . May
Dec
FEATURE
CHART
ASTOR
Career Girl (61) D.. Feb 60
.litiie Wilkinson. Charles R. Keane
Hideout in the Sun (72) D.. Feb 60
tircg Conrad. Dolores Carlos
BUENA VISTA
UOToby Tyler (96) . . 60
Ke^in Corcoran, Klchard Eastilain
©Kidnapped (97) Ad.. Apr 60
Peter Finch, James MacArtJiur
_©Pollyanna (134) CD. Jul 60
Jane Wynian, Richard Egan,
Eavley Hills
©Jungle Cat (70) Doc.. Sep 60
True-Life .Adventure
CONTINENTAL
. (Check Foreijn Unguage section for
additional listings)
Room at the Top (115) . May 59
Laurence Harney, Simone Slgnoret
©Behind the Great Wall (98)
Totalscoce. AromaRama. Doc. . . .
Breakout (99) D .
59
Richard Todd. .Michael Wildlnj
Pretty Boy Floyd (96) . Cr. .Jan 60
John Eriokson. Joan Harvey
Excresso Bongo
(108) CD/M..Apr60
Laurence Volande Doiilan
Harvey.
Battle of the Sexes, The
(88) C.MayeO
Peler Sellers. Constance Cummlnss
©Michael Strogoff
(115) © Ad..Jun60
Oirt iurgens. Genedeve Page
Tioer Bay (105) D. Jul 60
Jolin ^Ulls, Hayley Mills,
Horst Bucbbolz
School for Scoundrels (94) C. .Jul 60
Ian Carmlchael, Terry-Thomas
FILMGROUP
The Girl in Lover's
Lane (. .) D. .Jun60
Joyce Mcidoivs, Brett Halsey
The Wild Ride (. .) D.. Jim 60
Jack Nicholson, Georglanna Carter
GOVERNOR
Carry On, Nurse (89) C.
Kennet-h Connor. Shirley Eaton
Incredible Petrified World,
The (70) D.. Apr 60
John Carradlne, Phyllis Coates
Teenage Zombies (75) .. Ho. .Apr 60
lion SuUivaa, Katherine Victor
MISCELLANEOUS
INTER-CONTINENT RELEASING
ORGANIZATION
Jet Over the Atlantic
(95) Ac. Jan 60
(luy Miulison. VlrgUiia Mayo
KINGSLEY-UNION
Broth o( a Boy (77) C. .Jan 60
Barry FiUger.ild. June Thorbum
©Mating Time (95) . . . . C. . Mar 60
mil Tr.uers. George 0)le
(liertevved as "Tlie Bridal Path")
LOPERT
©A WomaJi Like Satan
(86) © D.. Jan 60
Brlgltte Bardot, Antonio Vllar
NTA PICTURES
Hell. Heaven and Hoboken
(85) Ac. Sep 59
(Renewed as "I Was Monty's
Double")
John Mills. Ocil Parker
SHOW CORP, OF AMERICA
The Poacher's Daughter
(74) C. Feb 60
Julie Abbey Theatre
Harris, The
Players
Man in a Cocked Hat
(88) C. May 60
Terry-Thomas, Sellers
Peter
60
Next to No Time (90)
Kenneth More, Betsy Drake
VALIANT
.
The Scavengers (79) . Ac Dec 59
Vince Edwards. Carol Ohmart
Terror Is a Man (89) . . Ho. . 59
FrancLs Lederer. Greta Tliyssen
©Sword and the Cross
(87) © D.. Apr 60
Gianna Maria (^anale, Jorge
Mistral. (E>igllsh-dubbed)
Grisbi (85) My. .Feb 60
Jean Gabin. Jeanne Moreau
(Bnglisto-dubbed)
Kiss For a Killer, A
(105) My.. Feb 60
Henri Vidal. Mylene Demungeot
(English-dubbed)—Formerly "What
Price Murder?"
WOOLNER
BROS.
She Walks by Night (85) D. .
ileliiula La.-. Walter Rilla
FOREIGN LANGUAGE
DENMARK
Young Have No Time (95) 3- 7-60
(Klngsley) . .GhlU Norby, Prltz
Helmuth
FRANCE
Back to the Wall (74) 10-26-59
(El'ls) .
.Jeanne Moreiu. 0. Oiiry
©Belles and Ballets (92) .S-lS-60
ballet stars
©Black Orpheus (95) 2-29-60
(Lopert) Breno Mdlo. Uan>ean
D»»-n. (French-made: Portugew
dialog)
Children of Parodist
(162) 6-20-60
(.Uay) . -Jeah-Louls Barrault,
Arlrtty
Chasers. The (75) 6-6-60
(Hakim) . .Jacques Cfcarrler, Dany
Eohin
Cousins. The (112) 2-22-60
(F-A-W) . Blaln. Juliet
Jean-Claude Brlaly
Maynlel.
©Eye for an Eye, An
(93)

. Sc-
—
. >
,
Vchoel
—
70
—
"5XHIBITOR HAS HIS SAY
ABOUT PICTURE SI
Recommends for Novelty
"•oti-rHonf Wimcn nnd Donee Holl Giris"
rwo stofes n^hfs ptetures, rei«os«d as o
ere
c'!^^;. whick we picked up and mode bc H gt
rlian o»ef09€ praHf with It icc«s tlMt tfcil it
vikot o«r pwblic woats. TK««e co«M b« iliovv
•wyiilKic- We —ed «oee l&c Hiis that every-
Hspkiwak, Kf.
JIM MONDAY, MGR
ALLIED ARTISTS
Foee at Fire -- — Zr-e-?-i M.tctiell, James
,s.— -,j ... - . ^.^., hr>« to go to
-=-^-t^' ': ~:- vec '
e Reeves,
"^ : - :" :--c= Crr*:- A 'tot berref t+ion "Sign
~-. -- ;- :-• E-:^.;- s; d —Harold Bell. Opera
- :->i ;:;•;:;. ;_e =.-3 6,3S2-
BUENA VISTA
Toby Ty'er =v"—Kev n Corcoran, Henry CoMn,
^'^ ^hom bring mem m as welt as
555.
-
:r "Otd YeUer." A vety cute pwrture.
: ; rao many days and tenns too stiff.
-^ic^ Mon. Weoltwr: Rainy ond cooL
^. 5ncc s Triecrtre. Shoals, Ind. PoQ.
COLUMBIA
I
1001 Arafaioa NigMs C&;?—Animated feoTure.
':r^Sr -as - ra»n campotgrang when we
s 5C - f.^ooed o: the
-
boxoffice. OoUited
-*
_: rarv-aines to very poor gross.
iNearher Ovily.—G. J. Thomas.
"neo--e Fovetrev lie, W. Vo. Pop. 2,000.
o"d Bess
'—
:Coi)^S«jney Poitier, Dorothy
Dovts Pearl Bailey. Well, r jr.. I've
•3- 1*i«s year. I subiected my long-
-s to seven days of "culture." Boy,
- ng they are not interested in. rfs
Q doubt, itw is itie biggest flop
.-rs in ttvs town. I would enioy it
in else's theatre, but
:::w iT someone
-.g
:—e
one caused me to
Froser, Auditoriian
rook
o*
on this
—j.m r
-^. V Poo. 'n 12300.
= -= rtt Save Girt Co;';—Georges Mar-
---v=e Ettore Marmi. If your
' :xrr on plus bloody killings,
.-c me p; C-c- '• 5 'yz^ or
this ^^T^e of yecr r-s-css or.e o.e-oce -> co o'.
Very good. olTtKkj^ rc.e:: re ' z~^'' Sw Vo-.
Tues. WeoTtier. \'. o-^ — Leo Backer \ o e^ ~r>eotre,
Pauls Valle>, M:r\n. Pop. 1,117.
Rookie, T*e ,20th-Fox)—Tommy Noonon, Pete
Morsholl, Julie IMewmor. Fox sure missed the bus
with this one. We hod wolkouts otkI thot is very
rare here. If its too corny for our patrons, ifs
CORNY. Ployed Sot., Sun., Mon. Weother. Dry ond
Hct.—Carl P. Anderfco, Rainbow Theofre, Costroville.
Tex. Pop. 1.500.
Woke Me When Ifs Over !20th-Fox)—errwe Kovacs,
.v.argo Voore, Jock Warden, Dick Shown.
Th.-s was o d.soppcintment to me ond the people
««+>o support me. Very flot picture. We iKCre expecting
o fiikarious comedy ond we sow o good sHow,
but short on laughs. Moybe I proised it too high,
becouse offer ttie first night business started to
si 3e- Ployed Thurs., through Tues.—Jim Froser,
Aijd.ranum Theatre, Red Wing. Minn. Pop. 12300.
Whe« OxMdy Was Kiag (20tt>-Fox)—Compilotion
of comedy classics. And comedy still could be king
if given o chcmce. Worthy of good ploy dote. At
least, it's better tfxm tfiose fKxror thkigs they try
to sell us. Played Wed. ttirough Sot. Weottier: Ideal.
—HorokJ Be" Dpe-o House. Cooricook, Que. Pop.
6J82.
UNITED ARTISTS
Horse's Moiitli, The UA — Alec Gjinness, Kay
Walsh. Robert Coore. Or,\ recomn^erxjed for Trie
ort houses. We nc^e enougn rcffee rvjses ;Nob HI 1
patrons in your co_fnr^ ' *vove made its run profitobie.
It was grcrx: t^-. i*otc- ryg t^e r feces ct the
end of ttie shows . . rr-.osT or ttiem ociijQnt tfte
show fiad something to do with rcc.ng. D-d thev
look puzzled!—Dove 5. Klein, Astro Theatre, Kitwe
NkoTKi, Northern Rhodesia, Afnco. Pop. 13.000.
On the Beodi (UA)—Gregory Peck, Ava Gardner,
Fred Astoire. Don't expect too much. Will get by
orxl thots oil. No extro seats will be dusted on
tt«s one. Ployed Surt, Mon., Tues. Weother. Worm.
—Leo Bocker, Volley Theatre. Browns Volley, Minn.
Pop. 1,117.
Pier S Hmioae (UA)—Comeron Mitchell, Allison
Hayes. Played on triple bill to smoll business.
Booked wrth top-rated picture it wouW serve its
purpose. Ployed Wed. through Sat. Weather: Ideal.
—Horo'd SeM, Opera House, Cooticook, Que. Pop.
6 382.
UNIVERSAL-INTERNATIONAL
Restless Yeors, The L'-l —Jo"n Scxoo. Sondra Dee.
Luorva =a"e-. Srt too bod- D'ew o.e-age crowds,
coupiea witn Torzon s Greatest Adventure (Para).
Pkjyed Wed., Thurs., Fri. Weather: Good.—Arlen
W. Peohl, HiWoy Theatre, Shendon, Ore. Pop.
2,000.
TUs Eoftk Is MiM 'V-D—Rock Hudson, Jean Simmons,
Darothy McGuiie. Claude Roins. A very good
picture or>d o gaod story, in color too. Everyone
entoyed this stxnr very muct> ond we were glod ttxjt
we played ttus one. Business was better ttxv> usual,
so we were glod about ttiot. Don't be ofroid of ttm
one.—Hony Howkinson. Orpheum Theotre, Marietta,
w.nn Pop. 280.
MISCELLANEOUS
Eig Sky. The 5K3-Sn '» ssje —Kirk Douglas,
Dewey Martin. E zobe-n ~nreott. We needed o
Stxidoy pKtive so we put rr- s one in. Only did fair
business on on exce' err* p r'j'e, first released in
195Z Excellent oct ng on tnc port of Kirk Douglas.
Played Sun., Men., Tues. Weottier; Very chilly.
G. J. Thomas, Fayette Theotre. Foyetteville, W. Vo.
Poo 2 000 'Editors note- This picture hos been
Ideal Midnight Fare
Ployed "The Ghost of Drogsthp Hollow" AlP
on o Scturdoy midnight show to biggest gross
of any pxtvre at o midnight show ond it otftgr^ssed
some of the so-colled big specials thot
ployed rwQ and three doys. ideol for this
change It is a notMrol. Buy it ond ploy it.
Liberty Thcstre.
Cornegie. Oklo.
CLINT APPLrwHITE
FOREIGN
LANGUAGE
FEATURE REVIEWS
The Big Chief F J'|fi»- /*2 l-
Continental 98 Minutes ReL lune '60
Fernandel, the rubber-faced veteran French
comic whose appearances in several Englishspeaking
roles and m a score oi French imports
have given him considerable marquee
draw in the U. S.. is given a race for histrionic
honors by a mischievous six-year-old
named Popoui in this laugh-iilled Frenchlanguage
film. Based on O. Henry's iomous
short ta^e. "Tfte Ransom o! Red Chi^."
(filmed as part of 'O. Henry's Full House" by
20th-Foi in 1952). the adaptation by Henri
Vemeuil. Henri Troyat and Jean Manse is
often hilarious although the humor wears
thin long beiore the ironic finale. But Verneuil.
Turho also directed, gets his best htimor
out of the visual gags, as rwo kidnappers are
plagued into desperation by the "little monster"
they captured while he was wearing a
feathered Indian head-dress (hence the title) .
T^wo of the funniest scenes sho'w Femandel
accidentally falling do^wn six flights o: stairs.
another the other kidnapper. Gino Cervi.
-waking in the morning with his hair scalped
off- Although Fern-andel and the natural little
Papouf ran crway with the picture. Cervi. -who
has starred in many Italian iUms. is eiceller'
as the "brains" of the kidnapping team. A
F.-on co-London Film ^xoduced by Ralph
Baum.
Femandel, Gino Cervi. Popoui, Noelle
Norman. George Chamorat.
FEATURETTE
The Hound Thcrt Thought ^'o-

'
—
Opinions on Current Productions
^EATURE REVIEWS
Symbol O denotes color; ^ CinemoScope; v Vistovision; § Superscope; % Naturoma; g Regalscope; t Tech
For story $ynop$ii eh picture, see reverse side.
Fast and Sexy r
Ratio: Romantic Coaiedy
2_35-l t O
Columbia (507) 99 Minutes Bel. Sept '60
Even the most obtuse patron will encounter no difficulty
in determining that this widescreen, color-splashed Italian _
import derives the latter half of its title from the tact that,-t-^.
the cast is headed by Gina Lollobrigida. It is upon that'^^"'
provocative tag, the combined drawing power of the film's
three stars. Techniroma or.d Technicolor—a trio of highly
exploitable items—that the offering will hove to depend for
the business it attracts, whidi should be sufficiently voluminous
to prove profitable in most situations. By disclaying
the permissible maximum of the curves that won her fame.
La Lollobrigida does her best to live up to the handle's billing
which is somewhat ot a chore inasmuch as it is a wholesome,
bucolic romantic comedy which leaves no room for
either speed, (rerjdering the first half of the title a glaring
misnomer) sin or sez. Dale Robertson with his 'Wells Fargo'
drawl flounders as the he-man village blacicsmith. but his
TV fame should add to the feature's salobiliiy. 'Viitoria ds
Sica is characteristically urbane, although herein he portrays
a priest The photcgrophic process and color elevate
the film to highest physical standards. Mil]co Skofic produced,
7"?
The Crowded Sky
t
Ratio:
LSS-l
Warner Bros. (001) 105 Minutes ReL Sept. '80
Every em^ticn :r. "he cocic, including icve. hate, revenge,
jealousy, ambition—you name it, the picture has got it—is
put through the wringer m this vacillotingly paced story
about pilots or.d their passengers. Because o! the unusually
large and reasonably magnetic cost and the appeal ol
Technicolor, the photoplay should encounter no difficulty in
finding plenty of profitable bookings, although audience reactions
are apt to be a bit mixed. Discrimirjjting ticketbuyers
tire certain to be pleased by the generally good performances;
action lovers will be intrigued by the stispense
element that is slowly built to a crashing, hair-raising climax.
But a percentage of spectators may grow uneasy dtiring
long periods of soul-searching, many of them interpolated
via flashback technique, which at times has a tendency
to become confusing. In the ccset column, however, is
on interesting insight into modem operational methods of
aircraft, both civilian and military. Charles Schnee s screenplay
adroitly kept the feature's multirudir.cus dramatic elements
from going too far afield and the businesslike direction
of Joseph Pevney added to keeping the wide-ranging
proceedings in hand. Michael Garrison produced impressive-
Gina Lollobrigida. Dale Robertson. Vittorio de Sica.
Carlo Macelloni, Gabriella Pollotti, Luigi De Filippo.
Dana Andrews. Rhonda Fleming, Eirem Zimbalist jr..
lohn Kerr, Anne Francis, Keenan Wynn. Troy Donahue.
ifV
School for Scoundrels F
Ratio: Comedy
L85-1
Continental 34 Minutes BeL July '60
Ar. tzniising British impcrt in the slapstick tradition, this
Guardsman Film produced by Hal E. Chester has three of
England's top screen comedians, the miid-monnered Ion
Cormichael and the gap>-tooLhed Terry-Thomas (they rank
just below Peter Sellers in U. S. popularity) and the
wonderful Alostoir Sim (of "Belles of St. Trinian's" fame)
to make this a strong d-'ow in the art houses. Based on a
series of humorous books by Stephen Potter, "Lifemanship,"
"Gamesmanship" and "Oneupmonship," the screenplay
by Chester and Patricia Moyes hammers home on
original idea of how a man con leom to win at games
without actually cheating. Most of this is frantic and funny, -
even if some of the gags "oecome somewhat repetitious. Bui2-G0;
the players milk every possible lough out of the silly situa- °^
tions, particularly Ccc-michael, with his inferiority complex
changing into a go-getter, and Sim, as his smooth-talking instructor.
Terry-Thomns mugs and plays too broadly, but he
does get laugh returns. Dennis Price and Peter fones have
two uproarious scenes as rascally automobile salesmen.
Janette Scott is natural and most attractive as the heroine,
who switches from the insufferable Terry-Tnomas to the
Ian CarmichaeL Terry-Thomas, Alastair Sim. Janette
Scott. Dennis Price, Edward Chapman, Peter Jones,
Come Dance With Me! A
Ratio;
LS5-1
Comedy-
Mystery
Eingsle7-Union 90 Minutes ReL Aug. '60
La petite Parisienne, Mile. Brigitte Bordot, is front and
center with a rather intriguing premise—she takes on a job
in a dance school while trying to track down the murder of
the owner in order to help her husband who is unjustly accused
of the killing. The casting permits the heroine ample
opportunity to display her whistle-provoking, lithesome loveliness—and
in Eastman color tcnes, MUe. Bordot may not
win any international acting awards, but her lure certainly
shotild rate hcsonnos wherever those theatregoers gather
to gaze wistful appreciation of the feminine form. She s aided
and abetted by Henri Vidol ond Dawn Addams, who busy
themselves dashing hither and yon, but the picture, by all
counts, is a Brigitte Bordot romp. Michel Boisrond directed
and Francis Cosne produced, the Annette Wademant-G.
Cops-J. C. TacheUa shooting script bosed on a novel. "The
'
Blonde Died Dancing by Kelley Roos. Exploitation potential
seems directed towards dancing schools and not a little of
oexuty pageantry. This has been dubbed into English.
Brigitte Bardot. Henri VidoL Dawn Addams, Noel Roquevert,
Dario Moreno, Philippe Nicoud, Paul Fronkeiir.
The Big Time Operator F ^!,
'^""^
Times Film Corp. 80 Minutes BeL lune '60
Ths engaging talents of Peter Sellers trre Tery much evident
in this British impcrt, as welcome a bit of hilarious
commentary on the motion picture industry as has come across
the Atlantic in a number of years. He's cast as a smalltown
theatre projectionist with decided predilection for the
bottle. When Bill Trovers and Virginia McKenno inherit said
theatre, the fun begins, particularly with opposition exhibitor
Francis deWoH's refusal to continue negohattons tor acquisition
of the Trovers property for a parking lot. There follows a
course of bluffing on Trovers' oort to convince deWolf that
the Bijou is indeed the most choice thetrtre in the English
countryside ond should be added to the deWolf interest".
How and when Trovers' argument finally takes effect is
cause for humorous study. Understandably, there is no conscious
effort by producer Michael Relph and Basil Deorden
working from o soundly comic screenplay by William Rose
and John Eldridge—to heap ridicule on the likes ot theotremen;
rother, the filmmokers hove successfully come up with
a story cf what it means to be a small-business man confronted
by seemingly herculean obstacles. The small-business
mon—in this instance the grim-countenanced Trovers
manages to overcome opposition to success
Bill Trovers. Virginia McKenna. Margaret Rutherford,
Peter Sellers, Bernard Miles, Francis deWoU.
Sin and Desire
Atlantis Films 77 Minutes BeL July '60
The story ot o girl bent on attaining fame regoraless ot
how much' hurt she may inflict has cert.ainly served as dramatic
pivot for countless imports over the yea.-s. What se's
this dubbed Gallic effort above the humdrum is its superlative
emotive prowess. Francoise Amo'jl, who's heard singing
three tunes, is o most luscious lovely, the physical attributes
not unlike her homeland's better-known Brigitte Bardot.
She meets deep-sea diver Andre LeGoU in Toulon, is soon
living in sin in an idyllic cottage setting. Bored with relatively
peaceful pursuits, she spurs LeGoll on to making more
money; in the process, he's seriously hurt on a deep-sea
diving assigimient. On ieoving the hospital he finds the girl
of his dreams gone, and the rest of the story is motivated by
his long wait to gain revenge. Xovier Volliers script contains
on odmirable degree of symbolism, vividly, forcefully,
dramatically brought to the fore by Willy Rozier, the producer-director
MUe. Amoul and M. LeGaU are o most scirited
costorring team of whom much ought to be heard in
the itnmediate years ahead. They bring to their portrorvals a
poignancy oil too rorely encountered in adult melodromti-
Francoise Amoul, Andre LeGaU. Aime Clariond. Raymond
Cordv, Blavette, Rene Bloncard.
The reviews on these poges moy be f*ed for future tefetmce m any of the foHo»ing ways: 1' in onY Jt''»5^.';?f ^^S^^Sf
loose-leaf binder; 2" individuany, by eonipony, in ony standard 3x5 cord index file; or in the BOXOFFICE PICTURE
3'
GUIDE three-ring, pocltet-sile binder. The latter. Including a year's supply of booking ond daily business reojrd sheeft,
may b« obtoined from Associated Publications, i2S Vo« Brunt Blvd., Koatoi City 24, Mo., for SI. 00, portage poid.
2456 BOXOFTICE BookinGuide Aug. 29, 1960 2455

. . Mad
. . Specialists
and
. . Sex
. They'd
—
FEATURE REVIEWS Story Synopsis; Exploitips; Adiines for Newspaper and Programs
THE STORY: "The Crowded Sky" (WB)
While the yam tells much of the lile story ol several people,
the two principal characters are Dana Andrews and
Efrem Zimbalist jr. Both are pilots, the lormer a ranking commercial
airline captain, the latter a Navy commander assigned
to jets. Both have had unhappy lives. Andrews because
ol the early death of his wile and his unbending, demanding
character; Zimbalist because ol a broken marriage.
Their planes collide in midair. Zimbalist and his lone passenger
are killed. Andrews miraculously brings his badly
damaged cralt to a sole landing, but during the llight the
backgrounds ol many ol Andrews' passengers and crew
members are revealed and he emerges Irom the near
tragedy a better man because lor the first time in his Hie
he admits that he was wrong.
EXPLOITIPS:
Request bookstore window displays on Hank Searls' Literary
Guild novel (April, 1960) on which lilm is based. Tout
Dana Andrews, who herein returns to the screen from a
year's Broadway stage stint in "Two for the Seesaw "; and
Zimbalist as the star ol TV's "77 Sunset Strip" series. Decorate
lobby with airline posters and paraphernalia on jets
and propeller planes.
CATCHLINES:
A Bold, Timely Drama Dealing With Heavily Trallicked
Airlanes! ... A Tragic Collision Means New Life lor One
Man—Death for Another.
THE STORY: "The Big Time Opercrtor " (Times)
British couple Bill Trovers and Virginia McKenna learn
they have inherited a motion picture theatre Irom his grand
uncle. A visit to the theatre, however, proves that it's lar
from inviting, and equally irritating, has a rather weird operational
crew, consisting ol alcoholic projectionist Peter
Sellers, eccentric cashier Margaret Rutherford and bumbling
doorman Bernard Miles. At the same time, opposition theatre
owner Francis deWolf drops an offer to buy the property for
parking lot purposes. Thinking they can bluff deWolf into
finally acquiring the Bijou, Trovers and McKenna reopen the
theatre, put into effect a number of reasonably rewarding
policies. DeWolf strikes back by having Sellers resume alcoholism
on a full-time basis. Crestfallen Trovers and Mc-
Kenna realize they must close, as Sellers is the sole individual
able to operate the ancient equipment. DeWolf's
theatre burns down overnight, and he is at Trovers' door in
the morning, renewing a frantic plea to buy the Bijou.
EXPLOniPS:
This is out-and-out comedy and stress should be directed
towards the Sellers character and name. Play up "Wee
Georgie" sta,'ring status of Bill Trovers.
CATCHLINES:
A Theatre Empire—and Peter Sellers, Tool . . . Peter Sellers
Turns Movie Projectionist! . . . The Frantic Goings-On in
Buffoons' Buff!
a Battle of
THE STORY: "Fast and Sexy" (Col)
Widowed, wealthy Gina Lollobrigida returns irom America
to her native Italian village. Because of her bankroll and
beauty, every eligible bachelor in the community wants to
marry her with the exception ol Dale Robertson, village
^.^, blacksmith and handyman who has built himsell quite a
reputation as the local Don Juan. He won't give Gina a tum-
''°^a
*'
ble. All ol the suitors enlist the help of the parish priest,
Vittoria de Sica, who becomes persona non grata with all
concerned becaure situations indicate that he has favored
his nephew who is suspected of paying clandestine court to
the heiress. The priest knows via the confessional—and
therefore cannot speak—that it is Dale's kid sister the nephew
is romancing. Finally the truth is revealed and Gina and
Dale clinch.
EXPLOITIPS:
Arrange a "Fast and Sexy" contest on the stage—competing
girls to make wardrobe changes as quickly as possible.
Award promoted merchandise as prizes. Use stills of
Gina in lingerie pose for hosiery and lingerie displays
windows and counters—as well as a "beautiful legs" contest.
CATCHLINES:
Wells Fargo's Dale Robertson in a New, Earthy Romance
... A Torrid Romance Between the Village Smith and a
Wealthy Beauty . and Romance Blend in the Old
World Setting of Sunny Italy.
THE STORY: "School for Scoundrels" (Cont'l)
Ian Carmichael, the mild-mannered possessor of an inferiority
complex who is constantly being duped by waiters,
salesmen, etc., meets Janelte Scott but, en their lirst date,
she succumbs to the ila.5hy advances ol Terry-Thomas, who
puts all Carmichael's ellorts to shame. Carmichael sees an
ad for the "College of Lifemanship" and enrolls in Alastair
Sim's classes, which teach him to win at games without
actually cheating. Now a different man, Carmichael turns
the tables on two salesmen who sold him an old wreck of a
car and then he proceeds to reduce the insufferable Terry-
Thomas to a hundle of nerves under lanette's admiring eye.
Carmichael also lures Janette up to his apartment, but he is
unable to take advantage ol her. His prolessor moans: "Once
.sincerity rears its ugly head, Lilemanship is powerless."
o^XPLOmPS:
Play up the three top comics, Ian Carmichael ol "Private's
"
Progress "Brothers in Law," Terry-Thomas ol "I'm All
Right, Jack" and Alastair Sim ol "Belles ol St, Trinian's."
Mention that Janette Scott was the heroine ol "The Devil's
Disciple." Advertise that patrons may obtain a free introductory
lesson at "School for Scoundrels."
CATCHLINES:
Learn the Facts About Lifemanship From Professor Alastair
Sim . in Gamesmanship—or How to Win at
Gomes Without Actually Cheating or How to Be One Up on
Your Opponent at All Times—Even If You Are Inferior.
THE STORY: "Sin and Desire" (Atlantis)
THE STORY:
"Come Dance With Me" (Kingsley-Union)
Spcmish singer-dancer Froncoise Arnoul meets deep-sea
''ver Andre LeGnll, in Toulon. He rents a cottage for what
ho anticipates will be an extended affair. When Mile. Arnoul
demands more money, he takes on a dangerous diving job
that brings on internal injuries and subsequent warning from
hospital medicos about future diving. Reluring to the cottage,
he finds the girl gone. Taking to drink, he is disconsolate.
He learns eventually that the girl is now living with wealthy
Aime Clariond, who is backing her in career- building. When
the girl returns to Toulon on tour, LeGall traces her, strangles
her during an argument.
EXPLOITIPS:
Play up Mile. Amoul's fetching ligure—her name rhymes
with drool . . . Send notices to French language groups and
others interested in art house entries.
CATCHLINES:
Five Minute."; Ago They Were Strangers . Passions
ol the French WaterlrontI A Slice ol Lile With French
Candidness.
Brigitte Bardot, wife ol Henri Vidal, takes on a job at a
dance studio when her husband is unjustly accused ol
murder. The quest is successlul following a sometimes hecticpaced
schedule lor Mile. Bardot in the dance instruction
routine.
EXPLOITIPS:
This concerns, first, last and always the Bardot ligure, and
the discerning showman would best display that ligure in
varied and diverse poses. Tieups with dance schools are indicated.
Too, there can be a "B. B." look-alike competition.
CATCHLINES:
bi94 Brigitte Bardot—Her Latest Comedy-Mystery! . . . Brigitte
"."'Dances! Brigitte Teases! . Accused Her Husband
of Murder!
BOXOFFICE BookinGuido AUR. 29. 1960

'
essive
;
ound
,
en
1 corrode,
,
ipcom.
. Projectioiust:
I
,
i^nge
55c
. . Comic
.
FTES: 15c per word, minimum Sl.50, cash with copy. Four consecutive insertions for price
D three. CLOSING DATE: Monday noon preceding publication dale. Send copy and
i answers to Box Numbers to BOXOFFICE, 825 Van Brunt Blvd., Kansas City 24, Mo. •
HELP WANTED GENERAL EQUIPMENT—USED THEATRES FOR SALE
BOOST B. O. FILMING LOCAL EVENTS! West Coast theatres lor sale. Write for
f^xperienced Film Salesman: Handle un-
'jal motion picture in your area, Ross
)SCo. 100 Boyslcn Street, Boston, Mass.
.V-- '.od: An elderly projectionist and
all around maintenance man,
experienced and promotional
manager who is not a clock
nat-'vi
itche: Boxoffice, 9133.
Alanagers Wanted: Good pay, in
.1 Florida, with one of the fastest
circuits in USA. No use to
r.iess you can prove you are the
3ood managers stay with us,
ones leave in a hurry. Apply Carl
:rv
Dyd, Floyd Theatres. Haines City, Fla.
REPRESENTATIVE WANTED. Exclusive
available to sell advertising in
:>n with Theatre Outdoor Frame
Experience in advertising or
selling preferred but not
Liberal commission plan
high earnings to qualified man
:rt training period. Car required.
cr wire at once. ROMAR-VIDE
..;.
DMFANY, Chetek, Wis.
! WANTED: TOP theatre managers for
'
-^7r*ions in the midwest area. Must
~ ieast ten years experierxre. Write
::rions, references and salary ex-
All inquiries strictly confidentia"!.
xc::!re, 9139.
WANTED: Capable small town manager.
jst have knowledge of all phases of
eatre business. Town of 5, OK) populam
in Wisconsin, Write qualifications
id salary expected. Boxoffice, 9140.
DRIVE-IN MANAGER experienced large
idwest operation year round job. Pro-
circuit offers chance to go ahecrd
r right man. Give full details of backand
experience in first letter. Also
">ed assistant manager for theatre or
ncession another drive-in same city.
)xoflice, 9142.
Filmoarc 16mm Sound Projector, h ^h
Intensity, rolling stand, rectifier, 50W
ampliiier, 2 12-mch speakers, lens, $975.00.
Time payments. S. O. S., 602 W. 52nd
Street, New York 19.
BUSINESS OPPORTUNITIES
h
.BIGGER POPCORN PROFITS with alli'w
Tender-Vender, now re-designed loi OH RED; fits Wagner, Adler, Bevelite
MASONITE MARQUEE LETTERS, BLACK
finer operation and results. Nothing Signs, 4—40c; 8"—60c; 10"—75c; 12"—
$1 GO; 14"—$1.50; 16"—$1.75; 17"—$2.00;
rust or peel. Warms, tender-
|;s and dispenses crisp, hot, delicious
Shipped assembled; easy to
ove capacities right for any location.
nte for facts. TENDER-VENDER POP-
Zr.y. SliRVlCE CO., Popcorn Building,
Tennessee.
~.zr.\.\[e.
POSITIONS WANTED
27 years experience, wants
.b^ Good references Boxoffice, 9129.
'
Experienced projectionist wonts yearund
job. Sober and married. Go any-
.here Boxoffice, 9134.
Projectionist: Thoroughly experienced
all phases 70/35 mm equipment in
-^"^-•ional and drive-in operation, de-
-ermonent employment. Reliable,
:rid dependable. Good references.
locate with right party. Boxoffice,
Manager, presently employed, thor-
[.ighly experienced, family man desires
and better opportunity. Prefer
[iXGS location. References. Reply to
p3 Capps Drive, Dallas, Texas.
I PROJECTIONIST. Wish steady work.
^o anywhere Boxoffice. 9138.
PROFESSIONAL business manager
;.-3:iable Box 112, Brownsville, Brooklyn,
SEVEN YEARS experience in theatre.
resp

VM4vst
off the
VOODOO QUEEN!
Weird, Shocking,
Savagery in
Native Jungle
Haunts...
NEVER HAS
THE SCREEN
BEEN
STUNNED
BY SUCH
1 ^
i-'
^
*'*^ -/i^'Til
THRILL TO THE DE/VION-RITfS
Of THf WITCH GODDESS
slamng
WALTER REED ZIVA RODANN
William WELLMAN.Jr.
JUNE WILKINSON
Produced and Directed by music by
DOUGLAS FOWLEY simonetti
sl%VBToTA^-clk
CRISTINAKAUFFMAN-BARBARA CARROLL
ANNE MARIE BAUMANNfernandorey-mimmopalmara
ANGEL ARANDA-GUILLERMO MARIN . o.eciedb,M«R'oBl
A CINEPRODUZIONI-PROCUSJ-IRANSOCtiN PRODUCTION