im

'
Work
'
Invite
'
Radio
! for
SELL
FAST
AND
SEXY'
THE
FAST
AND
SEXY
WAY!
'FAST AND SEXY' LOCAUTE!
He might be the campus hero... She mighf be an extremely capable and
extremely attractive waitress. Point is, a number of contest approaches
might be worked out, and one of the contests might click with a newspaper,
radio-TV sponsor, a college fraternity or sorority, restaurateurs, etc.
On stage, of course, a "Fast and Sexy" contest might also be arranged—
competing girls to make wardrobe changes as quickly as possible. See what
can be done! Award promoted merchandise as prizes!
GINA!
One of the most beautiful actresses
on the screen today. Miss
Lollobrigida plays a modern-day
merry widow who returns to her
native Italian village from Brooklyn,
U.S.A., to look for a new
husband.
a beauty
local girls.
empha
Gina ol prize v
For the ladies, invite them tc
their opinions as to whethe
ould
with
efer
they
1 husband—and why! Could tie in
popular radio-TV commentator or
disc jockey angle. Also, should a
woman play hord-to-get or throw herseli
at a man, etc.. as Gina does?
Contact ian clubs for their cooperation
in air interviews, loan of autographs
lor lobby exhibit, group attendance,
publicity mailings, etc.
locaUtes with same first name
lo attend showing as guests.
contest offering ticket prizes lor
listeners naming most previous pictures
of Miss Lollobrigida,
' Spot star stills in every available window:
Stores, hotels, depots, etc.
TIE-UP
STILLS
In addition to the stills in the
regular exchange set, the following
might be used in window
and other tie-ups: Costume
Jewelry, Still No. 10; Luggage,
Still No. 27; Television and radio
shop. Still No. 32; Sporting
Goods, Still No. 45; Furs, Still
No. 67; Bath Supplies, Still No. 4.
CHALK IT
UP!
On posts, poles, walls, fences . . .
wherever vou can! "Gina's Fast
and Sexy!" Add credits later.
BUBBLE BATH
Gina Lollobrigida takes a bubble
bath in "Fast and Sexy," a
fact which can be used effectively
in your campaign. Use
Still No. 17 in the foUowring ways:
Ihe
still
lobby.
lije lor I
carTying full credits. li possible, pla
the blow-up in a real tub iminerBcd
real bubbles or in cotton whjch sim
lates bubbles (or. ol course, use a li
modell)
Use the still in window and couni
displays in a variety of deparlme
store tie-upa lor bath salts, soc
Pla sHll illu
In addition to the bubble bath,
the beautiful star is also seen in
the film taking a primitive shower.
Stills 4, 14 and 65 can be utilized
in much the same manner.
PEEP
BOX!
Set up an advance lobby peep
box: "Men! Looking for Something
Fast and Sexy?" Inside,
plant stills and poster art of
Gina Lollobrigida, plus picture
and playdate credits. The same
copy-line might be used in a
card handout, with the theatre's
phone number added.
Accessories at Cdumhia Exchanges
• THREE SHEET
• ONE SHEET
• 22x28 A
• 22x28B
(SLIDE
JJLSJUULIULS
the some)
• EIGHT II X 14's
• UTILITY MAT
• INSERT CARD
• TRAILER
10 uprights, pressbook
IfGS md LINGERIE
Use Still No. 25, left, as the basis for Fast and Sexy" hosiery and lingerie
displays— windows and counters— as well as a "beautiful legs" contest. Still
No. 5 might also be used in similar fashion. Both are to be found in the
regular set of stills available at your Columbia exchange.
TO CATCH A HUSBAND!
In "Fast and Sexy," Gina Lollobrigida sets out to catch herself a husband
. . . your cue for a variety of approaches to the same theme! Via radio,
newspapers, television — in contests, forums, on-the-sfreet interviews, etc.—
simply ask the question: "How Did You Catch Your Husband?" Offer guest
tickets for the "best" answers!
MAGAZINE BREAKS!
Two articles on Gina Lollobrigida may be found in
Life Magazine, issue of
August 8th, and the Saturday Evening Post, issue of August 13th. Plentifully
illustrated with full-color poses of the lovely star, these tremendous breaks
are perfect for foyer and out-front displays along with your "Fast and Sexy"
credits. Post 'em well in advance of your playdate!
DISPLAYS
9' X 12' single face flag, $45.00;
double-face flag, S75.00. Badge;
40c. Streamer; 17' long, S15.00
each. Valance; $1.50 per running
foot; minimum length 10-
foot. 12 pennant string; 30' long,
$3.50. Bumper strip; $1.00 each,
minimum order 15. Order from
National Flag Co., 43 W. 21st.,
New York 19, N. Y., or in Canada:
Theatre Poster Service, 227
Victoria Street, Toronto, Ont.
TV TRAILERS
Perfect for your TV campaign,
with space for local announcer
to add theatre and playdate information.
Also a final frame
freeze for superimposed visual
credits, if desired. Order direct
h-om: Exploitation Dept., Columbia
Pictures Corp., 711 Fifth Ave.,
N. Y. 22, N. Y.
5 IVIEN AND A GIRL!
As a modem-day merry widow
in the picture, Gina is actively
courted by four men while she
pursues a fifth. Pegged to this,
invite as your guest any girl
showing up at the theatre escorted
by five men.
DRIVE-INS
• Go after an automobile dealer
for a new-model car that's
"Fast and Sexy," to be placed
on display near your concession
stand.
• Road signs: "Don't Speed to
See 'Fast and Se.trs-,' etc."
• Has your dri%'e-in a stage? Put
on a '"Fast and Sex-y Fashion
Show." concentrating on Italian-style
fashions in honor of
the film's Italian-bom star and
Italian setting.