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McWilliams Heads 'Pepe'<br />
Advertising, Publicity<br />
NEW YORK—Harry K. McWilliams has<br />
been made advertising and publicity director<br />
for the George<br />
Sidney International-Posa<br />
Films Internacional<br />
picture.<br />
"Pepe." according to<br />
Jonas Rosenfield jr..<br />
Columbia executive<br />
in charge of advertising,<br />
publicity and<br />
exploitation. A special<br />
unit is being organized<br />
for the promotion<br />
of the picture,<br />
which will<br />
Harry McWilliams<br />
open<br />
in New York and<br />
Los Angeles during Christmas week on a<br />
roadshow basis.<br />
McWilliams will cooperate closely with<br />
Jerome Safron, Columbia sales coordinator,<br />
and Robert S. Ferguson, director of<br />
advertising, publicity and exploitation.<br />
Universal Short Subjects<br />
Program Is Expanded<br />
NEW YORK—Universal has revamped<br />
its 1960-61 shorts subjects schedule in line<br />
with changing patterns of exhibition. Including<br />
some reissues, the company will<br />
release a min<strong>im</strong>um of 35 shorts plus the<br />
usual 104 issues Universal International<br />
Newsreel.<br />
F. J. A. McCarthy, assistant general sales<br />
manager who supervises the short subjects<br />
distribution, said that Walter Lantz had<br />
Increased his production by almost onethird,<br />
making a total of 19 color cartoons<br />
instead of the 13-a-year which had been<br />
the custom for many years. These will be<br />
produced so that they can be projected<br />
with an anamorphic lens, making them<br />
adaptable to all type of programs. In addition,<br />
there will be six Lantz rereleases,<br />
for a total of 25 in that category.<br />
McCarthy said the expanded program<br />
would include two new two-reel color specials<br />
and eight new one-reel color specials.<br />
There also will be a one-reel subject in the<br />
winter titled "Football Highlights of 1960."<br />
The two-reel specials will be "Pacific<br />
Paradise" and "Jazz Oriental." The eight<br />
one-reelers will provide a wide variety of<br />
subject material which, according to Mc-<br />
Carthy, will have exploitable values.<br />
Six-Minute Overture Set<br />
For 'Sunrise' Bookings<br />
NEW YORK—A six-minute musical<br />
overture will precede all two-a-day showings<br />
of Dore Schary's picturization of his<br />
"Sunrise at Campobello." according to<br />
Warner Bros. The overture was arranged<br />
and conducted by Leo Arnaud and consists<br />
of six popular songs of the 1921-24 period.<br />
They are : "SmUes," "Memories," "Pretty<br />
Baby," "Japanese Sandman," "I'm Forever<br />
Blowing Bubbles" and "Avalon."<br />
"Sunrise at Campobello," which stars<br />
Ralph Bellamy as Franklin D. Roosevelt,<br />
and Greer Garson as Eleanor Roosevelt,<br />
will have its world premiere at the RKO<br />
Palace Theatre, New York, September 28<br />
as a benefit for the National Foundation-<br />
March of D<strong>im</strong>es, the organization founded<br />
by President Roosevelt.<br />
Columbia Advances Three in Promotion Department<br />
BUD ROSENTHAL JOHN NEWTIELD CHARLES M. POWELL<br />
NEW YORK—Columbia Pictures has advanced<br />
three members of its home office<br />
publicity department, according to Robert<br />
S. Ferguson, national director of advertising,<br />
publicity and exploitation.<br />
They are: John Newfield. currently serving<br />
as New York newspaper and syndicate<br />
contact, who has been named to handle<br />
national magazine publicity, replacing<br />
Martin Goldblatt. who is resigning early<br />
in September to take a s<strong>im</strong>ilar post at<br />
20th Century-Fox; Bud Rosenthal, now<br />
tradepress contact and news writer, who<br />
will succeed Newfield as newspaper and<br />
syndicate contact, and Charles M. Powell,<br />
recently a copywriter in the advertising<br />
Seven Paramount Pictures<br />
To Be Released in Fall<br />
NEW YORK—Paramount will release<br />
seven major pictures in the period September<br />
through December, according to<br />
George Weltner. vice-president in charge<br />
of world sales. During the same period<br />
last year the company released two less.<br />
The September releases will be Dino<br />
DeLaurentiis' "Under Ten Flags," World<br />
War II adventure drama starring Van<br />
Heflin, Charles Laughton and Mylene<br />
Demongeot, and "The Boy Who Stole a<br />
Million," George Brown picture starring<br />
Virgilio Texera, Maurice Reyna and<br />
Marianne Benet.<br />
The October-November releases will be<br />
Maleno Malenotti's "The Savage Innocents,"<br />
Technirama-Technicolor spectacle<br />
starring Anthony Quinn and Yoko Tani,<br />
and Hal Wallis' "G. I. Blues." Technicolor<br />
comedy-with-music starring Elvis Presley<br />
and Juliet Prowse. The latter will be the<br />
Thanksgiving holiday release.<br />
December releases will be Ponti-Girosi's<br />
"A Breath of Scandal." Technicolor<br />
comedy-drama starring Sophia Loren,<br />
Maurice Chevalier and John Gavin, the<br />
Christmas attraction, and Jerry Lewis'<br />
"CinderFella," Technicolor comedy-withmusic<br />
costarring Anna Maria Alberghetti,<br />
Ed Wynn and Judith Anderson. Scheduled<br />
for special December engagements is Ray<br />
Stark's "The World of Suzie Wong," Technicolor<br />
romantic drama stan'ing William<br />
Holden, Nancy Kwan, Michael Wilding and<br />
Sylvia Syms.<br />
department and formerly a member of the<br />
publicity department, who will take over<br />
the tradepress assignment. All changes<br />
will be effective September 6 and all three<br />
will work under the supervision of Hortense<br />
Schorr, publicity manager.<br />
Newfield joined Columbia in January<br />
1956 and specialized in developing and<br />
handling special premieres and national<br />
star tours. Rosenthal has been with Columbia<br />
since March 1959 and had previously<br />
served as associate editor of the<br />
Independent Film Journal. Powell, a member<br />
of Columbia's management trainee<br />
program, joined the company in September<br />
1959.<br />
More Drive-In Theatres<br />
Planned by NT&T<br />
LOS ANGELES—Expansion into the<br />
drive-in theatre business was announced<br />
this week by National Theatres & Television,<br />
Inc.. Southern California's largest<br />
theatre chain.<br />
Six drive-in sites, located in key population<br />
centers of the country, are being surveyed<br />
from legal and operational viewpoints,<br />
it was revealed by the company's<br />
president, B. Gerald Cantor, who pointed<br />
out that they now operate only two driveins.<br />
These are located in Las Vegas, Nevada,<br />
and in Salt Lake City, Utah.<br />
The decision to examine expansion possibilities<br />
was the result of a reappraisal of<br />
the motion picture business. Cantor said.<br />
He noted that proper location of theatres<br />
to meet the changing pattern of family<br />
recreation can compete successfully in the<br />
leisure t<strong>im</strong>e market.<br />
Cantor also said that the company's<br />
plans are not l<strong>im</strong>ited to the developing of<br />
new theatres in areas in which NT&T is<br />
now operating, but include developments<br />
in any area where profitable theatre operations<br />
can be established.<br />
Caffarene to Uruguay<br />
NEW YORK—Natalio L.<br />
Caffarene, veteran<br />
executive, has been made Allied Artists<br />
International manager for Uruguay,<br />
according to Norton V. Ritchey, president.<br />
The company has opened a branch in Montevideo.<br />
Caffarene will report to Bernard<br />
J. Gates. Latin American supervisor.<br />
BOXOFTICE August 29, 1960 15