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McWilliams Heads 'Pepe'<br />

Advertising, Publicity<br />

NEW YORK—Harry K. McWilliams has<br />

been made advertising and publicity director<br />

for the George<br />

Sidney International-Posa<br />

Films Internacional<br />

picture.<br />

"Pepe." according to<br />

Jonas Rosenfield jr..<br />

Columbia executive<br />

in charge of advertising,<br />

publicity and<br />

exploitation. A special<br />

unit is being organized<br />

for the promotion<br />

of the picture,<br />

which will<br />

Harry McWilliams<br />

open<br />

in New York and<br />

Los Angeles during Christmas week on a<br />

roadshow basis.<br />

McWilliams will cooperate closely with<br />

Jerome Safron, Columbia sales coordinator,<br />

and Robert S. Ferguson, director of<br />

advertising, publicity and exploitation.<br />

Universal Short Subjects<br />

Program Is Expanded<br />

NEW YORK—Universal has revamped<br />

its 1960-61 shorts subjects schedule in line<br />

with changing patterns of exhibition. Including<br />

some reissues, the company will<br />

release a min<strong>im</strong>um of 35 shorts plus the<br />

usual 104 issues Universal International<br />

Newsreel.<br />

F. J. A. McCarthy, assistant general sales<br />

manager who supervises the short subjects<br />

distribution, said that Walter Lantz had<br />

Increased his production by almost onethird,<br />

making a total of 19 color cartoons<br />

instead of the 13-a-year which had been<br />

the custom for many years. These will be<br />

produced so that they can be projected<br />

with an anamorphic lens, making them<br />

adaptable to all type of programs. In addition,<br />

there will be six Lantz rereleases,<br />

for a total of 25 in that category.<br />

McCarthy said the expanded program<br />

would include two new two-reel color specials<br />

and eight new one-reel color specials.<br />

There also will be a one-reel subject in the<br />

winter titled "Football Highlights of 1960."<br />

The two-reel specials will be "Pacific<br />

Paradise" and "Jazz Oriental." The eight<br />

one-reelers will provide a wide variety of<br />

subject material which, according to Mc-<br />

Carthy, will have exploitable values.<br />

Six-Minute Overture Set<br />

For 'Sunrise' Bookings<br />

NEW YORK—A six-minute musical<br />

overture will precede all two-a-day showings<br />

of Dore Schary's picturization of his<br />

"Sunrise at Campobello." according to<br />

Warner Bros. The overture was arranged<br />

and conducted by Leo Arnaud and consists<br />

of six popular songs of the 1921-24 period.<br />

They are : "SmUes," "Memories," "Pretty<br />

Baby," "Japanese Sandman," "I'm Forever<br />

Blowing Bubbles" and "Avalon."<br />

"Sunrise at Campobello," which stars<br />

Ralph Bellamy as Franklin D. Roosevelt,<br />

and Greer Garson as Eleanor Roosevelt,<br />

will have its world premiere at the RKO<br />

Palace Theatre, New York, September 28<br />

as a benefit for the National Foundation-<br />

March of D<strong>im</strong>es, the organization founded<br />

by President Roosevelt.<br />

Columbia Advances Three in Promotion Department<br />

BUD ROSENTHAL JOHN NEWTIELD CHARLES M. POWELL<br />

NEW YORK—Columbia Pictures has advanced<br />

three members of its home office<br />

publicity department, according to Robert<br />

S. Ferguson, national director of advertising,<br />

publicity and exploitation.<br />

They are: John Newfield. currently serving<br />

as New York newspaper and syndicate<br />

contact, who has been named to handle<br />

national magazine publicity, replacing<br />

Martin Goldblatt. who is resigning early<br />

in September to take a s<strong>im</strong>ilar post at<br />

20th Century-Fox; Bud Rosenthal, now<br />

tradepress contact and news writer, who<br />

will succeed Newfield as newspaper and<br />

syndicate contact, and Charles M. Powell,<br />

recently a copywriter in the advertising<br />

Seven Paramount Pictures<br />

To Be Released in Fall<br />

NEW YORK—Paramount will release<br />

seven major pictures in the period September<br />

through December, according to<br />

George Weltner. vice-president in charge<br />

of world sales. During the same period<br />

last year the company released two less.<br />

The September releases will be Dino<br />

DeLaurentiis' "Under Ten Flags," World<br />

War II adventure drama starring Van<br />

Heflin, Charles Laughton and Mylene<br />

Demongeot, and "The Boy Who Stole a<br />

Million," George Brown picture starring<br />

Virgilio Texera, Maurice Reyna and<br />

Marianne Benet.<br />

The October-November releases will be<br />

Maleno Malenotti's "The Savage Innocents,"<br />

Technirama-Technicolor spectacle<br />

starring Anthony Quinn and Yoko Tani,<br />

and Hal Wallis' "G. I. Blues." Technicolor<br />

comedy-with-music starring Elvis Presley<br />

and Juliet Prowse. The latter will be the<br />

Thanksgiving holiday release.<br />

December releases will be Ponti-Girosi's<br />

"A Breath of Scandal." Technicolor<br />

comedy-drama starring Sophia Loren,<br />

Maurice Chevalier and John Gavin, the<br />

Christmas attraction, and Jerry Lewis'<br />

"CinderFella," Technicolor comedy-withmusic<br />

costarring Anna Maria Alberghetti,<br />

Ed Wynn and Judith Anderson. Scheduled<br />

for special December engagements is Ray<br />

Stark's "The World of Suzie Wong," Technicolor<br />

romantic drama stan'ing William<br />

Holden, Nancy Kwan, Michael Wilding and<br />

Sylvia Syms.<br />

department and formerly a member of the<br />

publicity department, who will take over<br />

the tradepress assignment. All changes<br />

will be effective September 6 and all three<br />

will work under the supervision of Hortense<br />

Schorr, publicity manager.<br />

Newfield joined Columbia in January<br />

1956 and specialized in developing and<br />

handling special premieres and national<br />

star tours. Rosenthal has been with Columbia<br />

since March 1959 and had previously<br />

served as associate editor of the<br />

Independent Film Journal. Powell, a member<br />

of Columbia's management trainee<br />

program, joined the company in September<br />

1959.<br />

More Drive-In Theatres<br />

Planned by NT&T<br />

LOS ANGELES—Expansion into the<br />

drive-in theatre business was announced<br />

this week by National Theatres & Television,<br />

Inc.. Southern California's largest<br />

theatre chain.<br />

Six drive-in sites, located in key population<br />

centers of the country, are being surveyed<br />

from legal and operational viewpoints,<br />

it was revealed by the company's<br />

president, B. Gerald Cantor, who pointed<br />

out that they now operate only two driveins.<br />

These are located in Las Vegas, Nevada,<br />

and in Salt Lake City, Utah.<br />

The decision to examine expansion possibilities<br />

was the result of a reappraisal of<br />

the motion picture business. Cantor said.<br />

He noted that proper location of theatres<br />

to meet the changing pattern of family<br />

recreation can compete successfully in the<br />

leisure t<strong>im</strong>e market.<br />

Cantor also said that the company's<br />

plans are not l<strong>im</strong>ited to the developing of<br />

new theatres in areas in which NT&T is<br />

now operating, but include developments<br />

in any area where profitable theatre operations<br />

can be established.<br />

Caffarene to Uruguay<br />

NEW YORK—Natalio L.<br />

Caffarene, veteran<br />

executive, has been made Allied Artists<br />

International manager for Uruguay,<br />

according to Norton V. Ritchey, president.<br />

The company has opened a branch in Montevideo.<br />

Caffarene will report to Bernard<br />

J. Gates. Latin American supervisor.<br />

BOXOFTICE August 29, 1960 15

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