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BOXOFFICE BAROMETER This chart records the performonce of current ottroctions in the opening week of their fint runs in the 20 key cities checked. Pictures with fewer than five engagements ore not listed. As new runs ore reported, ratings ore odded and averages revised. Computation is in terms of percentage in relation to normol grosses as determined by the theatre managers. With 100 per cent as "normol," the figures show the gross rating obove or below that mark. (Asterisk * denotes combination bills.) 90 105 70 75 125 120 120 200 100 150 105 113 120 195 100 125 120 100 145 200 130 180 250 Apartment, The (UA) 175 220 200 200 190 265 225 135 200 350 350 300 300 250 110 196 150 250 150 222 Atomic Submarine (AA)
I London ! scenes," ' NEW I aided ; sound I ! author i elation" I schools i ' In I ; tannica , filmstrips I ' He I Meyer; I mother, 1 bert; I er I ; In j NEW ' additional ' "Inherit I out ; day i showings I will - J F-A-W Asks Injunction Against Customs Delay NEW YORK — Films - Around - the- World, Inc., will seek an injunction in Federal District Court in Washington Monday (291 against D. B. Strubinger, acting Commissioner of Customs, to force the release of its French film, "Les Jeux de I'Amour" I,The Game of Love which has been held i , since July 16, according to Ephraim London, representing Irvin Shapiro, F-A-W jpresident. London may also seek damages because of loss to F-A-W, which has a "commitment" for early release of the picture in New York. The picture, which won a Silver Bear award at the recent Berlin Film Festival, stars Genevieve Cluny and Jean- [Louis Maury, and has not yet been edited lor titled in English due to the delay, ac- Icording to Harold Wiesenthal, sales manager for F-A-W. Shapiro is currently in iVenice attending the Film Festival. has written to Strubinger sevleral times asking for immediate release of the film but the customs official has istated that he wants the film shown to a .consultant, "because of certain love but he reports that the consultant lis on vacation until "after Labor Day." Dr. William Lewin Dies; Audio-Visual Specialist YORK—Dr. William Lewin, 71, educator and author, died of a heart ailment Wednesday (24) in Overlook Hospiital. Summit, N. J. He was well known in 'the motion picture industry as having in the development of educational films and as a specialist in audio (visual education. The founder of Audio-Visual Guide and 'Photoplay Studies, Dr. Lewin also was coof "Standards of Photoplay Appre- with Alexander Frazier. His artijcles on audio-visual education were pubilished in more than 100 magazines. In reicent years the Photoplay Studies written iby him were published by Boxoffice for ûse by theatres in cooperation with in the development of photoplay appreciation. 1929, Dr. Lewin organized an educational sound-film unit for the Western Electric Co. It is now Encyclopaedia Bri- Films. As educational director of 'Freedom Train, he produced a series of for the Readers Digest entitled "Our American Heritage." leaves his wife, the former Ruth a son, Lawrence; two daughters, 'Linda Lewin and Mrs. Ann Diament; his Mrs. Yetta Lewin; a brother, Ala sister, Mrs. Sarah Goldfarb, and two grandchildren. He retired in 1955 aft- 44 years in the Newark, N. J., school system. Preview of Kramer Film 77 Cities Aug. 29 YORK—With the addition of 14 previews of Stanley Kramer's the Wind" in key cities throughthe U. S., Canada and overseas Mon- (29), the total of 77 simultaneous of the United Artists release be held in theatres for some 125,000 moviegoers. BOXOFFICE : : August 29, 1960 Herman Robbins Heads NSS Board; Burton President NEW YORK—Herman Robbins has relinquished his post as president of National Screen Service and will function only as board chairman and chief executive officer. His son Burton has been elected president and chief administrative officer. Burton has been vice-p resident in charge of sales since April 1955, The announcement was made following Herman Robbins a meeting of NSS branch managers at the Edgewater Motel at Schroon Lake, N. Y. Announcement of a new sales manager will be made shortly. National Screen Retains Melvin Gold Enterprises NEW YORK—National Screen Service Melvin L. Gold has retained Melvin L. Gold Enterprises as advertising and publicity consultants and Melvin L. Gold, president of the consulting firm, will be NSS advertising and publicity director, according to Burton E. Robbins, NSS vice-p resident in charge of sales. From 1943 to 1954, Gold was employed by National Screen, first as editor of its publication, "Mister Showman," and later as director of advertising, publicity and television. In 1954 he started his own film producing company. According to Robbins, the acquisition of Gold's services is in line with National Screen's stepped-up showmanship policy in support of the industry's augmented efforts toward bigger boxoffice receipts. Skouras Managers Meet To Outlaw Pay TV NEW YORK—Managei-s of the more than 50 Skouras Theatres in New York and New Jersey will attend a meeting in the Rivoli Theatre Monday (29) to map their participation in the Joint Committee Against Pay TV's campaign to legislatively outlaw pay TV. The meeting was called by Salah S. Hassanein, Skouras president, and Philip F. Harling, chairman of the committee, will address the group. George P. Skouras. chairman of the board, has pledged the full support of the Skouras organization in the petition campaign to ask the nation's theatres to collect 30,000,000 signatures to petitions asking Congress to pass legislation against pay TV as being contrary to public interest. Jack Williams has begun his role as a deadly gunman in Warners' "Gold of the Seven Saints." LaWSUit LoomS Ovor Jersey Availability NEW YORK—Unless the major distributors grant availability relief to New Jersey theatres in the proximity of New York, court action will be taken, it was indicated last week. While minor relief has been obtained in recent months, it has not been sufficient to offset the aggravations, according to Jersey exhibitors. Although Sindlinger & Co. has reported an attendance boom, exhibitors in the Jersey area adjacent to New York City claim that this has been the worst summer in 12 years, with grosses running 20 per cent behind those of last summer. One cause, it is claimed, is the inability to get product. While towns such as Perth Amboy and Morristown play product on national release, Newark must follow New York City, thus pushing back availability to the cities and towns that follow Newark. As a result, many important situations will not be able to play "Psycho" until October. This "disorderly" release system, exhibitors say, is the direct cause of poor attendance this summer when there have been many top pictures in release. The situation cannot go on, one exhibitor said. Allied Theatre Owners of New Jersey has retained Edwin Rome, a Philadelphia attorney, to probe the setup and confer with distributors on a change of release pattern. Rome was able to obtain some assistance but, according to New Jersey Allied, the relief has been about one-third of what is needed. Rome met with the unit's officers on Tuesday and reported on progress to date. Joe Averi Moves Theatre After Huge Tax Is Passed JOHNSTOWN, PA.—Joe Averi, who has operated the Ideal Theatre here for several years, turned this house into a foreign film-art theatre, with an admission of 99 cents. Formerly a parttime operation, the theatre is now open daily. Averi recently pulled out of nearby Seward where he had operated the Gamble Theatre on a foreign art policy. The council there had passed a $500 license fee and a 10 per cent amusement tax so the exhibitor locked the doors and transferred the product to the Ideal in this city. Averi will resume fuUtime operations of the Town & Country Theatre, Conemaugh, September 13; he operates Smith's at Barnesboro fulltime except Tuesdays. Snaper, Dollinger Take Over Conn. Drive-Ins NEW YORK—Wilbur Snaper and Irving Dollinger, who head the Triangle-Liggett Theatre Service in New York City, and Arthur Howard, who heads Affiliated Theatres in Boston, have joined with Louis Baurer and Sidney Stern in buying up Charles Lane's interests in the New Haven, Summit and Post Drive-In Theatres in Connecticut. Baurer, Stem and Dollinger operate the Columbia Amusement Circuit in New Jersey and Snaper is the active operating head of the Snaper Theatre Circuit in New Jersey. Snaper, Dollinger and Howard also operate a buying and booking service in Connecticut. E-1 I
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