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2a Century-Fox ANNOUNCES THE TOHiJ-AO PRODUCTION OF |~LeOPATRA WILL BE AVAILABLE FOR ENGAGEMENTS IN JUNE FROM 20th .. -OF COURSE. -I Elizabeth Taylor Stephen Boyd Peter Finch AS CLEOPATRA AS MARK ANTONY AS JULIUS CAESAR PRODUCED BY DIRECTED BY SCREENPLAY BY Walter Wanger-Rguben Mamgulian- Lawrence Durrell
, "EEN . Executive a '^^ 7i(jôft^^?/l(>ti(m^7îc^^ {NATIONAL FILM WEEKLY Pllshtd in Hint Sectional Editions BEN SHLYEN dar-in-Chief and Publisher IMD M. MERSEREAU, Associate 'ubiisher & Generol Manager k IAN COHEN . Editor SHLYEN. . . .Managing Editor I' M FRAZE Field Editor Eostern Editor A SPEAR Western Editor drHATCHER. .Equipment Editor 3|;IS SCHLOZMAN Business Mgr. blition Ofnc»s: 825 Van Bruit Blvd. a City 24, Mo. Nathan Colien, Exit Editor; Jesse Shlyen. Manatcing ^ Morris Schlozman. Business ManrJHugh Fraze, Field Editor: I. L. il!r. Editor The Modern Theatre ^j. Telephone CHestnut 1-7777. Ital Ottices: 45 Rockefeller Plaza, iriork 20, N. Y. Donald M. Mera Associate Publisher & General i^t: A1 Steen, Eastern Editor: Carl e' Equipment Advertising. Telephone h'jus 5-6370. î Offices: Editorial—920 N. Mlch- 11. ve., Chicago 11. 111., Frances B. «< Telephone Superior 7-3972. Adverlr-59 East Van Buren, Louis Dldler, le)ne WAbash 2-2334. s'n Offices: BJdltorial and Film Adverlr.-6404 Hollywood Blvd., Hollywood , allf. Ivan Spear, manager, Telem; Hollywood 5-1186. Equipment and n Im Advertising—672 S. Lafayette rlj Los Angeles. Calif. Bob Wettliinanager. Telephone DUnklrk 8-2286. ml Office: Anthony Gruner, 1 Wood- Wv Way. Flnchley, No. 12. Telephone Bjjlde 6733. I; MODERN THEATRE Section Is Inld| In the first issue of each month. Iî: Martha Chandler. 191 Walton NW. M: J. S. Connors, 140 State St. mtt: George Browning, Stanley Thea. St: Frances Harding, HU 2-1141 MIe: Blanche Carr, 301 S. Cliurch Wiati: Frances Hanford, UNlverslly l{80. Bind: Elsie Loeb, WAshlnglon 1- W!, 137 Shaker Blvd. Apt. 104. lius: Fred Oestrelcber, 52% W. Hh Broadway. iHi Mable Gulnan, 5927 Wluton. rl: Brace Marshall, 2881 S. Cherry «. s 'lines; Russ Schoch, Register-Tribune m-. H. F. Reves. 906 Foi Theatre B., woodward 2-1144. ir\d; Allen M. Wldem, CH 9-8211. cBivllle: Robert Cornwall. 1199 Edge- »'.l Ave. rails: Null Adams. 707 Spring St. I«l Martha Lummus, 622 N.E. 98 St. Ihkee: Wm. Nlchol, 2251 S. Layton. Inl polls: Don Lyons, 72 Glenwood. wirleans; Mrs. Jack Auslet, 2268H 8) Claude Ave. iWma aty: Sam Brunk, 3416 N. Vlr- •i^: Irving Baker. 911 N. 51st St. *Mirgh: R. F. Kllngensmith, 516 Jeanej Wllklnsburg, CHurehlll 1-2809. fîd. Ore.: Arnold Marks. Journal, 'ot'nce: Wm. Trambukls, Loew's State. -JHils: Joe & Joan Pollack. 7335 Rtsbury, University City. PA 5-7181. Ul^lke City: H. Pearson. Deseret News, ml-ancisco: Dolores Banisch. 25 Tay- IijSt.. ORrdway 3-4813: Advertising: i\r Nowell. 355 Stockton St.. YUkon j:37. '•Jgton: Charles Hurley. 203 Eye St. V- J In Canada «nal; Room 314. 625 Belmont St.. ''< Larochelle. '!m; 43 Waterloo. Sam Babb. »rti; 1675 Bayvlew Ave.. Wlilowdale. O) W. Gladlsh. •nj'er: 411 Lyric Theatre Bldg. 751 QivUle St.. Jack Droy. 'Meg: 300 New Hargraves Bldg.. lîeth Beach. Iîber Audit Bureau of Circulations «f Class postage paid at Kansas City, •••ectlonal BdlUon. $3.00 per year. 'till Edition, J7.50. MGUST 2 9, 1960 ^'7 No. 19 NEW NEW PRODUCT ON RISE FILM production seems to be burgeoning, judging by the many announcements made during the past few weeks, and which are continuing to be made, of new companies entering the field. This, of course, is aside from the production and distribution organization that the American Congress of Exhibitors is sponsoring that is looming bigger with each passing day, and the plan being implemented by Pathe Laboratories, which are the two biggest projects under way. Producing setups have been formed in Florida, Illinois, Arizona, Texas, Oklahoma and other parts of the country, adding to the growing list of new Hollywood companies. These include, not merely those independents with one or two pictures planned, but a number who are talking yearly schedules of up to 12 or more and, as well, others who have been successful newcomers to the field, who are laying plans to continue on a long-term basis. Many of those who have been making only one picture a year are announcing two or more for the coming year. Additionally, producers who departed the industry for television filming are either dropping television entirely or including several theatrical features on their schedules. Even if only half of these projected plans materialize, the net product accrual will make a substantial addition to the product supply, well advanced for the coming year, to come from established studio sources, from which increases in output also have been reported. Among the important new sources of supply, two—the ACE company and Pathe—hold considerable promise. Pathe is ready to function, has the funds with which to finance at least a dozen features and, with the cooperation of Theatre Owners of America, anticipates a profitable volume of bookings. The low-cost distribution plan recently set forth by Pathe is expected to work as a profit-participating arrangement for the exhibitors. The ACE plan, while not yet completely revealed, is indicated as being blueprinted on a bigger scale than was originally planned. With the initial fund requirement, provided by the five major and more than a score of smaller circuits, oversubscribed, implementation of the plan seems assured. While actual filmmaking may not begin until well after the first of the year, that still could make a number of pictures available for exhibition in 1961, perhaps early in that year. One reason for possible delay in getting production under way, we learn via the grapevine, is that the sights have been raised as a result of the enthusiastic response of the larger subscribers to the plan, plus a substantial waiting list of many other exhibitors who have offered to take smaller blocks of shares in the project. With these evidences of increased support coming from ultimate exhibition outlets of the pictures to be made, consideration is being given to enlarging the scope of the ACE plan. High on the agendum of the TOA convention are talks scheduled to be given by S. H. Fabian, chairman of ACE, and William Zeckendorf, board member of the America Corporation, parent company of Pathe, who will tell about the production plans of their respective organizations. Needless to say, not only exhibitors, but all others in the industry will eagerly be looking forward to learning the details of these plans, for never in the history of this business has there been so much interest in—and such need for— plentiful supply of good product. Invaluable Service The Council of Motion Picture Organizations continues to render invaluable service to exhibitors in their efforts to eliminate local admission taxes. The record reported for the past year reveals that 70 such taxes were repealed and 16 reduced. A remarkable example is that concerning the state of Tennessee where the state Legislature revoked the right of municipalities to impose such special taxes. As a result. 18 of these imposts were dropped in July, 1959. and only one city, Knoxville, acting under a special privilege revenue act, retains a local admission tax. In the last four years, 207 municipal admission taxes were repealed. Additionally, 121 municipalities have reduced admission taxss within the last two years, four have suspended them temporarily and eight have raised exemptions from previously imposed taxes. For the approximate 331 that still are in force, Charles E. McCarthy, executive secretary of COMPO, urges exhibitors to continue the fight and not be discouraged if their first repeal campaign fails, "as many battles have been won through persistent efforts." And COMPO stands ready to continue all assistance possible therein, not the least of which is making available all the material in its files that has so many times helped to score local tax repeal victories. \Ji^^ /jOUuui^'i^^
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