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a PUTTING IDEAS TO WORK ACROSS THE U.S.A. OAKLAND: This eye-filling promotion resulted from a fieup between Hugh Jones, manager of the Roxie Theatre, Oakland, Calif, and Benioff's, one of the city's leading women's apparel shops. The model lived in the window from a Monday to noon Wednesdoy when 'The Apartment," for which the tieup was made, opened. The model slept in the window for two nights, made ond received telephone calls for leading disc jockeys in the area, and got news breoks from the dailies. Furniture and other props were promoted from downtown merchants Result: "The Apartment" gave the Roxie its best gross in three years. KcNO: This employegenerated promotion drew favorable patron reaction. The girls, on the staff of Reno's Granada Theatre, thought they should dress up for the opening of "Heller in Pink Tights." They made their own circus outfits, not only caught the patron-eye but got the picture some publicity in the papers. Left to right: Irene Chavez, Morion Marshall, Terry Solecdo, D i n n e Sprague, Beverly Hanson. MEMPHIS: Wotson Davis, advertising manager for the Molco circuit, who has built giant creatures before, created this 20-foot "Tyrannosaurus Rex," most powerful killer the world has ever known, to promote ' Dinosaurus." He consulted encyclopedias and books for authenticity, constructed a framework of wood, papier mache ond chicken wire, provided eyes that f'ashed and a toil that switched plus a bloodcurdling voice. A successful dinosaur egg-hunt in the lobby was tied into the display. Davis is shown in the above photo at the left. Richard L. Lightmon, executive v-p of Molco, is at the right. Center, helping out as a caveman, is U-I's exploiteer Dove Prowitt. a CHICAGO:Henr,ci's, Loop eating spot, sent its monoger and a waitress to serve coffee in the lobby of the Woods Thcotrc to patrons waiting for the start of another showing of "Psycho." Two Pinkcrton guards were stationed at the doors to enforce Producer Alfred Hitchcock's edict that n > one be seated offer the fcoture starts. Jock Belosco, Woods monoger, arronged the Hcnrici coffee service for opening doy to keep the woitino patrons entertoined. UtNL.t ; How r^KU V I to get a "police record and ycur name in the paper for publicity's soke." Longdon Wilby, manager oil of the Shipyard Drive In, and 13 'ghosts" tied up traffic with vorich/ of stunts, but couldn't get the promotion into the papers because he wos not arrested. Opening day, however, a cop arrested h<strong>im</strong> for illegally placing commercial posters on utility poles. He was fined S5 in court, got all the publicity he wanted, including 200 news spots over three stations. The picture? "13 Ghosts," naturally. c — 138 BOXOFTICE Showmcmdiser Aug. 29. 1960
A. U An Interpretofive onolytis ot loy and trodepress reviews. Running ttme li in plus end minus signs Indicate degree of merit. Listings cover current reviews, i This drnortmcnf oUo serves as on ALPHABETICAL INDEX fo teoture re Cinemascope; V VistoVision; s Supcrscope; H Noturoma; fj Regolscope, Symbol u denotes BOXOFFICE Blue Ribbon Aword; O color photography company in the order ot release, see FEATURE CHART. Review digest AND ALPHABETICAL INDEX H Very Good; + Good; - Foir; - Poor; = Very Poor. In the summory ^ is rated 2 pluses, — os 2 minuses. ^6 ill' 2419 ueAd»eiitures of Huckleberry Finn, The (107) .i£; Folk Comedy MGM 5-9-60 + 2442 ©All the Fine Young Cannibals (122) ig- Drama MGM 7-18-60 +t 2447 All the Young Men (S6) Dr Col 8- 8-60 + 2443 ©Amazing Mr. Teas, The (70) Novelty Pad Prod.-SR 7-18-60 = 2386 ©Angry Red Planet. The (83) Cinemagic Science-Fiction AlP 12-21-59 + 2428 Apartment, The (125) Panavision Com-Dr UA 6- 6-60 -H 2425 As the Sea Rages (74) Dr Col 8-22-60 + 2401 Atomic Submarine, The (73) Sc-F'n AA 2-22-60 ± —B— 2403 ©Babette Goes To War (103) © Comedy Col 2-29-60 + 2429 ©Battle in Outer Space (90) Tohoscope, Science-Fiction (English-dubbed) Col 6-13-60 + 2419 Battle of Blood Island (67) Drama Filmgroup 5- 9-60 — 2422 Battle of the Sexes, The (88) Comedy Cont'l 5-16-60+1 2409 Beast From Haunted Cave (65) Horror Dr Filmgroup 3-28-60 — 2408 Because They're Young (102) Com. Dr. Col 3-21-60 + 2385 ©Behind the Great Wall (98) Dm. in Totalscope, AromaRama Cont'l 12-21-59 -ft 2441 Bellboy. The (72) Farce Para 7-18-60 + 2381 ©Beloved Infidel (123) (gl Or. 20th-Fox 11-30-59 # 2433 ©Bells Are Ringing (127) © Mus. MGM 6-20-60 # 2382©Ben-Hur (212) Camera 65 Biblical Drama MGM 11-30-519 ++ 2453 ©Between T<strong>im</strong>e and Eternity (9S) Dr U-l 8-22-60 ± 2398 Big Night, The (74) Action Para 2-8-60 + 2425 Blitzkrieg
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McWilliams Heads 'Pepe' Advertising
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j • NOW BEING DISTRIBUTED TO ALL
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I London ! scenes," ' NEW I aided ;
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. — ^^^ CENTURY PRESENTS THE MOST
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uitrndcM êpont ^ TRIBUTE TO BEN SH
Page 25 and 26: . . Irving . . Harry . . Jim . . Ja
Page 27 and 28: '. with [ Widmark 1 the OLLYWOOD If
Page 29 and 30: i $200,000 I ; HOLLYWOOD I independ
Page 31 and 32: . — ^^^ CENTURY PRESENTS THE MOST
Page 33 and 34: PORTLAND Top features such as "Ocea
Page 35 and 36: She's on the grand tour -for amour.
Page 37 and 38: She's on the grand tour -for amour.
Page 39 and 40: .iQ ~ ni 3 ^^ê^ o c3 O: Co Q 3 a.
Page 41 and 42: — — — —— Merry Loop Upswi
Page 43 and 44: . — ^^^ CENTURY PRESENTS THE MOST
Page 45 and 46: ! Philip , He ; HOLLYWOOD—An I j
Page 47 and 48: . — — I ^^^ CENTURY PRESENTS TH
Page 49 and 50: ; play I Waldleitner, I ! company '
Page 51 and 52: i I I ! Chamberlain, I which i Miam
Page 53 and 54: ' Billy , Drive-In, , Theatre, 1 Fi
Page 55 and 56: — ^^^ CENTURY PRESENTS THE MOST R
Page 57 and 58: I DES ' I Pickus 1 From I i NEW I R
Page 59 and 60: — ^^^ CENTURY PRESENTS THE MOST R
Page 61 and 62: , CLEVELAND—Nothing I capacity :
Page 63 and 64: . — n CENTURY PRESENTS THE MOST R
Page 65 and 66: ! Safe ' BOSTON—A , nection j "Oc
Page 67 and 68: I BOXOFnCE . — ^^^ CENTURY PRESEN
Page 69 and 70: ; report I I VANCOUVER—The I hot
Page 71 and 72: i I I LA I a I I commission , C-3 i
Page 73 and 74: . . . See . . Exciting . . Remember
Page 75: guitar was played by Marlon Brando.
Page 79 and 80: Feature productions by compony in o
Page 81 and 82: I E.\celsior) . French Yves .(krard
Page 83 and 84: ' — Opinions on Current Productio
Page 85 and 86: ' essive ; ound , en 1 corrode, , i
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