im

. . "Thunder
. . . Sidney
Raleigh
Liebenberg,
MINNEAPOLIS
Ted Mann. Twin Cities exhibitor, has accepted
the exhibitor chairmanship for
this exchange territory for the Will Rogers
Combined Audience Collection and
Christmas Salute campaign. The full participation
of all his theatres has been
pledged by Mann. He also promised to try
to enroll the cooperation of all theatres in
this area, both in audience and employe
collection.
Researchers at Mid-Continent Surveys
asked 199 Minneapolis women the following
question: "What is your opinion of
the current trend in movies toward the
frank treatment of sex problems? Do you
think it's healthy or unhealthy?" Fifteen
thought it healthy. 165 unhealthy and 19
didn't know . in Carolina." a
Howco release distributed locally by Hazelton
& Associates, played first run for four
days at five Minneapolis area drive-ins to
good business.
20th Century-Fox's "For the Love of
Mike" opened first-run at three drive-ins
—the Navarre, Lucky Twin and Coon
HERE'S YOUR CHANCE
lo get in the
^^^1^ BIG MONEY
s a screen game,
HOLLYWOOD takes top
honors. As a box-office attraction,
it is without equal. It has
been a favorite with theatre goers for
over 15 years. Write today for complete details.
Be sure to give seating or car capacity.
HOLLYWOOD AMUSEMENT CO.
37S0 Ooklon St. * Skokic, Illinois
seiuiine
Rapids. Three personalities from KEVE
appeared at each di'ive-in and gave away a
dog which was promoted ten days in advance
of the opening. A unique new-spaper
ad approach with animal caricatures was
used, according to Bob Favaro, 20th-Fox
regional exploiteer.
(
The village council has reopened the
Morgan Theatre at Morgan, Minn. . .
.
Mrs. Jack
i wife of
the theatre architect, has a one-woman
art exhibition of 18 oil and water color
paintings at the Westgate Theatre this
month. Mrs. Liebenberg began exhibiting
several years ago and also has had showings
at the Campus and World theatres
Lebo is the new assistant
manager of the Gopher. At one time he
was associated with the RKO Pan.
Outstate exhibitors on the Row were
Ralph Seavert, Forman, N. D.: K. C.
Brandhagen. Cavalier, N. D.: Phil Harvatine,
Cornell, Wis.; Robert Hodd. Abbotsford.
Wis.: Ray Blakeslee, Medford. Wis.,
and Guy Abbott. Arlington. S. D.. who is
reopening his Arlington Theatre September
10. Abbott also books for the New Theatre
at Hayti, S. D., which is reopening
The Walnut Theatre at
September 3 . . .
Walnut Grove, operated by Lawrence
Boelke, closed August 13.
The Canistota Theatre at Canistota. S.
D., has been reopened by B. G. Pletan,
who operated it formerly ... A completely
new louvered screen was installed in the
Century Theatre for the reopening
Wednesday (17i with "This Is Cinerama,"
according to Paul Swater, manager. A
complete new front on the theatre also is
contemplated. Swater said. The house
closed August 14 after a nine-week run of
"Can-Can" and reopened August 23 for a
press preview of the Cinerama rerun.
Sutton Airer Shows 'Blonde'
WORCESTER. MASS.—The Trans-Lux
Gallic import. "Blonde in a White Car,"
by-passed downtown Worcester, opening its
regional bow at the Motor-In Drive-In,
Sutton. Adults were charged 90 cents.
2 ycors for $5 Q 1 year for $3 3 years for S7
n Remittance Enclosed Q Send Invoice
THEATRE..
STREET ADPRESS
TOWN ZONE STATE..
NAME
POSITION
^^^QtHE national film weekly 52 hsues a year
825 Van Brunt Blvd., Kansos City 24, Mo.
Special Gifts Division
In Rogers Campaign
CLEVELAND—At the industry meeting
to promote the Will Rogers Hospital Memorial
Fund Drive, distributor chairman
Raymond Schmertz. 20th-Fox manager,
announced that his pet project, the Special
Gifts plan, has become a reality with
receipts of a $200 check from Leon Enken,
president of the Robins Amusement Co.
of Warren. Schmertz said he had other
personal pledges and urged this heretofore
untapped source of revenue be fully
covered. Schmertz says evei-y donor of
$200 or more will receive a Will Rogers
statuette with a plate attached to it with
the donor's name.
Material for pledges were given to exchange
managers and salesmen after the
Shirley MacLaine trailer was run off. The
urgency of covering all drive-in situations
immediately was stressed and it was
agreed that the first efforts will be made
at outdoor theatres.
Sam Schultz, Selected Theatres, and
Frank Murphy, Loew Theatres district
manager, were named exhibitor cochairmen.
AB-PT Six-Month Proiit
Increases 45 Per Cent
NEW YORK—The net operating profit
of American Broadcasting - Paramoimt
Theatres for the first sLx months of 1960
amounted to $5,653,000, or $1.35 a common
share, an Increase of 45 per cent over the
$3,886,000, or 90 cents a share, for the
like period of 1959. Including capitaJ gains,
consolidated net earnings rose to $6,981.-
000, or $1.67 a share, from $3,885,000, or
90 cents a share, reported last year.
For the second quarter, estimated net
operating profit was $2,317,000, or 55 cents
a share, an increase of 47 per cent over
the $1,573,000, or 36 cents a share, last
yeai-. Including capital gains, consolidated
net earnings were $3,601,000, or 86 cents a
share, compared with $1,618,000, or 37
cents a share, in 1959. Second-quai'ter net
capital gains of $1,284,000, or 31 cents a
share, included capital gains on the cash
portion of the sale of Disneyland Park
stock.
Leonard H. Goldenson, president, reported
that theatre business was not up to
last year's level in the second quarter, but
that a higher level of business was expected
during the summer, usually a
strong theatre period. Since the start of
the year, ten marginal properties wer« divested
and a Salt Lake City drive-in was
acquired.
Wave-Damaged Theatre
Reopens in Hilo, Hawaii
HILO. HAWAII — The Mamo Theatre,
damaged during the tidal wave invasion
of May 23. has been repaired and reopened
under new ownership. Big Island Theatres,
a new corporation headed by John Costa,
also has purchased the Naalehu and Kona
theatres from the Realty Investment Co. at
an undisclosed price.
Repairs and improvement made at the
Mamo Theatre will amount to more than
$50,000. Costa said. A stereo system has i
been installed.
NC-4 BOXOFFICE August 29, 1960