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' Work ' Invite ' Radio ! for SELL FAST AND SEXY' THE FAST AND SEXY WAY! 'FAST AND SEXY' LOCAUTE! He might be the campus hero... She mighf be an extremely capable and extremely attractive waitress. Point is, a number of contest approaches might be worked out, and one of the contests might click with a newspaper, radio-TV sponsor, a college fraternity or sorority, restaurateurs, etc. On stage, of course, a "Fast and Sexy" contest might also be arranged— competing girls to make wardrobe changes as quickly as possible. See what can be done! Award promoted merchandise as prizes! GINA! One of the most beautiful actresses on the screen today. Miss Lollobrigida plays a modern-day merry widow who returns to her native Italian village from Brooklyn, U.S.A., to look for a new husband. a beauty local girls. empha Gina ol prize v For the ladies, invite them tc their opinions as to whethe ould with efer they 1 husband—and why! Could tie in popular radio-TV commentator or disc jockey angle. Also, should a woman play hord-to-get or throw herseli at a man, etc.. as Gina does? Contact ian clubs for their cooperation in air interviews, loan of autographs lor lobby exhibit, group attendance, publicity mailings, etc. locaUtes with same first name lo attend showing as guests. contest offering ticket prizes lor listeners naming most previous pictures of Miss Lollobrigida, ' Spot star stills in every available window: Stores, hotels, depots, etc. TIE-UP STILLS In addition to the stills in the regular exchange set, the following might be used in window and other tie-ups: Costume Jewelry, Still No. 10; Luggage, Still No. 27; Television and radio shop. Still No. 32; Sporting Goods, Still No. 45; Furs, Still No. 67; Bath Supplies, Still No. 4. CHALK IT UP! On posts, poles, walls, fences . . . wherever vou can! "Gina's Fast and Sexy!" Add credits later. BUBBLE BATH Gina Lollobrigida takes a bubble bath in "Fast and Sexy," a fact which can be used effectively in your campaign. Use Still No. 17 in the foUowring ways: Ihe still lobby. lije lor I carTying full credits. li possible, pla the blow-up in a real tub iminerBcd real bubbles or in cotton whjch sim lates bubbles (or. ol course, use a li modell) Use the still in window and couni displays in a variety of deparlme store tie-upa lor bath salts, soc Pla sHll illu In addition to the bubble bath, the beautiful star is also seen in the film taking a primitive shower. Stills 4, 14 and 65 can be utilized in much the same manner. PEEP BOX! Set up an advance lobby peep box: "Men! Looking for Something Fast and Sexy?" Inside, plant stills and poster art of Gina Lollobrigida, plus picture and playdate credits. The same copy-line might be used in a card handout, with the theatre's phone number added. Accessories at Cdumhia Exchanges • THREE SHEET • ONE SHEET • 22x28 A • 22x28B (SLIDE JJLSJUULIULS the some) • EIGHT II X 14's • UTILITY MAT • INSERT CARD • TRAILER 10 uprights, pressbook IfGS md LINGERIE Use Still No. 25, left, as the basis for Fast and Sexy" hosiery and lingerie displays— windows and counters— as well as a "beautiful legs" contest. Still No. 5 might also be used in similar fashion. Both are to be found in the regular set of stills available at your Columbia exchange. TO CATCH A HUSBAND! In "Fast and Sexy," Gina Lollobrigida sets out to catch herself a husband . . . your cue for a variety of approaches to the same theme! Via radio, newspapers, television — in contests, forums, on-the-sfreet interviews, etc.— simply ask the question: "How Did You Catch Your Husband?" Offer guest tickets for the "best" answers! MAGAZINE BREAKS! Two articles on Gina Lollobrigida may be found in Life Magazine, issue of August 8th, and the Saturday Evening Post, issue of August 13th. Plentifully illustrated with full-color poses of the lovely star, these tremendous breaks are perfect for foyer and out-front displays along with your "Fast and Sexy" credits. Post 'em well in advance of your playdate! DISPLAYS 9' X 12' single face flag, $45.00; double-face flag, S75.00. Badge; 40c. Streamer; 17' long, S15.00 each. Valance; $1.50 per running foot; minimum length 10- foot. 12 pennant string; 30' long, $3.50. Bumper strip; $1.00 each, minimum order 15. Order from National Flag Co., 43 W. 21st., New York 19, N. Y., or in Canada: Theatre Poster Service, 227 Victoria Street, Toronto, Ont. TV TRAILERS Perfect for your TV campaign, with space for local announcer to add theatre and playdate information. Also a final frame freeze for superimposed visual credits, if desired. Order direct h-om: Exploitation Dept., Columbia Pictures Corp., 711 Fifth Ave., N. Y. 22, N. Y. 5 IVIEN AND A GIRL! As a modem-day merry widow in the picture, Gina is actively courted by four men while she pursues a fifth. Pegged to this, invite as your guest any girl showing up at the theatre escorted by five men. DRIVE-INS • Go after an automobile dealer for a new-model car that's "Fast and Sexy," to be placed on display near your concession stand. • Road signs: "Don't Speed to See 'Fast and Se.trs-,' etc." • Has your dri%'e-in a stage? Put on a '"Fast and Sex-y Fashion Show." concentrating on Italian-style fashions in honor of the film's Italian-bom star and Italian setting.
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