. ' Leading "When you put in the Payroll Savings Plan . . How did it affect company stock purchases by your employees?" "Nut a bit, Al! You see, quite a number of our people had never made any investment of any kind throujih regular deductions. When we put in the Payroll Savings Plan for U.S. Savings Bonds we gave many of them a brand new idea. Automatic saving! "Our State Savings Bonds Director did a grand job of cooperating with us. He helped us organize a company-wide campaign that reached every man and woman on our payroll. It was explained to each employee— persona/Zy— that with just one signature on a card he could arrange to buy the new 3'^4% Savings Bonds, regularly. We got a splendid response, and we found that our Company stock purchases increased, too!" y American companies in every one of our .SO states find that substantial employee participation in the Payroll Savings Plan is a sound builder of esprit de corps. People like to feel that they belong—to their company grou]) and to the group of millions of patriotic Americans who are contributing to our Nation's Peace Power. Contact your State Savings Bonds Director for prompt, understanding help in spreading Payroll Savings information, 1 person-to-person. .J !\ 4fS I NOW! U.S. SAVINGS BONDS EARN 3%% ! BOXOFFICE <strong>im</strong>i -.. n ^„_~ nBsi s sS^ IHE U. S. 60VEIIIIMENT DOES NOT l>»Y FOd THIS dOyEllTISEIIEHT. THE TIEASURY DEPARTMENT THANKS, FOR THEIR PATRIOTISM. THE ADVERTISING COUNCll AND THE DONOR ABOVL SE-8 BOXOFHCE :: August 29. 1960
' Billy , Drive-In, , Theatre, 1 Film ! Elizabeth . . "The . . Margaret . . Tony . . Rachel . . >AN ANTONIO izteca Films Notes: James J. Ornelas, auditor and bookkeeper, is spending . . After is vacation at Laguna Beach . eeing the tradescreening of "Bolero Inlortal," Manager Ignacio Torres of the ilameda Theatre requested the <strong>im</strong>mediate ooking of the picture ... In town to ook Mexican product were John Flache, he Alameda Teatro, Lamesa. and Leroy lilton, operator of the Arcadia at Ploresille. . . Ross Stewart returned from a trip to .aredo T<strong>im</strong>e Machine" drew he youngsters to the Texas Theatre . . "he Bexar County district attorney flew Hollywood to arrange for the release of he locally produced Setna Film, "The Veiid One," which had the working title f "Out of Orbit." The picture runs one lOur and 18 minutes, and was produced or less than $30,000 Aguilar his horse was the current stage show ,'ith ttraction at the Alameda Teatro. Anonio is widely known for his many roles 11 Mexican-produced motion pictures . . . For the Love of Mike" drew nicely at he neighborhood Laurel Theatre. Stewart of the Live Oak Drive-In, Jeorgewest, was in town booking Spanishanguage pictures . . . Also here to book ind buy were John Reed, Mathis Drive-In, lathis; E. Hooser, the Roy, Munday; ':. C. Caldwell, the Rex, O'Donnell; Basil luckabee, O'Brien, and Mrs. Dorothy I.e. Sonney, Sonney Enterprises, Dallas . . . 'rhe El Capitan Drive-In here had a long luccessful run on "I Passed for White" . Andy Majek, owner of the Wintergarden Carrizo Springs, is on a vacation in his home state of Ohio and was sending iostcards to his many Texas friends. Majek ecently leased the Eagle Drive-In. Eagle 'ass. from Bill Walter. Effective September 1, Columbia Spanish language trailers and other accessories will i)e shipped to and from Columbia Pictures, ;3allas, according to Fernando J. Obledo, local Columbia manager . Wadington of the Clasa-Mohme office made trip to Mexico . L'Hommelieu at the same exchange also vacationed. In booking were Sylvan K. Barry, Fiesta Drive-In, Santone; Noe Ramirez sr. and lis son Junior, new owners of the Rio Alice, and Irines Salines, now |)perator of the Eagle Drive-In, Benavides. . . . Nelly Martinez I'isited her relatives . . director Patrick Ford arrived at jJrackettville to confer with Happy Shaiian over possibilities of producing another Jicture on the Alamo Village lot . . . Carlos llerrera, former president of Azteca Films In Los Angeles, stopped in at the local bffice to say hello on his way to Mexico i!!ity. Senor Herrera is now supervisor of p<strong>im</strong>ex in South America of the Azteca office, was off on a j>ne-week vacation in Monterrey where she Azteca manager . ;fewell Truex returned from a Texas Gulf i-oast vacation. Starring in MGM's "Butterfield 8" are Taylor, Laurence Harvey, Eddie '^isher and Dina Merrill. Barton Opens New Twin Airer at Oklahoma City New Andrew Stone Picture About Minnesota Fire HINCKLEY, MINN.—The Hinckley fire of 1894 in which at least 418 persons died is to be the subject of a new picture to be made by Metro-Goldwyn-Mayer. Plans call for MGM to purchase an Oregon ghost town, adjacent woodland and a railroad trestle to be burned down for the filming. The studio is planning to shoot the picture late this summer and this fall. Andrew Stone will be the producer. Highlights of the film will be the burning of all buildings in the Oregon town and the burning off of an entire mountain to produce a forest fire. Cl<strong>im</strong>ax of the pictui-e will be the plunge of a locomotive and several cars off a burning trestle into a gorge 80 feet below. MGM will purchase the entire town to be burned from the Valley & Siletz railroad, which owns it now. Plans call for enrolling several hundred residents of the Oregon mountain community for mob scenes and possibly even for sub-lead roles. Woven into the plot will be another true story, that of an actual kidnaping which took place about the same t<strong>im</strong>e as the historic blaze here. Negotiations reportedly are under way between MGM and the railroad for sites, prices and needed materials. Because of Oregon fire conditions, it is not expected that the actual filming will begin until September or early October. 39-Segment Dondi Series On Al Zugsmith Program HOLLYWOOD—With 45 feature films to his credit, Al Zugsmith will expand his activities into television next season. His initial effort will be 39 filmed segments of "Dondi," based on the same comic strip characters now comprising his Allied Artists pictm'e. The project, as well as other Zugsmith series, will be through ABC Films. In developing his television program, Zugsmith revealed he will cut down on his feature production by filming only two pictures a year. Next year's slate reportedly will include "Rip Van Winkle in the 21st Century" and "Nymphet." Sneak Previews Planned For 'Inherit the Wind' NEW YORK—United Artists and the Stanley Kramer Organization are cooperating in planning s<strong>im</strong>ultaneous sneak previews for "Inherit the Wind" August 29 in 21 cities, according to Roger H. Lewis, UA vice-president in charge of advertising, pubhcity and exploitation. The cities are Nashville, Buffalo, Niagara Falls, Rochester, Syracuse, Columbus. Dayton, Akron, Canton, Cleveland, Toledo. Houston, Evansville, Indianapolis. Hartford, New Haven, Reading. Wilmington, Richmond, Des Moines and Springfield, Mass. OKLAHOMA CITY — A twin drive-ln theatre, costing nearly $500,000, is being completed here because, among other things, R. Lewis Barton is a proud grandfather. The drive-in was due to open this week. An article in the Oklahoma City T<strong>im</strong>es relates that Barton, who operates 16 theatres in the Oklahoma City area, had planned the drive-in at the corner of SE 29 and Sooner road for some t<strong>im</strong>e. But ever since the twins, Mike and Mark, sons of his daughter, Mrs. Joanna Combs, came into the family 11 months ago. "the idea of doubling everything seems to be his guiding rule," his son Jerry said with a chuckle. The huge new Twin Theatre has a single entrance and boxoffice, but everything else is double—screens, parking lots, and other facilities. 35 ACRES PAVED More than 35 acres of ground now has been paved—of which 30 acres will be for some 4,000 patrons who can occupy about 2,000 automobiles to see a movie. Barton said that the theatre may be operated with the same picture as a twin bill—or it may operate as two theatres with patrons able to take their choice of which picture to see. Barton admitted that the new project "is in honor of Mike ind Mark." but he insisted that the movie business "is coming back now as just another good bread and butter thing, with a lot of the waste squeezed out of it. "The public wants to see something big —even in their grocery stores—and we're going to give it to them here." YEAR-ROUND OPERATION Barton plans to operate the Twin as he does his other outdoor spots, the year around "because that is the only way you can keep dependable personnel to run them when the season is best." Eventually, the new theatres may be equipped with heaters "at least one of them on an exper<strong>im</strong>ental basis. "We don't have much cold weather, but it can get pretty snappy for a few days, and somet<strong>im</strong>es we've run the theatres without any customers just to be ready when the weather got ready." Barton said that motion picture producers "have found new ways of reducing costs, largely by moving out of Hollywood for most of their films." And he predicted that there would be further reduction in costs with better films available. But Barton said that he does not plan for the new theatre to become known as a "first run" house because "I believe that these movies still belong downtown. "Visitors get an <strong>im</strong>pression of a city by the downtown area. If the night life dies. the town dies. I'm not going to be a party to that—because a live town tends to attract new industry with new workers who will be plenty happy to attend neighborhood theatres." OXOFFICE August 29, 1960 SW-1
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