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Managing In-Store Pickup Fulfillment - Shopatron

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Shopper’s Choice orders also feature the unique fulfillment steps you read<br />

about for Ship to <strong>Store</strong> orders. These steps are designed to:<br />

• Provide time estimates for ordering out-of-stock items (and issue email<br />

updates to the customer with these estimates)<br />

• Provide time estimates for customization, if needed (and issue email<br />

updates to the customer with these estimates)<br />

• Allow the fulfiller to specify whether the customer receives email<br />

notification when the item is ready for pickup<br />

If a shopper fails to pick up a Shopper’s Choice order, their items are<br />

returned to the fulfiller’s shelves and the order is cancelled. Restocking<br />

fees can be specified and applied.<br />

How is Shopper’s Choice different from Ship to <strong>Store</strong>?<br />

From a fulfillment standpoint, the only time that a Shopper’s Choice order<br />

differs from a Ship to <strong>Store</strong> order is if the shopper prefers to have the order<br />

shipped to them if it is not immediately available. Other than that, the<br />

fulfillment steps are identical.<br />

• Shopper’s Choice orders are still assigned to fulfillers.<br />

Fulfillers do not have to request these orders.They do have to accept<br />

the orders that have been assigned to them within 24 hours of the time<br />

they are assigned.<br />

• Assignment of Shopper’s Choice may depend on whether the<br />

fulfiller has the items in stock.<br />

If the shopper specifies that they want their order shipped to their<br />

home if it is not available for immediate pickup, it will not be assigned<br />

to the fulfiller if they do not have it in stock. It will use the Standard<br />

order process instead.<br />

How Shopper’s Choice differs for shoppers<br />

The most obvious difference to the shopper is choice. The shopper hopes<br />

that their items are available for immediate pickup at the location they<br />

select. However, if the items are not available, the shopper gets to choose<br />

whether it would be more convenient to have their order shipped to them<br />

or to pick up their order at the store when it is available.<br />

To the shopper, a Shopper’s Choice order looks like a blend of a Local<br />

Search First and a Ship to <strong>Store</strong> order at checkout. The checkout screen<br />

says “<strong>In</strong>-<strong>Store</strong> <strong>Pickup</strong>,” where the checkout screen for Ship to <strong>Store</strong> says<br />

“Ship to <strong>Store</strong>.” A shopper never sees the words “Shopper’s Choice.”<br />

At checkout, the Shopper’s Choice shopper enters their Zip code, is shown<br />

a list of possible stores (the same list that is used for Ship to <strong>Store</strong>), and<br />

selects their favorite store for immediate pickup.<br />

June 2010 17

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