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Managing In-Store Pickup Fulfillment - Shopatron

Managing In-Store Pickup Fulfillment - Shopatron

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Local Search First order flow<br />

Local Search First orders<br />

• Can only be viewed, requested, and filled by approved fulfillers within<br />

the fulfillment radius (usually 35 miles of the consumer’s location).<br />

<strong>Fulfillment</strong> partners must be approved for Local Search First, both by<br />

<strong>Shopatron</strong> and by the specific merchant.<br />

• Immediately trigger an automated email from <strong>Shopatron</strong> to all fulfillers<br />

qualified to fill them.<br />

• Do not resolve at the same time as Standard orders. <strong>In</strong>stead, requests<br />

are accepted immediately and the order is assigned 30 minutes after<br />

the first request is received.<br />

• Can only be requested if a fulfiller has all items in stock. Fulfiller cannot<br />

have you or any distributor ship items to them.<br />

• Are assigned to the closest requesting fulfiller who has all items, 30<br />

minutes after the first request is placed.<br />

• Trigger an automated email and a home screen alert to the fulfiller who<br />

wins the order.<br />

• Trigger an automated email to any fulfiller who has requested the order<br />

but did not win it.<br />

• Trigger an automated email to the consumer with the fulfiller’s location<br />

and hours, one hour after the order is won.<br />

• Convert to Standard orders if no qualified in-store fulfiller is located.<br />

The following illustration shows the typical workflow for a Local Search<br />

First order. This illustration shows the steps in an ideal Local Search First<br />

order: in-store pickup is available, the customer’s payment information<br />

clears, and so on. These steps are listed below.<br />

The Local Search First process includes the following steps<br />

1 A <strong>Shopatron</strong> consumer requests <strong>In</strong>-<strong>Store</strong> <strong>Pickup</strong> when they check out.<br />

2 Approved fulfillers within the order’s request radius (usually 35 miles)<br />

of the consumer’s location receive an email that a Local Search First<br />

order in their area is available.<br />

3 Those fulfillers log into <strong>Shopatron</strong>, identify the order, and verify that<br />

they have all of the items (exactly as ordered) in stock.<br />

4 They set the items aside so that they are not sold before the consumer<br />

arrives.<br />

5 These approved fulfillers then request the order.<br />

Fulfillers have 30 minutes from the time the first request is placed on<br />

the order.<br />

The closest fulfiller who requests the order wins it.<br />

June 2010 9

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