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Close Brothers Seydler Research AG - BVB Aktie - Borussia Dortmund

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<strong>Borussia</strong> <strong>Dortmund</strong> GmbH & CO KGaA<br />

(an increase of 18.26%) was in merchandising, although it accounted for the lowest<br />

share of total revenue with 4.5% at EUR 93.8 m (C<strong>AG</strong>R 7.9% from 2007/08). Other<br />

income reached EUR 237.7m in 2011/12 (C<strong>AG</strong>R 11.8% from 2007/08). Its share in<br />

the total revenue has varied between 9.6% and 11.4% over the last four years.<br />

Transfer revenue reached a peak in the 2011/12 season at just under EUR 210m,<br />

while two years earlier it was only just over half that amount. There are often<br />

fluctuations in transfer revenues because the number of transfers and the transfer<br />

fee can vary greatly from year to year.<br />

Development of gross revenue streams in the Erste Bundesliga<br />

2000.0<br />

1500.0<br />

1000.0<br />

500.0<br />

0.0<br />

2007/08 2008/09 2009/10 2010/11 2011/12<br />

Other 152.3 164.2 193.4 213.7 237.7<br />

Merchandising 69.2 69.9 73.9 79.3 93.8<br />

Transfer 129.0 140.3 106.4 195.5 209.8<br />

TV Marketing 475.8 488.5 505.4 519.6 546.2<br />

Advertising 402.6 488.8 511.9 522.7 553.2<br />

Match operations 338.1 363.4 379.3 411.2 440.8<br />

Source: Bundesliga Report 2013, CBS <strong>Research</strong> <strong>AG</strong><br />

International/ Europe<br />

A number of factors dictate a club’s ability to generate revenue. For clubs from the<br />

European top divisions, the split of central revenues (broadcast, sponsorship),<br />

participation in UEFA competitions, stadium ownership, and ability to connect with<br />

the fan base are key factors. This section provides an overview about the<br />

development of revenue and the diversification into revenue stream as well a more<br />

detailed analysis of broadcasting revenues, ticket revenues/ attendance<br />

development and employee expenses. Starting this section with the description of<br />

Europe’s largest and most successful Football leagues, (‘big five’ including the<br />

Bundesliga).<br />

Football internationally<br />

Financial figures in this section (league revenues, absolute amount of<br />

different revenue streams and attendance) may differ to other sections due to<br />

notwithstanding time periods, which have been taken as the basis. Figures in<br />

this section are based on the calendar year (January to December) while<br />

figures in other sections refer to the playing season as a year (June to May).<br />

Primera División<br />

In April 1927, José María Acha, first proposed the idea of a national league in<br />

Spain. Today Primera División is, for sponsorship reasons, officially named Liga<br />

BBVA and represents the top professional association football division of the<br />

Spanish football league system. It is contested by 20 teams, with the three lowest<br />

placed teams relegated to the Segunda División and replaced by the top three<br />

teams in that division. Since the 1950s, Real Madrid and Barcelona have<br />

dominated the championship. Real Madrid has won the title 32 times and<br />

Barcelona 21 times. The Primera División is currently first in the UEFA rankings of<br />

European leagues (Country coefficients 2012/13 based on their performances in<br />

European competitions over a five-year period), ahead of the English Premier<br />

League in second and Germany's Bundesliga in third.<br />

Spain<br />

www.cbseydlerresearch.ag <strong>Close</strong> <strong>Brothers</strong> <strong>Seydler</strong> <strong>Research</strong> <strong>AG</strong> | 32

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