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Close Brothers Seydler Research AG - BVB Aktie - Borussia Dortmund

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<strong>Borussia</strong> <strong>Dortmund</strong> GmbH & CO KGaA<br />

UEFA broadcasting revenues (including UEFA bonus payments)<br />

Broadcasting revenue in the ‘big five’ leagues rose to EUR 4.074bn and exceeded<br />

the EUR 4bn mark for the first time in FY 2011, representing 84.40% of collective<br />

European top league broadcasting revenue. Three of the ‘big five’ leagues<br />

generated more than half of their revenue from broadcasting (England 51.31%:<br />

EUR 1.375bn, Italy 56.81%: EUR 0.925bn, and France 53.75%: EUR 0.607bn).<br />

However the difference between Spain (37.73%: EUR 0.638bn) and Germany<br />

(29.09%: EUR 0.526bn) and the other three is significant. Looking at the absolute<br />

figures, England ranks first with generated EUR 1.375bn while looking at relative<br />

figures Andorra ranks first with a broadcasting revenue share of 59.91%.<br />

Aggregated numbers of<br />

top 5 leagues<br />

The development of attendances in European top five leagues<br />

(2011/12 season) and ticket revenues (FY 2011)<br />

Even if revenues from ticket sales do not represent the majority of UEFA league<br />

revenues (19.3%) and which, in comparison with the other revenue streams, grow<br />

below-average (C<strong>AG</strong>R 0.7%), ticket sales are an important indicator to assess how<br />

popular football is and how much people are willing to spend on football in<br />

individual countries. Conclusions can be drawn from the utilization of the stadium,<br />

the average attendances as well as the infrastructure. Since both ticket sales and<br />

stadium visit are directly correlated (level of ticket prices not taken into<br />

consideration), both issues are summarized in this section.<br />

Development of<br />

attendance in top 5<br />

leagues<br />

Average attendance of matches of largest European leagues<br />

90.0<br />

80.0<br />

+0.4%<br />

+1.7%<br />

-4.3%<br />

70.0<br />

60.0<br />

50.0<br />

40.0<br />

-2,0%<br />

+5.7%<br />

-17.9%<br />

-16,0%<br />

Largest club<br />

average<br />

attendance<br />

30.0<br />

20.0<br />

+1.9%<br />

-7.6%<br />

-4.4%<br />

League<br />

average<br />

10.0<br />

0.0<br />

10/11 11/12<br />

10/11 11/12 10/11 11/12 10/11 11/12 10/11 11/12<br />

Source: UEFA Benchmarking Bericht 2011, CBS <strong>Research</strong> <strong>AG</strong><br />

UEFA ticket revenues big five” leagues<br />

Ticket sales generated revenues of EUR 1.850bn in FY 2011, representing 74.24%<br />

of collective European top league ticket revenue. Only three of the ‘big five’ leagues<br />

generated more than 20% of their revenue from ticket sales (Spain 31.91%: EUR<br />

0.540bn, England 22.77%: EUR 0.610bn, and Germany 21.25%: EUR 0.384bn). In<br />

Italy and France only around 11% are contributed by ticket revenues (EUR<br />

0.183bn, EUR 0.131bn). In comparison, ticket revenues in England’s Premier<br />

League were around 365% higher than France’s Ligue 1.<br />

www.cbseydlerresearch.ag <strong>Close</strong> <strong>Brothers</strong> <strong>Seydler</strong> <strong>Research</strong> <strong>AG</strong> | 38

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