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Close Brothers Seydler Research AG - BVB Aktie - Borussia Dortmund

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<strong>Borussia</strong> <strong>Dortmund</strong> GmbH & CO KGaA<br />

The Bundesliga and Premier League clubs were all able to sell over 90% of their<br />

seats. One reason for this result is that both leagues consist mainly of new or<br />

redeveloped stadiums.<br />

Occupancy rate 2011/12<br />

92% 91%<br />

Occupancy rate in top<br />

5 leagues<br />

74%<br />

73%<br />

55%<br />

Premier<br />

League<br />

Bundesliga<br />

Primera<br />

División<br />

Serie A Ligue 1<br />

Source: UEFA Benchmarking Bericht 2011, CBS <strong>Research</strong> <strong>AG</strong><br />

Employee expenses on European level<br />

European football clubs are the highest earning clubs in the world, and their players<br />

are paid accordingly. But the average wage of a professional football player varies<br />

greatly among top-level UEFA leagues. For example, players in the top leagues of<br />

England, Italy or Spain are paid more than those in countries such as Poland,<br />

Switzerland or Norway. Given the significance of employee costs for football clubs,<br />

in particular player salaries, the ratio is regularly used as a key performance<br />

indicator by clubs. Generally, all direct employee (player, technical and<br />

administrative staff) costs incurred by the employer are disclosed together and this<br />

is the figure used below.<br />

Employee expenses expressed as percentage of revenues (left<br />

FY 2010, right FY 2011)<br />

Personnel cost ratios<br />

in top 5 leagues<br />

63%<br />

68%<br />

51%<br />

52%<br />

61%<br />

59%<br />

74% 74%<br />

71%<br />

70%<br />

64%<br />

65%<br />

Source: UEFA Benchmarking Bericht 2011, CBS <strong>Research</strong> <strong>AG</strong><br />

According to the UEFA Benchmark report 2011, the English Premier League pays,<br />

speaking in absolute figures, the most for its players. Wages and Salaries<br />

amounted to 68% which resulted in EUR 1.823bn being paid. Italy and France have<br />

a slightly higher ratio with 71% and 70%, resulting in absolute payments of<br />

approximately EUR 1.156bn and EUR 791m. Spanish clubs pay significantly less to<br />

its employees with a ratio of only 61% or EUR 1.032bn in absolute terms. Among<br />

the top five leagues, the Bundesliga has the lowest revenues/employee expenses<br />

www.cbseydlerresearch.ag <strong>Close</strong> <strong>Brothers</strong> <strong>Seydler</strong> <strong>Research</strong> <strong>AG</strong> | 40

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