Close Brothers Seydler Research AG - BVB Aktie - Borussia Dortmund
Close Brothers Seydler Research AG - BVB Aktie - Borussia Dortmund
Close Brothers Seydler Research AG - BVB Aktie - Borussia Dortmund
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<strong>Borussia</strong> <strong>Dortmund</strong> GmbH & CO KGaA<br />
Opportunities<br />
▪ Significant increased revenues because of bonus payments from UEFA<br />
competitions, sponsoring and merchandising<br />
▪ Successful participation in international competitions contribute to <strong>BVB</strong>’s<br />
popularity and strengthening of the brand<br />
▪ Better opportunities for additional player purchases due to higher revenues<br />
▪ Average salaries for players in Germany are low compared to the rest of Europe<br />
Acquiring of well-known international sponsors would led to a better marketing<br />
of the brand<br />
Threats<br />
▪ Enticing away of well performing players by competing clubs<br />
▪ Change of trainer, key players or management<br />
▪ Systematically lower broadcast revenues in Germany in comparison to the<br />
Spanish or English League<br />
▪ Weak purchasing power in NRW and <strong>Dortmund</strong> with limited potential for ticket<br />
price increases<br />
www.cbseydlerresearch.ag <strong>Close</strong> <strong>Brothers</strong> <strong>Seydler</strong> <strong>Research</strong> <strong>AG</strong> | 6
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