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Meridian Annual Report - Meridian Energy

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17<<br />

<strong>Meridian</strong> provides electricity to around 183,000<br />

customers, which includes households, farms,<br />

and businesses throughout New Zealand.<br />

Our Customers<br />

<strong>Meridian</strong> provides electricity to around 183,000 customers,<br />

which includes households, farms, and businesses throughout<br />

New Zealand.<br />

As well as supplying carboNZero certTM certified electricity, we are<br />

very competitive in our pricing structures. We have also offered a<br />

low user tariff to our customers for the past six years in line with<br />

Government requirements.<br />

Our customers include New Zealand’s largest single power user,<br />

Rio Tinto Alcan’s aluminium smelter, which takes around 40 percent<br />

of our generation. Rio Tinto Alcan is a long standing key customer<br />

and we are focused on servicing its needs. The smelter is highly<br />

significant for the Southland region and New Zealand in terms of<br />

the jobs and the export earnings it provides.<br />

We have large concentrations of retail household customers in<br />

Christchurch and Northland as well as customers throughout the<br />

rest of New Zealand. The retail electricity sector is becoming more<br />

competitive and we closely monitor our ‘churn’ rate.<br />

Providing safe and reliable electricity is a responsibility which we<br />

take very seriously. We communicate with our customers about how<br />

to make better use of electricity as well as listening to what they<br />

say about the services we provide. Our retail customers receive the<br />

quarterly newsletter Currents, as well as information about new<br />

services, pricing changes or other issues we feel they should be<br />

aware of. The ongoing installation of smart meters in Christchurch<br />

is a project which will significantly improve the way we communicate<br />

and interact with our customers, and will provide increasing<br />

benefits to householders in the future.<br />

We measure our customer satisfaction levels by regular surveys<br />

conducted by Colmar Brunton. Our goal is to continue to improve<br />

our survey approval ratings. We achieved that with our residential<br />

customer satisfaction rising over the year from 55 percent to 60<br />

percent whilst our SME statistics show a steady rise from 46 percent<br />

to 52 percent.<br />

We also conduct in-depth research to find out what our customers<br />

think about us. We segment this into our residential, small business<br />

and corporate customers and the results are heartening. Our overall<br />

performance in both small business and corporate markets over<br />

the past two years ranks us better than our competitors and in the<br />

residential segment we were ranked second.<br />

We measure attributes such as the quality of our call centre staff,<br />

how effective our tips on electricity consumption are, how we resolve<br />

problems and whether we are providing accurate billing.<br />

The results of this research help to shape the improvements we are<br />

continually making to <strong>Meridian</strong>’s customer experience.

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