Spring 11 MASTER.indd - Thunderbird Magazine
Spring 11 MASTER.indd - Thunderbird Magazine
Spring 11 MASTER.indd - Thunderbird Magazine
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faculty focus<br />
Power breakfasts<br />
T-bird professors anchor CFO Alliance forums<br />
Arizona finance<br />
professionals<br />
share breakfast<br />
with <strong>Thunderbird</strong><br />
professors at bimonthly CFO<br />
Alliance forums that started<br />
in 2009 as a way to connect<br />
local industry leaders.<br />
The CFO Alliance Breakfast<br />
Roundtable Series allows<br />
members in about 10 U.S.<br />
markets to network, identify<br />
issues, analyze problems and<br />
explore solutions. <strong>Thunderbird</strong><br />
School of Global<br />
Management serves as the<br />
academic partner for the<br />
Phoenix group.<br />
<strong>Thunderbird</strong> Professor<br />
Richard Ettenson, Ph.D., facilitated<br />
a discussion Feb. 3,<br />
20<strong>11</strong>, on the need for marketing<br />
professionals to make the<br />
business case for marketing<br />
Richard Ettenson, Ph.D.<br />
and branding within their<br />
organizations.<br />
“Marketing professionals<br />
are the ones who must step<br />
up and demonstrate they<br />
create business value,” said<br />
Ettenson, the Thelma H.<br />
Kieckhefer research fellow<br />
in global brand marketing<br />
at <strong>Thunderbird</strong>. “All too<br />
often, we have not helped<br />
Gregory Unruh, Ph.D.<br />
our own cause.”<br />
Ettenson said marketing<br />
professionals must back<br />
their creative ideas with solid<br />
research, and they must learn<br />
to articulate the scientific<br />
foundation for their ideas in<br />
language that resonates with<br />
the financial officers watching<br />
the bottom line.<br />
<strong>Thunderbird</strong> Professor<br />
Paul Kinsinger<br />
Gregory Unruh, Ph.D., led a<br />
discussion Dec. 3, 2010, on<br />
corporate social responsibility<br />
and sustainability. And<br />
<strong>Thunderbird</strong> Professor Paul<br />
Kinsinger led a discussion<br />
Oct. 7, 2010, on market intelligence<br />
gathering.<br />
For information on joining the<br />
group, visit achievenext.com/<br />
cfoa.<br />
Inkpen wins international Case Award<br />
<strong>Thunderbird</strong> Professor<br />
Andrew C. Inkpen, Ph.D.,<br />
has won an international<br />
ecch Case Award for his<br />
study of Southwest Airlines’<br />
navigation of the 2008<br />
energy crisis and the global<br />
economic downturn that<br />
followed.<br />
Judges from ecch, a<br />
nonprofit organization<br />
dedicated to promoting the<br />
case method of learning,<br />
announced winners Feb.<br />
21, 20<strong>11</strong>, from 10 academic<br />
categories.<br />
Winning cases are selected<br />
anonymously based<br />
Andrew C. Inkpen, Ph.D.<br />
on the number of institutions<br />
around the world that<br />
order and teach a case during<br />
each calendar year. This<br />
means Inkpen’s case was<br />
the most widely taught<br />
in the world in finance,<br />
accounting and control<br />
courses during 2010.<br />
“Vision 2020 defines<br />
‘global impact’ as our overarching<br />
goal,” <strong>Thunderbird</strong><br />
President Ángel Cabrera<br />
said. “Andrew’s case study<br />
is a perfect example of what<br />
global impact can mean in<br />
practice in terms of thought<br />
leadership.”<br />
Inkpen is the J. Kenneth<br />
and Jeannette Seward<br />
chair in global strategy &<br />
professor of management at<br />
<strong>Thunderbird</strong>.<br />
Stralser leads<br />
TiE AZ board<br />
Steven Stralser, Ph.D., a<br />
professor in <strong>Thunderbird</strong>’s<br />
Walker Center for Global<br />
Entrepreneurship, has been<br />
named president of the TiE<br />
Arizona Board of Directors.<br />
The organization, part of<br />
The Indus Entrepreneurs<br />
network, supports entrepreneurship<br />
in Arizona.<br />
Stralser also serves on the<br />
boards for Salt River Devco,<br />
the commercial real estate<br />
development arm of the Salt<br />
River Pima Maricopa Indian<br />
Community; and Flexx-<br />
Coach, an e-learning venture.<br />
thunderbird magazine 49