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Spring 11 MASTER.indd - Thunderbird Magazine

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faculty focus<br />

Power breakfasts<br />

T-bird professors anchor CFO Alliance forums<br />

Arizona finance<br />

professionals<br />

share breakfast<br />

with <strong>Thunderbird</strong><br />

professors at bimonthly CFO<br />

Alliance forums that started<br />

in 2009 as a way to connect<br />

local industry leaders.<br />

The CFO Alliance Breakfast<br />

Roundtable Series allows<br />

members in about 10 U.S.<br />

markets to network, identify<br />

issues, analyze problems and<br />

explore solutions. <strong>Thunderbird</strong><br />

School of Global<br />

Management serves as the<br />

academic partner for the<br />

Phoenix group.<br />

<strong>Thunderbird</strong> Professor<br />

Richard Ettenson, Ph.D., facilitated<br />

a discussion Feb. 3,<br />

20<strong>11</strong>, on the need for marketing<br />

professionals to make the<br />

business case for marketing<br />

Richard Ettenson, Ph.D.<br />

and branding within their<br />

organizations.<br />

“Marketing professionals<br />

are the ones who must step<br />

up and demonstrate they<br />

create business value,” said<br />

Ettenson, the Thelma H.<br />

Kieckhefer research fellow<br />

in global brand marketing<br />

at <strong>Thunderbird</strong>. “All too<br />

often, we have not helped<br />

Gregory Unruh, Ph.D.<br />

our own cause.”<br />

Ettenson said marketing<br />

professionals must back<br />

their creative ideas with solid<br />

research, and they must learn<br />

to articulate the scientific<br />

foundation for their ideas in<br />

language that resonates with<br />

the financial officers watching<br />

the bottom line.<br />

<strong>Thunderbird</strong> Professor<br />

Paul Kinsinger<br />

Gregory Unruh, Ph.D., led a<br />

discussion Dec. 3, 2010, on<br />

corporate social responsibility<br />

and sustainability. And<br />

<strong>Thunderbird</strong> Professor Paul<br />

Kinsinger led a discussion<br />

Oct. 7, 2010, on market intelligence<br />

gathering.<br />

For information on joining the<br />

group, visit achievenext.com/<br />

cfoa.<br />

Inkpen wins international Case Award<br />

<strong>Thunderbird</strong> Professor<br />

Andrew C. Inkpen, Ph.D.,<br />

has won an international<br />

ecch Case Award for his<br />

study of Southwest Airlines’<br />

navigation of the 2008<br />

energy crisis and the global<br />

economic downturn that<br />

followed.<br />

Judges from ecch, a<br />

nonprofit organization<br />

dedicated to promoting the<br />

case method of learning,<br />

announced winners Feb.<br />

21, 20<strong>11</strong>, from 10 academic<br />

categories.<br />

Winning cases are selected<br />

anonymously based<br />

Andrew C. Inkpen, Ph.D.<br />

on the number of institutions<br />

around the world that<br />

order and teach a case during<br />

each calendar year. This<br />

means Inkpen’s case was<br />

the most widely taught<br />

in the world in finance,<br />

accounting and control<br />

courses during 2010.<br />

“Vision 2020 defines<br />

‘global impact’ as our overarching<br />

goal,” <strong>Thunderbird</strong><br />

President Ángel Cabrera<br />

said. “Andrew’s case study<br />

is a perfect example of what<br />

global impact can mean in<br />

practice in terms of thought<br />

leadership.”<br />

Inkpen is the J. Kenneth<br />

and Jeannette Seward<br />

chair in global strategy &<br />

professor of management at<br />

<strong>Thunderbird</strong>.<br />

Stralser leads<br />

TiE AZ board<br />

Steven Stralser, Ph.D., a<br />

professor in <strong>Thunderbird</strong>’s<br />

Walker Center for Global<br />

Entrepreneurship, has been<br />

named president of the TiE<br />

Arizona Board of Directors.<br />

The organization, part of<br />

The Indus Entrepreneurs<br />

network, supports entrepreneurship<br />

in Arizona.<br />

Stralser also serves on the<br />

boards for Salt River Devco,<br />

the commercial real estate<br />

development arm of the Salt<br />

River Pima Maricopa Indian<br />

Community; and Flexx-<br />

Coach, an e-learning venture.<br />

thunderbird magazine 49

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