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Annual Report 2007 - Severstal

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Business review<br />

Key performance indicators<br />

<strong>2007</strong> 2006 Change<br />

year-on-year %<br />

Revenue (US$ million) 7,969.0 6,317.5 26.1<br />

Gross profit (US$ million) 3,131.7 2,512.7 24.6<br />

Profit from operations (US$ million) 2,165.1 1,720.1 25.9<br />

Operating margin (%) 27.2 27.2<br />

EBITDA (US$ million) 2,530.2 1,996.4 26.7<br />

EBITDA per tonne (US$/tonne) 232 198 17.2<br />

EBITDA margin (%) 31.8 31.6<br />

Average steel product price (US$/tonne) 662 561 18.0<br />

Semi-finished products (US$/tonne) 430 336 28.0<br />

Hot-rolled flat products (US$/tonne) 646 554 16.6<br />

Cold-rolled flat products (US$/tonne) 666 585 13.9<br />

Galvanised and other metallic coated flat products (US$/tonne) 920 833 10.4<br />

Colour coated flat products (US$/tonne) 1,230 1,038 18.5<br />

Long products (US$/tonne) 604 459 31.6<br />

Tubes and pipes, formed shapes (US$/tonne) 792 680 16.5<br />

Metalware products (US$/tonne) 812 734 10.6<br />

At the end of <strong>2007</strong>, Russian Steel employed 47,737 people<br />

(full-time equivalent), an increase of 1.5% on 2006. Despite various<br />

acquisitions, employee numbers remained stable due to a deliberate<br />

policy of downsizing. At Cherepovets Steel Mill, for example,<br />

employee numbers were cut by 2,898 people or 8.1%, making a<br />

workforce of 32,747 average people during the reporting period.<br />

Production results<br />

In <strong>2007</strong>, Russian Steel produced 8.759 million tonnes of hot metal<br />

(up 6.8% on 2006), 11.899 million tonnes of crude steel (up 5.3%<br />

on 2006) and 10.811 million tonnes of steel products (up 8%).<br />

<strong>2007</strong> 2006 Change<br />

year-on-<br />

Production volumes, thousand tonnes year %<br />

Hot metal 8,759 8,200 6.8<br />

Crude steel<br />

Basic oxygen furnaces 8,323 8,041 3.5<br />

Electric arc furnaces 2,076 1,958 6.0<br />

Open hearth furnaces 1,500 1,297 15.7<br />

Total crude steel 11,899 11,296 5.3<br />

Commodity output<br />

Semi-finished products 872 581 50.1<br />

Rolled products<br />

Hot-rolled flat products 5,004 4,628 8.1<br />

Cold-rolled flat products 1,435 1,572 (8.7)<br />

Galvanised and other metallic<br />

coated flat products 735 699 5.2<br />

Colour coated flat products 230 148 55.4<br />

Long products 2,022 1,899 6.5<br />

Total rolled products 9,426 8,946 5.4<br />

Tubes and pipes, formed shapes 470 428 9.8<br />

Metalware products 43 53 (18.9)<br />

Total output of finished goods 10,811 10,008 8.0<br />

The growth in hot metal smelting was principally due to<br />

the reopening of blast furnace No. 5 following planned repairs.<br />

Crude steel and rolled production increased due to greater<br />

efficiency and productivity of individual units. In particular, we<br />

have been able to reduce repair and other outages, improve<br />

smelting technology in EAF and improve heating technology<br />

in rolling shops.<br />

Sales and marketing<br />

The volume of Russian Steel’s shipments increased by 7.9% in<br />

<strong>2007</strong>, while sales grew by 26.1%. The main reason for the big<br />

difference between these growth rates was the price increases<br />

in almost all steel-consuming segments.<br />

Russian Steel’s sales by product<br />

In <strong>2007</strong>, sales of hot-rolled flat products accounted for 46.1% of<br />

overall sales volume (40.7% of revenue), long products for 18.8%<br />

of volume (15.5% of revenue), cold-rolled products for 13.0% of<br />

volume (11.9% of revenue), semi-finished products for 8.1% of<br />

volume (4.8% of revenue) and galvanised and other metallic<br />

coated sheet for 6.9% of volume (8.7% of revenue).<br />

Compared with 2006, hot-rolled flat products sales increased<br />

by 7.8% in volume (25.6% in revenue), long products by 6.7% in<br />

volume (40.4% in revenue), semi-finished products by 52.7% in<br />

volume (95.2% in revenue), galvanised and other metallic coated<br />

sheet by 8.2% in volume (19.5% in revenue), and colour coated<br />

sheet by 59.4% in volume (89.3% in revenue).<br />

The major increases in sales were in long products, galvanised<br />

and other metallic coated sheet and colour coated sheet. This was<br />

a result of higher demand for these products from the construction<br />

industry. A growth in export demand for semi-finished products<br />

also contributed to this gain. At the same time, the revenue growth<br />

significantly exceeded shipment growth by volume due to the<br />

global price increases.<br />

Sales of cold-rolled products decreased in volume by 9.7%,<br />

while revenue was up 2.9%. This was largely the result of reduced<br />

demand from the Russian automotive industry.<br />

42 <strong>Severstal</strong> <strong>Annual</strong> <strong>Report</strong> <strong>2007</strong>

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