BABSc, B.Com & BCA Questions _III - Nalanda Open University

Nalanda Open University
Annual Exam-2010,
Bachelor of Arts (Tourism) Hons, Part-III
Paper-VIII (Tourism Marketing)
Time: 3Hrs Full Marks: 70
Answer any five questions. All questions are of equal marks.
fdUgha ik¡p iz'uksa dk mÙkj nsa A lHkh iz'uksa ds vad leku gS A
1. Define marketing. Describe the difference between product centered and customer
centered marketing.
foi.ku dks ifjHkkf"kr djsa A mRikn dsfUnzr vkSj miHkksDrk dsfUnzr foi.ku ds
e/; vUrj dk o.kZu dhft;s A
2. What is the role of technology in tourism marketing? Answer with examples.
i;ZVu esa izkS|ksfxdh dh D;k Hkwfedk gS\ mnkgj.k lfgr mÙkj nsa A
3. Describe market segmentation and mention its significance for tourism marketing.
cktkj fo[k.Mhdj.k dk o.kZu djsa vkSj i;ZVu foi.ku esa blds egRo dk
o.kZu djsa A
4. Discuss the role of NGOs in tourism marketing.
i;ZVu foi.ku esa xSj ljdkjh laxBuksa dh Hkwfedk dk o.kZu djsa A
5. What are the issues involved in airline marketing?
,;jykbu ds foi.ku ds lkFk dkSu&dkSu ls eqn~ns tqM+s gSa\
6. Discuss the issues involved in tour-operator marketing.
Vwj&vkWijsVj foi.ku ls lEcfU/kr eqn~nksa dk o.kZu djsa A
7. What are the promotional tools for marketing local foods? In what ways can local
foods help in tourism promotion?
LFkkuh; vkgkj ds foi.ku ds fy, D;k lao/kZukRed ;qfDr;k¡ bLrseky dh tkrh
gS\ i;ZVu ds lao/kZu esa LFkkuh; vkgkj dh D;k Hkwfedk gS\
8. Analyse the importance of alternative accommodation in tourism.
i;ZVu esa oSdfYid vkokl ds egRo dk fo'ys"k.k dhft;s A
9. Write an essay on marketing research.
foi.ku&'kks/k ij ,d fucU/k fy[ksa A
10. Discuss the marketing linkages in tourism trade.
i;ZVu O;kikj esa foi.ku lEcU/kksa dk o.kZu djsa A
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25-02-2010
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