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Nu Skin 2010 Annual Report - Direct Selling News

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STOCK PERFORMANCE GRAPH<br />

Set forth below is a line graph comparing the cumulative total stockholder return (stock price appreciation plus dividends) on the Class A<br />

Common Stock with the cumulative total return of the S&P 500 Index, a market-weighted index of publicly traded peers (“Peer Group”) for<br />

the period from December 31, 2005 through December 31, <strong>2010</strong>. The graph assumes that $100 is invested in each of the Class A Common<br />

Stock, the S&P 500 Index, and each of the indexes of publicly traded peers on December 31, 2005 and that all dividends were reinvested. The<br />

Peer Group consists of all of the following companies, which compete in our industry and product categories: Avon Products, Inc., Estee<br />

Lauder, Tupperware Corporation, Herbalife LTD., USANA Health Sciences, Inc. and Alberto Culver Co.<br />

250<br />

200<br />

DOLLARS<br />

150<br />

100<br />

50<br />

0<br />

12/05 12/06 12/07 12/08 12/09 12/10<br />

NU SKIN ENTERPRISES, INC. S&P 500 PEER GROUP<br />

Measured Period Company S&P 500 Index Peer Group Index<br />

December 31, 2005 $ 100.00 $ 100.00 $ 100.00<br />

December 31, 2006 106.04 115.80 120.23<br />

December 31, 2007 98.02 122.16 140.08<br />

December 31, 2008 64.16 76.96 94.79<br />

December 31, 2009 170.40 97.33 138.61<br />

December 31, <strong>2010</strong> 195.34 111.99 169.10<br />

33

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