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Nu Skin 2010 Annual Report - Direct Selling News

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NU SKIN ENTERPRISES, INC.<br />

Notes to Consolidated Financial Statements<br />

Revenue generated in each of these regions is set forth below (U.S. dollars in thousands):<br />

Year Ended December 31,<br />

Revenue: 2008 2009 <strong>2010</strong><br />

North Asia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 594,548 $ 606,113 $ 686,073<br />

Greater China . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 209,968 210,379 268,171<br />

Americas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 223,902 260,865 250,008<br />

South Asia/Pacific . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 107,656 120,123 182,796<br />

Europe . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 111,572 133,578 150,211<br />

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 1,247,646 $ 1,331,058 $ 1,537,259<br />

Revenue generated by each of the Company’s product lines is set forth below (U.S. dollars in thousands):<br />

Year Ended December 31,<br />

Revenue: 2008 2009 <strong>2010</strong><br />

<strong>Nu</strong> <strong>Skin</strong> . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 633,411 $ 752,681 $ 913,819<br />

Pharmanex . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 597,714 565,592 612,209<br />

Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16,521 12,785 11,231<br />

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 1,247,646 $ 1,331,058 $ 1,537,259<br />

Additional information as to the Company’s operations in the most significant geographical areas is set forth below<br />

(U.S. dollars in thousands):<br />

Year Ended December 31,<br />

Revenue: 2008 2009 <strong>2010</strong><br />

Japan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 443,714 $ 461,914 $ 471,425<br />

South Korea . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 150,834 144,199 214,648<br />

United States . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 192,140 218,557 212,070<br />

Europe . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 96,573 111,862 124,497<br />

Taiwan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 92,297 91,727 107,133<br />

Mainland China . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 65,329 71,086 91,352<br />

Year Ended December 31,<br />

Long-lived assests: 2009 <strong>2010</strong><br />

Japan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 8,079 $ 12,473<br />

South Korea . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3,654 9,396<br />

United States . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42,378 84,829<br />

Europe . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3,005 2,697<br />

Taiwan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,758 2,200<br />

Mainland China . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11,841 11,646<br />

73

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