Rexel Communication Plan 2012 - Energy in Motion Toolkit

Manage critical success factors
1. A strong involvement of top management
Direct participation and support from a high level is critical to the success
of the plan; top management must embody the plan and set a shared vision
for the Group
2. A systemic approach
Internal and external communications must be consistent with each other,
both in strategy and in planning
3. Fact-based communications
Concrete actions and achievements must be given priority and be monitored
as in 2011 (cf p.38)
Group Communication Plan
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