Rexel Communication Plan 2012 - Energy in Motion Toolkit

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Step 1: Energy in Motion launching MANAGEMENT ENGAGEMENT Information and engagement process Communication toolkit on the Company plan Involve the communication and HR network POSITIONING Define and decline Energy in Motion identity Formalization of Rexel’s Mission Statement & Values (proof points, case studies…) Start of the cascading process Prepare internal Roadshows > focus p.24 TOOLS TO SUPPORT THE LAUNCH Message platform structuring and redaction of Q&As adapted to key events and targets Elaboration of a communication toolkit dedicated to managers for cascading > focus p. 25 Creation and broadcasting of an Energy in Motion film and R. Provoost Message > focus p. 27 Leaflets explaining Rexel’s ambition & the Company Plan fundamentals > focus p. 26 Energy in Motion Social Workspace Intranet on Company plan for Leadership days attendees> p.28 Group Communication Plan 18
Mid-June to 2013 1 2 LAUNCH DEPLOY & ANIMATE Group Communication Plan 19
Page 1 and 2: 2012 REXEL GROUP COMMUNICATION PLAN
Page 3 and 4: 1. STRATEGIC INTENT
Page 5 and 6: Rexel: a strong platform for the fu
Page 7 and 8: An ambitious plan entitled Energy i
Page 9 and 10: A powerful name and visual identity
Page 11 and 12: Manage critical success factors 1.
Page 13 and 14: Communication roadmap Launch Deploy
Page 15 and 16: Focus on internal communication Loc
Page 17: April to mid-June 2012 1 2 LAUNCH D
Page 21 and 22: 3. DETAILED ACTIONS AND TOOLS
Page 23 and 24: Actions / focus on management engag
Page 25 and 26: Actions / focus on internal communi
Page 27 and 28: Tools / focus on internal/external
Page 29 and 30: Tools / Energy in Motion dedicated
Page 31 and 32: In summary: external digital commun
Page 33 and 34: In summary: press and public relati
Page 35 and 36: 4. APPENDIX: 2011 OVERVIEW
Page 37 and 38: 2011 communication review: 5 main a
Page 39 and 40: Focus on social media June 2011 lau

Rexel Communication Plan 2012 - Energy in Motion Toolkit

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