Rexel Communication Plan 2012 - Energy in Motion Toolkit
Rexel Communication Plan 2012 - Energy in Motion Toolkit
Rexel Communication Plan 2012 - Energy in Motion Toolkit
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In summary: press and public relations<br />
FRANCE<br />
Raise leadership & expertise<br />
CHINA<br />
2 Key Initiatives<br />
Organize a media day<br />
with journalists<br />
from specialist or bus<strong>in</strong>ess<br />
press<br />
Place a speaker <strong>in</strong> a major Trade Show<br />
Diversify the range of expertise topics<br />
rely<strong>in</strong>g on new spokespersons<br />
(logistics, HR…)<br />
Press <strong>in</strong>itiatives & speak<strong>in</strong>g<br />
opportunities at Trade<br />
Shows &<br />
Conferences<br />
Thought<br />
Leadership Program<br />
Ongo<strong>in</strong>g Monthly press bite<br />
program<br />
Press <strong>in</strong>terviews with Rudy Provoost<br />
and HPL<br />
Speak<strong>in</strong>g op and awards program<br />
Animate a twitter feed @<strong>Rexel</strong>UK<strong>Energy</strong><br />
UK<br />
Concentrate PR efforts on<br />
Raise <strong>Rexel</strong>’s Corporate Profile<br />
BRAZIL<br />
The unveil<strong>in</strong>g of the new<br />
logistics center <strong>in</strong> Q4 <strong>2012</strong><br />
Identify speak<strong>in</strong>g opportunities<br />
and develop case studies<br />
Leverage Customer stories<br />
Press <strong>in</strong>terviews with Chris Hartmann<br />
& R. Provoost<br />
Speak<strong>in</strong>g op and awards program<br />
Leverage Customer stories<br />
with trade / vertical media<br />
With trade / vertical media<br />
Speak<strong>in</strong>g op program<br />
USA<br />
GERMANY<br />
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