Rexel Communication Plan 2012 - Energy in Motion Toolkit
Rexel Communication Plan 2012 - Energy in Motion Toolkit
Rexel Communication Plan 2012 - Energy in Motion Toolkit
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Tools / focus on <strong>in</strong>ternal/external communications:<br />
THE FILM <strong>Energy</strong> <strong>in</strong> <strong>Motion</strong><br />
Objectives<br />
To embody both the purpose and the ambition<br />
of the Company <strong>Plan</strong><br />
To create a key communications moment to formalize<br />
and kick-off the change<br />
Tone<br />
Understandable to all <strong>in</strong>ternal and external audiences regardless of country or function<br />
with<strong>in</strong> the company<br />
Use<br />
Internationally: Easy adaptation to countries with dubb<strong>in</strong>g<br />
Internally: premiere broadcast dur<strong>in</strong>g Leadership days. The film will be also used for<br />
open<strong>in</strong>g <strong>in</strong>ternal roadshows.<br />
Externally: First diffusion dur<strong>in</strong>g the Investor Day and Supplier Event,<br />
and posted on both the corporate site, onl<strong>in</strong>e video channels and the social media pages<br />
Languages: 15<br />
Group <strong>Communication</strong> <strong>Plan</strong><br />
27
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