Rexel Communication Plan 2012 - Energy in Motion Toolkit
Rexel Communication Plan 2012 - Energy in Motion Toolkit
Rexel Communication Plan 2012 - Energy in Motion Toolkit
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2011 communication review: 5 ma<strong>in</strong> achievements<br />
a platform to develop <strong>Energy</strong> <strong>in</strong> <strong>Motion</strong> <strong>in</strong> <strong>2012</strong><br />
1. Build<strong>in</strong>g the foundations<br />
A qualitative study of our image<br />
Select<strong>in</strong>g and tra<strong>in</strong><strong>in</strong>g spokespersons<br />
Strengthen<strong>in</strong>g relationships with the eco-system (FIEEC, Promotelec, Récyclum etc.)<br />
Sett<strong>in</strong>g up monitor<strong>in</strong>g of European <strong>in</strong>stitutions<br />
Compil<strong>in</strong>g a corpus of expertise (topic reports, case studies etc.)<br />
2. Draw<strong>in</strong>g up the public relations plan<br />
Identify<strong>in</strong>g a hundred speak<strong>in</strong>g opportunities<br />
Spokespersons tak<strong>in</strong>g up fifteen speak<strong>in</strong>g opportunities<br />
Identify<strong>in</strong>g and contact<strong>in</strong>g experts<br />
Realization of a survey on the theme of energy efficiency <strong>in</strong> 4 countries<br />
feedback at a press conference mid October 2011<br />
participation from <strong>in</strong>ternational experts<br />
Group <strong>Communication</strong> <strong>Plan</strong><br />
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