Rexel Communication Plan 2012 - Energy in Motion Toolkit
Rexel Communication Plan 2012 - Energy in Motion Toolkit
Rexel Communication Plan 2012 - Energy in Motion Toolkit
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Step 1: <strong>Energy</strong> <strong>in</strong> <strong>Motion</strong> launch<strong>in</strong>g<br />
MANAGEMENT ENGAGEMENT<br />
Information and engagement process<br />
<strong>Communication</strong> toolkit on the Company plan<br />
Involve the communication and HR network<br />
POSITIONING<br />
Def<strong>in</strong>e and decl<strong>in</strong>e <strong>Energy</strong> <strong>in</strong> <strong>Motion</strong> identity<br />
Formalization of <strong>Rexel</strong>’s Mission Statement<br />
& Values (proof po<strong>in</strong>ts, case studies…)<br />
Start of the cascad<strong>in</strong>g process<br />
Prepare <strong>in</strong>ternal Roadshows > focus p.24<br />
TOOLS TO SUPPORT THE LAUNCH<br />
Message platform structur<strong>in</strong>g and redaction of Q&As adapted to key events and targets<br />
Elaboration of a communication toolkit dedicated to managers for cascad<strong>in</strong>g > focus p. 25<br />
Creation and broadcast<strong>in</strong>g of an <strong>Energy</strong> <strong>in</strong> <strong>Motion</strong> film and R. Provoost Message > focus p. 27<br />
Leaflets expla<strong>in</strong><strong>in</strong>g <strong>Rexel</strong>’s ambition & the Company <strong>Plan</strong> fundamentals > focus p. 26<br />
<strong>Energy</strong> <strong>in</strong> <strong>Motion</strong> Social Workspace Intranet on Company plan for Leadership days attendees> p.28<br />
Group <strong>Communication</strong> <strong>Plan</strong><br />
18
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