Rexel Communication Plan 2012 - Energy in Motion Toolkit
Rexel Communication Plan 2012 - Energy in Motion Toolkit
Rexel Communication Plan 2012 - Energy in Motion Toolkit
SHOW LESS
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Focus on media relations: strong improvements<br />
<strong>in</strong> <strong>Rexel</strong>’s visibility<br />
NUMBER OF PRESS CLIPPINGS<br />
+37% vs 2010<br />
650 press clipp<strong>in</strong>gs<br />
REACH<br />
+18% vs 2010<br />
250 000 000 views<br />
ADVERTISING VALUE EQUIVALENCY<br />
+ 75% vs 2010<br />
2011 value: 12 ME<br />
Group <strong>Communication</strong> <strong>Plan</strong><br />
38
Change language