Rexel Communication Plan 2012 - Energy in Motion Toolkit
Rexel Communication Plan 2012 - Energy in Motion Toolkit
Rexel Communication Plan 2012 - Energy in Motion Toolkit
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Step 2: deploy and animate from mid-june to 2013<br />
MANAGEMENT ENGAGEMENT<br />
DEPLOY & ANIMATE<br />
Regular newsflow on the Company <strong>Plan</strong> achievements for Leadership days attendees<br />
Internal Roadshows (Sept-Feb)<br />
Leadership Days <strong>in</strong> June 2013<br />
EXTERNAL COMMUNICATION<br />
Boost visibility of CEO & EVP <strong>in</strong> ma<strong>in</strong> media<br />
Acceleration of press relations <strong>in</strong> pilot<br />
countries from Feb 2013<br />
Assessment communication <strong>in</strong> June 2013 for<br />
the announcement anniversary: Shareholder’s<br />
Meet<strong>in</strong>g, Investor Day, Supplier event,<br />
Leadership Days<br />
INTERNAL COMMUNICATION<br />
<strong>Communication</strong>s Week (early Sept)<br />
Follow-up <strong>in</strong> Interaxion Magaz<strong>in</strong>e<br />
Roll-out of <strong>Rexel</strong> values and behaviors p.25<br />
New version of the global Intranet, <strong>in</strong>clud<strong>in</strong>g<br />
a dedicated section to the “Company <strong>Plan</strong>”:<br />
Quizzes and contests, regular case studies<br />
from countries<br />
Group <strong>Communication</strong> <strong>Plan</strong><br />
20
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