Rexel Communication Plan 2012 - Energy in Motion Toolkit
Rexel Communication Plan 2012 - Energy in Motion Toolkit
Rexel Communication Plan 2012 - Energy in Motion Toolkit
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Focus on social media<br />
June 2011<br />
launch of the <strong>Rexel</strong> Group Facebook page<br />
Results<br />
714 members<br />
120,000 views / year (estimation)<br />
Feb/March<br />
publication of the « <strong>Rexel</strong> » article<br />
Results<br />
French version: 20,000 views<br />
English version: 16,500 views<br />
June 2011:<br />
launch of @<strong>Rexel</strong>-Group Twitter feed<br />
Results:<br />
805 followers<br />
146 tweets <strong>in</strong> 7 months<br />
May 2011<br />
launch of video channels on YouTube<br />
and Dailymotion<br />
Results<br />
15 videos<br />
3,000 views <strong>in</strong> total<br />
Statistics as at 31 dec 2011<br />
Group <strong>Communication</strong> <strong>Plan</strong><br />
39
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