So ist das Leben /That's life / C'est la vie / Así es la vida / È la vita ...

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18 / Management Report / Thermomix Management Report / Direct Sales Thermomix / ANOTHER MARKED INCREASE IN REVENUE / HIGHEST QUALITY, INNOVATIVE TECHNOLOGY, AWARD-WINNING DESIGN The ideal partner for contemporary nutrition – that is the Thermomix. Our customers serve up delicious and healthy meals out of fresh ingredients simply and rapidly with the Thermomix. It is captivating on account of its very high quality, innovative technology and award-winning design. The Thermomix can chop, stir, cook and weigh in just one single appliance without any need to change attachments. It replaces almost all kitchen appliances with its diverse range of functions. Numerous cookbooks and the Thermomix internet recipe world offer proven recipes for all occasions. Absolutely new in the year under review was the market launch of the Thermomix app with international recipe ideas, a shopping list, a weekly menu planner and an overview of the nutritional value of the individual meals. The Thermomix Division again recorded a marked increase in revenue and has now reached EUR 591 million, an increase of 16 percent against previous year. This growth was primarily attributable to the four large Thermomix countries of Italy, France, Germany and Spain, which were all able to sell well over 110,000 appliances each. Additionally, however, even the mediumsized and smaller Thermomix countries as well the export operation were able to improve revenue levels. In Italy, the largest Thermomix country, revenue rose to EUR 146 million, an increase of 2.6 percent. Vorwerk Contempora has thereby once again maintained its leading position among the large Thermomix countries. Double-digit growth rates in France and Germany meant that they were finally able to establish themselves in the top flight. Revenue in France increased by almost 33 percent to just under EUR 130 million. This followed on from the year 2010 when an increase of 52 percent could already be recorded. Germany managed to advance beyond the mark of 120,000 appliances sold and reported a revenue level of EUR 121 million (an increase of 29 percent). Spain was also able to sell more Thermomix appliances than in previous year, with a sales volume of EUR 112 million despite the continuing tense general economic situation there.
The sales companies in Poland, Portugal, Taiwan, Mexico and the Czech Republic also increased their revenues. Exports also contributed to the positive development of the entire division: the business conducted with independent sales partners, the so-called distributors, rose by 45.8 percent to EUR 19 million. The main reason for these, in some cases, distinct increases was the continued and pleasing growth in the number of representatives. The benefits of the Thermomix are convincing more and more people worldwide. This also applies to the approach of the sales organisation: Thermomix offers attractive career opportunities, particularly for women. The number of representatives active on behalf of Thermomix rose in the year under review to 24,428, an increase of 11.1 percent. A great deal of effort has been put into extending the services offered around the Thermomix: professional structures for developing recipes were created for all countries to enable Thermomix to give a “success guarantee” for its own recipes. Moreover, every customer should have the opportunity, if possible, of being able to refine her or his handling of the appliance in cooking courses so as to fully utilize the potential of the Thermomix to enable use on a daily basis. In the coming years, the division will focus on a number of projects in the medium-sized and smaller Thermomix countries with the objective of achieving further growth in the existing markets. Great attention will also be attached to developing new sales areas. In this respect, the focus is particularly on Asia. 7 million TASTY MEALS AT THE TOUCH OF A BUTTON Management Report / Thermomix / 19 The word has clearly spread about the talents of the Thermomix, the multifunctional kitchen appliance from Vorwerk. Today, an incre dible seven million customers around the world have acquired a taste for the Thermomix and are now mincing, chopping, stirring, mixing and cooking to their hearts’ content. What sounds mira culous is actually down to some pretty sophisticated technology, which is also really simple to operate – at the touch of a button, in fact. The Thermomix brings creativity into any household and makes cooking fun and preparing healthier meals a breeze. It even comes with a success guarantee.
Page 3: Report on the 128th fi nancial year
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Page 10 and 11: 8 / A Review of Vorwerk INTERNATION
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Page 66: 64 / Imprint Sources Romy Blümel,

So ist das Leben /That's life / C'est la vie / Así es la vida / È la vita ...

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