So ist das Leben /That's life / C'est la vie / Así es la vida / È la vita ...

Management Report /
Direct Sales
JAFRA Cosmetics
/ HIGH QUALITY PRODUCTS, EXCELLENT SERVICE
/ MOTIVATING INCOME SYSTEM FOR CONSULTANTS
JAFRA Cosmetics is active in a total of eleven countries with its own companies and operates in another
six through distributors. It allows predominantly women the opportunity to achieve an income that is selfdetermined
and related to their own performance through the direct sale of high quality cosmetics.
Depending on the country and the cultural background, JAFRA consultants either present their products
at a sales party or in person-to-person consultations. The product range at JAFRA Cosmetics comprises
skin and body care, color cosmetics, fragrances and spa products. The focus of sales activities is in Mexico
and the USA. Besides the high quality products and an excellent customer service, it is particularly the
attractive and motivating income system for the consultants that is one of the success factors. The company
has been a part of the Vorwerk Group since 2004.
In the year under review, JAFRA Cosmetics achieved revenues of US dollar 611 million and was thereby
2.9 percent above the level of previous year. By contrast, unfavorable exchange rate developments meant
that revenue in euros was slightly below the level of previous year (EUR 439 million, a drop of 1.9 percent).
3,000
NATURAL BEAUTY IN ALL SHADES
Management Report / JAFRA Cosmetics / 21
Algae extracts, apricot kernel oil, cactus, ginger, winter cherry, mung beans,
and shiitake extracts – all of these may sound rather culinary, but here
their purpose is, in fact, purely cosmetic. Yes, we even grate licorice sticks
to produce the best in beauty and skin care for you. In our compelling port -
folio of JAFRA products, we blend over 3,000 high-grade ingredients to create
superb cosmetic compositions, but how we make these combinations, however,
remains strictly our own, closely guarded beauty secret.