So ist das Leben /That's life / C'est la vie / Así es la vida / È la vita ...
So ist das Leben /That's life / C'est la vie / Así es la vida / È la vita ...
So ist das Leben /That's life / C'est la vie / Así es la vida / È la vita ...
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Management Report /<br />
Vorwerk Direct Selling Ventur<strong>es</strong><br />
/ FUNDING OF DYNAMICALLY GROWING COMPANIES IN DIRECT SELLING<br />
/ EARLY ACCESS TO INNOVATIVE DEVELOPMENTS<br />
Management Report / Vorwerk Direct Selling Ventur<strong>es</strong> / 35<br />
By inv<strong>es</strong>ting in young compani<strong>es</strong>, Vorwerk gains insights into innovations in direct selling and thereby<br />
advanc<strong>es</strong> the proc<strong>es</strong>s of change and renewal. The Vorwerk Group has been inv<strong>es</strong>ting since 2007 in compani<strong>es</strong><br />
pursuing novel, promising direct selling concepts through its inv<strong>es</strong>tment unit, Vorwerk Direct Selling<br />
Ventur<strong>es</strong>. This venture capital entity mak<strong>es</strong> its inv<strong>es</strong>tment decisions without any compelling regard for the<br />
strategy of the Vorwerk Group and consequently has the scope to inv<strong>es</strong>t in completely new segments that<br />
have the potential for rapid growth and high profitability.<br />
The objective of Vorwerk Ventur<strong>es</strong> is to create the fundamental conditions for a productive know-how<br />
transfer between the young innovative entiti<strong>es</strong> and the various compani<strong>es</strong> within the Group to the mutual<br />
benefit of both the associated compani<strong>es</strong> and Vorwerk. The venture capital activiti<strong>es</strong> support Vorwerk in<br />
recognizing at an early point in time any sweeping developments in direct selling as well as in finding<br />
potential partner compani<strong>es</strong>.<br />
Vorwerk Ventur<strong>es</strong> has participations in compani<strong>es</strong> in Germany, Austria and the USA. In 2011, Vorwerk<br />
Ventur<strong>es</strong> inv<strong>es</strong>ted particu<strong>la</strong>rly in the area of social selling, where online direct selling is combined with the<br />
opportuniti<strong>es</strong> pr<strong>es</strong>ented by social networks. Participations in dawanda.com, pauldirekt.de and stylefruits.<br />
de have been added to the range of inv<strong>es</strong>tments. Additionally, compani<strong>es</strong> such as Dinner-for-Dogs, Enjo,<br />
meinauto.de, Ringana and Stowa are a part of the portfolio at the company. Vorwerk Ventur<strong>es</strong> has been<br />
making a positive contribution to the Group’s earnings for some years.
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