So ist das Leben /That's life / C'est la vie / Así es la vida / È la vita ...

662 x
Management Report /
Vorwerk Carpets
/ DISTINCT REVENUE INCREASE DESPITE DIFFICULT ENVIRONMENT
/ NEW COLLECTIONS SUCCESSFULLY LAUNCHED
Vorwerk Carpets achieved revenue of EUR 74 million and improved by 6.5 percent as against previous
year. Carpets was therefore once again able to elude the slightly declining market trend and benefited
from its resolute brand policy. Particularly exports grew strongly, as did the domestic demand when
compared with the year before.
Overall, 2011 was a year characterized by economic growth despite the euro crisis, which also had a
positive impact on the construction industry. However, the entire textile flooring manufacturers sector
could not participate in this economic upswing according to the Association of the German Home Textiles
Industry (Verband der Deutschen Heimtextilien-Industrie). By contrast, the distinct positioning of
Vorwerk Carpets in the premium segment was again rewarded by the market.
DESIGN AROUND THE WORLD
Management Report / Vorwerk Carpets / 31
Vorwerk carpets are a global success – literally! The yarn that flowed
off the bobbins and into our carpets last year alone could encircle the earth
662 times over. As impressive as it is, we much prefer to focus on what
became of that yarn: superb carpets of every conceivable color, structure
and pattern that turn any floor into a design space – meter by metre.