So ist das Leben /That's life / C'est la vie / Así es la vida / È la vita ...

34 / Management Report / Vorwerk Carpets
Vorwerk Carpets remains committed to outstanding quality and on its specific innovative power. The
Hameln-based company was once again the undisputed number 1 in a survey of customers conducted
by “BTH Heimtex/B+L-Kundenbarometer” as well as in a study of wholesalers (“BTH Heimtex Großhandels-Umfrage”).
The Carpets Division used 2011 to successfully conclude the launch of its new “Projection” collection
targeting the contract business. Moreover, cooperation with joint venture partners was intensified. The
furniture and design fair “Qubique” in Berlin was the setting for presentation of the new “Scale Living”
collection, the first compilation to include free-form tiles for the home. The three fascinating tile designs
can be composed in any number and ways to individual carpet creations.
New developments also include environmentally-friendly, self-adhesive floor covering that utilizes physical
adhesion properties to rapidly affix the article to the floor without the use of any adhesives. The
Carpets Division continues to cooperate with internationally renowned designers and architects such as
Ulf Moritz and Hadi Teherani.
Vorwerk Carpets anticipates a continuation of the increasing levels of revenue in the coming years.
Further development of the “Fascination” trade collection due to be launched on the market from summer
2012 should also contribute to this. Furthermore, to extend the offer, cooperation with an external partner
is planned for the current year within the scope of a purchasing agreement. The target: to develop and
market non-textile, designer floor covering that does not contain PVC, a concept that duly considers the
carpet company’s sustainability principles.