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Drivers of environmental innovation - Vinnova

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But there are also problems with a definition that focuses on the intention <strong>of</strong> the<br />

innovators. As industry moves on from end-<strong>of</strong>-pipe solutions to integrated<br />

technologies and product <strong>innovation</strong>s, the <strong>environmental</strong> motivation for the<br />

<strong>innovation</strong> may become entangled with other motivations. It may also be<br />

difficult to establish the relationship between the dedicated <strong>environmental</strong><br />

activities <strong>of</strong> firms and the <strong>environmental</strong> performance <strong>of</strong> industry.<br />

The OECD emphasises the systemic character <strong>of</strong> <strong>environmental</strong> <strong>innovation</strong>s. In<br />

the past <strong>environmental</strong> technology referred to pollution control or end-<strong>of</strong>-pipe<br />

technologies, but today integrated solutions are more common and all<br />

technologies can be considered <strong>environmental</strong> in cases were they are employed<br />

to reduce <strong>environmental</strong> impact. The use <strong>of</strong> integrated solutions increases the<br />

number <strong>of</strong> areas <strong>of</strong> knowledge and technology that may contribute.<br />

Environmental <strong>innovation</strong>s will also occur in all industries rather than only in<br />

the dedicated <strong>environmental</strong> goods and services sector. Innovations in a wide<br />

range <strong>of</strong> industries have significant <strong>environmental</strong> impacts. Some <strong>innovation</strong>s,<br />

for example information and communication technology <strong>innovation</strong>s induce<br />

structural changes in the economy generating ”unintentional” <strong>environmental</strong><br />

benefits. Both these aspects illustrate that <strong>environmental</strong> <strong>innovation</strong>s may to a<br />

large extent be systemic and complex in that they involve many areas <strong>of</strong><br />

knowledge and many different industrial sectors (OECD, 2000).<br />

One way to address and reduce this complexity is to categorise <strong>environmental</strong><br />

<strong>innovation</strong>s according to differences in their use. Kemp and Malaman list<br />

similar categories <strong>of</strong> <strong>environmental</strong> <strong>innovation</strong>s:<br />

Kemp<br />

Pollution control technologies<br />

Waste management<br />

Clean technology<br />

Recycling<br />

Clean Products<br />

Clean-up technology<br />

Monitoring and assessments<br />

technologies<br />

(Malaman, 1996; Kemp, 1998).<br />

Malaman<br />

Cleaner products<br />

Input reduction<br />

Input substitution<br />

Energy saving technologies<br />

Cleaner production processes<br />

Recovery and recycling technologies<br />

Cleaner products which modify the<br />

production process <strong>of</strong> other firms<br />

Environmental diagnostics and monitoring<br />

Add-on or end-<strong>of</strong>-pipe technologies<br />

Other researchers stress that all technologies may contribute to <strong>environmental</strong><br />

<strong>innovation</strong>s, but the above lists appear to be both categories <strong>of</strong> use as well as<br />

distinctive technologies. It is unclear if they are selected by their effect on the<br />

environment or by the intention <strong>of</strong> the innovator.<br />

15

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