Link 16 new - SCLG
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18 Logistics<br />
Positioning Dubai as world’s logistics center<br />
Dubai Logistics City<br />
The typically complex supply chain has<br />
dramatically soared to greater heights<br />
when manufacturers shifted production<br />
to the Far East. This, fundamentally, was<br />
meant for a substantial reduction in cost,<br />
usually on material expenses.<br />
Consequently, the shift altered how<br />
businesses are run that establishing an<br />
effective supply chain has become the<br />
highest management priority.<br />
Dubai Logistics City, the ambitious project<br />
that promises to be "the world’s first truly<br />
integrated logistics platform," has been<br />
making waves since its first stages of<br />
development two years ago. And with its<br />
anticipated onset, DLC CEO Michael<br />
Proffitt has been very busy managing the<br />
challenge of turning the grand concept<br />
into reality.<br />
Transcontinental supply chain<br />
According to Proffitt, looking at a global<br />
perspective, the move of manufacturing<br />
toward the Far East has made supply<br />
chains longer and more complex, "because<br />
you’re now physically splitting the<br />
manufacture to the consuming market."<br />
"With the switch of manufacturing to the<br />
Far East, particularly in China, there is<br />
now a need for a hub in the Middle East.<br />
Just because of the sheer volume of traffic<br />
Michael Proffitt<br />
CEO, Dubai Logistics City<br />
flowing through," he explained.<br />
At the same time, Proffitt added, customer<br />
service is becoming higher and higher up<br />
the agenda of industry players "as<br />
customers are now very clear on what<br />
they want and when they want it."<br />
Supply Chain & Logistics Group | www.sclgme.org
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