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Technology 59
“
Decision of G-HANZ to move into AIDC is
strategic and future driven. However, it is not
motivated by so called ‘’less competition.’ It is
a specialized technology field and we are
prepared to battle it out on merit, in order to
achieve success.
”
growth would also depend on the ability
of the logistics companies in embracing
the latest technology, modern work
practices and integration with the global
trends. While promoting AIDC product
range, these would be some of the issues
we would need to point out.
Tell us about your partnership with
Cipherlab. What are they bringing to the
table?
Cipherlab is a recognized name among
global leaders in the AIDC industry. Since
1988 it has focused on the R&D, design
and manufacturing of wide range of
solutions. It is counted among the
TOP-5 brands in the AIDC business
and it is world’s No.3 in the hand held
scanner segment. Therefore, G-HANZ
Cipherlab brand name has absorbed
elements of global excellence into its fold
and we are capable of providing winning
solutions with world wide recognition.
What models are you planning to launch
and when?
Our products have already been launched
and we are already in business. We have
the entire range of products on hand.
Some of the interesting products to name
are: Mobile Computers, Portable Data
Terminals, Hand Held Scanners, Fixed
Scanners, wide range of data capture
engines and peripherals.
What does your products have in terms
of uniqueness and innovation that your
competitors do not?
AIDC is a technology based business and
industry leaders tend to adapt the latest
trends in the wireless, software and data
management protocol. In that respect,
rather than creating distinction, one has
to look at the parity and conformity with
the most advanced working platform. G-
HANZ Cipherlab is right up there
among the very best. The real distinction
is achieved through our customer focus,
service excellence, distribution reach,
speed of service access and
approachability. In these areas, we can
claim to maintain an edge on our
competitors right from the beginning.
What are the major changes effected to
the company's approach to selling these
products?
Since AIDC is a technology segment we
will have to focus on the sales &
marketing strategies suitable for
industrial products. Companies and
corporate clients will be briefed about the
issues which are critical for the growth
oriented organizations such as:
Operational efficiency, cost effectiveness,
“
AIDC global market
is already worth billions
of dollars annually and
growing at a
phenomenal rate,
accelerated by the
enhanced emphasis on
automation and
modernization.
”
data security and storage, automation
and flexibility and wire less
environment etc.
What kind of competition do you foresee
from other players in the market?
Some of the AIDC names have had a
direct presence in Middle East for nearly
a decade and they certainly have the pole
position advantage. However, since the
industry is young and many potential
clients are contemplating on the AIDC for
the very first time, we will use our
product and service excellence to match
up to our competitors.
Which regional markets in the Middle
East region/ globally do you find most
promising?
UAE and Saudi Arabia are the most
important markets in the Middle East at
the moment. India is another market with
enormous potential. We have installed
separate sales and technical teams in
Middle East and India so that both
regions can be addressed professionally.
What is the future of G-HANZ? What
surprises are in store for us in the next
five years?
G-HANZ is a growth oriented brand. We
will look at diversity as our most potent
growth stimulus. We will continue to
invest in Consumer Entertainment and
Technology solutions. Besides AIDC, we
will also create thrust in the Hotel
Interactive Solutions. We will also look at
developing life style and leisure product
lines which will bring synergy and
complimentary force to our
existing business.
Supply Chain & Logistics Group | www.sclgme.org