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KSA Development 53<br />
research into waste management and water<br />
treatment and a genetic engineering<br />
program to improve palm tree productivity<br />
and quality in Madinah.<br />
The Theme Park in the KEC is being<br />
designed to give visitors of all ages,<br />
interests and cultural backgrounds an<br />
unforgettable virtual tour into the history of<br />
the Prophet’s heritage and Islamic<br />
civilization. It will include the lives of the<br />
prophets, the legacy of Prophet<br />
Muhammad, the dynasties of Islamic<br />
civilizations and the contribution of<br />
Muslim civilization to world knowledge.<br />
According to SAGIA, all activities in the<br />
theme park are using the latest multimedia,<br />
laser and digital technologies.<br />
The Residential Zone will also have major<br />
retail area in the style of Madinah’s historic<br />
souks. The architecture of the surrounding<br />
dwellings, among which are to be two villa<br />
complexes as well as furnished apartments,<br />
will be equally traditional. Much of the area<br />
will be pedestrianized with pleasant<br />
PROJECT FACTSHEET:<br />
outdoor spaces. There will also be a hotel<br />
complex with a convention center and a<br />
multipurpose hall.<br />
Transportation within KEC will be<br />
facilitated via a ring road above which rises<br />
a monorail connecting the city to<br />
neighboring Grand Mosque of Madinah<br />
within minutes. This monorail will be<br />
tethered to the planned train station thus<br />
tapping into the railway access to Makkah,<br />
Yanbou, the King Abdullah Economic City<br />
as well as the port city of Jeddah.<br />
SAGIA played a pivotal role in the<br />
conceptualization of the project. 'The King's<br />
vision to develop an economic city based<br />
on KBI is a forward looking step and the<br />
development will boost the region's<br />
chances to attract investments hoped to<br />
overhaul services in Madinah,' commented<br />
Amr Dabbagh, governor of SAGIA.<br />
"This vital project falls well within plans to<br />
upgrade the Kingdom's regions in a<br />
sustainable fashion taking into<br />
• Twenty five billion Riyals (USD 7 Bill) of direct investment for<br />
developing the project<br />
• Twenty thousand <strong>new</strong> job opportunities<br />
• An expected population of two hundred thousand persons<br />
• The project can accommodate up to thirty thousands visitors<br />
• Project land area of 4.8 mil. Sq. meters<br />
• Total build area of 9 mil. Sq. meters<br />
consideration each region's competitive<br />
advantages. Given Madinah's historic<br />
stance as the launch pad of Islamic culture<br />
by Prophet Mohammad (PBUH) more than<br />
14 centuries ago, the KEC project is a<br />
renaissance of sorts as Madinah will be<br />
used to launch the knowledge-based<br />
industries," added Dabbagh.<br />
Governor Amr Dabbagh pointed out<br />
that the three economic cities launched to<br />
date by SAGIA are in line with its<br />
strategy to promote investments into the<br />
country's sectors that propose the best<br />
competitive advantages, namely, energy,<br />
transportation, and KBI. The first<br />
economic city launched December 2005 in<br />
Rabegh (the King Abdullah Economic<br />
City) focused on promoting energy- and<br />
transportation-related industries, while the<br />
second economic city launched last week<br />
in Hayel (the Prince AbdulAziz bin<br />
Mousaed Economic City) is designed<br />
around transportation and related logistical<br />
services. This latest city in Madinah captures<br />
the essence of SAGIA's third focus,<br />
knowledge-based industries (KBI),<br />
concluded Dabbagh.<br />
The Knowledge Economic City project is a<br />
culmination of efforts by a group of leading<br />
Saudi companies to develop an economic<br />
city to the east of Madinah that is planned<br />
to become an international KBI icon.<br />
The total built up area will reach 8.8 million<br />
m2 including 4,000 stores and<br />
30,000 residential units that will house<br />
200,000 inhabitants.<br />
Supply Chain & Logistics Group | www.sclgme.org