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CASE STUDY
Rockhampton teens and ‘Stockmotion’
Community development
Community development is a key
priority in our sustainability strategy.
We aim to create sustainable and vibrant
communities that thrive long after we have
completed our developments. To achieve
this we recognise that social sustainability
considerations need to be integrated
into ‘the way we do business’. Social
sustainability and community development
are included in the Residential, Retirement
Living and Commercial Property
sustainability policies that set minimum
sustainability standards for all projects.
As an example, all projects in FY11 will
have a community development plan. To
achieve this we have developed standards
for stakeholder engagement and
Rockhampton, Qld Teenagers and shopping centres go hand there will be a community screening of the
Photo Courtesy
community development for projects.
The Morning Bulletin in hand. Usually the relationship is a positive films at the local cinema and prizes will
one for retailer and teenage shopper, but be awarded to the winning team. Industry In our Residential business, our
occasionally there can be difficulties. In professionals will talk to the teenagers
community development initiatives involve
January 2010, our Rockhampton shopping about careers in animation and film and
engaging with the local community and
centre was presented with behavioural further education courses.
government. Community consultation
difficulties that had increased to a point
takes place both at the planning stage
‘Stockmotion’ is due for completion in the
where the centre was fast becoming
and once residents have moved in.
latter half of 2010. Once it is completed we
a hang-out zone for unruly behaviour,
This engagement influences the hard
will review the success of the program and
particularly on Thursday nights. Since then,
infrastructure (such as parks and schools)
consider rolling it out to other centres where
our centre staff have worked quickly and
and soft infrastructure (such as walking
there is a need for positive engagement
collectively with the local police, council
groups and other social networks) of
with our teenage shoppers. We see this
representatives, local schools, community
the project.
as a way of not only engaging teenagers
and youth groups to address safety and around a positive activity, but also as a
behaviour concerns affecting the whole of way to provide them with skills they may
the Rockhampton community.
not have had access to previously.
In response to this issue, we created
As part of Commercial Property’s
‘Stockmotion’ – a stop motion training sustainability strategy, young people, crime,
program to engage teenagers in a positive safety and small business capacity building
way in our shopping centre and in the have been identified as priority areas to
community. Working with the Rockhampton focus on in our community engagement
safety committee, the program will train work. The Stockmotion program is an
groups of teenagers on how to make example of the types of initiatives we will be
stop-motion animation films, (poseable progressing in FY11 to meet our strategic
figures brought to life on screen), over a direction in community engagement.
10 week period. At the end of the program
62 Stockland Corporate Responsibility & Sustainability Report June 2010
In our Commercial Property business
community development is about
strengthening and building relationships
in the communities in which we operate.
This involves better understanding,
interacting with, and contributing
to the community.
Our understanding and engagement
with the community will guide our social
initiatives such as community activities
and partnerships, art and cultural
initiatives, economic, employment
and learning programs, and health
and safety activities.
In our Retirement Living business,
community development includes the
layout and design of the community
centres, activity centres and Independent
Living Units. It also includes our support
of resident associations and community
activities. Findings from our customer
research show that these factors are
important for residents who live in
our villages.
Community Involvement
Our employees engage with and
participate in community activities as part
of our Community Involvement program.
We are working to align our Giving
and Volunteering activities within our
business unit-led community development
activities. This will provide opportunities
for employees to volunteer their time and
expertise in and around the communities
in which we operate.