meal_appeal

Focusing on Presentation
Refrigerated Vending Machines
Refrigerated vending machines allow school foodservice operations to sell
fresher, healthier, and more appealing foods and to generate additional revenue.
Promote nutritious foods such as:
Fresh fruits Fresh fruit cups
Fresh vegetable cups with lowfat dip
Salads-to-go 100% fruit juice Cottage cheese and fruit cups Salad shakers
Make the fruit and
vegetable selections
the most attractive
and bountiful part of
the line.
Wraps
Sub sandwiches Baby vegetables (such as baby carrots) with dip
Fresh pineapple pushups Yogurt/fruit combos
Pita sandwiches Celery
sticks with peanut butter
Marketing—the Easy Way
Don’t feel overwhelmed—simple changes can make a
big difference. Here are a few quick tips:
•Fresh fruit can add color and interest to canned fruit.
Put a cherry, red grapes, or sliced kiwifruit on top of
fruit cocktail or canned pears to brighten them up.
• Move fresh fruits and vegetables to the front of the
serving line. By offering these selections first, students will select more
instead of racing past them once they pick up their hot item.
•Pre-portion cooked vegetables and place them so students can help themselves.
• Display whole fruits in baskets near the register. Keep them fresh and appetizing.
Add a sign advertising these choices.
• Add the static clings (included in this guide) to the sneeze guard to remind
students to select fruits and vegetables.
• Make the fruit and vegetable selections the most attractive and bountiful part
of the line.
• Decorate with posters of beautiful fruits and vegetables to reinforce
the idea that these are good choices.
• Jazz up the names of the menu
items and add signage to your
serving line.
• Display a sample meal, including
salad and vegetable dish for
students to see before entering the
line to make their selections.
•Offer tasting samples of new items
as students enter the serving line, or
pass them around the lunchroom
while they are eating, so they can
taste test the fruit or vegetable
before it is offered on the line.
Promote these as “free samples.”
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