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BURO HAPPOLD<br />

RESIDENTIAL<br />

res.i.dence<br />

ORIGIN late Middle English: from Old French, or from<br />

medieval Latin residentia, from Latin residere ‘remain’<br />

We work to create desirable places where people want to be. Balancing the practical requirements of end<br />

users with architectural aesthetics, navigating intricate planning requirements and overcoming resource<br />

limitations to achieve affordability without compromise on quality: this is what <strong>Buro</strong> <strong>Happold</strong> does best.<br />

<strong>Buro</strong> <strong>Happold</strong> on Residential<br />

The world is changing. Cities are growing, people are more<br />

mobile and the planet is becoming smaller and more<br />

fragile. For some, making a place called home is becoming<br />

increasingly difficult.<br />

Constraints in land availability, particularly in growing urban<br />

areas, difficult economic conditions, the push to reduce the<br />

carbon embedded in housing and dwindling energy resources<br />

worldwide, are all challenges which <strong>Buro</strong> <strong>Happold</strong> is helping<br />

its clients overcome.<br />

The residential sector is increasingly interesting to investors<br />

keen to take advantage of a market in which every property,<br />

providing the price is right, can be relied upon to be let or<br />

sold. In the UK it is estimated that one in five households will<br />

be renting their homes from a private landlord or agent by<br />

2016, creating a huge opportunity for new rental properties<br />

to be brought to market. The last few years have seen a small<br />

increase in the percentage of US homes which are rented and<br />

emerging economies are seeing growing urbanisation create<br />

huge demand for accommodation within cities.<br />

The end clients in this sector are as varied as the properties<br />

they buy. Individual tenants and purchasers, buy to let<br />

landlords, high net worth individuals, property developers<br />

and collective investment companies are all represented. What<br />

unifies these clients is the need to maximise their investment,<br />

ensuring that they secure quality properties at appropriate<br />

prices. Whether affordable homes at the lower end of the<br />

market, or super-prime developments in exclusive locations;<br />

value and margin remain the key considerations.<br />

At the top of the market, to ensure the finished product will<br />

achieve its full value even the smallest detail must be perfect.<br />

Quality and craftsmanship may come before budget, but this<br />

is not a license to spend clients’ money. Rather it is a challenge<br />

to identify what creates value and to concentrate the efforts of<br />

our designers in achieving this. At all levels, intelligent design<br />

can produce cost effective solutions; with the innovative use<br />

of materials, or use of advanced structural analysis to create<br />

breath-taking designs which help set properties apart from<br />

the crowd.<br />

There is a fundamental need to create sustainable homes able<br />

to adapt to changing climate conditions. The natural world is<br />

a precious resource that we squander at our peril and growing<br />

concern for the environment has put sustainable development<br />

at the top of the social, regulatory and corporate agenda. How<br />

we interact with the environment is one of the major themes<br />

and challenges of the 21st century and governments are<br />

increasing the pressure on homeowners and developers to<br />

find ways to reduce their energy use and carbon emissions.<br />

The residential sector provides considerable opportunity<br />

for high quality redevelopment to bring existing buildings,<br />

including sensitive and heritage properties, back into use.<br />

However, it is not all about the large scale and the iconic –<br />

projects such as Retrofit for the Future are showing the way for<br />

small scale redevelopment of residential property.<br />

Perhaps more than any other sector, the residential sector<br />

provides opportunities for large and small scale developments<br />

which are inspiring, individual, culturally responsive,<br />

sustainable and commercially viable. <strong>Buro</strong> <strong>Happold</strong> is excited<br />

to be leading the march to challenge traditional ideas of what<br />

a home should be and creating better places for people to live,<br />

work and play.<br />

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