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BURO HAPPOLD<br />
RESIDENTIAL<br />
res.i.dence<br />
ORIGIN late Middle English: from Old French, or from<br />
medieval Latin residentia, from Latin residere ‘remain’<br />
We work to create desirable places where people want to be. Balancing the practical requirements of end<br />
users with architectural aesthetics, navigating intricate planning requirements and overcoming resource<br />
limitations to achieve affordability without compromise on quality: this is what <strong>Buro</strong> <strong>Happold</strong> does best.<br />
<strong>Buro</strong> <strong>Happold</strong> on Residential<br />
The world is changing. Cities are growing, people are more<br />
mobile and the planet is becoming smaller and more<br />
fragile. For some, making a place called home is becoming<br />
increasingly difficult.<br />
Constraints in land availability, particularly in growing urban<br />
areas, difficult economic conditions, the push to reduce the<br />
carbon embedded in housing and dwindling energy resources<br />
worldwide, are all challenges which <strong>Buro</strong> <strong>Happold</strong> is helping<br />
its clients overcome.<br />
The residential sector is increasingly interesting to investors<br />
keen to take advantage of a market in which every property,<br />
providing the price is right, can be relied upon to be let or<br />
sold. In the UK it is estimated that one in five households will<br />
be renting their homes from a private landlord or agent by<br />
2016, creating a huge opportunity for new rental properties<br />
to be brought to market. The last few years have seen a small<br />
increase in the percentage of US homes which are rented and<br />
emerging economies are seeing growing urbanisation create<br />
huge demand for accommodation within cities.<br />
The end clients in this sector are as varied as the properties<br />
they buy. Individual tenants and purchasers, buy to let<br />
landlords, high net worth individuals, property developers<br />
and collective investment companies are all represented. What<br />
unifies these clients is the need to maximise their investment,<br />
ensuring that they secure quality properties at appropriate<br />
prices. Whether affordable homes at the lower end of the<br />
market, or super-prime developments in exclusive locations;<br />
value and margin remain the key considerations.<br />
At the top of the market, to ensure the finished product will<br />
achieve its full value even the smallest detail must be perfect.<br />
Quality and craftsmanship may come before budget, but this<br />
is not a license to spend clients’ money. Rather it is a challenge<br />
to identify what creates value and to concentrate the efforts of<br />
our designers in achieving this. At all levels, intelligent design<br />
can produce cost effective solutions; with the innovative use<br />
of materials, or use of advanced structural analysis to create<br />
breath-taking designs which help set properties apart from<br />
the crowd.<br />
There is a fundamental need to create sustainable homes able<br />
to adapt to changing climate conditions. The natural world is<br />
a precious resource that we squander at our peril and growing<br />
concern for the environment has put sustainable development<br />
at the top of the social, regulatory and corporate agenda. How<br />
we interact with the environment is one of the major themes<br />
and challenges of the 21st century and governments are<br />
increasing the pressure on homeowners and developers to<br />
find ways to reduce their energy use and carbon emissions.<br />
The residential sector provides considerable opportunity<br />
for high quality redevelopment to bring existing buildings,<br />
including sensitive and heritage properties, back into use.<br />
However, it is not all about the large scale and the iconic –<br />
projects such as Retrofit for the Future are showing the way for<br />
small scale redevelopment of residential property.<br />
Perhaps more than any other sector, the residential sector<br />
provides opportunities for large and small scale developments<br />
which are inspiring, individual, culturally responsive,<br />
sustainable and commercially viable. <strong>Buro</strong> <strong>Happold</strong> is excited<br />
to be leading the march to challenge traditional ideas of what<br />
a home should be and creating better places for people to live,<br />
work and play.<br />
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