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<strong>Buro</strong> <strong>Happold</strong><br />

CREATING INCREDIBLE SPACES FOR PEOPLE<br />

There isn’t a continent on the planet which doesn’t hold at least one example of our work, whether<br />

new build, or refurbishment. From iconic buildings such as The Cube in the UK, to stunning<br />

developments like Tongshan Street in China, <strong>Buro</strong> <strong>Happold</strong> brings a combination of excitement and<br />

expertise which can turn a great project into an incredible one.<br />

While other areas of the housing market have struggled<br />

in the recent economic downturn, the market for highend<br />

property has remained strong. Prime property in<br />

major cities like New York and London is still seen as a<br />

safe investment for buyers unaffected by worries about<br />

mortgage availability, and there are regular reports of<br />

rising numbers of buyers targeting key properties.<br />

Location in this market is truly ‘king’. Price is often<br />

not an issue, but perceived value definitely is. Buyers<br />

of prime property are looking to invest their money<br />

safely, in properties with a strong likelihood of gaining<br />

value over time. These individuals bring with them<br />

an experience and expectation of quality which<br />

encompasses all areas of the property; from obvious<br />

features such as size, layout, choice of materials and<br />

detailing, to the operation and efficiency of services,<br />

security arrangements and the state of surrounding<br />

infrastructure.<br />

Many new build properties at this end of the market<br />

are sold off-plan, to purchasers who expect to have<br />

considerable input into the finished scheme. This can<br />

create a juggling act for developers trying to keep costs<br />

and schedules under control, while meeting client<br />

expectations and is an area in which our experience<br />

and approach can really make a difference. Creativity is<br />

at the heart of everything we do at <strong>Buro</strong> <strong>Happold</strong> and<br />

it has enabled us to deliver some of the world’s most<br />

outstanding buildings.<br />

Images Foster + Partners, Pelli Clarke Pelli, Zander Olsen / Make<br />

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