Download PDF - Buro Happold
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<strong>Buro</strong> <strong>Happold</strong><br />
CREATING INCREDIBLE SPACES FOR PEOPLE<br />
There isn’t a continent on the planet which doesn’t hold at least one example of our work, whether<br />
new build, or refurbishment. From iconic buildings such as The Cube in the UK, to stunning<br />
developments like Tongshan Street in China, <strong>Buro</strong> <strong>Happold</strong> brings a combination of excitement and<br />
expertise which can turn a great project into an incredible one.<br />
While other areas of the housing market have struggled<br />
in the recent economic downturn, the market for highend<br />
property has remained strong. Prime property in<br />
major cities like New York and London is still seen as a<br />
safe investment for buyers unaffected by worries about<br />
mortgage availability, and there are regular reports of<br />
rising numbers of buyers targeting key properties.<br />
Location in this market is truly ‘king’. Price is often<br />
not an issue, but perceived value definitely is. Buyers<br />
of prime property are looking to invest their money<br />
safely, in properties with a strong likelihood of gaining<br />
value over time. These individuals bring with them<br />
an experience and expectation of quality which<br />
encompasses all areas of the property; from obvious<br />
features such as size, layout, choice of materials and<br />
detailing, to the operation and efficiency of services,<br />
security arrangements and the state of surrounding<br />
infrastructure.<br />
Many new build properties at this end of the market<br />
are sold off-plan, to purchasers who expect to have<br />
considerable input into the finished scheme. This can<br />
create a juggling act for developers trying to keep costs<br />
and schedules under control, while meeting client<br />
expectations and is an area in which our experience<br />
and approach can really make a difference. Creativity is<br />
at the heart of everything we do at <strong>Buro</strong> <strong>Happold</strong> and<br />
it has enabled us to deliver some of the world’s most<br />
outstanding buildings.<br />
Images Foster + Partners, Pelli Clarke Pelli, Zander Olsen / Make<br />
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