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REAL REPORT<br />
Consumerism<br />
4PLs introduce the<br />
notion of a “spider within<br />
the web,” coordinating<br />
activities that go well<br />
beyond the direct<br />
capabilities<br />
of the actual enterprise.<br />
While many of these<br />
business process<br />
outsource<br />
(BPO) providers may<br />
owe their origins <strong>to</strong> a<br />
desire by organizations<br />
<strong>to</strong> offload simple and<br />
non-strategic operations,<br />
they have nonetheless<br />
become a critical<br />
part of the supply chain<br />
arsenal in dealing with<br />
the challenges above.<br />
developing an effi cient system at every point<br />
along the supply chain.<br />
These experts take many shapes<br />
and forms, but they all can add value <strong>to</strong><br />
effective supply chain execution. Original<br />
design manufacturers (ODMs) and contract<br />
manufacturers (CMs) support the design and<br />
manufacture of goods. Third-party logistics<br />
(3PL) providers offer integrated warehousing<br />
and transportation services that can be<br />
scaled and cus<strong>to</strong>mized based on market<br />
conditions as well as the demand and<br />
delivery requirements for the product.<br />
The emergence of the fourth-party<br />
logistics (4PL) provider broadens support<br />
options far beyond logistics. 4PLs<br />
introduce the notion of a “spider within the<br />
web,” coordinating activities that go well<br />
beyond the direct capabilities of the actual<br />
enterprise. While many of these business<br />
process outsource (BPO) providers may owe<br />
their origins <strong>to</strong> a desire by organizations <strong>to</strong><br />
offl oad simple and non-strategic operations,<br />
they have nonetheless become a critical part<br />
of the supply chain arsenal in dealing with<br />
the challenges above. They have matured<br />
in<strong>to</strong> domain experts and provide a fl exible<br />
execution infrastructure on a global basis.<br />
Tapping in<strong>to</strong> the expertise of a BPO provider<br />
can be the deciding fac<strong>to</strong>r in the strength<br />
and execution of your supply chain.<br />
Great expectations<br />
Supply chain outsourcing has gone far<br />
beyond simple transactional services. Many<br />
44 Link May 2010