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REAL REPORT<br />

Consumerism<br />

4PLs introduce the<br />

notion of a “spider within<br />

the web,” coordinating<br />

activities that go well<br />

beyond the direct<br />

capabilities<br />

of the actual enterprise.<br />

While many of these<br />

business process<br />

outsource<br />

(BPO) providers may<br />

owe their origins <strong>to</strong> a<br />

desire by organizations<br />

<strong>to</strong> offload simple and<br />

non-strategic operations,<br />

they have nonetheless<br />

become a critical<br />

part of the supply chain<br />

arsenal in dealing with<br />

the challenges above.<br />

developing an effi cient system at every point<br />

along the supply chain.<br />

These experts take many shapes<br />

and forms, but they all can add value <strong>to</strong><br />

effective supply chain execution. Original<br />

design manufacturers (ODMs) and contract<br />

manufacturers (CMs) support the design and<br />

manufacture of goods. Third-party logistics<br />

(3PL) providers offer integrated warehousing<br />

and transportation services that can be<br />

scaled and cus<strong>to</strong>mized based on market<br />

conditions as well as the demand and<br />

delivery requirements for the product.<br />

The emergence of the fourth-party<br />

logistics (4PL) provider broadens support<br />

options far beyond logistics. 4PLs<br />

introduce the notion of a “spider within the<br />

web,” coordinating activities that go well<br />

beyond the direct capabilities of the actual<br />

enterprise. While many of these business<br />

process outsource (BPO) providers may owe<br />

their origins <strong>to</strong> a desire by organizations <strong>to</strong><br />

offl oad simple and non-strategic operations,<br />

they have nonetheless become a critical part<br />

of the supply chain arsenal in dealing with<br />

the challenges above. They have matured<br />

in<strong>to</strong> domain experts and provide a fl exible<br />

execution infrastructure on a global basis.<br />

Tapping in<strong>to</strong> the expertise of a BPO provider<br />

can be the deciding fac<strong>to</strong>r in the strength<br />

and execution of your supply chain.<br />

Great expectations<br />

Supply chain outsourcing has gone far<br />

beyond simple transactional services. Many<br />

44 Link May 2010

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