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REAL REPORT<br />
Consumerism<br />
Supply Chain BPO in a<br />
consumer-driven world<br />
The fundamentals of supply chain have remained unchanged since the inception of<br />
commerce. It is well known that raw materials are procured, converted in<strong>to</strong> product,<br />
packaged and delivered for cus<strong>to</strong>mer consumption. Savio Pimenta reports.<br />
42 Link May 2010