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Consumerism<br />
REAL REPORT<br />
Remember our supply<br />
chain purpose?<br />
Raw materials are procured, converted<br />
in<strong>to</strong> product, packaged and delivered for<br />
cus<strong>to</strong>mer consumption. In order <strong>to</strong> make<br />
this more effective, companies must<br />
focus on the supply chain partnership<br />
and the key drivers for performance<br />
rewards and measurements. The<br />
organizations that can keep this intrinsic<br />
need in mind, and apply the principals<br />
critical <strong>to</strong> the most basic functions<br />
across the end-<strong>to</strong>-end big picture, are<br />
destined <strong>to</strong> emerge at the <strong>to</strong>p of their<br />
respective market.<br />
relationship down the line.<br />
The new BPO provider must keep in<br />
mind the bigger picture, and not get bogged<br />
down in the details of the relationship <strong>to</strong>day.<br />
In an environment where the only certainty in<br />
supply chain is that needs will change, this is<br />
a very attractive proposition for many clients.<br />
Implications for decision<br />
makers<br />
The emergence of multiple, credible<br />
supply chain BPO providers creates more<br />
options for an OEM facing the challenges<br />
of getting products <strong>to</strong> market in a<br />
competitive manner. Decisions regarding<br />
the allocation of investments and<br />
resources must be considered, particularly<br />
in terms of what will drive sustainable value<br />
within an organization.<br />
The ability <strong>to</strong> incorporate world-class<br />
supply chain capabilities in<strong>to</strong> an organization<br />
in an immediate, variable and confi gurable<br />
manner can release funds and management<br />
attention <strong>to</strong> be used for other critical<br />
business functions.<br />
By the nature of the discipline, effective<br />
supply chain investments provide a roadmap<br />
<strong>to</strong> cost optimizing and revenue facilitation.<br />
Experience has shown that optimizing<br />
management across the entire supply<br />
chain can yield signifi cantly more savings<br />
than a focus on isolated costs in functional<br />
areas. Consideration of what you want from<br />
a supply chain BPO relationship should<br />
provide some clues on how you assess<br />
the value proposition of potential partners.<br />
An auction process may drive the lowest<br />
price for a defi ned set of services, but can<br />
you be sure that you have defi ned all of the<br />
requirements for a supply chain partner?<br />
If you assess only your current needs,<br />
do you risk building a piecemeal supply<br />
chain structure that lacks a cohesive vision?<br />
Conversely, partners with the cohesive<br />
vision, however, must also be capable of<br />
meeting your needs <strong>to</strong>day.<br />
May 2010 Link 47