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Consumerism<br />

REAL REPORT<br />

Remember our supply<br />

chain purpose?<br />

Raw materials are procured, converted<br />

in<strong>to</strong> product, packaged and delivered for<br />

cus<strong>to</strong>mer consumption. In order <strong>to</strong> make<br />

this more effective, companies must<br />

focus on the supply chain partnership<br />

and the key drivers for performance<br />

rewards and measurements. The<br />

organizations that can keep this intrinsic<br />

need in mind, and apply the principals<br />

critical <strong>to</strong> the most basic functions<br />

across the end-<strong>to</strong>-end big picture, are<br />

destined <strong>to</strong> emerge at the <strong>to</strong>p of their<br />

respective market.<br />

relationship down the line.<br />

The new BPO provider must keep in<br />

mind the bigger picture, and not get bogged<br />

down in the details of the relationship <strong>to</strong>day.<br />

In an environment where the only certainty in<br />

supply chain is that needs will change, this is<br />

a very attractive proposition for many clients.<br />

Implications for decision<br />

makers<br />

The emergence of multiple, credible<br />

supply chain BPO providers creates more<br />

options for an OEM facing the challenges<br />

of getting products <strong>to</strong> market in a<br />

competitive manner. Decisions regarding<br />

the allocation of investments and<br />

resources must be considered, particularly<br />

in terms of what will drive sustainable value<br />

within an organization.<br />

The ability <strong>to</strong> incorporate world-class<br />

supply chain capabilities in<strong>to</strong> an organization<br />

in an immediate, variable and confi gurable<br />

manner can release funds and management<br />

attention <strong>to</strong> be used for other critical<br />

business functions.<br />

By the nature of the discipline, effective<br />

supply chain investments provide a roadmap<br />

<strong>to</strong> cost optimizing and revenue facilitation.<br />

Experience has shown that optimizing<br />

management across the entire supply<br />

chain can yield signifi cantly more savings<br />

than a focus on isolated costs in functional<br />

areas. Consideration of what you want from<br />

a supply chain BPO relationship should<br />

provide some clues on how you assess<br />

the value proposition of potential partners.<br />

An auction process may drive the lowest<br />

price for a defi ned set of services, but can<br />

you be sure that you have defi ned all of the<br />

requirements for a supply chain partner?<br />

If you assess only your current needs,<br />

do you risk building a piecemeal supply<br />

chain structure that lacks a cohesive vision?<br />

Conversely, partners with the cohesive<br />

vision, however, must also be capable of<br />

meeting your needs <strong>to</strong>day.<br />

May 2010 Link 47

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